• Staff
• conclusions

Furniture made from natural wood will never lose its relevance. The demand for wooden furniture shows stable growth from year to year, despite the fact that a lot of furniture made from alternative materials (glass, plastic, metal) appears. The main reasons for this are high environmental friendliness, the absence of toxic impurities, moreover, wood carries positive energy and warmth.

Assortment of natural wood products

Wood is the best raw material for making furniture for the kitchen and children's room.
That is why a properly organized business for the production of wood goods will always find its client. The list of products that can be made from wood is very diverse:

• Tables;
• Chairs;
• Furniture for restaurants and bars;
• Gazebos and garden furniture;
• Doors and wall panels;
• Sofas and armchairs for offices;
• Cabinet furniture;
• Kitchen sets;
• Playgrounds;
• Gaming tables (billiards, poker);
• etc.
  

Which taxation system to choose for a wood furniture manufacturing business?

Organizational legal form An enterprise for the production of furniture made of wood can be either an ordinary individual entrepreneurship or a limited liability company. For small workshops, on initial stage An ordinary individual entrepreneur is quite suitable, since registering this activity (as well as closing it) is many times easier and cheaper than opening a legal entity (LLC).

But, individual entrepreneurs they cannot create their own branches, large firms are not so willing to work with them, and entrepreneurs have a greater risk of losing personal property (in case of lawsuits) than legal entities (who only risk the property of an LLC).

Therefore, with the consolidation of a business, registering an LLC promises a lot of advantages. As a taxation system, the most optimal is the simplified taxation system - simplified tax system, 6% of revenue or 15% of profit.

Application of the simplified tax system exempts an enterprise from paying income tax, property tax and VAT. Switch to this special. the regime is implemented immediately at the time of business registration based on notification.

What is the OKVED code for a business producing furniture made of wood?

When registering a business, you must indicate the OKVED code in the application. The following codes are suitable for the production and sale of wooden furniture:

• 36.12 Production of furniture for offices and trade enterprises;
• 36.13 Production of kitchen furniture;
• 36.14 Manufacture of other furniture
• 51.47.11 Wholesale trade of household furniture;
• 52.44.1 Retail sale of furniture;
• 52.44.5 Retail sale of wood, cork and wickerwork;
• 52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

If you are opening an individual business, then in the application you should indicate all the OKVED codes under which you plan to work (you can at least 30, it won’t be too much). If you are registering an LLC, you can indicate only one code, since the charter of the LLC will state that the Company can engage in any type of activity that does not contradict the law.

As for the license. Mandatory licensing and certification of manufactured furniture is not established by law. But, some enterprises voluntarily issue quality certificates for their products (to increase sales). In this case, compliance with such norms and standards as:

• GOST 16371-93 “Furniture. General technical conditions";
• GOST 28793-90. Furniture. Tables. Definition of sustainability
• GOST 28777-90. Furniture. Test methods for children's beds
• GOST R 50051-92. Furniture. Chairs. Definition of sustainability
• GOST 19917-93 “Furniture for sitting and lying down. General technical conditions";
• GOST 19194-73 “Furniture. Method for determining the fastening strength of furniture legs";
• GOST R 54208-2010 “Protective and decorative coatings on furniture made of wood and wood materials. Classification and designations."
• GOST 13715-78 “Joiner slabs. Specifications»;
• GOST 30255-95. Furniture, wood and polymer materials.

What equipment to choose for the production of furniture from natural wood

To organize a full cycle furniture production, you will need to purchase: a thickness planer, a jointing machine, a drilling and grooving machine, circular saw for cutting wide boards, milling machine, grinding machine, turning and milling copying machine, paint gun, drilling machine, edge banding machine, etc. auxiliary equipment. The main supplier of equipment is China and Taiwan.

How much money do you need to start a business producing furniture made of natural wood?

The estimated costs for the purchase of equipment for organizing the production of full-cycle wooden furniture are 700 - 1000 thousand rubles(including auxiliary equipment).

