Starting to earn money for yourself is always difficult, because there are not always enough funds and opportunities to open your own business. Most often, the snag is in the start-up capital, which is difficult to accumulate these days, to put it mildly.
Therefore, most start-up entrepreneurs turn their attention to the kind of activity that brings good profits with minimal initial investment. One such option is the air conditioning installation business.
Why is it beneficial?
The last decade will be remembered by the inhabitants of the Earth for its abnormal temperatures, going off scale far beyond the mark of 30-degree heat in summer and 20-degree frost in the cold season. All this, of course, scares the average person, but an enterprising person will always find an opportunity to make money using all factors, even if they are as disappointing as global warming.
After all, judge for yourself, at any time of the year a person wants to feel comfortable: not to freeze in winter, and not to “die” from the sultry heat in summer. That is why climate control equipment is always in demand. Moreover, it is installed not only in offices and industrial premises, but also in ordinary residential buildings and apartments.
Climate company business plan: what to look for?
It is clear that the initial contribution to this business will depend on many factors. First, you need to decide in which region you will work. After all, the climatic conditions of different parts of our vast country are quite different from each other. Therefore, you need to take into account the possible number of potential consumers of your services, the purchasing power of the population in the region, the presence of industrial facilities in the territory you have chosen, etc.
In addition, depending on the target consumers, you need to decide on your budget (for this, a detailed business plan is drawn up). 
Installation of air conditioners in office, residential and industrial areas requires a different degree of technical support, levels of personnel qualification.
And in order to receive a permanent service order from a specialized industrial plant or any other serious organization, it is necessary to have not only sufficient funds (from 50 to 100 thousand dollars), but also good diplomatic knowledge and skills. If you have them - the flag is in your hands!
Knowing your product is the key to success
You can achieve good results only in the case in which you understand 200%. Therefore, before doing anything, study all the information about the product,
that you are going to offer people, and take this data into account when drawing up your business plan.
Installing high quality air conditioners is not such a cheap service. The equipment itself will cost more than $1,000, plus the cost of installation. But customers ordering such a service know what they are paying for: high-quality modern products (most often made in Japan) combine excellent performance, have a protection system and self-diagnosis.
The most popular, due to their good performance and more or less affordable prices, are air conditioning systems of the middle class. They are mainly produced in Japan and Europe. Their main disadvantages are relative noise and a short warranty period. Such climatic equipment will cost 600-900 dollars.
Well, the most budget option is domestic or Chinese air conditioners, which are not particularly reliable, but also cost about $ 500.
A knowledgeable leader is a good leader
Perhaps, if you do not have sufficient material resources, you will have to deal with the installation of equipment yourself. Thus, you will save on wages and learn all the subtleties of the business that you will manage further. Agree, a “trained” person will be able to become a good leader, will be able to control the quality of work of his subordinates as much as possible. Therefore, do not rush to implement your business plan - installing air conditioners requires experience in this matter.
The best solution in this case would be an internship under the supervision of a real specialist, preferably in some organization with a good reputation. You will have to study for about 6 months, although it all depends on the level of your initial preparation. During this time, you will receive an excellent knowledge base of theory and practice.
Staff
In order for your business to move forward, you need to recruit a team of experienced professionals who can work with equipment, including equipment for industrial mountaineering. Such workers can be found at the same enterprise where you had an internship - there will always be a couple of people who want to change
work.
Among other search options: ads in newspapers and online publications, recruitment agencies or attracting acquaintances. True, in this case it would be better to set a trial period for a week or two in order to verify the qualifications of a potential employee.
To begin with, you will not need many workers - 4-5 people will be enough, especially since you yourself will be able to directly participate in the execution of orders received.
Equipment and materials
Any split system for its excellent work requires high-quality installation, so its durability will depend not only on the integrity of the manufacturer and the qualifications of the installers, but also on the quality of the tools. So, each group of your workers will need to have with them:
- power tools (a pair of hammer drills (one powerful, the other weaker) with a set of drills, a wall chaser with diamond discs);
- refrigeration tools (vacuum pump with gauge manifold and charging cylinder, leak detector);
- pipe tools (pipe bender, pipe cutter, rolling, scraping);
- sculpting devices (torch, preferably propane-oxygen, and solder).
For safe work at height, it is also necessary to purchase climbing equipment with a safety system. Keep this in mind when writing your business plan. Installation of air conditioners does not tolerate savings on working materials - how can you demand high-quality work from the master without providing him with reliable equipment? Over time, all costs will pay off, but it will be difficult to regain the lost reputation.
Shop or warehouse
How to sell air conditioners without having any retail space? For this, it would be optimal to open a specialized trading
points. In this case, the entire range of your product will be on display, and the presence of such a store significantly increases the level of trust in the seller. True, it will be necessary to spend a little more money on the salaries of sellers and consultants.
