Why, wanting to invest in a business, many entrepreneurs around the world choose the fast food industry?

The demand for fast food establishments is high not only in large metropolitan areas, but also in small regional cities. The food served in them is rich in taste and satiety. And this is not to mention the fact that its cost is several times lower than lunch in a full-fledged restaurant or cafe.

It is not surprising that many are interested in how to open fast food and start making money from it. And now you will learn some secrets of this popular business.

Step 1. Choose the format of the enterprise

The organization of fast food begins with the fact that you choose one of two formats of the enterprise: stationary or street.

Street fast food can be attributed to outlets outdoor: mobile carts and counters, pavilions, kiosks and vans. The food is prepared right in front of the customers and served in the same place, on the street.

Stationary establishments are primarily pizzerias, bistros, small restaurants, coffee shops, etc. last years the so-called food courts - food courts near shopping centers are becoming increasingly popular.

However, all such establishments have one thing in common: the menu is based on dishes that require minimal time to prepare.

Arguing about which of these two formats is better is pointless - almost any outlet will bring good profits to its owner. Of course, only under the condition of competent organization of the work process and the use of high-quality equipment and raw materials.

Step 2. Analysis of competitors

It is extremely important, when opening a private fast food, to analyze the activities of the main competitors (especially if you live in a big city). At the same time, it is necessary to study the clientele, location, product range and pricing policy of other enterprises. In parallel, you will be able to see the main mistakes made by your competitors and avoid them in your work.

Step 3. Business registration and paperwork

Organization of street format fast food is possible for individuals registered as individual entrepreneurs. No additional licenses are required for trading. However, an important point is obtaining permits from the fire inspection and the sanitary and epidemiological service. In addition, you will need certificates of compliance of your equipment with the relevant standards and documents confirming the quality of the products.

If we are talking about a full-fledged fast food cafe, it would be more logical to register entity LTD.

Step 4. Choosing a room

If you are interested in how to open fast food, you should focus on places that are characterized by a large crowd of people. An excellent option is the location near shopping and office centers or right on their territory. In this case, you will ensure yourself a stable influx of customers.

You must have at least 5 rooms (including a kitchen, shopping room, warehouse, toilet and staff quarters).

The premises must be completed quality repair, all communications (electricity, cold and hot water, heating, gas, etc.).

Step 5. Purchase of equipment

Now let's talk about what equipment is needed for fast food. The more different units you use, the more possibilities you will have to expand your product range.

A standard set of equipment for organizing the work of a fast food establishment includes:

• devices for making hot dogs;
• pancakes;
• grills;
• fryers;
• waffle irons;
• thermal showcases;
• devices for making shawarma;
• microwaves;
• boilers;
• electric food warmers/microwave ovens;
• chest freezer/refrigerators;
• refrigerators for drinks.

In addition, you will need cash registers, dishwashers, dishes and cutting tools (if we are talking about creating a full-fledged cafe).

Modern equipment for fast food can significantly reduce the cooking time of various dishes, reduce their cost and end up with really tasty, mouth-watering food that none of your visitors can resist!

A little "freebie"

Already interested? Indeed, people interested in how to open a fast food restaurant can get some help from the big cold drink manufacturers (Nescafe, Coca-Cola, Nestle, etc.). These companies are extremely interested in increasing the supply of their products to such points, and therefore they can provide you, as the owner of fast food, with refrigerators for storing drinks for free (or by installments).

If we are talking about an open-air cafe, then they can also help in terms of decorating the point^, for example, by providing branded umbrellas for tables.

Step 6. Analyze seasonality

Fast food as a business is quite dependent on the seasonality factor. The largest influx of buyers is observed in spring and autumn. On hot summer days, demand drops a little, but the sale of soft drinks can make a fairly large cash desk during this period (just imagine how many people want to drink a can of cold cola in a 40-degree heat!). In addition, the sale of delicious ice cream will attract customers in the summer.

Step 7. Search for personnel

Fast food is a business that right approach can bring you huge profits in the first years of operation.

To ensure the normal operation of your enterprise, you will need sellers, cooks and cleaners. If you are planning to open a fairly large retail outlet, the skills of managers coordinating the work of the rest of the staff will be useful.

