Business plan (educational project). Sample business plan for an educational institution

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1. Project summary

Objective of the project– opening of a non-state educational institution (NOU), providing services in primary general and secondary general education in a city with a population of more than 1 million people. According to Russian legislation, the activities of non-profit educational institutions relate to non-profit organizations, therefore the purpose of profit is to expand activities and pursue the mission of developing education in the region.

The project involves the creation of a paid private school (half board), which is a comprehensive format, including primary school(grades 1-4), high school(grades 5-9), as well as English language courses, preparation courses for the Unified State Examination and the Unified State Examination, sections. The advantages of the project include the presence of its own building, and, therefore, the absence of rent as an expense item, which for competing establishments can amount to up to half of the entire budget. Potential clients schools - children of parents with a high level of income who want to provide their children with a decent future, as well as children for some reason who are inconvenient for a public school (speech therapy problems, developmental delays, etc.).

Demand project is explained by the need to improve quality educational services in the country. In the face of a loss of confidence in state educational institutions, parents' preference is increasingly leaning towards private schools with an individual approach to the student and an emphasis on learning foreign languages, mainly English.

The main educational services of non-state educational institutions include:

1. Primary general education

2. Secondary general education

3. Preparatory courses for the Unified State Exam and the Unified State Exam

4. English language courses

5. Dance, choreography, vocal classes

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be the initial investment in the opening, and 4,000,000 rubles. – working capital. To implement the project, it will be necessary to raise borrowed funds in the amount of RUB 2,000,000. The loan is issued for a period of 24 months. The loan rate is 22%. Deferred payment of payments - 3 months. The volume of own funds will be 12,530,000 rubles. or 86% of the required amount.

*data for 3 years of operation

The project is planned to be implemented within 9 months. The start of activities of the non-state educational institution is planned for September 2016.

2. Description of the industry and company

The concept of free public education is increasingly losing the trust of parents. Poor quality educational services, low degree of immersion in the subject due to the need to constantly slow down the educational process in order to catch up with lagging students, incompetence of schools in preparing for the Unified State Exam (USE) and further education in prestigious educational institutions - these are just some of the factors for choosing in favor of private education. Often, parents also give preference to a non-state school due to the characteristics of their child, for example, speech therapy problems, physical disabilities, and developmental delays. The number of private schools in Russia does not exceed 1%. They are mainly located in Moscow and the Moscow region, in St. Petersburg, as well as in cities with a population of over a million. The level of competition in this market is minimal.

The company is a private secondary school(half board), which provides services in primary general education, secondary general education, and also conducts additional classes in preparation for school, English language courses, preparation for the Unified State Exam (USE) and the Main State Exam (OGE). Classes are held in small groups of up to 8-10 people. The maximum number of students in the school (excluding additional education) is 150 people. Educational process It is based on individual approach to each student, in-depth study of all subjects. Full board with additional education includes training from 8.00 to 18.30 hours.

Classes are taught by qualified teachers exclusively with higher education, including teachers of the first and second categories. The number of teaching staff is 15 people. Of these, 10 are full-time employees, 10 are part-time employees. The total number of employees of the institution is 26. The school is open from Monday to Friday from 8 to 18.30 from September to June. Additional individual and group classes are offered on Saturday and Sunday.

The area of the school premises is 1500 square meters. meters. The building has two floors above ground, one ground floor. The number of classrooms is 9. The school is equipped with a computer room, a music room, a gym, and a dining room. The functions of ensuring the safety of children are provided by a security guard.

The organizational and legal form of the school is a non-state educational institution (NOU). Since NOU is a non-profit organization, the profit received is distributed to expand activities, improve the quality of services provided: purchasing new equipment, opening new classes, attracting teachers from higher educational institutions to open new disciplines. The taxation system is simplified (STS).

3. Description of services

The private school organizes education from grades 1 to 9. The core subjects of the institution are physics and mathematics, which are studied in the most in-depth. Particular attention is paid to learning English, which is a response to one of the most common requirements of parents. Children from 7 to 15 years of age are taught in small groups of 3 to 8 people with the same level of knowledge. The courses are taught according to the methods of US universities. The study is conducted in several main aspects, including speaking, writing, grammar, reading. The training is aimed at removing the so-called spoken language barrier, at the ability to clearly and understandably express one’s thoughts and think in English. In contrast to the result of studying at school, when the graduate speaks only “English with a dictionary,” studying at a private school aims to achieve a specific result, for example, further training abroad, moving abroad to permanent place residence. Students are given practical recommendations on preparation for TOEFL, GRE, SAT, GMAT exams.

