Cabinet furniture has a fairly wide target audience - both budget and wealthy buyers purchase structural elements for furnishing a home or office, as well as enterprises. Clearly, if we consider such a business idea as a startup, then there is a rational grain here - there will be customers, there is no need to spend too much on development, and the product is in demand. Therefore, next we’ll talk about how to open a furniture production, draw up a business plan and what kind of income you can expect.

How to develop a furniture manufacturing business?

Today, most of the niche in this area of ​​entrepreneurship is occupied by medium and small businesses, as well as small shops and workshops. If we analyze consumer demand, the demand for furniture is as follows:

• Corpus.
• Office.
• Kitchens.
• Cushioned furniture.
• Children's upholstered and cabinet furniture.
• Furniture for the garden.
• Specialized furniture to order - for production, enterprises and similar places

One cannot fail to note the appearance of the furniture - design trends change almost every season, and therefore small productions have a significant advantage over large-scale productions - you can quickly switch to producing a new line.

The main target audience of the furniture workshop's products is as follows:

• Young families, including those with schoolchildren.
• Elderly people, citizens of pre-retirement age.
• Owners of small and medium-sized businesses - for office furnishings, workshops, and so on.

And since people of these categories are the majority, you can, provided you do good work, ensure a stable influx of clients.

Starting a business - first steps

In order for a furniture production business to be effective, you need to carefully think through and prepare everything in advance, and only then launch your project. In this case we are talking about the following specific features:

• In most cases, small or medium-sized businesses do not maintain warehouses for finished products, at least large areas, and therefore the best option would be to work to order. But, on the other hand, you need to provide yourself with a stable flow of orders, so as not to work at zero and not pay employees for downtime.
• Advertising must be present, even if we are talking about a small workshop or medium-scale production. But you shouldn’t immediately include large sums in the business plan for the production of cabinet furniture - it’s better to put most of the budget into production.
• It wouldn’t hurt to open your own small store selling ready-made samples. But it’s better to do this a little later, after you have thoroughly studied the preferences of your target audience.
• Having your own delivery service and assembly team will be a huge advantage. This way, you will essentially be providing a full range of services, which is an advantage over your competitors.

Furniture production as a business requires a mandatory preliminary analysis of competitors and the market as a whole. Preliminary work includes the following:

• Assessing the performance of major competitor firms. This will help you identify them weak sides and “play” on this - what they don’t have, maybe you have (in a good way, of course).
• Analysis of the solvency of your target audience - this will help you build a flexible pricing policy, and therefore provide the most favorable conditions on the market.
• Analysis of start-up costs, as well as monthly expenses.

All this will be needed to create detailed business plan furniture production with calculations.

Please also note that a business plan will be a necessary document if you plan to take out a bank loan to develop your business.

How to write a business plan for furniture production

A business plan for furniture production is, in fact, a fundamental document for the development of a business. Therefore, you need to be especially careful when drafting it.

The structure of this document is something like this:

• The purpose of opening production is the type of product produced, the expected assortment to begin with (later you will expand it, remove some positions). Also here you need to enter the technological process of production, the expected payback period.
• Financial plans: spending your own funds, attracting credit funds or funds from co-founders.
• Organization of production - renting or purchasing premises for a workshop, having a warehouse, office space, purchasing equipment and materials, fittings.
• Target audience: intermediaries, retail and wholesale buyers, individual customers, creating your own network.
• Sales of products – own store, work only on individual orders, cooperation with furniture stores, intermediaries. Tenders can also be considered.
• Business promotion and advertising. The cost of advertising should be spelled out no less carefully than the cost of setting up production, since at first it is advertising that will provide customers, and therefore profit, for the enterprise.
• The documentary part – the costs of registering an enterprise.

A little advice - it is better to budget the amounts for expense items a little with a reserve, and you also need to separately include in the furniture production business plan the amount for force majeure circumstances.

Marketing part

It can be thought through and worked out at the stage of drawing up a business plan. furniture factory. The essence of this section of the business plan for a furniture workshop is, in fact, the development of the business and includes the following stages:

• Opening an office with an exhibition center or a small store.
• Concluding agreements with furniture stores for the sale or exhibition of their designs.
• Working with tenders gives good orders.
• Create your own customer base.
• Advertising – development of your website, group in social network, design of outdoor advertising.
• Launch advertising campaign in the media.

Separately, it should be said about advertising: there is no need for empty promises like “the most low prices and the best quality”, “the turnaround time for any order is 2 days” and so on - you need to do everything with high quality, at a reasonable cost, and promise the same to your customers in promotional products.

Start-up costs

Actually, the purpose of creating a business plan for furniture production is to calculate the financial part. If we take into account the average bill on the market, then the start-up costs are as follows:

• You will have to spend about 50-70 thousand rubles per month to rent a suitable building. You will have to spend about 1 million rubles to purchase a similar premises, but, in fact, in the long term it is more profitable.
• Purchase necessary equipment, installation with delivery - about 600,000 rubles.
• Room renovation, documenting business - about 300,000 rubles.
• The purchase of consumables costs at least 250,000 rubles, but the price can vary greatly depending on what kind of furniture you will produce.

Don’t forget that a separate article in your business plan for a furniture workshop needs to calculate salaries - also the final cost will depend on how many employees you have, as well as their specialization and workload.

Features of cabinet furniture production

The peculiarity of the production of cabinet furniture is that with proper use of materials, there will be a minimum of waste. But, if we are talking about upholstered furniture, then there will be more manual labor - upholstery, filling, finishing, and so on. Consequently, additional equipment will be needed - specifically for sewing.

Schematically, the development of furniture production as a business can be divided into the following main stages:

• Registration of an enterprise.
• Selection of premises.
• Purchase of necessary equipment.
• Hiring.
• Calculation of income and expenses.

Selection of premises

Ideally, the premises for a furniture factory will have a workshop and an office building (a large one is not needed). Also, do not forget about a separate room for workers - where they can take a break, have lunch, and clean up after work.

If we consider this issue only from the technical side, then the requirements for premises for a furniture workshop are as follows:

• Compliance with fire safety requirements.
• No dampness.
• Ability to maintain optimal temperature regime– in our case, this is a range of 18-20 degrees.
• Availability of necessary communications - heating, electricity, sewerage, water supply, ventilation system. Separately, it should be said about electricity - here you will need three-phase 380 W, since powerful equipment will be used for work.
• Availability of convenient access roads.

If you want to immediately open a furniture factory, and not just a workshop, then you need to select the premises based on the fact that it should be possible to equip there:

• The production premises itself, preferably divided into several zones.
• Office – for managers, management, accounting, meeting with clients.
• Amenity room for workers.
• Shower and toilet.
• Stock.

Convenient access roads must be available - both for unloading materials and for unloading finished products.

It is not critical if all these premises are not located in one place - for example, a warehouse can be rented further from the office, somewhere on the outskirts of the city - it will be much cheaper to rent, and it is easier to find premises for such purposes in a distant area of ​​the city.