In the process of recruiting employees, you should focus on the following factors:

• availability of special training and qualifications in this specialty;
• Experience in similar positions in other institutions Catering;
• knowledge of relevant normative documents associated with work in the catering industry.

In addition, an important point is the sociability of all employees and their ability to build communication with customers.

Step 8. We buy products

The most profitable solution is to buy special semi-finished products for fast food. Ask what companies in your city offer such services, and try to establish regular wholesale deliveries.

In a city of any size, there is always at least one kiosk with pies, pasties, shawarma or other fast food. Indeed, fast food is considered mainly the food of the townspeople - even if it is relatively harmful, but nevertheless tasty and satisfying. In addition, various hamburgers and hot dogs are inexpensive and ready in a matter of minutes, which is why customers willingly buy them at every opportunity.

Since the question of how to open fast food from scratch is of interest to many aspiring entrepreneurs, in large settlements the segment of cafes, stalls and even mobile eateries is developing rapidly. However, even under active competition it is quite possible to create a successful business in this area - it is enough to find a concept that distinguishes a new catering establishment from the rest: for example, a menu national cuisine, a special dish or an unusual service format.

Business features

The main feature of fast food is that it is far from a full-fledged catering establishment, most often with the most simplified menu. Unlike cafes and restaurants, such eateries cannot offer visitors a wide range of various dishes. In other words, the main disadvantage of this direction is the inability to meet the needs of absolutely all categories of customers.

On the other hand, the same drawback in certain circumstances turns into a virtue: as a result of standardization production processes cooking is greatly simplified and accelerated, which fully meets both the interests of the business owner and the needs of customers. In addition, opening a small fast food restaurant is also beneficial for other reasons that attract people to it:

• Dishes have a rather pleasant taste;
• Using the services of a snack bar, you can save time;
• Snack prices are quite affordable for most customers;
• Possessing energy value food makes you feel full quickly.

However, fast food products cannot be called healthy due to the high concentration of fats, carbohydrates and spices in them. Therefore, some part of the audience, consisting mainly of supporters healthy lifestyle life, such a diet categorically does not accept.

In large cities, the main part of the customers of snack bars is represented by office workers, students and working youth. Therefore, fast food establishments are located mainly in the center, not far from shopping, entertainment and business centers. Outskirts and even densely populated sleeping areas are not suitable for these purposes, since here the level of traffic does not reach the required minimum.

However, to open a fast food restaurant in a small town, you need to use a slightly different strategy. Here, families with children, schoolchildren and young people most often act as visitors to the diner, and therefore the entrepreneur should focus on affordable prices and room design. In the process of decorating the trading floor, he will have to use all possible artistic techniques to attract the attention of kids and teenagers, install slot machines in the establishment, provide free Internet access, invite animators or think over a program of entertainment numbers.

Trade Format

What fast food to open? The question of choosing the optimal format of the institution is primarily of interest to entrepreneurs who want to get the maximum return on the capital invested in the business. Classifying eateries according to the method of trade, you can get the following list:

• Stationary cafe. Most often it is a catering establishment equipped with tables and a distribution counter with a menu located on it. To open a fast food cafe, you need to rent the appropriate premises, make repairs in it, divide the space into a kitchen and a trading floor. Visitors can be offered hamburgers, various dishes from chicken and potatoes, salads, pancakes, desserts and drinks;
• Cafe in the food court. Many Malls, shopping or entertainment centers highlight large areas to organize a food zone, tables are set in the center of the hall, and the perimeter is divided into boxes and rented out to entrepreneurs who want to open mini fast food. This format allows you to save on the repair and arrangement of cafes, as well as get a guaranteed flow of customers;
• Street kiosk. The lack of space usually does not allow placing a full set of specialized equipment here, therefore, before opening a fast food stall, it is recommended to choose the main direction (for example, hamburgers, shawarma, pancakes, pizza, hot dogs) and focus on it. The main disadvantage of this option is the complexity of land acquisition and obtaining the necessary permits;
• Trading from a cart. This business format is most popular with start-up entrepreneurs, since you can open street fast food with a capital of 50–75 thousand rubles. The dimensions of the trolley allow you to install only one cooking device, so the range of the outlet is limited to the only dish that does not require complex production - hot dogs, hamburgers, popcorn, cotton candy;
• Mobile diner. To open a mobile fast food on wheels, you should purchase a van, minibus or special trailer, and then equip it necessary equipment: the available area of ​​6-10 m² allows you to place inside not only two or three types of units for making pizza, hamburgers, pancakes and even dumplings, but also refrigerators, production tables, cabinets and a sink. This business format, which is still unusual for the domestic consumer, is of the greatest interest among start-up entrepreneurs.