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Air conditioners are often indispensable both in hot summers and in cold winters. For this reason, today they are installed in almost every home, and the service associated with their sale, installation and maintenance is in high demand.
Moreover, despite the presence of very tough competition in this market segment, finding your niche is not so difficult. The amount of initial investment required to organize a business for the sale and installation of air conditioners depends on many factors. These are the climatic conditions prevailing in the region and the purchasing power of the population and the market situation. On average, the starting capital is about 50-100 thousand dollars. In the regions, this figure is significantly less and reaches 10-20 thousand dollars.
All air conditioners depending on quality, cost and reliability conditionally divided into three groups:
First- elite includes air conditioners produced by the most high-tech Japanese companies. These conditioners possess excellent consumer characteristics, the developed systems of protection and self-diagnostics. The average price of such an air conditioner in the consumer market is from 850 to 1250 dollars.
Second group includes air conditioners of European and Japanese manufacturers, which can be attributed to the middle class. They are quite reliable and at the same time have a good value for money. They are distinguished from elite air conditioners by a shorter warranty period, a slightly higher noise level, as well as some other minor differences. The cost of air conditioners in this group ranges from 700 to 850 dollars.
And finally third group includes air conditioners manufactured by Korean, Chinese and Russian companies. These air conditioners are the cheapest, their price ranges from $400 to $650.
by the most popular and best selling brands in the Russian market are Samsung, LG, Rolsen, Hyndai, Shivaki air conditioners, which belong to the third group, and Panasonic, Sanyo, Sharp, DeLonghi, Toshiba, Daikin air conditioners, belonging to the first and second groups.
At the initial stage of implementation business ideas for the sale, installation and maintenance of air conditioners the main task is to find and select business partner-suppliers from whom, in fact, the equipment will be purchased. As a rule, most firms whose activity is the sale and installation of climate equipment prefer to work with one supplier, while having several others "in reserve". Such "spare" suppliers are needed in order to expand the range of products offered by additional models.
It is worth noting that changing partners in order to save an extra 20-40 dollars is not worth it. First of all, it must be borne in mind that with a significant volume of purchases from one company, as a rule, significant discounts are provided. In addition, suppliers work more responsibly with regular customers. At the height of the season and, accordingly, the shortage of the most popular equipment, they are the first to be supplied with goods.
There are many ways to organize the sale of climatic equipment: air conditioners and split systems. The most common option is to open a specialized store with a small showroom. This option is suitable for companies that rely on mass sales of equipment to retail customers. Among the advantages of opening a store are the creation of a sense of trust and solidity, as well as the possibility of organizing trade at higher prices. Disadvantages include high rents and high costs associated with maintaining vendors. This is especially acute in the off-season, when, with a small number of clients, costs remain at the same level.
As for the staff, the work will require sales managers and the most important thing, professional installers, the search for which is the main problem of this type of business. After all, 80% of the good work of the air conditioner depends on proper installation. The solution to this problem is additional staff training, which is a better option than the transfer of functions for the installation of air conditioners to teams hired randomly.
In everyday life, there is an opinion that the climate business is characterized by a seasonal nature. However, in practice this is not entirely true. Such a statement is more likely to apply to one-day firms that are engaged in the "summer installation" of air conditioners. More serious companies operate throughout the year and offer their customers a full range of climate services, including air conditioning, heating, and ventilation.
Moreover, when installing air conditioners, serious companies conclude service agreements. Thanks to this additional service, you can significantly increase the status of the company and distinguish it from many competitors. As for the cost of maintenance, as a rule, it ranges from $ 30 for a one-time service for one split system for six months to $ 20-50 per month.
Good luck with your new business!
It will take from 10 thousand to 100 thousand dollars to open your business selling air conditioners. This business is considered highly profitable. In the summer season in Moscow you can earn from $150 to $500 on the sale and installation of one air conditioner, in Sochi it is less - from $50 to $250, but there the demand is higher.
There are two ways to enter this business: open a new specialized structure or create it on the basis of an existing enterprise, offering the sale and installation of air conditioners as an additional service. This is how construction companies operate, handing over objects on a turnkey basis or installing plastic windows, enterprises engaged in refrigeration equipment, companies that lay communication lines and computer networks in the offices of corporate clients. In addition, companies specializing in the retail trade of household appliances often include in their range of climatic equipment.
Climate Business: Initial Investment
The size of the initial investment in this business will depend on many factors: the climatic conditions in your region, the purchasing power of the population, the market situation. In general, in Moscow, $50-100 thousand is needed to start. For the regions, the figures are significantly lower: $10-20 thousand.
