* Calculations use average data for Russia

2 800 000 ₽

Starting investments

240 000 ₽

7 500 - 10 000 ₽

ATV Revenue

24 months

Payback period

There are not so few people who like to mix dirt and ride in remote corners of nature, which is why such a business as ATV rental has appeared. What do you need to know and keep in mind when organizing it?

ATV rental and excursions on four-wheeled vehicles have long gained popularity in the countries of Southeast Asia, but in Russia this type of business is not yet so popular. This is due to the prevailing stereotype that renting this kind of transport is not the cheapest and safest pleasure, and there is nowhere to carry tourists. In today's material, we will try to dispel this myth, and at the same time figure out how profitable the ATV business can be in the conditions of the Russian regions.

There are not so few people who like to mix dirt on the off-road and climb into such corners of nature where a human foot rarely sets foot. However, many are confused by the prospect of scratching the paintwork of an SUV, and simply getting bogged down in places where help will have to wait a long time. It is for such trips that ATV rental was created - the capabilities of four-wheeled motor vehicles often exceed the potential of most off-road vehicles, and a skillfully organized route will allow you not to think about the vicissitudes of rough terrain and enjoy the trip.

Purchase of ATVs

The main expense item when starting this type of business, of course, will be the purchase of ATVs. When choosing copies for a rental fleet, we recommend that you follow the "golden mean" - do not take the cheapest Chinese models and at the same time do not rush into the premium segment.

The best option can be quite powerful and at the same time affordable Yamaha or a high-quality brand from China CF Moto.

At the same time, do not forget about the legal aspects. The fact is that the client formally does not have the right to "saddle" an ATV without the appropriate category. And if, for example, some people still have “motorcycle” rights of category “A”, then not everyone can boast of having a tractor driver-mechanic certificate. With a category "A" driver's license obtained after 2000, you can only ride ATVs with an engine capacity of up to 50 cubic centimeters. However, in practice, driving ATVs takes place away from public roads, and therefore many turn a blind eye to this. The only actual risk that the client bears is the responsibility for his own health and the health of the passenger.

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Models with an engine capacity of up to 50 "cubes", although they have certain indulgences from the point of view of legislation, in the realities of Russian off-road are unlikely to be interesting for rental. Their power, sufficient for comfortable movement, is enough only for a child. But for adults, modifications with engines of 500-600 cubic centimeters will be optimal. Such devices will more than pull both a passenger and various belongings that you want to take with you - since numerous tuning kits allow you to equip ATVs with hanging trunks for every taste and budget.

Such ATVs belong to the tourist class - unlike more powerful charged versions, they allow you to tirelessly overcome kilometers for several hours even without special physical training.

As for the cost of ATVs, worthy options in good condition can be found in the region of 500 thousand rubles.

Taking into account the fact that an instructor must be present in the column, it is recommended to purchase at least 5 pieces of equipment. Thus, the total cost of the purchase will be about 2,500,000 rubles.

Safety first

The stability of ATVs, combined with a good supply of power under the throttle, many are unaccustomed to enter into a state of euphoria. Therefore, it is not uncommon for customers, “having gotten a taste for it”, begin to drive too dangerously. In some situations, this can result in serious injury. Therefore, the first thing to do is to take care of the safety of customers by purchasing high-quality helmets in the amount of 10 pieces (do not forget that everyone has different sizes, and many will certainly take a passenger with them). A necessary attribute will also be protection of the chest, elbows and knees.

Good helmets and protection are not cheap, so be prepared to spend at least another 200-300 thousand rubles. In any case, taking care of the safety of your customers will pay off handsomely.

Without fail, before trips, it is necessary to conduct a briefing - and not only in terms of the nuances of controlling an ATV, but also in safety. This will help you avoid trouble in the future.

Most rental companies try to make ATV trips in columns, and it is imperative that an instructor who knows the area well rides in front. The presence of a representative of your company will also allow you to avoid careless and even dangerous handling of equipment - no one has canceled the need for control.

Business registration

By and large, in order to open your ATV rental business, it will be enough just to register as a sole trader. However, some companies, in the hope of further cooperation with large corporate clients, open an LLC. The code according to the OKVED classifier is the following: 77.39.1 Rental and leasing of other land vehicles and equipment.

Licensing for rental and excursions on ATVs is not required - here you are not a motorcycle school, which we talked about a little earlier.