Documentation

Registration of a catering enterprise equipped with production is accompanied by a huge number of certificates, certificates and certificates, so entrepreneurs who consider fast food on wheels as a business need to prepare for the fact that this process will be long and resource-intensive.

First of all, it is necessary to submit to the tax service an application for the creation of a new individual entrepreneur, indicating in it the selected OKVED codes and the preferred form of taxation (UTII, STS or PSN). After receiving the registration certificate, you need to start preparing the rest of the documents - the entrepreneur will be able to open fast food only after obtaining permits and contracts according to the following list:

1. Certificate of registration with the IFTS;
2. Letter with OKVED codes from Roskomstat;
3. Permission of Rospotrebnadzor to conduct activities;
4. Permission to place a non-stationary retail facility;
5. Contracts with municipal water and electricity suppliers;
6. Hygienic certificates for fast food equipment;
7. Permission to conduct activities from the State Fire Supervision;
8. Production control program;
9. Contracts for the implementation of works on disinfection and disinfestation of the facility;
10. Agreement with public utilities on the disposal of solid waste and food waste;
11. Agreement on the regular washing of uniforms;
12. Agreement on the disinfection of ventilation systems;
13. PTS (required when registering a fast food van on wheels);
14. Sanitary passport of the vehicle;
15. Sanitary books of sellers;
16. Quality certificates for raw materials and semi-finished products.

Fast food on wheels is classified by law as temporary catering establishments. The basic requirements for their arrangement, which are contained in the relevant section of SanPiN, suggest that:

• In the absence of a connection to a centralized or stationary water supply and sewerage system, an uninterrupted supply of clean water is required for the operation of a retail outlet;
• The mobile facility should be equipped with refrigerators that provide the storage conditions required for perishable products;
• The sale of food is allowed only with the use of disposable tableware;
• Fast food and hot drinks (coffee, tea, chocolate) can be prepared on the basis of drinking water, packaged in bottles in the factory way;
• It is necessary to install containers for garbage inside and near the outlet, as well as ensure the timely disposal of such waste;
• The mobile object is subject to regular sanitization;
• Personnel during work must observe the basic rules of personal hygiene;
• The toilet must be located within 100 m from the outlet.

Location selection

Buying a fast food truck on wheels is only half the battle: no prime location this business unlikely to be profitable. However, in the process of searching for suitable points, an entrepreneur will inevitably encounter main problem mobile shopping: you can’t just stop at the nearest popular shopping center and start selling hamburgers to people.

Plots in cities according to the form of ownership are divided into private and municipal. In the first case, you need to contact the owner of the land and conclude a lease agreement with him. In the second - to study the legislation governing the placement of non-stationary objects: according to the decree of the Government of the Russian Federation, this issue is dealt with by the local administration, which determines the places for possible installation mobile fast food establishments and issuing relevant permits.

Thus, an entrepreneur who is going to open a fast food business should form a small list of five to six options outlet location. Sites to be preferred:

• On the territory of markets or not far from them, on the way to stops;
• At shopping centers and hypermarkets that do not have their own culinary department;
• At business and office centers;
• At the intersection of traffic flows, at railway stations and near metro stations;
• Near large educational institutions - institutes or universities;
• In places of folk festivals and recreation of citizens;
• On busy streets with heavy traffic.

You can also buy a fast food van on wheels and serve various public events: organizers of concerts, festivals and city holidays often offer mobile eatery owners access to a huge audience of potential customers, charging for this a rent in the range of 3–20 thousand rubles per day. Such expenses pay off in full: sometimes the outlets located here fulfill the monthly sales plan in two days.

Range

The menu of a fast food point is most directly related to its location, therefore, before opening a fast food on wheels, it is necessary to develop an assortment in accordance with possible places for doing business. trading activities. For example, in sleeping areas, dishes are in demand that can complement a full dinner - grilled chicken, sausages, pizza, baked potatoes, sushi. In places with high traffic, where people are in a hurry on business, various pies, pasties, hot dogs and hamburgers are more in demand, with which you can satisfy your hunger literally on the go.