Raw materials used for furniture production

For the manufacture of wooden furniture, ready-made furniture panels or edged solid boards are used. The most popular types of wood are: pine, oak, beech, hornbeam, alder, birch, larch. Sawn and dried boards are purchased from forestries, forestry enterprises and private companies.

One m3 edged boards made from pine will cost about 6500-7500 rubles. Particular attention should be paid to the paint and varnish coating during production. Varnish protects wood from external influences, increases resistance to moisture, thereby increasing the service life of furniture. To achieve the best result, the wood is varnished at least three times, thoroughly drying after each application.

Expert tips for creating natural wood furniture

Step-by-step plan for starting a business producing wood products

Organization room size furniture business directly depends on the planned production volume. If we are talking about a full production cycle (and not a “garage version”), then the following departments must be present:

1. Production workshop - the place where woodworking machines and other equipment will be located;
2. Assembly shop - a place where wooden furniture is assembled from pre-prepared parts;
3. Paint shop - a room for carrying out paint and varnish work;
4. Dryer or drying chamber;
5. Finished products warehouse/raw materials warehouse;
6. Production staff room;
7. Lavatory, shower;
8. Accommodation for administrative staff and sales managers.

The requirements for the production premises are standard and require heating, water supply, ventilation, a 3-phase network, a system fire safety.

Technology of production and manufacture of wooden furniture

The full production cycle of wooden furniture includes the following stages:

Stage 1. Preparation of a working sketch. At this stage, technologists develop three-dimensional models and working drawings of the future product.

Stage 2. Preparation of wood for production. At this stage, the type of wood is selected, as well as the solid wood is dried for 10 days until its humidity drops to 80% of the original values.

Stage 3. Dissolution furniture board using a multi saw machine. At this stage, the bark is removed and the board is cut into specified sizes.

Stage 4. The cross cutting machine removes knots, resin pockets, crooked areas and other defects.

Stage 5. Merging the bars along the length - preparing the lamellas. Wooden blanks are laid out on the table, aligned along the edge and pressed with a press from above and on the sides. Once the programmed length is reached, the lamellas are cut and sent to the press.

Stage 6. Gluing lamellas. The lamellas are sanded on both sides and glued together using a fan press, taking into account the guide fibers. The gluing time is 40-50 minutes.

Stage 7. Forming a shield of the required size using a band dividing machine.

Stage 8. Planing the lamella on both sides on a thickness planer.

Stage 9. Sawing furniture board required thickness using a calibration grinding machine.

Stage 10. To create additional strength, solid wood is finished with veneer.

Stage 11. Reaming mounting holes on a drilling and attachment machine. The production of individual furniture parts is carried out on automated machines according to specified parameters. Such machines make all the necessary cuts, cuts and veneer edges.

Stage 12. Finished goods are exposed control check for defects and defects.

Stage 13. All parts are sanded 3 times to give the product perfect smoothness.

Stage 14. Varnishing and painting furniture in accordance with the specified design.

Stage 15. Drying of the product.

Stage 16. Packaging of the product and sending it to the finished product warehouse. In addition to the full cycle, there is also a short production cycle. This is when the raw materials for the production of wood products are ready-made dried panels, which are sanded, sawn into certain parts, assembled and varnished.

Staff

The required staff of even a small wooden furniture production enterprise includes:

• constructor-designer;
• technologist;
• carpenters-machine operators (from 4 people);
• carvers;
• auxiliary workers (from 2 people);
• Sales Manager.
  

The company will also need an accountant, a cleaner, a personnel officer and a lawyer. However, most small businesses, for the purpose of reasonable savings, outsource these workers. It is not profitable to employ such employees full-time when production volumes are small.

conclusions

Organizing the full cycle production of wooden furniture is a very complex matter. The project manager has to solve such important issues as: selection of qualified personnel, staff motivation, selection of quality wood and paint and varnish materials, purchasing expensive equipment and tools, studying and implementing carpentry technologies, regular retraining of production personnel, managing sales, processes, people and much more.