Newcomer firms also carry out the first purchase, based on their capabilities. Some may spend only $3000-3500, which is enough for only two split systems and one window air conditioner plus installation and installation tool with consumables. Others immediately buy equipment for $ 10-50 thousand: seven to eight split systems of various price groups and capacities, three or four "windows", air purifiers, a climate complex, filters, more serious "installation". Often, newcomers will purchase the first purchase for their first customer, which ensures that the money spent is not frozen indefinitely.
Climate Business: Suppliers
Finding an equipment supplier is one of the main tasks at the initial stage of organizing a business. Experienced experts do not advise changing partners in order to gain twenty to forty dollars. Firstly, with a large volume of purchases in one wholesaler, you will certainly be able to get noticeable discounts. Secondly, suppliers work more responsibly with regular customers. It is they who first of all receive the goods at the height of the season, when there is a shortage of the most running equipment.
But in any case, it is more profitable for companies involved in the installation of air conditioners to work with a supplier who has distribution agreements with not one, but several well-known manufacturers.
Climate Business: Sales Tactics
There are many ways to sell air conditioners. The most common option is a specialized store with its own small showroom. It is suitable for those companies that rely on a massive influx of retail customers. , The advantages of this method - the store creates a sense of solidity and trust among customers and makes it possible to trade at higher prices. Cons - expensive rent and high costs of maintaining a staff of qualified salespeople.
The second way is to rent a stand at a permanent construction exhibition-fair. Pros - advertising costs are sharply reduced: only interested persons will be among the visitors. Cons - the rent is very high, and there are too many competitors around. In addition, there will certainly be difficulties with the warehouse: there is not enough space for storing goods at fairs.
The third option is to rent an office, arrange a warehouse somewhere separately and invest all the remaining money in advertising. In this case, financial success will depend on competent advertising.
politics and the ability to establish business relationships. This method of sales is suitable mainly for companies that focus on large orders.
Climate business: Installation
The face of the HVAC company is represented not only by sales managers, but, above all, by professional installers who are responsible for the final result. The search for qualified installers is the main problem that any entrepreneur faces when creating a climate company.
Proper installation is 80% of the successful operation of the air conditioner. If the installer incorrectly rolled or bent the tube incorrectly, if chips got into the refrigeration circuit, then the compressor (and this is the “heart” of the entire system) fails. Experienced experts argue that it is better to invest in staff training than to trust the installation of air conditioners to randomly hired crews.
Today, the cost of installing one split system is $180 and more, if the installation of an outdoor unit on the wall of a building is carried out at a high altitude, requires climber skills from the installer, then the cost of work increases by another $100.
Usually, serious enterprises include minimum guarantee fees in the installation cost.
Climate business: Additional service
The statement that the HVAC business is seasonal refers rather to one-day firms engaged in "summer installation" of air conditioners. Serious firms work all year round, they offer customers (both individuals and organizations) the whole range of climate services - air conditioning, ventilation, heating.
In addition, when installing an air conditioner, serious companies conclude a service agreement. Such an additional service raises the status of the company and distinguishes it from competitors, although it does not bring big money in itself. The cost of maintenance usually ranges from $30 for a one-time maintenance of one split system for six months to $20-50 monthly.
Climate business: Offers on the market
In terms of cost, quality and reliability, all air conditioners can be divided into three groups.
The first, elite, includes air conditioners of the most high-tech Japanese companies. They have not only excellent consumer characteristics, but also advanced self-diagnosis and protection systems. The cost of such a "business class" air conditioner in the consumer market is quite high - on average from $850 to $1250 for a 2.0 kW split.
The second group includes air conditioners of the middle class of Japanese and European manufacturers, which have a fairly high reliability and a good price / quality ratio. Compared to elite air conditioners, they have a slightly shorter warranty period, a slightly higher noise level and other minor differences. Air conditioners in this group are noticeably cheaper - on average from $700 to $850 for a 2.0 kW split.
The third group includes air conditioners from Korean, Chinese and Russian manufacturers. These split systems are the cheapest - on average from $400 to $650 (with a power of 2.0 kW).
Among the most popular and best-selling "people's brands" of the Russian market are LG, Samsung, Rolsen, Shivaki, Hyndai air conditioners, belonging to the third group, and Panasonic, Sharp, Sanyo, Toshiba, DeLonghi, Daikin systems, included in the first and second groups.
HOW MUCH CAN YOU EARN FROM THE INSTALLATION?
A Moscow firm that installs an average of four split systems per day can count on such a financial result.
HOW MUCH CAN YOU EARN FROM WHOLESALE?
A company that sells about 500 units of domestic and industrial air conditioners monthly through its dealer network can count on such a financial result. The calculation was made on the basis of a survey of entrepreneurs.
According to the materials of the magazine "Svoi business", published on the website www.mirbiz.ru