Necessary equipment

If the budget is limited, then you can purchase used equipment - this way you can save 30-50%. But, also take into account that you need to have a good understanding of machines, otherwise you can buy not just used equipment, but simply written-off equipment.

To get started you will need the following equipment:

• Band saw - it will be needed for cutting MDF and chipboard sheets, as well as precision cutting of wood.
• Drying - it is only needed if you plan to work with natural wood.
• Machines for fine processing of wood, as well as decoration - for processing edges, giving the material a special shape, cutting chamfers and all that other stuff.
• Equipment for working with glass – engraving, drilling, cutting, sandblasting.
• Devices for working with metal – drilling, welding, cutting, polishing.
• Sewing equipment - but only if you work with soft structural elements.

In addition to equipment, you will also need hand tools - drills, screwdrivers, staplers, hammers, planes, saws, and so on.

The purchase of consumables must be done based on the established range.

Hiring

The well-known phrase “personnel decides everything” in production is more relevant than ever - the quality of the services provided, and therefore the efficiency of your furniture production, will depend on the professionalism of your workers.

The classic scheme for such production is as follows:

• There are about 5 workers who will be directly involved in the manufacture of furniture, but in some cases there may be more – up to 8 people.
• A manager who will search for orders and work with clients.
• Director of operations.
• Furniture delivery and assembly team.
• Accountant.

At first, some functions can be performed independently or delegated to outsourcing. This is what is most often done with accountants.

Calculation of income and profit

We have already calculated the starting costs for furniture production. But we should not forget about monthly expenses:

• Payment utilities– approximately 30,000 rubles.
• Salary – from 180,000 rubles.
• Advertising expenses – from 20,000 rubles.
• Payment of taxes, minor expenses – from 30,000 rubles.

Thus, to start you will need at least 2 million rubles, and this is not counting monthly expenses.

Now, regarding profit:

• On average, the workshop sells furniture worth 600-700 thousand rubles per month.
• If you subtract planned expenses, the profit will be about 400 rubles.
• Thus, furniture production will reach full payback in 21 months.

The profitability of such projects is approximately 60%, which is very good. And if we take into account the purchase of the building, the figures are more than optimistic.

Let's sum it up

Furniture production as a business is a worthwhile project, but only if you approach this issue competently. In this case, first of all, you need to develop a good business plan, as well as a marketing strategy.

The profitability of a furniture factory, subject to the purchase of a building for a workshop, is 60%, and this is an excellent indicator in an average city. Special attention should be paid to hiring staff - the quality of work, and therefore the efficiency of your business and profit growth, depend on their skills.

Due to the fact that the main target audience for cabinet and upholstered furniture are young families (including those with children), owners of medium and small businesses, provided the work is of high quality, there will be no shortage of clients.

• Recruitment
• Sales organization
• How much can you earn

IN Lately In Russia there has been some growth in the furniture and furniture production market. This is largely facilitated by two circumstances - an increase in the number of new buildings put into operation and an increase in the income of the country's population. The main influence was made by individual orders, that is, orders for the manufacture of furniture according to original author’s sketches. The expected annual growth of the furniture market, according to experts, is 8-10%. The main prerequisite for the development of the furniture market is the growth of the real estate market.

How to start a furniture manufacturing business

You can open your own furniture manufacturing business in one of two directions:

1. Production of custom-made furniture;
2. Serial release.

These directions differ sharply in a number of ways the most important parameters, namely in the general approach to the organization of production, distribution channels, profitability (for mass production it is no more than 15%, and for individual production - more than 25%).

Today, many furniture factories offer sofas of the same design, but of completely different quality and different prices. This happens because becoming Russian production furniture began with copying Western models. The thing is that developing a design, making prototypes, and researching demand on your own is expensive. Only a large enterprise or a highly specialized company operating in the premium segment can afford this.

Thus, until recently, copying furniture samples was a profitable business. The factories were not very keen to produce any original models, because the consumer was already well aware of what was being done for the masses.

However, recently the situation has changed somewhat. Buyers are increasingly paying attention not only to price and quality - they are now also interested in furniture design. Therefore, more and more manufacturers are beginning to introduce their own developments, opening design bureaus at their production facilities. In general, serial production designer furniture- the matter is promising. A striking example is Italy, the birthplace of furniture design. For Italians, the price of furniture is largely determined by the name of its author or brand.

How much money do you need to start a business?

The size of the initial investment depends entirely on the “manufacturability” of production. The simpler the technology, the less money is needed to start furniture production.

The cheapest way to produce furniture is from laminate - both cabinet furniture (cabinets, walls) and upholstered furniture. The amount of investment for starting a business (purchase of equipment, repairs, rent) in this case will be 2-3 million rubles.

You can purchase equipment on lease - this is an excellent alternative to bank loans. Registration of leasing does not require a deposit, which is very important for a new entrepreneur who does not have real estate on his balance sheet. In addition, leasing payments reduce the tax base.

Ask for help from the state - today it is possible to receive free financial assistance from the state, including receiving a grant for starting a business, subsidizing part of the cost of paying interest on a loan, under leasing agreements, etc. Find out more about the forms of support in your region from your local administration or on the websites of the relevant ministries.

What equipment to choose for the production of upholstered furniture

For the production of upholstered furniture you will need Sewing machines(one three - four different types), a cutting board and a pair of pneumatic guns with a compressor.

This set of equipment is enough to organize production with a monthly turnover of 1.5 million rubles.

Upholstered furniture production technology

1. Cutting slab materials according to frame shapes and cutting foam rubber for soft elements.
2. Assembling the frame and adding fittings.
3. Upholstery of parts and sewing of covers.
4. Final assembly of upholstered furniture.

What equipment to choose for the production of cabinet furniture

The set of equipment for the production of cabinet furniture from laminate is slightly different. You will need to purchase an edge bander, a rip saw and hand power tools.

Cabinet furniture production technology

1. Cutting slab materials.
2. Finishing furniture parts with edges.
3. Assembly and addition of fittings.

If the company plans to work with veneer, MDF boards and solid wood, then a jointer and milling machines for processing solid wood, grinding and calibrating grinding machines for processing solid wood and slab materials, hot and cold presses for veneering slab materials with veneer, varnish and paint booth for finishing finished furniture.

The technological process in this case becomes somewhat more complicated and will include three stages: veneering, sanding and varnishing and painting. Organizing such production is many times more expensive, since more equipment is required. Working with laminated chipboard (laminated chipboard) requires the purchase of expensive packaging equipment, as well as large warehouse premises, since the sales volumes of furniture made of laminated chipboard with the same monthly revenue turnover are several times higher (by 300-400%) than the sales volumes of furniture made of solid wood and slabs MDF. The cost of producing furniture from MDF plywood board is five times higher than producing the same model from laminated chipboard - not so much due to the materials, but due to higher labor costs.

If there are very few funds for the purchase of expensive equipment, then the main part production processes, including veneering, can be outsourced to third parties. Although this increases the cost of the final product. Outsourcing is beneficial when a company specializes in the production of cabinet furniture from laminated chipboard according to individual orders, but occasionally they come across clients who want to buy something more expensive and more beautiful, and it’s not an excusable thing to miss such a client. In this case, it makes sense to order semi-finished products externally, and only do the assembly yourself. But only very small “handicraft” workshops work this way.