It is for this reason that many inexperienced beginners in this field will face inevitable collapse. According to some market players, the best way to explore the industry with minimal risk is to organize the business in a somewhat “truncated form.” For example, you can only design furniture and entrust the production processes to an experienced artisan. The key task of organizing a business will be to find a responsible and competent partner.

Professional business plans on the topic:

• Business plan for furniture production (36 sheets) - DOWNLOAD ⬇
• Business plan for a furniture store (39 sheets) - DOWNLOAD ⬇

How much can you earn making wooden furniture?

The payback period for such a business is on average 2 years. The competition in this area is quite large and in order for your business to flourish, you must constantly take care of the quality of products, analyze the market and competitors, carry out advertising activities and attract new customers through constant improvement and expansion of the product range.

With proper business organization, the annual net profit will be up to 40 percent of costs, which is definitely a fairly good indicator.

What documents are needed to open a business producing wooden furniture?

First you need to decide on the legal form of the enterprise. The organizational and legal form will depend on the choice of potential consumers of your products - individuals, small entrepreneurs, or legal entities and institutions. Necessary documents for LLC registration:

1. Name of the enterprise.
2. Discovery decision protocol.
3. Information about the founder and accountant.
4. Requisites.
5. Charter
6. A document confirming payment of the state fee.

Do you need permits to open a business?

List of permits for starting a business producing wooden furniture:

1. License to conduct trading activities.
2. Permission from the SES.
3. Fire department permit.
4. Product certification.

An experienced lawyer will provide you with assistance in obtaining all permits and certificates, which will significantly reduce the time for registration.

On this moment All areas of small business are developing very actively. Businesses related to furniture production are considered especially productive and profitable. In order to be aware of all the intricacies of this production, you do not need to undergo special training. To successfully conduct business, you must have basic knowledge, concepts and some experience in this area. Luck and patience are not the last components of your success in this business.

Furniture business today

Not only mass production, but also piece manufacturing of furniture today has become a simple matter, accessible to everyone. Assembly processes are sometimes called construction for adults. If you have basic understanding of what and how to do, then assembling modern furniture that is sold in expensive stores will not be difficult for you.

To be fair, it is worth noting the fact that the furniture market in Russia today faces great competition. About three thousand large medium-sized enterprises are actively fighting for their potential clients. Is there even the slightest chance for small businesses to occupy their niche in this market segment? In this article we will try to address issues related to this topic.

If the company is not very large, it should pay great attention to the development of its production base, otherwise it may lose its competitiveness and go bankrupt.

In big cities, people are picky and very demanding about the quality of furniture. They are not satisfied with low quality products. Consumers are increasingly making complaints about poorly made furniture. He looks not only at the appearance of the product, but is also interested in how long the furniture will last.

It is very difficult for small manufacturers to compete with large firms, which have much more opportunities to produce products of better quality and in a larger range.

Many experts are inclined to think that the share of small and medium-sized enterprises in the furniture business will increase every year. This trend is quite understandable and predictable. In a few years, the share of small enterprises is expected to increase to 75–80%.

One of the most promising areas is the production of kitchen and office furniture. There is a real excitement in this industry. Over the past 10 years, profits in this sector have increased by 20% every year. Small businesses are increasingly turning their attention to built-in furniture - it is a top seller. Inexpensive, high-quality furniture, which costs almost half as much as similar furniture made abroad, is in great demand among the population of our country.

It is worth knowing that investors are happy to invest their money in this type of business, because they know that with a successful investment they can count on 40% profit.

For small and medium-sized furniture businesses, the main task is to occupy a specific niche. This means producing a specialized product. Increasingly, companies are appearing on the market that produce unusual furniture made of glass, plastic, rare wood.

Don't forget that in Lately It has become very fashionable to make custom-made furniture that will have non-standard shapes, colors and designs. Manufacturers of wicker furniture have virtually no competition. Their goods are sold out with pleasure.