Building a route

Many entrepreneurs who are thinking about starting a business on ATVs complain that the region is not the most suitable for them. And therefore, they say, there is nowhere to conduct excursions, and there are few places for “rides”. In fact, you can choose a scenic route in almost every corner of Russia, and for this it is not necessary to be based in the Crimea or Sochi.

The optimal duration of the route for an excursion on ATVs is twenty to thirty kilometers. This distance will be enough to slowly enjoy the surroundings and make a couple of halts along the way. According to the experience of entrepreneurs from this area, usually the tour lasts about 5 hours - this is enough to get new impressions and not feel exhausted at the end of the trip.

If there are water obstacles on the way, great. Such obstacles will only encourage the participants, as well as demonstrate the good off-road capabilities of your equipment. The main thing is to decide in advance on the ford and not deviate from the previously planned route.

Staff

As we said earlier, almost no route can do without instructors who can organize a trip. Therefore, it is highly desirable to have two such employees who can alternately take out groups of tourists. As a rule, instructors work in shifts, and their salary consists of a symbolic salary and piecework payment (usually about 10% of the trip revenue).

The instructor should not only be a good guide, but also have a good understanding of the technique. Situations arise different and often minor repairs of the ATV in the "field" conditions may be necessary. Such a character trait as the ability to maintain discipline in the column will also come in handy - in order, if necessary, to tactfully "siege" overly desperate clients.

Your team will also need an administrator manager. This is an employee who will receive calls, promote business on the Web and look for new customers.

Marketing and Sales

At the start, when few people know about your service, it is important to organize competent business promotion online and offline.

Promotion in social networks. First of all, you can cover social networks - posts from events held will certainly be of interest to the target audience interested in outdoor activities. In the priority of "Instagram" - it is the numerous photos from the events held that will allow you to demonstrate all the colors and emotions from excursions on the "quads". Advertising in thematic groups on tourism in the region, bike rental and hiking trips will not be superfluous - this is where your target client “lives” in the first place.

Contextual advertising. Many people are looking for options for traveling on ATVs and in search engines - for this, it is enough to use the Yandex.Wordstat system and understand how many people and for what queries were looking for this service in your and neighboring regions.

Calling. In addition to private clients, corporate clients can also become your regular customers. In KPI, a manager can register calling customers, especially on the eve of holidays and vacations. Surely you will find those who want to hold non-banal corporate parties and team building in the fresh air.

Partnership. Many travel agencies can become your partners, which for a certain percentage will be able to sell excursions on four-wheeled vehicles to their visitors. Recently, weekend tours have been gaining more and more popularity - and as an option to “unwind this weekend”, quad bike rides will come in handy.

Thematic events. Another way to promote is to attend themed off-road sporting events. Several times a season, rally competitions are held in almost every region, in which prepared off-road vehicles, cross-country motorcycles and related equipment participate. If you agree with the organizers and make a stand with an exposition of ATVs and related advertising (pillar, banner, leaflets), you can get a stream of new customers in the coming weeks.

Ready-made ideas for your business

In the future, with the growth of the popularity of your company, word of mouth works well - in such a service sector as rental and excursions on ATVs, a large percentage of customers turn to them based on the recommendations of acquaintances and friends. To stimulate demand, a discount system is well suited here, giving the right to receive discounts for repeat orders.

Snowmobiles - an alternative for the winter?

Since we have touched on the topic of equipment for outdoor activities, it is worth mentioning one more option - snowmobile rental. Unlike ATV trips, this type of business is more demanding on the region and time of year. Opening the direction of snowmobiles is justified only in those regions where winter actually costs half a year or more - otherwise the business will not reach the payback threshold for a long time. At the same time, snowmobiles are much more expensive to repair and maintain than ATVs.

An interesting point is that there is also a demand for ATVs in winter. The presence of all-wheel drive allows you to easily overcome snowdrifts and drifts - someone prefers to go on ATVs with a company for winter fishing, someone just gets out of the city to breathe fresh air. The main thing to keep in mind during such outings is that the equipment is not so light - the dry weight of the same 600 cc CF Moto is 357 kg. Add to this the weight of the rider and his passenger, additional equipment - and you get almost half a ton of weight. Not the best option for risky trips on ice - only last season there were several cases when an ATV with riders fell through the ice.