Selection of premises for production

Finding a suitable premises for furniture production is by no means an easy matter. The thing is that the room must meet a number of strict requirements, which is dictated by the specifics technological process: high fire hazard, high energy consumption, the need to maintain a certain temperature in the room (not lower than 16-18 degrees). Thus, at the request of the fire inspectorate, the main production (furniture finishing) should be located on the ground floor of the building. There should be clear access roads to the building itself.

The room must be equipped with a system fire alarm, the installation of which will cost about 500 rubles. for 1 sq. m. In addition, you will need to install an industrial ventilation system, which is also far from cheap. Do not forget about the presence of a stationary water heating system - without this it will not be possible to organize a normal production process.

What documents are needed to open a furniture manufacturing business?

1. Certificate of conformity for finished products. Issued for a three-year period by non-profit organizations that have appropriate accreditation;
2. Sanitary and hygienic certificate. Issued by Rospotrebnadzor for a period of five years;
3. Certificates of conformity for materials used in furniture production. Their copies are issued by any bona fide supplier. It is not difficult to complete the certification procedure if you have these documents - it will take no more than three months.

Recruitment

One of the most effective and simplest ways to find personnel is by placing advertisements in newspapers.

Please note that an experienced carpenter will ask for a salary of at least 35 thousand rubles per month. You will not have much choice, since there is a shortage of qualified personnel in the labor market. The vocational education system in our country is in a broken state. Even those young people who want to work in production received such poor preparation that they don’t even know basic safety rules.

The only way to somehow solve this problem is to divide the production process into a number of simple operations and assign several workers to them. In this case, the number of specialists potentially ready to work in your production will increase. However, you should know that carpenters and machine operators will not completely replace cabinetmakers.

The success of a furniture enterprise largely depends on the availability of highly professional engineering and technical specialists. However, there should not be more of them than the workers directly at the machine. As the company grows, IT specialists will also be needed, since modern machines have software.

As for increasing labor motivation, it is necessary to introduce a piecework-bonus form of remuneration - this greatly increases the efficiency of staff. But no one has canceled the “carrot and stick” method - a simple fine increases the quality of production and responsibility for compliance with safety regulations.

Sales organization

No normal production will function without well-developed product distribution channels. In the case of furniture production, there are several ways to sell products:

1. Work with private customers. With such a scheme, in order to ensure a normal flow Money, it is necessary to complete more than 15 turnkey projects annually major projects. When collaborating with private clients, be prepared for their temporary insolvency, failure to meet deadlines for approvals, etc.

2. Opening your own retail outlet in a shopping center. This is the easiest way to start selling your own products. The presence of a retail outlet in a shopping center ensures a constant influx of customers, while the company bears less costs(for security, repairs, advertising, etc.). But organizing trade, especially for beginning manufacturers, can take a lot of effort. In addition to the actual production problems, it is necessary to solve a lot of tasks that are unusual for a production worker, including searching for retail premises, sales personnel, implementing trading standards, training in sales techniques, etc. Despite this, having your own retail outlet (and more than one) is very useful.

3. Sales office or head office. Having our own sales office allows us to serve home furniture customers (designers and architects), and also allows us to process transactions via the Internet. Even though the World Wide Web cannot yet provide a large number of remote sales (no more than 10% of the total number of orders), nevertheless, more and more manufacturers are beginning to trust this product sales channel and consider Internet sales to be very promising.

How much can you earn

I think everyone is very interested in how much you can earn in furniture production? First, you need to understand what criteria are used to determine the cost of this or that furniture. Most often, actual manufacturers calculate final cost finished furniture, the cost of materials (spent on the production of this unit of furniture) and all this is multiplied by a factor of 2x. As a result, this amount will be enough for:

• expenses (purchase of parts, materials, accessories);
• remuneration of employees;
• rental of premises and warehouses;
• delivery.

As a result, the manufacturer has a small percentage of profit. As things go, everyone is happy, both customers (due to the fairly low cost) and manufacturers (the clientele is increasing). As a result, receiving a small percentage from each sale (and since there are many customers, this means sales accordingly), the manufacturer has a good income. At the same time, there are also “furniture makers” - these are people who do not have high-quality production, equipment, enough workers, warehouses, etc. (they are also called “garage workers”) and calculate the cost of furniture in a completely different way than the “normal” manufacturers described above . Thus, due to the lack of organization of production, “furniture makers” have production costs much higher than those of an official organization. In prices, they charge additional costs for accessories, sawing and processing of wood (and other parts), manufacturing of doors, delivery, wages for workers (furniture assemblers, etc.). And the “garage worker” multiplies all costs by a personal coefficient, the degree of which completely depends on his personal views. As a result, the cost of the product will be higher than that of the manufacturer “all according to the rules.” But they also have their own worst enemy— competition. Every “furniture maker” wants to earn as much as possible more money, but due to the fact that their number is growing every day, they begin to reduce prices so that they take the goods from them, after a certain period of time their business goes into complete bankruptcy and they have to close.

Which OKVED code to indicate when registering a furniture manufacturing business?

For registering furniture production, the main OKVED code is 31.X. Various branches of furniture production can be used under the symbol X. For example:

• for the production of furniture for offices and retail enterprises, the code is 31.01;
• production kitchen furniture — 31.02;
• production of other furniture - 31.09;
• if furniture is traded, then the main code is 52.X.

Which taxation system to choose for business registration

It is impossible to say exactly which taxation system to choose. It all depends on some factors. If you have a large number of legal clients. individuals, then undoubtedly LLC - it will be easier for them to work with you. If you want to create furniture based on a patent, then you should choose an individual entrepreneur, but this will limit the number of possible workers.

Do I need permission to open a furniture production?

Yes need. To do this, the employer must take out some kind of permit that allows the work to be carried out increased risk, as well as the use of various machines, mechanisms, and equipment of increased risk. You will also have to take a short course on labor protection issues and conduct safety training.

In order to organize your own successful furniture business from scratch, the first thing you need to do is right choice its focus and format. Therefore, an entrepreneur must become familiar with the peculiarities of furniture production in Russia, as well as study supply and demand in the intended operating market. With proper organization, the furniture business will become a source of high profit for its owner and will not lose its relevance for many years.

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Services provided and business formats

List of main services provided by the furniture company:

• mass production of furniture in accordance with the catalogue;
• piece production of furniture to order, taking into account the individual wishes of each client;
• exclusive furniture design;
• sale of furniture;
• transportation and lifting to the floor;
• Furniture assembly;
• restoration/repair of old furniture.

Depending on what kind of furniture is produced, all enterprises are divided into universal and specialized.

Furniture business specialization options:

• furniture for kitchen arrangement;
• upholstered furniture (sofas, armchairs);
• beds;
• furniture for children's room;
• tables and chairs;
• office furniture;
• bar counters;
• trade equipment (showcases, shelving, reception, etc.);
• wooden furniture;
• glass furniture;
• wicker furniture;
• built-in furniture, etc.