The school also offers courses in preparation for the Unified State Exam and Unified State Exam in the following subjects: social studies, physics, mathematics, Russian, chemistry, and English. Since the work of the school is aimed at comprehensive development child and the disclosure of creative potential, active attention is paid to additional classes (piano, vocals, dancing). Unlike school classes, students are given health exercises. The cost of training includes three meals a day (breakfast, lunch, dinner). In addition to all of the above, the institution is working with preschoolers to prepare for the educational process. Full list services with prices are presented in Table. 1.

The price segment of the school is average at high quality, which is confirmed by the qualifications of the teaching staff.

Table 1. List of services

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The activities of a private school are regulated by the Law “On Education”, as well as the following regulatory documents: Decree of the Government of the Russian Federation "On approval of the Rules for the provision of paid educational services"; Decree of the Government of the Russian Federation "On approval of the Model Regulations on a General Educational Institution"; Order on the procedure for certification of teaching staff; SanPiN 2.4.2.2821-10; Technical regulations on fire safety requirements; Federal Law No. 7 "On Non-Profit Organizations".

The organizational and legal form of the school is a non-state educational institution (NOU). According to Russian legislation, educational activities are subject to mandatory licensing, which is carried out government agency Department of Education of a constituent entity of the Russian Federation. The cost of the state duty since 2015 is 7.5 thousand rubles. The period for consideration of an application for a license is 2 months. Codes according to the OKVED classifier – 80.10.1, 80.10.2, 80.10.3., 80.21.1.

After the first graduation of students, but not earlier than 3 years after receiving a license, the institution has the right to apply to the Ministry of Education to obtain state certification for subsequent accreditation and issuance of state-issued documents to students. Before undergoing accreditation, graduates of the institution have the opportunity to take external exams at another educational institution that has passed accreditation. In addition to the license to conduct educational activities, to open a medical office in a school you will need a medical license.

4. Sales and marketing

The private education market in Russia has emerged since the early 90s. According to marketing research, the number of private schools remains approximately at the same level. So, if in 1998 there were 520 schools, by 2010 their number was about 550. This is due to the fact that closed schools are being replaced by new ones. Share of non-state educational institutions in Russia it is estimated at around 1%. Among the factors slowing down the development of private education in Russia are the high level of school costs for rent, the weak level of state support for socially responsible businesses, and the abolition of tax benefits.

Today, the city in question has about 35 private educational institutions. Among them there are kindergartens, private schools, and institutions that combine several types of activities. Considering in general low level competition, each establishment strives to occupy a certain niche. When choosing the specifications for this project, two factors were decisive: parental demand, as well as trends in the domestic labor market. According to the first factor, emphasis was placed on in-depth study of the English language and targeted preparation of students for passing the Unified State Exam in this subject, as well as for passing foreign exams. According to the second factor, it was decided to focus on in-depth study of physics and mathematics due to the noticeable shortage of qualified specialists in technical specialties in the country.

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Thus, the educational schedule is formed by groups of three types: groups from the physics and mathematics direction, groups of in-depth study of the English language, groups of additional education. It is the school’s specialization, as well as the quality of the services provided, that is the main way to attract clients. Before enrolling in courses, the child and parents undergo a survey procedure to more fully understand the level of knowledge of the former and take into account the wishes of the latter.

At the start of activities, to attract the first clients, it is planned advertising company in the media (television and print), and an interview with the director of a private school about the opening of a new institution. According to opinion polls, parents choose a school based on the following criteria: school reputation (57%), teacher qualifications (55%), proximity to home (43%), reviews from friends (35%), material resources (11%). Due to the fact that at the start of its activities it is not appropriate for an institution to talk about its reputation, the emphasis on introductory media materials is planned to be on the development plans and mission of the new institution, the main pain points modern public education, which will be overcome in the process of activity, teaching methods.

On the Internet, the private school will be represented by an official website, where parents will be able to find comprehensive information about the school, teachers, the mission of the school, its educational programs, and ask questions of interest through an electronic form. Information on prices for educational services will also be publicly available on the school’s website. The cost of the opening promotion, taking into account the creation of the website, will be 70 thousand rubles.

5. Production plan

Geographically, the private school is located in a large residential area of the city, in direct access to public transport. The bus stop is 300 meters away. Training sessions half board runs from Monday to Friday from 8.30 to 18.30 from September to June, on Saturday and Sunday additional classes and courses are held from 9.00 to 21.00. IN summer time enrollment in additional education groups (intensive courses) is expanding.