How to minimize risks

Even with an instructor, it is far from always possible to keep track of the technique. In the process of inaccurate operation, damage and breakdowns may occur due to the fault of customers. Therefore, it is recommended to take a certain deposit before renting equipment - usually this is an amount of about 3000-5000 rubles, which should be enough to cover minor damage, dents and other troubles received through the fault of negligent customers.

Storage and transportation

ATVs are unpretentious vehicles and ordinary garage boxes will be enough to store equipment. If the property does not have a room that could accommodate such a number of "four-wheelers", you can rent it. Pluses will be the availability of heating and lighting for basic maintenance.

It must be remembered that according to the current traffic rules of the Russian Federation, ATVs cannot be driven on public roads. According to the classification, they fall into the segment of agricultural machinery.

And therefore, even if your instructors have an open category, you will not be able to get to an off-road sortie on your own.

For the transportation of ATVs, trailers are suitable that can be towed by an ordinary passenger car or crossover. Another option may be to use a van - in this case, it will be possible to transport several pieces of equipment at once.

Financial indicators

The amount of initial investment in a business usually does not exceed three million rubles. Let's take a closer look at the upcoming costs.

Purchase of the equipment itself: 2,500,000 rubles.

Purchase of helmets and equipment for clients: 300,000 rubles.

Fixed monthly costs will consist of the following components:

Salary for instructors (2 people): 60,000 rubles;

Administrator salary: 30,000 rubles;

Rent of boxes for storage of ATVs: 20,000 rubles;

Now about the pleasant, that is, about the income from the business.

Average cost of renting an ATV varies between 1500-2000 rubles per hour.

Minimum rental period is usually 3 hours, and many customers book a 5-hour trip.

ATV revenue. 7,500-10,000 rubles from one ATV.

Revenue per trip. Usually, at least 3 pieces of equipment are involved in the trip (not counting the instructor), which generates an average of 30,000 rubles per trip.

Revenue per month. Even if you make one trip a day, you can earn about 60,000 rubles over the weekend during the season - this is 240,000 rubles of revenue per month. In the summer months, trips are made more often - 3-4 times a week, and in the off-season (for example, in autumn) the demand comes to naught.

4540 people are studying this business today.

For 30 days this business was interested in 834858 times.

Profitability calculator for this business

The constant stress of modern life helps to relieve extreme activities. One of these activities can be off-road riding on ATVs. Wealthy drivers will pay good money for the time spent on road obstacles. The incomparable pleasure of such a ride is an effective way to relieve the accumulated stress of everyday life, so the business of organizing such services can become a very profitable enterprise. Let's take a look at an ATV rental business plan.

Since this service industry is new and there are still few offers in the ATV rental market, a significant initial investment will ensure a profit in a very short time. A quick payback, as you know, is the best characteristic of a business.
ATV rental can provide a quick payback if this business is organized in various resort areas or recreation areas.

ATV park.

Given the rather high cost of cars (250 thousand rubles and more), you can start from a fleet of two or three ATVs. In the future, a quick profit will allow to expand the number of rolling stock. In addition, in order to ensure the purchase of more units, it is possible to purchase used ATVs instead of new ones. However, the risk of working with such machines and the presence of various technical problems should be understood.

Starting the organization of such a business, you must also consider:
- expenses for registration and technical inspection of "all-terrain vehicles" with engines over 50 cm³;
- the need to purchase or rent garage premises - 10m² should be allocated per piece of equipment;
- salary costs of a qualified mechanic and an experienced instructor.

track.

When choosing a route, it is better to prefer rugged terrain in urban areas or forests - the presence of natural slopes and climbs will eliminate the need to create additional obstacles. To begin with, such land can be rented or leased with a subsequent purchase.
One type of extreme driving can be riding an ATV in rainy weather. However, the cost of such a service will increase by 20 percent in order to recoup the faster wear and tear of equipment in such weather.

Organization.

One of the important issues in the organization of such a line of business is to ensure human safety during the operation of an ATV.

To ensure this security, you must:
- incur additional costs for equipping the units with minimum sets of equipment, which includes a helmet and chest protection, knee pads, elbow pads and gloves - each of these sets can cost about 20 thousand rubles;
- ensure that only persons with category “A” driving licenses are allowed to drive an ATV;
- under the signature to acquaint clients with the rules of safe movement.