In order for a novice businessman to gain a foothold in the market, he needs to choose the right market niche.

Recently, companies engaged in the production of non-standard furniture from:

• wood;
• glass;
• plastic;
• laminated chipboard;
• MDF, etc.

Experts note that today the most promising areas for budding entrepreneurs are those related to the production of kitchen and office furniture.

The idea of ​​starting your own business in the furniture industry can be implemented in one of the following ways:

• a full-fledged furniture factory (for example, for the production of upholstered furniture);
• furniture workshop;
• furniture repair/restoration salon;
• traditional furniture store;
• furniture online store;
• a company engaged in the delivery, assembly and installation of furniture.

A classic furniture company provides:

• designing furniture and creating your own product catalog;
• production of components;
• furniture assembly (if necessary);
• sale of finished products through branded outlets.

However, quite often there are small furniture workshops that assemble furniture from ready-made components. For example, when purchasing MDF boards, they will be sawn directly in the warehouse in accordance with the right sizes. Facades, countertops and fittings can be ordered from furniture factories that are ready to make custom elements with certain parameters. To assemble the furniture, all that remains is to drill the necessary holes for fasteners and install all the parts. Such a business requires a minimum of investment.

Relevance

Reasons for the relevance of the furniture business:

1. High yield and profitability. When organizing a small furniture workshop, you can achieve a profitability of 60 percent or higher.
2. Perspective. There is always a demand for furniture, since few people can make interior items themselves. Furniture is a general consumer product with a wide target audience. Despite high competition, the market is not saturated; any entrepreneur who is serious about his business can gain a foothold in it. Sales rates are consistently high and are not seasonal.
3. You can open your own furniture workshop with minimal investment. This business option is suitable for people with a limited budget. Having become familiar with the market, the entrepreneur, if necessary, will be able to expand the business to a factory format.
4. A furniture business can be organized either by a person with experience in this field of activity or by a beginner. The latter will not need to undergo special training; he will be able to figure everything out on his own with the help of the Internet and specialized literature.
5. The procedure for registering a business is not particularly complicated. It can be registered as an individual entrepreneur. For the successful operation of the enterprise, it is necessary to comply with sanitary and fire safety requirements supervisory services.
6. There are many market segments, among which you can choose the closest, simplest, most understandable and promising. For example, the production of furniture for a children's room or sofas made of genuine leather.

Market description and analysis

Characteristics of the Russian furniture market:

• high competition, there are about three thousand medium and large furniture enterprises on the market, there are a total of five thousand workshops/factories;
• according to marketers of large furniture manufacturers, in 2020 the share of domestic companies will reach 70 percent of the market capacity;
• the ten largest furniture enterprises in Russia account for 30 percent of the total market capacity (the leader is IKEA, 22 percent);
• in the near future, an increase in the number of small and medium-sized enterprises is expected (their total share will be 70-75 percent);
• the maximum number of furniture manufacturers is concentrated in the Central Federal District and the Volga Federal District (about 25 percent of the total number of market participants);
• the market sector where kitchen furniture is produced is promising (in the last 10 years, the annual market growth has been about 20 percent);
• The market sector where custom built-in furniture is produced is popular among entrepreneurs;
• The most promising segment of economy class interior items is therefore predicted to reduce the share of the premium segment and increase the standard/budget segment;
• the furniture market stimulates an active growth in the pace of housing construction and purchases, since any apartment/house needs interior items;
• rising exchange rates lead to a reduction in the number of furniture suppliers from abroad;
• It is more profitable for small furniture manufacturers to sell products in their region, thus reducing transaction costs;
• It is easier for market participants to sell products in settlements of up to 500 thousand people, since there are often no chain retailers here;
• according to statistics, today every fifth Russian orders furniture from an online store (in 2016, 12.5 percent of interior items were sold via the Internet);
• 50 percent of furniture manufacturers have their own website;
• New models/developments regularly appear on the furniture market; it is constantly in motion, and for successful functioning it is necessary to monitor the latest trends.

Photo gallery

Dynamics of housing commissioning in the Russian Federation from 2000 to 2019 Dynamics of furniture market capacity in the period from 2009 to 2016 Results of Russians' answers to the question about where to purchase furniture Dynamics of revenue from wholesale and retail trade of household and office furniture (2011-2015), thousand rubles

The target audience

Depending on the format of the business and its orientation, target consumers may be:

• people with average income;
• people with low incomes;
• people with high incomes;
• resellers (traditional and virtual furniture stores, hypermarkets, etc.);
• entrepreneurs (when purchasing commercial furniture, for example, a bar counter, cafe tables, shop windows, computer tables for the office, etc.).

Buyers can be both men and women, Internet users or not, large or small enterprises, wholesale and retail chains. The average age of the target audience is from 18 to 60 years.

Competitive advantages

In order for a furniture company to stand out from numerous competitors, it must have the following features:

• reasonable price corresponding to the quality of the finished product;
• prompt and high-quality performance of work on furniture production;
• using only proven and high-quality materials;
• existence of agreements with suppliers of fittings, components and other materials;
• a well-thought-out product catalog, including a variety of furniture options for different tastes (providing many variations of colors, textures, materials, fabrics, etc.);
• when designing furniture should be involved professional designer and/or engineer;
• a close-knit team of competent specialists;
• usage modern equipment allowing you to obtain an exclusive and/or very high quality product;
• a successfully functioning online store;
• the ability to produce furniture according to the client’s order;
• the ability to design exclusive furniture in accordance with the client’s wishes;
• friendly customer service;
• organizing the delivery and assembly of furniture;
• providing a guarantee;
• replacement of goods or refund of money if a manufacturing defect is detected.

The business idea of ​​a furniture enterprise will be successfully implemented when the entrepreneur correctly determines the specialization of the business and forms the necessary competitive advantages.

Sales channels

Methods of marketing the products of a furniture factory/workshop:

• own department in a furniture shopping center/hypermarket;
• own network of furniture stores;
• own store in a multi-departmental shopping center;
• non-chain furniture stores;
• resellers;
• direct sales to corporate clients (for example, personal meetings, telephone communications and catalog mailings);
• own online store.

Advertising campaign

To stimulate sales, the following activities must be carried out:

• installation of stands/boards with information about the company’s products on the street in busy places, for example, near metro stations, public transport stops;
• creating your own high-quality website and online store;
• opening a company profile on social networks;
• promotion of the company's website on the Internet;
• development of catalogs, brochures, booklets, business cards, leaflets, etc., for distribution among potential clients and partners;
• establishing relationships with partner companies for mutual marketing, for example with construction stores and design studios;
• development of a program to increase customer loyalty (including promotions, discounts, bonus program, etc.);
• placement of advertisements in thematic print media;
• participation of the company in exhibitions and fairs dedicated to furniture topics.

In the furniture industry, it is very important not to lose your reputation. If the product produced is of poor quality, then no amount of advertising will force buyers to purchase it. Therefore, the entrepreneur must pay special attention to working with the client, quality control of purchased materials and components, as well as the production process.