For repairs and furnishing of the building, as well as equipment local area you will need 10.5 million rubles. The building area is 1500 sq. m. meters. The area of classrooms is 400 sq. meters, the number of classrooms is 10, which fits into accepted standards by number of sq. meters per student (from 2.5-3.5 square meters per student). The costs of equipping the school are shown in Table. 2. In addition to the above expenses, the purchase of equipment for the courtyard area and the installation of a fire alarm are provided.

Table 2. Equipment costs

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Management functions are assigned to the director (project founder) and the deputy for educational and methodological work. The full-time teaching staff is represented by 10 teachers (see Table 3). Another 5 teachers of the school (a teacher of Russian language and literature, a teacher of history and social studies, a choreographer teacher, a physics teacher and a mathematics teacher), as well as a speech therapist and a psychologist, work part-time. Also, to meet the needs of students, the school has a nurse, cooks and school canteen employees, a caretaker, a cleaner, and a security guard on staff.

Table 3. Staffing table and wage fund

Current period expenses include: wages teachers and other employees, purchasing food for the school canteen, building maintenance and payment utilities.

6. Organizational plan

The planned launch period for the project is 9 months. The start of activities is scheduled for the beginning of the academic year - September 2016.

The management of the educational institution is carried out by the school director, who has the right, within the limits of his competence, to give binding instructions to any employee or student. The director carries out general leadership all areas of the school’s activities in accordance with the Charter of the institution and the laws of the Russian Federation. He is responsible for strategic planning, school development, and setting goals and objectives. The director approves and implements educational programs, curricula, courses, disciplines, annual calendar educational schedules, carries out personnel selection and determines job responsibilities employees.

The deputy director for educational work reports directly to the school director. His responsibilities include organizing and long-term planning of school activities, the educational process and methodological work, coordinating the work of teachers to implement curricula, development of educational, methodological and other documentation necessary for the activities of the school, preparation of reporting documentation, educational work with parents, control and analysis of the educational process, etc.

The functions of providing educational services are performed by teachers. The requirements for the teaching staff of the school are not only the presence of a state diploma of higher education and the proper level of qualifications, but also the presence of qualities necessary for work, which are not always presented in government institutions: communication skills, ability to find an approach to each child and parents, high level of personal responsibility, initiative.

7. Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipment of the school yard territory - 1,500,000 rubles, school equipment - 4,063,000 rubles, creation of an official website - 30,000, receipt permitting documentation– 60,000 rubles, opening advertising campaign – 40,000 rubles.

Costs of the main period include: salaries of school staff (including social contributions), school maintenance and payment of utilities, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephone and Internet. Appendix 1 shows the main financial indicators for revenue, cash flow and net profit for a five-year period. Calculations are made based on loading into the first academic year 50%, second year – 85%, third and subsequent years – 90%.

8. Project effectiveness assessment

Opening a private school will require high level start-up costs, which is due to the large volume of repair work and the need to purchase a large list of equipment, including at least 32 items. The payback period for the project will be 32 months from the date of opening. The discounted payback period is 38 months. Project effectiveness indicators calculated for a five-year period are given in Table. 4.

Table 4. Project performance indicators

9. Risks and guarantees

Unlike most similar projects, the project of this private school does not belong to the category educational business with a high risk group. One of its main advantages is the availability of premises and the absence of rent. The absence of this expense item allows us to pay more attention to the material support of the school, invest in improving the educational process, attracting new personnel, purchasing modern equipment. However, the economic activity of a school requires management to be able to competently distribute available funds, anticipate new possible expenses, and respond flexibly to the market situation and changes in legislation.

As the school's recognition grows and certain tangible results are achieved, it is possible to increase average prices for services by up to 20-30% without significant negative changes in the elasticity of demand. The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences

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Attention! The free business plan offered for download below is a sample. Business plan, the best way appropriate to the conditions of your business, you need to create it with the help of specialists.

Business plan for educational services

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We present to your attention a project to create a Higher Educational Institution, or university for short.

The project requires financial investments in the amount of 35,300,000 rubles, and has the following objectives:

Complete satisfaction of educational services of the consumer market;
Creation of a highly profitable enterprise that generates stable income;
Receiving a profit.

As was written earlier, to establish such a project, funding in the amount of 35,300,000 rubles is required. To obtain the required amount, you can attract investors, or take out a commercial loan from a bank at 14% per annum.

The profit that investors or the bank will receive is 2,269,289.24 rubles. The total profit for the whole time life cycle enterprise, which, by the way, is designed for two years, will amount to 118,748,222.76 rubles.

Estimated payback period for the enterprise: 9 months.

The loan must begin to be repaid from the first month of starting the enterprise.