It is impossible to buy all the possible equipment for fast food, therefore, to form the menu of a mobile eatery, they use specialization in any one product and its derivatives (pancakes, potatoes), or include only national dishes (Chinese, Caucasian, Mexican, Italian) in the assortment. What can be found in fast food establishments:

• Grilled dishes - sausages, sausages, chicken carcasses;
• Chicken dishes - wings, chicken legs, nuggets;
• Shawarma from lamb, chicken, pork;
• Hot dogs, corn dogs, sausages in dough;
• Chebureki with various fillings;
• Potato baked in foil with spices and cheese;
• Rustic potatoes;
• French fries;
• Sushi and rolls with fish and seafood;
• Salads from vegetables, meat, fish;
• Pancakes with various fillings;
• Patties with potatoes, meat, rice, eggs, jam;
• Donuts with glaze;
• Pizza classic, cone and mini-pizza;
• Hamburgers, cheeseburgers, fishburgers;
• Sandwiches or hot sandwiches;
• Popcorn with salt or sweet toppings;
• Cotton candy.

The range must be supplemented with both hot (coffee, tea, chocolate) and soft drinks (juices, mineral water, kvass, lemonade). In addition, the presence on the menu of some original position will help to attract and interest customers - for example, fish chips (fillet in batter), Mexican tacos and burritos, Greek souvlaki (small skewers on skewers).

The manufacturing process of each dish must be standardized so that employees have no doubts about the recipe or the length of time in the oven for a particular snack. Therefore, at the stage of developing an assortment, an entrepreneur must turn to a specialist who can draw up technological maps - detailed instructions for cooks, containing information about the correct dosage of ingredients, temperature conditions and duration of heat treatment.

Equipment

Understanding how to open fast food, an entrepreneur must study the characteristics various kinds production equipment and draw up a complete specification, including everything necessary for conducting activities in the chosen direction. Of course, you should not buy a complete set of units right away: it is better to start with one or two main devices, and then, in accordance with consumer demand, gradually expand the range, including new dishes.

In addition to fast food equipment on wheels, the shopping list will have to include various equipment (shovels, knives, cutting boards), gastronomic containers for ingredients, water tanks and wastebaskets, and employee uniforms.

The basis for a mobile snack bar can be a full-sized minibus, truck or trailer, equipped in accordance with the requirements for non-stationary fast food outlets: today, suppliers offer entrepreneurs to buy fast food on wheels both in the basic version and fully equipped with a variety of appliances. All units must be securely fastened to the floor to prevent them from moving or being damaged during transport.

Below is an approximate list of equipment designed for the production and sale of pizza, hamburgers, sandwiches, french fries and other deep-fried dishes, as well as hot drinks, juices and mineral water:

Fast food equipment

Name	price, rub.	Quantity, pcs.	Cost, rub.
Vehicle
Two-axle trailer MZSA 815001	243000	1	243000
Production equipment
Freezer chest	24900	1	24900
Refrigerated table	39800	1	39800
pizza oven	36600	1	36600
frying surface	22600	1	22600
fryer	8900	1	8900
Filling station	136200	1	136200
Slicer	17400	1	17400
electronic scales	10500	1	10500
Wall shelf	2300	2	4600
Production table	4200	3	12600
Umbrella exhaust	16300	1	16300
Multi-tier rack	8100	1	8100
Shelf cabinet	11300	1	11300
coffee machine	36000	1	36000
Small refrigerating cabinet	28800	1	28800
Small proofing cabinet	19800	1	19800
Other equipment
Water heating boiler	8900	1	8900
sink with mixer	3500	1	3500
Clean water tank	1500	1	1500
Dirty water tank	1500	1	1500
Waste tank	1000	1	1000
Pipes and electrical wires	–	–	5000
Inventory
Small gastronomic container	660	12	7920
Large gastronomic container	820	10	8200
Container with lid	700	4	2800
Pizza knife	680	1	680
Knife set	2500	1	2500
Spatula culinary	430	1	430
Furnace brush	1300	1	1300
Cutting board	630	1	630
pizza board	540	1	540
Pizza grid	420	6	2520
Spoon garnish	260	1	260
Juice container	180	6	720
Pepper mill	1600	1	1600
French fries net	300	1	300
A uniform	1250	2	2500
Total:			731700

Staff

One of the main principles of the fast food industry is minimizing the time spent on cooking. Therefore, people working here must be able to quickly and accurately perform all technological sequence operations, from defrosting raw materials to packaging finished product in the package. Also, in dealing with customers, tact, patience and goodwill are welcome.