Step-by-step opening instructions

To open a furniture workshop and organize the production process you will need:

1. Analyze the furniture market in the proposed region of location of the enterprise and sales of products.
2. Determine the direction of the business, its scale, production technology and resolve other key issues.
3. Select a location and room for the workshop.
4. Calculate the performance indicators of a furniture production business project from scratch.
5. Register the enterprise in accordance with the legislation of the Russian Federation.
6. Conclude long-term lease agreements for industrial premises or buy it.
7. Find equipment suppliers and purchase it.
8. Find suppliers of raw materials (boards, chipboard, MDF), materials (paints, adhesives, fabrics), accessories, etc., and also agree on their supply.
9. Select specialists with the required qualifications.
10. Develop furniture projects.
11. Carry out work on manufacturing parts, cutting material and processing them.
12. Carry out furniture assembly work.
13. Create a catalog of company products.
14. Determine product sales channels.
15. Start implementing your marketing plan.

Documentation

Key points of the furniture business registration process:

1. Optimal forms for registering the activities of furniture production: individual entrepreneur, LLC. The choice in one direction or another is largely determined by the scale of the enterprise’s activities and the number of founders. When opening a small workshop by one entrepreneur, the option of creating an individual entrepreneur is more suitable.
2. When registering, indicate the OKVED code – 31 “Furniture production”. In the case of the manufacture of furniture for offices and commercial enterprises, code 31.01 is selected, and for kitchen furniture - 31.02. For the production of other types of furniture, clause 31.09 is suitable, which in turn may involve work on an individual order or not. In order to be able to sell products independently at retail, code 47.59 is indicated, and via the Internet - 47.91.2.
3. A license is not required for the manufacture of interior items, but it is recommended to certify the products produced. This measure will confirm the quality of manufactured furniture. Products made according to individual project, is not subject to certification. In this case, there must be documents confirming the quality of the materials used.
4. When determining the taxation system, your choice should be UTII or simplified tax system.

The main current norms and standards that must be observed at a furniture enterprise planning to obtain quality certificates for manufactured products:

• GOST 16371 - 93 “Furniture. General specifications";
• GOST R 50051 - 92 “Furniture. Chairs";
• GOST 19917 - 93 “Furniture for sitting and lying. General specifications";
• GOST R 54208 - 2010 “Protective and decorative coatings on wood furniture/ wood materials»;
• GOST 19194 - 73 “Furniture. Method for determining the fastening strength of furniture legs";
• GOST 30255 - 95. “Furniture, wood and polymer materials.”

To obtain an opinion from the State Fire Supervision, the following papers are prepared:

• statement;
• company registration certificate;
• BTI floor plan;
• contract for the installation of fire alarms;
• premises insurance policy.

To obtain an opinion from Rospotrebnadzor, the following documents are prepared:

• statement;
• certificate of establishment of the company and its registration with the Tax Inspectorate;
• rental agreement production premises or a document confirming ownership of it;
• list of manufactured goods;
• sanitary passport of the premises;
• contracts for the removal of waste and garbage.

Room

Classic medium-sized furniture production includes the following workshops and premises:

1. The office of a designer/engineer who designs furniture and improves existing models.
2. Manufacturing facility. This is the place where the woodworking equipment is located. Here the production of parts for future furniture takes place.
3. Assembly shop. This room is intended for the assembly of furniture from manufactured parts and purchased components.
4. Paint shop. Paintwork work is carried out here.
5. Sewing factory. It is necessary in the production of upholstered furniture and beds; it cuts fabric and sews upholstery for interior items.
6. Dryer. This room allows you to preserve raw materials and prepare them for further processing/use.
7. Warehouse of finished furniture, raw materials, consumables, accessories, etc.
8. Room for quality control of finished products.
9. Utility room for staff.
10. Bathroom equipped with shower.
11. Administrative premises.

Requirements for production premises:

• status non-residential premises industrial purposes (due to high noise levels);
• low rent or cost (if purchasing);
• location - on the first floor (maximum - second), possibly on the outskirts of the city;
• number of entrances - two entrances (one for production purposes, and the second for working with partners and clients, in the office);
• availability of three-phase electricity (380 W), ventilation, water supply, heating;
• convenient access roads (for personnel, suppliers of raw materials, buyers);
• a platform for loading and unloading raw materials, materials, finished products, etc.;
• moderate humidity and absence of dampness, since most materials used for furniture production are afraid of moisture;
• compliance with SES and fire safety requirements;
• possibility of expanding production in the future.

The area of ​​the room is determined based on the fact that:

• all equipment of the technological chain must fit into it;
• it was possible to organize several separate workshops;
• the necessary supply of raw materials and materials was placed;
• a warehouse stock of finished products was placed.

The minimum area for organizing a furniture workshop is 150-200 square meters.

If the business idea for furniture production involves organizing your own sales system, then the entrepreneur needs to find premises/premises to open a store or a chain of salons.

When choosing a suitable trading platform, emphasis should be placed on:

• high traffic of the target audience;
• minimum number of direct competitors;
• affordable price.

Equipment and inventory

An approximate list of equipment for a small furniture workshop for the production of upholstered furniture:

Equipment	Approximate prices, rub.
Jointer-reimus machine	23 000
Lathe	62 000
Milling machine	125 000
Miter saw	15 000
Jigsaw	5 000
	15 000
	8 000
Clamps	2 000
Vise	5 000
Painting equipment	120 000
Screwdriver, hammer drill	15 000
Sewing machine	30 000
Cutting table	20 000
Chisels, knives, cutters	15 000
Office furniture, office equipment	50 000
Auxiliary equipment, tools	20 000
Gazelle car	350 000
Total	880 000

The video talks about machines used in furniture production. Filmed by the channel: "Hao Zhang".

Photo gallery

Disc grinding machine Desktop drilling machine Jointer-reimus machine Miter saw Milling machine Wood lathe

Staff

Staffing schedule for a small furniture shop:

№	Job title	Salary of one employee, rub.	Number of persons
1	Director (performs the functions of accountant and sales manager)	25 000	1
2	Design engineer	20 000	1
3	Production workshop specialist	20 000	1
4	Assembly shop specialists	20 000	1
5	Paint shop specialist	20 000	1
6	Sewing shop specialist	15 000	1
7	Production Master	23000	1
8	Handyman (performs driver functions)	12 000	1
Total		155 000	8

Requirements for the main personnel of furniture production:

• Availability professional knowledge and skills in the field of position held and functions performed;
• technical education;
• experience;
• ability to operate professional equipment;
• responsibility;
• absence of bad habits.

To motivate staff to work, their wages should be tied to the amount of work performed.

Financial plan

The profitability of the furniture business in each specific case is individual and depends on many factors underlying the implementation of the business project.