Instructions for those who decided to open a pawnshop, but do not know how best to do it:

Furniture business from scratch: we purchase equipment

It is possible to organize the production of furniture of various types and purposes. This could be a business producing built-in furniture, cabinet furniture, upholstered furniture, kitchen furniture, office furniture, garden furniture and specialized furniture.

Choosing a room and purchasing the necessary equipment for furniture production is one of the most important components of the entire process. At the beginning of your working life, an inexpensive tool will be enough for you. An approximate list of what you cannot do without:

• electric drill;
• screwdrivers;
• jigsaw;
• grinding machine;
• hand router;
• perforator;
• industrial dryer;
• tools for manual carpentry;
• miter box;
• clamps.

After production moves to a new, high level, it will be possible to take care of purchasing a higher quality and more expensive tool. The cost of purchasing a tool can range from 40 thousand rubles and more. Professional machines They are expensive, and they need to be purchased only when sales volumes and the number of orders reach an economically justified level.

How to promote a furniture business?

The main role in implementation belongs to retail trade. You can negotiate the sale of your products in large shopping centers and stores. Large manufacturers create their own branded showrooms in which they sell goods of their own production.

Retail outlets should have a large area so that furniture is placed freely and is clearly visible. In small towns, furniture sells well in markets. To sell specialized furniture, you need to send booklets and leaflets to company managers.

Selling furniture online is currently popular. The only disadvantage of promoting a product in this way is the buyer’s inaccurate understanding of the product.

Profitability of this type of business

To open store medium scale you will need from 2.5 to 3 million rubles. The main amount will go towards renting premises, purchasing goods and wages to staff. The business will pay off in 1.5 - 2 years with a markup on the goods of 20 - 40% of the cost.

Budget and profitability of a furniture workshop:

• premises rental – 60-70,000 rubles per month;
• purchase of equipment, arrangement of production – 1,000,000 -1,300,000 rubles;
• purchase of necessary raw materials and materials – 250,000 rubles;
• wages for workers - 100,000 -120,000 rubles per month;
• expenses for other needs - 30,000 - 40,000 rubles.

A furniture workshop can pay for itself in 2 – 2.5 years. Profit per month will be about 80,000 rubles.

Furniture factory– ideal profitability is 10 – 25%.

• premises rental – 2.5%,
• staff salaries - 8 - 10%,
• purchase of materials – 70%,
• utilities and equipment maintenance – 3.5%,
• transport – 2%,
• advertising – 2%.

This is a calculation for a factory that specializes in the production of cabinet office furniture made from chipboard. In this case, the sales volume must be at least 10,000 products per month.

The furniture manufacturing business has always been and remains promising. People have changed and will continue to change furniture according to the degree of wear and tear. Manufacturers will never be left without work. And you can safely plunge into manufacturing process. The main thing that needs to be done is to plan everything exactly and organize it correctly.

* The calculations use average data for Russia

1,132,000₽

Minimum starting capital

40%

Profitability

8 months

Payback

RUB 519,560

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of ​​a furniture manufacturing enterprise, production premises are rented in an industrial area of ​​the city. The total area of ​​the premises is 350 m2, on which production workshops and a sales office are located.

The target audience is middle-income families who update furniture every 3 years and prefer unique, quality furniture from natural materials. Price segment – ​​average.

The main advantages of a furniture manufacturing business:

relatively small amount of capital investment;

the furniture produced is a general consumer product, which provides a wide target audience;

The profitability of a furniture manufacturing business can reach 300%.

The volume of initial investment in furniture production is 1,132,000 rubles. Investment costs are aimed at renovating the premises, purchasing equipment, furnishing the office, the initial purchase of raw materials and the formation of working capital. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the furniture production project. It is planned that after this period the establishment will need to expand production and product range.

The net monthly profit of the furniture production project when it reaches planned sales volumes will be 519,560 rubles. The profitability of sales in the first year of operation will be 25%. If these indicators are achieved, the initial investment will pay off in the eighth month of operation. Integral indicators of project effectiveness are presented in Table 1.