It is advisable to accustom yourself to concluding an agreement with each client, which provides for certain conditions:
- the minimum amount of collateral;
- maximum speed;
- obligatory departure only in a column with an instructor's car at the head;
- Calculation of compensation for damage caused to equipment through the fault of the client.
The conclusion of such an agreement will protect against unforeseen losses and damages.

As an assistant, you must use any type of advertising.

Correct pricing is the key to a successful business.
It is better to set the cost of an hour of rental depending on the number of hours of rental - the longer the rental, the cheaper the cost of an hour.
This cost can include the cost of transporting the device if it is delivered to the client's home. You can also set a minimum rental time with delivery, for example, 6 hours.

In conclusion, the seasonality of such a business should be noted. Profit from the rental will be only in the summer. But to organize such a business in winter, you can use snowmobiles.

Ideas for Business from the section:

In the market for the sale of motorcycle equipment, the leading positions are occupied by Japanese manufacturers, up to 70% of the total number of sales. This models such as: Yamaha, Kawasaki, Suzuki, Honda and many others. Back in the 90s, a lot of used motorcycle equipment of Japanese origin was brought to Russia.

The main supplier, in Soviet times, the Czech company for the production of the world famous Java brand, today no longer brings its products to Russia. And before - it was the most popular motorcycle of those years, among other motorcycle models.

To date, there are also European representatives with their brands of motorcycles: BMW; Ducati.

Of the Russian representatives, only one Irbit motorcycle plant "Ural" remained, which still sells its motorcycle equipment.

Plant them. Degtyarev, who used to successfully assemble and sell Voskhod motorcycles, now assembles and sells Chinese Lifan scooters. And the IZH plant was closed altogether.
In order to start doing this type of business, you need to know something about it in more detail. For example, why, having a rather big demand in Russia for motorcycles, it is in stores and motorcycle dealerships, and is practically not for sale. The fact is that immoto stores make a very large markup on goods. Explaining this with the costs of bringing goods from abroad (intermediary services), as well as for carrying out "pre-sale preparation". But really. This is not reality. It's just profitable for a motorcycle dealership to sell one motorcycle at such a price than three at a lower price. Since they prefer to buy motorcycles in order to ride, especially young people, or to drive on the track for pleasure, or just for stunt riding, it’s more profitable to simply rent motorcycles. Ride and pay, decided to ride again, rented a motorcycle again. It's not expensive, and you don't have to think about a room to store it, and with repairs - no problem. That's why young people under 30 do this by not buying motorcycles.
The only clients of motorcycle dealerships are wealthy people who are well versed in motorcycle technology, and can really appreciate the advantages of a particular model. They do not look at the price, but buy the motorcycle model that they have been looking for for a long time, or ordered, to order from a motorcycle dealership, or simply the motorcycle model they like. They buy both for themselves and as a gift, for example, for a son, nephew, godchild, etc.

In order to start a business, and it really makes a profit, you need:
1. Rent an area for the sale of motorcycles.
2. Prepare all the necessary documents, both for entrepreneurial activity and winding equipment (passports, customs clearance, payment of tax collection).
3. Determine what motorcycles and from which country you will bring, talk to the dealers of those countries. And remember that 30% of success depends on communication, the ability to negotiate, bargain, conclude and sign contracts.
4. Decide whether you will also supply motorcycle parts for motorcycles. If so, for which types of motorcycles, which manufacturer, and in what quantity.
Trading in motorcycle parts is very profitable, if all the same, you will be engaged in the drive and marketing of motorcycles, then trading in motorcycle parts will not hurt you. This is an additional profitable income. Motorcycles break down as often as cars, and sometimes it can be very difficult to find one or another part for a certain brand of motorcycle, a certain year of manufacture. So it turns out that the owner is ready to pay any amount of money for the parts he needs.
5. Also, it would not be bad to draw up a business plan, where to calculate income, net income, and take into account and subtract all the minuses and disadvantages of this type of business. It is necessary to take into account the rental of premises, salaries to employees, taxes, customs duties, road tickets (after all, you will have to travel very often and conclude the necessary contracts for the supply of motor vehicles).
Even if you yourself do not do this, you will have to hire a person who will negotiate on your behalf and represent your side. So transport services must be included in the article - expenses.
6. Determine also for yourself whether you will also deal with used motorcycles. Used motorcycles are cheaper than new ones, and therefore are in great demand among the population.
7. Will you run your business alone, or will you attract a partner, or even two or three. How big will your endeavors be?