Further financial planning of the business idea for organizing furniture production is based on the following data:

Index	Description
Business format	Small furniture workshop
Business focus	Cushioned furniture
Main assortment items	Sofas and armchairs in the middle price segment
Organizational form of business	Individual entrepreneur
Placement	Russian Federation; a city with a population of up to 500 thousand people; premises in an industrial zone on the outskirts of the city
Ownership of premises	Long term rental
Room area	200 square meters
Adjacent area	100 square meters
State	8 people
Sales	Through intermediaries (resellers, furniture stores, online stores)

How much does it cost to start furniture production?

Investments in opening a furniture workshop:

Expenditures
Registration of business activities	5 000
Obtaining permits to start production	20 000
Rent for industrial premises (for 4 months)	200 000
Design, redevelopment, construction and repair of production premises, as well as laying communications	100 000
Purchase of equipment and its installation	880 000
Payroll with accruals	250 000
Marketing expenses (including creation of a business card website)	30 000
Purchase of raw materials, materials, components	100 000
Other costs	15 000
Total	1 600 000

Regular expenses

Regular expenses of a furniture workshop:

Expenditures	Approximate prices in rubles
Rental fee for production premises	50 000
Utility payments (water supply, sewerage, gas, electricity, waste removal)	20 000
Payroll fund with accruals	196 500
Purchase of raw materials	50 000
Advertising	3 000
Depreciation (based on 7 years)	10 500
other expenses	5 000
Total	335 000

Income

The profitability of the furniture business was calculated based on the following initial data:

Financial indicators of the project, allowing you to estimate how much you can earn on furniture:

Index	First year	Second year	Third year
Monthly revenue, rub.	600 000	720 000	864 000
Monthly profit, rub.	265 000	385 000	529 000
Annual revenue, rub.	7 200 000	8 640 000	10 368 000
Annual profit, rub.	3 180 000	4 620 000	6 348 000
Business profitability, %	44	53	61

Calendar plan

Furniture production project implementation schedule:

Stages	1 month	2 month	3 month	4 month	5 month
Furniture market analysis	+
Solving basic issues regarding business organization (format, specialization, assortment, technology, etc.)	+
Selection of premises	+
Drawing up a business plan	+
Preparation of papers for registration of a furniture workshop	+	+
Enterprise registration		+
Purchase/rent of premises for an enterprise		+
Preparing the premises		+	+
Searching for suppliers of raw materials, materials, components and concluding supply agreements with them		+	+
Hiring staff		+	+
Purchase of equipment (installation, installation, commissioning) and inventory		+	+
Registration of permits		+	+
Website development			+
Carrying out promotional events			+	+
Purchase of raw materials, materials, components			+	+
Furniture catalog development		+	+	+
Determination of distribution channels			+	+
Launch of production					+

Risks and payback

External risks of a furniture workshop business project:

1. Rising prices for materials, raw materials, components and their transportation, as well as rental premises. In such a situation, the cost of production increases. If the market situation does not allow an increase in the cost of finished products, then the increase in costs will be compensated by part of the entrepreneur’s profit. Reducing this risk is possible by concluding an agreement with a supplier who will guarantee constant prices over a certain period of time.
2. Low quality of raw materials, materials and components. The entrepreneur must carefully select reliable suppliers of the components from which the finished product is made.
3. High market competition. In order for a company to function in the market for many years, the manager must take care of creating competitive advantages. He must monitor the behavior of other representatives of the furniture business, the needs of clients, fashion trends etc.
4. Decreased demand. To increase sales, it is necessary to carry out marketing activities and develop a loyalty program.
5. Force majeure circumstances. To prevent a fire in the premises of a furniture factory, a modern specialized alarm system must be installed, and established norms/rules must be observed. In addition, the risk of force majeure can be insured.
6. Refusal to extend the rental period of the premises. To prevent this from happening, it is necessary to analyze the supply of suitable premises for organizing production, select the most suitable one and conclude a long-term lease agreement.
7. Economic/financial crises. They lead to a decrease in the solvency of potential buyers. In such a situation, it would be logical to reorient the enterprise to the production of goods in a lower price segment.

Internal risks of a furniture workshop business project:

1. Failure to fulfill the sales plan. A competent marketing campaign will help solve this problem. It is also worth paying attention to the catalog of products offered to the buyer; it may be outdated and does not correspond to the latest fashion trends and customer needs.
2. Failure to fulfill production plan. The reasons for this phenomenon may be: interruptions in the supply of raw materials, equipment breakdown, low qualifications of personnel, etc. For uninterrupted operation For an enterprise, the entrepreneur must establish supply logistics, organize monitoring of the condition of equipment and its timely maintenance, and carefully select personnel.
3. Staff turnover. To motivate employees to work, it is recommended to use a bonus tool (for example, a percentage of profits) and organize decent working conditions.
4. Finished product defects. From how much quality furniture what an enterprise produces, its reputation depends. It is important to organize internal quality control of manufactured furniture and prevent the sale of goods with low performance characteristics.

The payback of the project will be 6-7 months, since the workshop’s monthly earnings (minus expenses) in the first year are 265 thousand rubles.

Video

Key points in drawing up a business plan for furniture production are presented in the video. The presenter talks about how to open a profitable and profitable business on furniture. Filmed by the channel: “Business Support Center”.

Production of cabinet furniture is enough profitable business, since the demand for this type furniture is stable throughout the year. For this business you will need:

1. Premises: workshop and office;
2. Employees: designer-technologist and furniture assembler;
3. Suppliers of materials and accessories;
4. Intermediaries to increase sales: furniture showrooms and design studios.

Depending on the planned volume of investment and experience in this field, you need to choose a method of organizing production. Production can be organized in three ways, depending on the length of the technological process and the size of the investment:

• Production full cycle;
• Mid-cycle production;
• Short cycle production.

A complete description of the technological process is presented in other sections of this business plan.

To organize a private business from scratch, you do not need to try to cover all stages of furniture manufacturing. It is better to start by assembling from ready-made components in own workshop. In this case, you will have time to build a system of working with clients, establish relationships with suppliers, research the market, and also develop a customer base. And as soon as the flow of customers becomes stable, you can consider expanding the business to cover other technological processes.

The range of cabinet furniture consists of office furniture (chairs, tables, shelving, etc.) and home furniture (pedestals, wardrobes, chests of drawers, tables, chairs, stools, benches, etc.).

Initial investment - 640,000 rubles.

Average monthly profit is 86,615 rubles.

Break-even point - 4 months.

The payback period of the project is 11 months.

2. Description of the business, product or service

According to enterprises operating in the market, the demand for cabinet furniture is distributed between office furniture and home furniture.

The range of products offered includes:

Office furniture: racks, cabinets, chairs, tables, cabinets;

Furniture for home: kitchens, dining tables, chairs, stools, cabinets, storage boxes, shelves, benches.

Due to seasonality, the assortment may change. For example, in summer time Furniture for relaxation in the country house is ordered in large quantities: benches, stools, tables. In autumn, the demand for school desks and chairs, racks for papers and documents increases. Demand for kitchens remains consistently high throughout the year.

The production of cabinet furniture can be carried out in three different ways, depending on the duration of the production cycle.