Table 1. Key project performance indicatorsfurniture production

Profitability of furniture production

The active growth in housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture. Purchasing a new home always involves the need to buy furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak occurred in 2014, which was followed by a reduction in both indicators, which is associated with the crisis. Tracking metrics construction market, we can predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the volume of the furniture market increases. The sharp drop in volumes in 2015 was due to two trends at once: first, a decrease in effective demand; and secondly, sharp fluctuations in the exchange rate, which contributed to the displacement of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of total sales. At the end of 2015 alone, imports of furniture decreased by 45.8%. According to marketers from the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share domestic manufacturer in the furniture market will reach 70%. This forecast opens up prospects for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms remains at the same level, which is due to increased prices for furniture. According to statistics, furniture prices increased by 19.14% - this is the highest growth rate in the last 7 years. Thus, there is a decline in the quality growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is explained by the optimization of companies' expenses in difficult times. The second trend is based on the fact that bedroom furniture is the least necessary in a home environment. The least effect of the crisis is observed in the segment of furniture for the kitchen and living rooms, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which feels more confident even in a crisis.

The furniture market is one of the least consolidated segments of the retail trade. The top 10 furniture retailers account for 1/3 of the entire market, and the growth rate of revenue of the leaders in 2015 exceeded the growth of the market as a whole. The constant leader in the Russian furniture market is IKEA, which occupies 22% of the total market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

At the same time, the Russian furniture market is characterized by high level competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is observed in the Central and Volga regions federal districts– about ¼ of the total number of producers is concentrated there. In other regions, the volume of retail sales significantly exceeds the volume of own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which allows them to reduce transaction costs.

In cities with a population of 800 thousand or more, there are various large retailers, which are very difficult to compete with. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the buyer's choice and reduces the level of competition.

Another parameter of the furniture market is the trading format. According to surveys conducted at the end of 2016, every fifth resident ordered furniture from an online store. In the first half of 2016, sales via the Internet grew by almost 47% and reached 974 million rubles, which is 12.5% ​​of total sales on the market. Almost half of the furniture chains have their own websites, but not all of them have an online sales function. Every year, the popularity of online furniture stores is increasing, as it allows sellers to reduce the cost of renting large retail spaces and reduce prices, and for buyers, online trading is a more convenient purchasing option.

Ready ideas for your business

Uniting trends Russian market furniture production, you can form the image of a successful furniture company: an economy-class furniture manufacturer operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reducing competition, reducing costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and in a few years will reach 75-80%. The key task of such manufacturers is to occupy their niche in the market. For example, manufacturers of wicker furniture have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture production workshops has been increasing - the exclusivity of the offer and the variability of production are important parameters when the consumer chooses furniture. This trend is supported not only by the taste preferences of consumers, but also by the development of the design services market, which at the end of 2014 almost doubled. With all the variety of choices presented on the furniture market, the consumer cannot always find suitable furniture that matches the design project.

The most rational way out of the situation is the production of custom-made furniture, which is carried out by small furniture workshops. This market segment is represented mainly in the middle and expensive segment, while the economy class is practically free.
The simplest option for organizing furniture production is opening a furniture workshop.

Advantages of this format of furniture production:

• does not require large investment costs;
• to accommodate production capacity no need for a large room;
• savings on equipment;
• low price of finished products;
• production flexibility.

The disadvantages of furniture production include:

• innovation and imagination are the basis for business success;
• furniture self made requires a lot of time;
• independent search for clients.

This format fits into the image modern manufacturer furniture. The implementation of this project involves the opening of a furniture workshop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive to investors. The advantages of the furniture business include:

• relatively small amount of investment in furniture production;
• a promising direction, interest in which will never disappear;
• furniture is a general consumer product, which provides a wide target audience;
• business profitability can reach 300%.

The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with proper production structure, you can occupy your own niche in which competition will be minimal.