To ensure the smooth functioning of the food truck, two employees are required, who alternate every two days. In order to increase motivation, it is better for them to accrue wages according to the principle “rate + percentage of revenue”, but not less than a certain fixed amount.

It is recommended to hire women between the ages of 30 and 55 with some experience in the field of trade or catering. Finding such people is quite difficult, because all experienced professionals are usually employed, but the owner of the diner should try - the success of the enterprise directly depends on the qualifications of the workers. In general, requirements for applicants include:

• Availability of relevant professional knowledge;
• At least 2-3 years of experience in the food service industry;
• Ability to communicate with customers;
• Responsibility, decency, diligence;
• Ability to work with fast food equipment.

Also, entrepreneurs pay attention to the remoteness of the candidate's area of ​​residence from the place of work: for those who use two or three types of transport, it is much more difficult to be on time due to traffic jams and other unforeseen circumstances.

Promotion

To build a successful business, it is not enough to know how to open a fast food outlet: without actively attracting customers, any type of commercial activity is doomed to failure. Visitors to fast food establishments usually prefer well-known trade marks, therefore, the main efforts of the entrepreneur should be aimed at promoting the brand and raising the level of awareness of it among potential customers.

The implementation of a marketing strategy primarily includes the correct design of the outlet. Appearance the diner should attract the attention of passers-by, be different from competitors, be unambiguously associated with food and inform customers about the range of dishes offered. For these purposes, branding is used - a set of measures that includes:

• Development of your own corporate identity - logo, colors, fonts;
• Manufacture and installation of signboards, banners, pavement signs;
• Pasting the car with a decorative film, applying inscriptions and a slogan.

A recognizable corporate identity is a must for the successful promotion of mobile fast food. It is desirable to print a logo and a slogan on packaging, napkins and dishes: of course, it is difficult to foresee such trifles at the start, but in the future such an advertising move will have a significant impact on the amount of profit. You can also attract additional visitors with the help of some competitive advantages:

• Adequate pricing policy;
• Larger portion sizes;
• High speed service;
• The presence of an exclusive dish on the menu.

Investments

To determine how much it costs to open a fast food business, an entrepreneur needs to perform some economic calculations on their own, since the costs of starting a business in each case depend on the specialization of the outlet and the price category of production equipment. For example, for the pizza and hamburger food truck mentioned above, the list of initial investments would look like this:

Capital investment

So, the first thing you need to open fast food on wheels is a capital of 900 thousand rubles. On the next step drawing up a business plan, it is necessary to calculate the cost of maintaining and ensuring the functioning of the enterprise, taking into account all possible overhead and non-production costs - from renting a plot of land to paying for parking:

Monthly expenses

Article	Amount, rub.
Land lease	15000
Electricity	8640
Water	1000
Salary	40000
payroll tax	12000
IP insurance premiums	2300
Raw material	330000
Disposable tableware	12000
Marketing expenses	10000
Administrative expenses	5000
Trailer parking fees	2500
Total:	438440

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Income and profitability

According to statistics, the average check for mobile eateries is 180-250 rubles. To determine the possible number of visitors, you need to count the traffic at the selected locations of the diner three times a day. In this case, only representatives should be taken into account. target audience- people under the age of 40 with an average level of income.

For example, an entrepreneur determined that 80-85 people passed by the point within an hour. It can be expected that 10% of them will make purchases: accordingly, during the day the enterprise will serve about a hundred people. It should be noted that the minimum allowable attendance level is at the level of 35-40 customers per day - otherwise the diner starts to operate at a loss. However, to solve this problem, it is just advisable to take advantage of the main advantage of mobile fast food - the ability to move to a new place.

Fast food profit

Conclusion

A novice entrepreneur who is about to open fast food should take into account the presence of some seasonality factor in this business: indeed, in the cold season, eating food on outdoors can hardly be called comfortable. In order to reduce the impact of negative circumstances on the level of sales, the assortment of the outlet needs to be constantly adjusted, adding more hot dishes to it in winter, as well as ice cream and soft drinks in summer.