• First way implies a full cycle: from the manufacture of the material that serves as the basis for cabinet furniture (chipboard, laminated chipboard, MDF) to the release of the finished product.
• Second way eliminates the material manufacturing process, i.e. Ready-made sheets of chipboard, fiberboard, and MDF are purchased. All that remains is to cut them, make an edge and assemble them until ready.
• Third option production is organized on the principle of a short cycle and includes only the process of furniture assembly. Furniture is assembled from cut to order chipboard sheets, laminated chipboard, MDF.

For organizing a small business from scratch, the best option is to work on the short-cycle principle. In this case, there is no need to purchase expensive equipment, and the workshop works under a specific order.

Once you have built up a customer base and the company has a stable flow of orders, you can expand production to cover other cycles. By this time, you will already have enough accumulated funds to purchase sawing and edge banding machines, which will allow you to increase the technological process chain.

Sales of finished products will be carried out in several ways:

1. Forming applications through our own office, which is also a showroom;
2. Through intermediaries: furniture stores, design studios. This method cooperation will allow you to cover a geographically larger market volume;
3. Sales through an online store. Delivery in this case may be carried out by a third-party transport company.

3. Description of the sales market

Consumers of this type of business can be divided into three target groups:

Retail end consumers. These are the people who will use your furniture. They can be divided by age and frequency of purchases:

1. Young working people from 25 to 30 years old who are purchasing furniture for the first time;
2. People from 30 to 50 years old who update cabinet furniture in their home and office every 4-5 years.​​​​​​​

​​​​​​​Wholesale clients. As a rule, these are private and public organizations that buy similar products in large quantities. This type of consumer includes schools, kindergartens, hotels, office centers, etc. Typically, depending on the volume of the order, they are given a certain volume discount.

Intermediaries. These include interior showrooms and furniture stores. They are interested in long-term cooperation and work with you for a certain percentage of the order. Many of them exist in the format of showrooms, which allows them to display exhibition samples of their own products.

Competition in the cabinet furniture production market is quite high, so you should not initially invest a lot of money in this type of business. The demand for your products will mainly depend on the quality, delivery time, as well as the price of the finished products. An important factor will also be the provision of warranties for products for a year from the date of installation and start of operation.

The high level of competition is due to the fact that your competitors are not only the same private workshops, but also large companies. For example, the international chain IKEA offers a large selection of cabinet furniture. However, a favorable factor is that with the increase in the dollar exchange rate, prices for Swedish furniture have increased significantly.

Let us highlight the main advantages that will allow your company to occupy a stable niche in the cabinet furniture production business:

1. Work to order. There is no need to organize a warehouse and store large stocks of materials;
2. Minimum set of tools. At the first stage, you do not need to invest in the purchase of expensive equipment;
3. Small staff. To get started, you will only need to hire two permanent employees;
4. Availability of our own showroom and exhibition samples in interior and furniture salons;
5. Possibility of changing the product range depending on demand trends;
6. Large selection of materials and accessories for clients with different income levels;
7. Creation of an online store with delivery throughout the region;
8. Production of designer furniture according to author's drawings.

4. Sales and marketing

Market promotion channels

5. Production plan

Stages of creating a cabinet furniture production business

Creation own production consists of the following steps:

• State registration

To open a small workshop with short-cycle production, you can register as an individual entrepreneur. In this case, you do not need to open a current account and create authorized capital.

However, if you intend to soon expand production and work with large suppliers and customers, then it is better to immediately register as an LLC. Optimal taxation system when working with orders coming from individuals- simplified tax system (15% income minus expenses). In this case, you will need to install a CCP.

• Rent of premises for workshop and office

Since in the first stages you will not need to install large-sized equipment, it will be enough to rent a room of 200 sq.m. At the same time, 150 sq.m. accounts for the workshop and warehouse, and 50 sq.m. for an office space where exhibition samples will be presented, as well as workplaces for the designer and manager.

An additional advantage when choosing premises will be the opportunity to increase the rental area to 300 sq.m. during a year. Subsequently, as you increase production, you will need additional square meters to organize a warehouse for materials and finished products, as well as a place for machines and equipment.

Premises requirements:

• Non-residential premises

The most suitable premises for this type of activity would be industrial premises. This is due to the fact that the work of the workshop is accompanied by a high level of noise.

• First floor, two entrances

You will need to organize two separate entrances: to the office and to the workshop. In the second case, it is necessary to have access roads for trucks.

• Three-phase electricity 380 W.

Some equipment has high power consumption. This needs to be thought out in advance.

• No dampness or high humidity.

This is a fundamentally important factor. Since the main material for work is wood, increased humidity will immediately affect the quality of the finished products.

Stages of working with a client

The order is carried out in several stages:

• Client contacting the company

At this stage, the manager or supervisor identifies the client's needs and draws up a list of pieces of furniture that he needs. Next, the designer-technologist begins to work with the client. He helps the client decide on the design of the product, the number and size of drawers, material, color and texture of the facade, etc.

• Cost calculation, ordering

After agreeing on the type and composition of products with the client, the designer-technologist calculates the cost of the order. Then the manager or supervisor agrees on this cost with the client, places an order, and takes an advance payment. The order period is standard and ranges from 30 to 45 working days. In this case, it is possible to manufacture furniture ahead of schedule.

• Purchasing materials from suppliers

At this stage, the manager or supervisor orders individual components from suppliers.

Main material. Its role is played by laminated chipboard, MDF or solid wood. You need to order not only a sheet of the desired material, but also its cutting to size and edge. You can place an order from one supplier, or you can purchase separately: sheets from one supplier, and processing from another.

Facades. Kitchen fronts, as well as cabinet doors, are separate furniture elements. Their main function is decorative, so the range on the market is huge. You can choose to work with several suppliers by comparing prices for specific products.

Countertops. They can be made from laminated chipboard sheets, as well as from natural and artificial stone.

Back walls and bottom of drawers. These elements are made mainly from HDF, the color is selected to match the main material of the furniture.

Furniture fasteners. This hardware, which act as connecting elements: furniture corners, wooden dowels, eccentric couplers, euroscrews, etc.

Accessories and guides. This category includes furniture hinges, lifting mechanisms, door handles, furniture legs, as well as guides for sliding wardrobe doors.

To compare material suppliers, you should be guided by two criteria: price and production and delivery time. Typically, lower prices come with longer lead times. It is fundamentally important for the company that all individual elements are produced within the same deadline, and that the entire order as a whole is completed as quickly as possible.

• Main work: assembling furniture frames

This work is performed by a furniture assembler in a workshop. He accepts delivery of components and assembles the main body of products. Small-sized and mobile products are fully assembled. These include bedside tables, chairs, and small tables. Large furniture requires partial assembly in the workshop and final installation on site.

• Delivery and installation of the finished product

This final stage, which requires the presence of an assembler and a supervisor. The manager accepts the finished work, transfers it to the client and receives full payment. The order is considered completed.

6. Organizational structure

To start the organization, you will need three people: a manager, a designer-technologist, and a furniture assembler.