Steps required to open your own university:

1. Rent or purchase of a building, premises and various outbuildings
2. Obtaining a state license, passing certification
3. Carrying out a whole range of repair and construction work
4. Purchase and installation of all necessary equipment
5. Passing various government inspections: SES, Fire Inspectorate, Sanitary and Epidemiological Station, and other licensing authorities.
6. Search and hiring of all teaching staff in the amount of at least 2 teachers per subject.
7. Hiring other personnel (security, cleaners, secretaries, accountants, concierges, etc.)
8. Conducting an extensive advertising campaign

Types of training

Typically, university education is divided into several types:

Full-time education. All classes are held face-to-face, as a rule, in daytime days daily from Monday to Friday;
Extramural studies. Correspondence students have a separate schedule and appear at the university, often only during the session, studying independently the rest of the time;
Evening courses (full-time and part-time);
Distance learning. Teachers give students assignments in in electronic format, he executes them and sends the answers back. All reading is done by the student independently.

Table No. 1. Potential of consumers of educational services in Russia

Equipment required in universities:
1. Desks, tables
2. Chairs
3. Boards, projectors, media boards
4. Stationery
5. Decorative items: flower pots, curtains, busts, portraits of scientists and prominent figures
6. Audio-video equipment, microphones
7. Office furniture, executive furniture
8. Toilet and shower rooms
9. Lighting, alarm
10. Library. Both electronic and regular
11. Equipment for the gym: exercise equipment, mats, balls, parallel bars, etc.
12. A luxury car for the rector of an educational institution.
13. Coffee machines
14. Buffet, canteen or something similar to provide meals for students. The buffet also provides additional profit for the university itself, students invest money in the university, and not in outside stores.

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Educational services market

Currently in Russia there are the following types of educational institutions:

Preschool;
- primary general, as well as basic and secondary general education;
- primary, secondary and higher professional profiles, as well as postgraduate specialized education;
- institutions providing additional education for adults;
- correctional (special), designed to work with students with disabilities;
- for orphans, as well as those left without parental care or legal representatives;
- specializing in additional education children;
- other institutions in which the educational process is carried out.

All types of educational institutions operate in the educational services market, the formation of which began in the 90s of the last century. Its development was facilitated by the country's transition to rails market economy. It was then that the educational services market began to be divided into two segments - state and non-state. And now we can talk about the variety of institutions that work in this area.

According to experts, the educational services market is divided into three segments. The first one is “white”. This segment contains paid departments of state universities, non-state paid universities and schools, as well as a variety of courses.

The second, so-called gray segment, includes services provided by state and non-state educational institutions, as well as by private individuals operating without properly completing all documents. This leads to distortion of statistical data and tax reporting similar institutions, and “voluntary contributions” are received in kind or in cash and are not reflected in financial documents.

The third, “black” segment includes educational institutions that operate without obtaining the necessary licenses, as well as those that extend their activities far beyond the boundaries of such permission. They are characterized by a system of extortions and bribes when entering or passing exams.

Non-state educational institutions

To date, domestic legislation does not contain specific definition NOU. A non-state educational institution is understood as an organization created by private individuals, or various types of non-profit or commercial structures.

The main task of the NOU is to provide services in the field of child rearing or education. The establishment of such an organizational and legal form is stipulated by the Civil Code of Russia. The activities of non-state educational institutions are regulated by Federal Law No. 237 “On Education”, as well as relevant regulations.

The head of the non-state educational institution can be the founder himself or one formed by him board of trustees, whose powers are determined by the owner. The potential of such an institution is almost limitless. It can teach everything that can help in finding a job or work, as well as in achieving certain goals that allow you to earn a decent income. Services of an educational institution can also be provided via the Internet. This remote learning allows you to receive assignments and contact teachers.

Of course, the most profitable and most in-demand professions currently are those in the fields of finance and law, psychology and management. That is why most commercial universities train specialists in these disciplines. Special attention is given and English language. After all, it will not be at all superfluous in most areas of activity.

Area of activity

Organization of educational activities can be chosen in the following areas:

Training in special disciplines, which serves as a supplement to the main program provided for by the curriculum;
- tutoring work;
- courses where training is carried out foreign languages, preparation of applicants, advanced training, etc.;
- retraining of personnel and improving their qualifications;
- teaching children with developmental disabilities or special needs;
- preparing preschoolers to study in a school group.

Business plan (educational project). Sample business plan for an educational institution

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1. Project summary

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5. Production plan

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Business plan for educational services

Resume with a budget

Types of training

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2. Description of the industry and company

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Business plan for educational services

Resume with a budget

Types of training

Send your good work in the knowledge base is simple. Use the form below

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