In contact with

classmates

Fast food cafes are flourishing today. In all cities there are several establishments where you can have a quick and inexpensive meal; they are in great demand among the population.

Fast food customers include office workers, students and those who do not have enough time to cook and eat at home.

Some people like to have a good time with friends in a cozy cafe with low prices for food and drinks.

Hence the conclusion - fast food as a business can bring good profit to its owner. First you need to make a plan for organizing a fast food cafe.

registration

The owner of a small fast food cafe can be an individual entrepreneur. You must register with the tax office at the place of residence.

In addition, permits from the sanitary-epidemiological and fire services are required.

You do not need to issue a license, but all personnel must have sanitary books.

Competition

This is the most important point. In every city there are already such establishments. It is necessary to carefully analyze their work, clientele, pricing policy.

Starting a competitive business is not easy.

To do this, you need to create your ideas to attract customers. You can conduct marketing research yourself or contact a specialist who, for a fee, will compile an accurate analysis.

room

First you need to choose a suitable place with a high traffic of people.

The best places for fast food:

• office or shopping centers,
• markets,
• stations,
• schools.

As for the premises itself, there are also some requirements for it.

It must be at least 100 sq.m. and divided into several rooms.

Also, it must have all communications: light, water, sewerage, ventilation, two exits.

Renting such a room will cost at least 50,000 rubles per month.

Every room needs renovation. You need to try to make the most comfortable conditions for customers, that is, work with the design and buy good bright furniture.

Menu

The range of cafes should include dishes prepared from semi-finished products that are quickly prepared.

But at the same time, they should be tasty and fragrant. For their preparation, a variety of spices and sauces are usually used.

What can be included in the menu:

• sandwiches;
• burgers;
• French fries;
• salads;
• sweet pastries;
• ice cream;
• Coffee and tea;
• lemonades and juices.

It is necessary to sell your products in beautiful bright packaging with a corporate logo that attracts the attention of buyers.

Usually, all fast food dishes are served in disposable dishes, so you should make sure that they are durable, of high quality and, of course, bright and attractive.

It should also contain the symbolism of the institution.

Staff

For a small self-service cafe you need:

• two administrators;
• six cashiers;
• six sellers;
• two cleaners;
• six chefs.

Each employee must have a medical book. Do not forget about providing your employees with branded clothing.

Advertising

The pledge of any enterprise is quality advertising. It's not worth saving on.

bright sign and unusual design buildings will attract customers, and tasty food, quality service and cozy atmosphere make you come back again.

Also, customers are attracted by promotions and a discount system of discounts.

There are many options and you need to use them as much as possible in order to become a worthy competitor and take your market share.

How much money will you need to spend initially?

This is not the cheapest business. It requires an investment of considerable material resources.

To open fast food, you will need in rubles:

• rent of premises - 50,000;
• repair - 300,000;
• furniture - 100,000;
• equipment - 500,000;
• raw materials and disposable tableware – 150000;
• advertising - 100,000;
• other expenses - 200,000.

So, the amount of starting capital is 1,400,000 rubles. But in different cities it can be significantly different.

When drawing up a business plan financial plan should be calculated very accurately in order to correctly assess their material capabilities.

In addition to the basic expenses, you need to immediately roughly calculate the monthly.

These include:

• rent - 50,000;
• utilities - 15,000;
• staff salary - 370,000;
• contingencies - 50,000.

Total 485,000 rubles. Also, approximately 30% of the total revenue will be spent on the purchase of food and beverages.

This is an approximate calculation - everything will depend on the pricing policy of the institution. But you should not set too high prices, otherwise the institution will not be in demand.

How to calculate income?

The traffic of customers in a cafe that has proven itself well in the market is very high.

But in order to recoup all expenses, that is, 485,000 rubles, it is necessary to serve about 100 people in one day with an average check of 300 rubles.

In the visited institution, this figure doubles or more.

In the first months, the institution may not bring too much income, so you should have a reserve reserve of funds to support the work process.

In addition, on weekends, holidays, vacations, the number of customers is always greater than weekdays.