As the scale of production increases, the staff will be replenished. In the future, the composition of the staff.

It's hard to imagine a comfortable and cozy home without furniture. Starting your own business in the furniture industry proper preparation and taking into account all the nuances can bring considerable profit. In this article we will look at a business plan for furniture production with calculations from scratch on how to open it and not go broke.

Business plan for furniture production

The furniture business exists in two versions: selling manufactured furniture or producing your own. Often businessmen start with sales, and then, having studied the specifics of consumer requests, open their own production. In this direction of activity it will be necessary furniture production business plan.

We will make the calculation for a furniture workshop that produces cabinet furniture in the middle price segment. This includes kitchens, office furniture, cabinets, etc. The organization of the enterprise will be carried out on the principle of an incomplete cycle: suppliers will prepare raw materials, and the company will manufacture ready-made panels for assembly using the developed drawings. For an additional advantage in shaping the pricing policy and a shorter payback period, our own funds will be used when launching the project.

Before drawing up a business plan, it is important to carefully study the market - suppliers, consumers, competitors. The volume of furniture production in the Russian Federation, according to data from the Association of Furniture and Woodworking Industry Enterprises, is distributed as follows:

• Office furniture – 23%;
• Cabinet furniture (sets, hallways, suites) – 25%;
• Kitchens – 22%;
• Bedrooms – 13%;
• Upholstered furniture – 17%.

The range of domestic furniture is presented according to the following parameters:

• Functional purpose: cabinet furniture for lying or sitting: armchairs, chairs, chaise lounges, beds, sofas, etc.; for storage: chests of drawers, cabinets, cabinets, shelves; for work and eating: desks, dining tables, coffee tables, etc.
• Design: non-dismountable, sectional, universally prefabricated (it can be repeatedly disassembled and reassembled), built-in, bent, transformable, wicker.
• Materials: made of wood materials and wood, plastic, metal.

Planned assortment

We will first compile a list of the range of products we produce (data will change as demand is studied):

• Facades for kitchens, kitchens;
• Cabinets, cabinets, drawers, shelves, chairs dining tables, stools;
• Office furniture - shelves, computer desks, filing cabinets.

Target group

• End consumers (wholesale) - hotels, restaurants, large government agencies, office centers, etc.
• End consumers (retail) – business people with average incomes, updating furniture every 2-3 years.
• Intermediaries – design studios, specialized stores of interior items and furniture.

Business plan for furniture production: sales organization

Ways to sell products:

• Through your office, which is also a showroom.
• Using a network of stores, concluding partnership agreements with them (including stores from other regions and CIS countries).
• Direct sales to government agencies, hotels, large private companies, using mailings and calls to a database of potential clients.

Advertising

• Your own website on the Internet, its creation and promotion, weekly updating of the catalog, sending news to regular subscribers - contributes to the geographical expansion of the circle of consumers.
• Placement of advertising blocks in interior and design publications, furniture magazines and other specialized press.
• Placing advertising banners on similar topics on Internet resources.

Required documents

Preferable in terms of taxation and work with legal entities the enterprise will be registered as a limited liability company.

Documents for LLC registration:

• Information about the name of the company should be associated with its field of activity.
• Agreement on the establishment of an LLC with a decision to open;
• Charter documents with a list of types of activities and the amount of authorized capital not less than 10,000 rubles (contributed in money or property - office furniture, office equipment, etc.).
• Details of the director and chief accountant - copy of passport, identification number, contact phone number, address.
• Documents confirming payment of state duty.
• Details of the bank where the current account is opened.

Production plan

Business plan for furniture production includes one of its most important parts - the production plan. Production will be organized according to the principles of incomplete cycle. We will produce popular models of cabinets, prefabricated cabinets, kitchens, tables and other cabinet furniture according to the configuration and required dimensions. It provides for the processing of purchased ready-made chipboards and MDF boards to the specified patterns. The furniture is delivered to the consumer and assembled on site.

Premises requirements

You will need 2 premises: for furniture production and for receiving clients. It is advisable to locate them close to each other. The premises have different functionality, therefore the requirements for them are different:

• The area of ​​the production premises is at least 500-600 m², heated spacious room on the ground floor, the possibility of arranging warehouse space and installing equipment, an equipped entrance with a platform for unloading materials and raw materials and shipping finished products.
• Accessibility for the client is important for the office. Its location is preferable in the center of trade and business activity, on the ground floor, with an equipped showroom for displaying product samples. Area – 50-60 m². Communications and cosmetic repairs are required.

Equipment

List of equipment for the production of cabinet furniture parts:

• Machines controlled computer programs for the manufacture and modeling of furniture - “Astra-Furniture Designer”, “Astra-Cutting”.
• Milling machine.
• Electric jigsaw.
• Lathe.
• Some small tools.

Staff

List of workers with special skills and knowledge:

• Workshop workers – 5-7 people. Requirements: experience operating the main types of furniture machines for processing chipboard and MDF boards.
• Production foreman – 1 person. Carries financial liability for machines, raw materials and supplies. Requirements: knowledge of the features of production processes for the assembly and manufacture of cabinet furniture, experience in organizational work.
• Driver – 1 person.

Raw material suppliers

Raw materials for use in production are chipboards (chipboards), MDF boards. You will need domestic or foreign suppliers of slabs, consumables (glue, paints, coatings, hinges, handles, drawer guides, hinges, locks, fasteners, etc.).

Requirements for suppliers: company fame, certificates, delivery, possibility of deliveries with deferred payment. The search for suppliers is carried out in specialized publications, on the Internet, several offers are selected and compared.

Financial plan

To calculate a business plan for furniture production, we take into account all the initial costs of launching and promoting the project, fixed costs, compare with cash receipts. We analyze the main financial indicators: profitability, size of investment, payback period of the project.

Initial costs:

• Purchase of equipment – ​​1,000,000 rubles;
• Registration of a company – 30,000-40,000 rubles;
• Purchase of consumables – 150,000 rubles.

Total for launching the project is 1,200,000 rubles.

Type of funds raised – own, borrowed. In the second case, we also take into account additional expenses on interest for the loan. With an average interest rate of 22-25% per year, production profitability is required to be at least 30-35%. The payback period depends on the profit after paying all taxes, interest on loans and other costs.

We will consider the option of using our own funds to start production.

Variable costs (per month):

• Workers' salary – 100,000 rubles;
• Raw materials and materials - 150,000 rubles.

Fixed costs (per month):

• The salary of office workers is 20,000 rubles.
• Rent of premises – 50,000 rubles.
• Advertising costs – 10,000 rubles.

The planned sales revenue is expected to be about 400,000 rubles per month. Intensive promotion will contribute to revenue growth per year by 20%.

Taking into account 30% profitability, the monthly income will be 150,000 rubles. Monthly fixed costs – 80,000 rubles. Profit after deducting fees, taxes and expenses – 70,000 rubles. If the profitability is 30%, the payback period will be 14 months.

Business risk analysis

The main risks include the smuggling of cheap, low-quality furniture from China and Poland. Such furniture is short-lived and can be harmful to health.