Motorcycle sales business, if started correctly, will bring a pretty good income. Sales reach up to 10 million rubles a year, even if you make only a 30% mark-up on the cost of motor equipment, and pay all the necessary taxes, then the net profit per year will still reach from 2 million rubles to 5 million rubles. It is possible to bring models of motorcycles, as well as spare parts, to order. To do this, with the client - the customer, it is necessary to discuss the model, color, delivery time and prices.

Today active sports recreation for children is becoming more and more popular. The little fans of outdoor activities especially like quad biking. With a fairly minimal investment, this business project can bring a good income to its owner.

How to start implementing a business idea for renting children's ATVs?

First of all, you must find a place where quad biking will take place. To start a business project, it is better to choose the spring season. Consider whether your business will be seasonal or year-round. To rent children's ATVs in the cold season, you need to find a ski area in the shopping center.

Look for great deals on the sale of children's ATVs. Some stores offer a discount when purchasing several pieces of equipment at the same time. It is better to purchase new ATVs, which are covered by warranty service.

You will also need a place to accommodate ATVs. Its area should allow you to freely accommodate your ATVs.

Consider advertising your business. This is where the Internet comes to the rescue. Advertising in social networks, on specialized platforms for offering services (“Avito”), thematic forums will be able to attract a large flow of customers. You can also attract customers by distributing advertising booklets on the streets.

How to register a children's ATV rental business?

First you need to get the status of a legal entity - IP.
Then it is necessary to conclude a lease agreement for the site where children's ATV rides will take place.

All children's ATVs must have a safety certificate.

What equipment will you need to rent children's ATVs?

In order for your ATV rental to work and meet the necessary safety requirements, it must have the following equipment:

• ATVs;
• Sets of sets of protective equipment. Their number should be equal to the number of ATVs.
• A set of keys for minor repairs;

If your rental of children's ATVs provides for additional services, then the list of necessary equipment can be expanded.

We are hiring staff.

For the normal operation of ATV rental, you will need to hire an employee who will control the process of riding kids on ATVs.
Administrative and accounting activities are the responsibility of the business owner.

Investments and payback of such a project.

Investments in the opening of the rental of children's ATVs are about 50,000 rubles. With good traffic of people in the place of renting children's ATVs, investments pay off within 1-1.5 months, after which the rental of children's ATVs begins to bring a stable profit.

In our age of high technology and innovative discoveries, a variety of vehicles are of genuine interest, the list of which is represented by cross-country motorcycles, ATVs, mountain bikes, SUVs. ATVs are among the most convenient means of transport for overcoming mountain, water, forest and other difficult road sections. This all-terrain mode of transport is much more compact than cars, more stable than motorcycles and much more powerful than bicycles.

But you can meet quite a few owners of four-wheeled all-terrain vehicles. This is due to the high cost of ATVs. For such a price, many fans of extreme competitions will give preference to cars. On one side of the scale is a great desire to become a member of the off-road team, and on the other, the investment of a large amount of money to purchase an expensive all-terrain vehicle.

Prerequisites for setting up an ATV rental shop

Such a dilemma provides an excellent opportunity for entrepreneurs and businessmen to set up an ATV rental business.

The presence of a genuine interest in this type of movement on difficult sections of roads, the desire to overcome the difficulties associated with off-road, to increase adrenaline provides quite broad prospects for the development of this type of activity, which will occupy a worthy niche in the extreme sports industry. In addition, the existing demand for this type of outdoor activity also provides an excellent opportunity for the development of a business related to the rental of ATVs, on which many people have a desire to overcome off-road.

Quad bike rental formats

Any type of entrepreneurial activity involves a competent approach, a serious attitude and strict accounting of funds. ATV rental as a business is represented by two formats that will allow you to determine the initial capital required to create a rental point, and relate to the first stage of starting a business. The first format provides for the creation of a traditional rental point, which will operate according to the traditional scheme of providing a vehicle to customers and receiving a certain profit for the service provided.

This is how a full-fledged ATV rental base may look like.

The second format is represented by a full-fledged entertainment center for off-road lovers, which includes a service for providing rented equipment to customers and further entertainment for visitors. A larger format of entertainment should be distinguished by comfort, coziness and high quality of service. To create a full-fledged entertainment center, you need to invest more money than the first option to organize a traditional rental point, which is much easier and faster to organize at a much lower cost.