Fast food as a business has many of its own characteristics, and with proper planning, it will bring a high and stable income.

The payback period will be from 3 to 6 months.

It is advisable to open an institution in cities where a large number of tourists, or in places where there are no fast food cafes. Choosing a passable place is already half the success.

In addition, you can organize a delivery service to your home or office. This event entails additional costs, but also increases profits.

In contact with

Modern entrepreneurs and investors view street fast food as promising business. The thing is that the money invested pays off quickly enough, and outlets bring a stable income even during a crisis. Of course, this statement will work if the prerequisites are met:

• The prescribed sanitary norms and be able to convey it to the client. Customers need to see with their own eyes that the food is prepared clean and fresh.
• The main product should be tasty, satisfying and quickly prepared right in front of customers, from previously prepared blanks.
• It is important to think in advance how to serve or package products. Remember that people should be comfortable eating your meals on the go or sitting on a bench.

What can be sold in a fast food cafe? The site team has compiled a list of potentially working ideas that can be implemented in Russia and the CIS countries. When preparing, we focused both on the taste preferences of our people, and on the availability of the necessary products and equipment for business implementation. And we will talk about the main fast food products, and not such related products as tea, coffee, juices, etc.

Let's start with the most famous options and finish with the more exclusive and new ones:

1. Hot dogs

This type of "fast food" first appeared in the United States, and then quickly spread throughout the world. Delicious sausages in soft buns, complemented by various sauces and salads, are in demand at any time of the year.

2. Shawarma

Despite high competition, a responsible entrepreneur will always be able to build a profitable business by selling this product. You can offer customers dishes prepared according to your own recipe using different types pita bread (for example, cheese) and fillers.

3. Burgers and sandwiches

No wonder such famous brands as Burger King and McDonald's have earned millions on hearty buns with meat and vegetable fillings. These simple meals invariably in demand among all categories of the population.

4. Pizza

This versatile food is prized for its quick preparation and delicious taste. The shape of the pizza can be standard view, and in the form of a cone (kono-pizza). The profitability of such a business is high, but do not forget about the high competition.

5. Pancakes

The traditional Russian treat is loved by adults and children. Use the most different fillers. For example, meat, cottage cheese, mushrooms, cheese, fruit, jam, chocolate.

6. Pies and pasties

Fresh baked goods have always enjoyed the love of the people. In recent years, patties and pasties have been actively developing, as if having received a second wind.

7. Baking and sweets

A small confectionery in an accessible place will attract the attention of adults and children. Baking can be prepared from pre-prepared semi-finished products and sold warm. Consider another promising option for a profitable business - selling hot donuts.

8. Khachapuri

There are dozens of types of hearty Caucasian pies, each of which has a special taste. Not only cheese is used as a filling, but also potatoes, beans and meat.

9. Rolls and WOK food in boxes

fans Japanese cuisine they will be happy to spend time on a walk if they get the opportunity to eat their favorite rolls, noodles or rice. Such food can replace a full meal, and therefore invariably enjoys the attention of office workers.

10. Fast chicken

The culinary imagination knows no bounds. Street stalls sell spicy wings, juicy legs, fragrant buffalo breasts on skewers, chicken hard candies, nuggets, and even chicken popcorn.

11. Grill

Meat tenderloins, poultry, sausages, ribs and fresh vegetables grilled are in demand on weekdays and holidays. There are so many recipes for popular dishes that you can regularly experiment with the menu.

12. Ice cream

In the hot summer months, it is simply impossible to do without this beloved folk delicacy. Surprising a spoiled clientele is quite difficult. So look out for different types of sweet treats - freezer ice cream, yogurt ice cream, granular ice cream or nano ice cream. Franchises from MilkyMoon's or Dippin "Dots will help you sell the latter.

13. Mini skewers

We are talking about small pieces of shish kebab meat or seafood strung on wooden skewers. Since there may be problems with the legality of cooking on charcoal, it is worth considering the option of cooking on professional electric barbecue grills or in deep fat. Don't forget to include in the menu fresh salads, wheat cakes and several types of sauce.

14. Kebabs

Behind this name lies whole line fried meat dishes that are very popular in Asia, the Caucasus and the Middle East. These include shawarma in pita bread, barbecue on a skewer, pieces of stew and even minced sausages. Kebabs are served on plates, in the form of sandwiches or rolls.

15. Salad bar

Delicious hearty salads can be served to visitors in ready-made or give them the opportunity to assemble the dish themselves.

16. Corn dogs

Hot sausages in corn dough, served to customers on thin sticks. They are convenient to take with you for a walk or a sports match. Sausage can be completely covered with dough, or in the form of a spiral.

17. Twister Dogs

One more original idea for street food. It is known that everyone loves sausages and potatoes. So why not submit them in a new way? Potatoes are cut into thin long strips and wound around the sausage in the form of a spiral. After that, the products are fried and immediately handed over to the buyer.

18. Waffle food

With the help of professional electric waffle irons, it is easy to prepare both a sweet treat and a real hearty meal. The most popular toppings are ice cream, fruits, vegetables, chicken, sausage, cheese.

19. Omelets

Selling egg pancakes with different fillings could lay the groundwork profitable business. The combination of unusual tastes and the original form of serving makes an excellent impression.

20. Burrito

The dish, similar to traditional shawarma, came to us from Mexico. Instead of pita bread, corn tortillas are used, and beans are often added to the filling. In addition, it is customary to serve burritos with sauces with bright flavors.

Commercial offers

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Fast food establishments are now very popular places for both quick meals during a lunch break at work and evening gatherings with friends. Food in fast foods is prepared from semi-finished products and is distinguished by a very short preparation time and serving it to the client. If you plan to build your business in the field of catering, but perhaps you should think about opening a fast food cafe.

The demand for fast foods is high both in big cities and in regional ones. Such food is quite tasty and allows you to quickly get enough, and the price is very low. When choosing the location of the future fast food, pay attention to those parts of the city in which there are a large number of office buildings, because it is office workers make up a significant part of the regular clientele of fast food establishments. By opening fast food on the outskirts of the city or in a residential area, you obviously deprive yourself of a large percentage of potential consumers.

If you plan to open fast food in a small town, then your main customers will be parents with children and young people. In order for parents to be happy to bring their children to your institution, take care of providing the maximum comfortable conditions for small consumers. Organize special entertaining playrooms with children's designs and fun decorations.

When opening fast food, competition will play a big role, especially if we are talking about the big city. In this case, it is necessary to conduct a study of the main competitors, taking into account their clientele, pricing policy, location, product range. With the help of such an analysis, you can identify the shortcomings of competitors and prevent them in your business.

Business registration

To open a fast food cafe, you can register as an individual entrepreneur. Fast food trade does not involve any licenses, however, permits from the sanitary and epidemiological station and fire inspection, certificates of product quality and equipment compliance with the necessary standards will be required.

Room selection

As mentioned earlier, fast food should be placed in places large cluster people. It's good if they are nearby business centers and entertainment complexes. By the way, placing a fast food establishment directly on the territory of the entertainment center is also a great option - in this case, you will be provided with a flow of customers.

There should be several rooms in the room - a kitchen, a trading floor, a warehouse, rooms for staff (cloakrooms, a toilet, etc.).

Menu

The main advantage of such establishments is the speed of cooking and serving food, so only semi-finished products are used. The range of dishes should be quite diverse, and the serving and packaging of food (in the case of ordering food "to go") will also play an important role. It would not be superfluous to use beautiful trays with the company logo, as well as branded bags, glasses and boxes for food.
As a rule, the menu of fast food establishments consists of sandwiches, hamburgers, french fries, simple salads, pies, drinks.

How much does it cost to open a fast food restaurant

A significant portion of the initial financial investment will be kitchen equipment. For cooking in fast food, you will need deep fryers, toasters, a grill, kitchen ovens, refrigerators, coffee machines, as well as packing stations. The cost of such equipment can be very different, as well as its quality. Focus on your financial capabilities.

In addition to equipment, it will be necessary to purchase display cases, cash registers, and furniture. The most preferred option is wooden furniture but the plastic one is much cheaper. The dishes are most often used disposable. On average, equipment and furniture will require an expenditure of 10 thousand dollars.

fast food business plan

For a more accurate idea of ​​a business such as fast food, we suggest you download and familiarize yourself with the business plan for a fast food cafe. Perhaps its data is already somewhat outdated (since the market is developing quite quickly), but this document can be used as the basis for a business plan for your future fast food establishment. .