Thus, the prospects for furniture production, forecasts for growth in demand for this type of product and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Deciding on the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - lunch groups, as well as upholstered furniture - sofas and armchairs. The newly created furniture company positions itself as a “furniture workshop”, specializing in manual assembly products and production of non-standard furniture for individual orders. The products of this company stand out on the market the following indicators: low prices, execution of work to order, a wide selection of equipment and upholstery, color and material of products, the possibility of online purchase.

The products intended for production are:

Dining table, made of solid pine, painted with imitation aging, dimensions: 110*70cm, tabletop thickness 4 cm;

Chair, made of solid pine, painted with imitation aging, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth – 45 cm;

Three-seater sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, height of the seating part of the sofa - 40 cm, 2 decorative pillows, filler - spring block padding polyurethane foam, niche for linen. Additional design (carriage frame, upholstery and color options, various models - 3-seater, 2-seater, corner, with folding mechanism and without)

Chair, frame made of laminated chipboard, plywood, coniferous timber; The seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage tie, upholstery and color options).

Table 2 shows competitors' prices for similar products on the market and the planned selling price.

Table 2. Comparison of prices for products of Dion CJSC and similar products

In addition to furniture production, the workshop provides a furniture reupholstery service. The cost of the service is 1000 rubles per 1 meter of fabric work.

Marketing and sales of a furniture manufacturing company

The target audience of a furniture production company is middle-income families who update furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of a furniture manufacturing enterprise is quite broad, so to develop an effective marketing strategy it is necessary to divide target group into consumer subgroups:

Successful clients are consumers of furniture in the middle price segment. The main criteria when choosing furniture: uniqueness of the offer, high-quality materials, production of furniture according to sketches to order, the possibility of delivering and assembling furniture;

Low-income clients occupy the largest specific gravity among consumers. The main criteria when choosing furniture: price/quality ratio, custom-made furniture in the budget category, provision of furniture reupholstery services.

The goal of a furniture manufacturing company is to satisfy the needs of all customer groups. At the stage of formation of a furniture enterprise, the intended consumers will be active Internet users - an audience attracted to the company’s website by various marketing tools.

Ready ideas for your business

Since the furniture production workshop is focused specifically on online sales, the main way of advertising is to create your own website, profiles on social networks and their active promotion. The first stage is a professional landing page, in which you need to indicate the range of products, production times, examples of work and current discounts. Development of a full-fledged website with the necessary functionality will cost about 50,000 rubles.

More a budget option– creation of profiles on social networks and their promotion. In addition to the product range, you can post photographs and customer reviews in your profile, a list of services provided by the furniture workshop, useful information about various materials, information about furniture care, design solutions, which your products fit into, information about promotions and bonuses.

Also for the furniture manufacturing business the most effective way advertising is the placement of information about products on billboards. It is recommended to choose a billboard in close proximity to construction stores, on the outskirts of the city. The average cost of renting one 3*6 m billboard for 1 month is about 23,000 rubles/month.

Another effective advertising tool will be the placement of booklets with a list of all services and the portfolio of a furniture company in construction stores. The cost of such placement depends on the conditions of the hardware store and is discussed individually. You can offer cooperation to a hardware store and jointly hold a promotion, which involves issuing discount coupons in a furniture workshop for a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready ideas for your business

Also effective option Promoting a furniture production workshop can be done by printing advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Don’t forget about promotion channels such as cooperation with private interior designers, design studios, and furniture showrooms. You must search for intermediaries yourself and offer them a percentage of the order amount in the amount of 10-20%.

Effective ways to attract the attention of consumers are participation in various exhibitions and fairs, sending promotional materials, and the availability of additional services and after-sales service: free shipping, assembly, one-year warranty for repair or replacement of the product in case of defects, etc.

One of the main tasks of marketing is the formation of public opinion and loyal consumer attitudes towards the enterprise. Therefore, it is worth considering options for conducting a survey among customers, the results of which will allow you to make the necessary adjustments to production and take into account consumer requirements for products.

The use of a particular tool depends on the target audience of the establishment and the project budget.

Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

Creation of a personal website with a portfolio, price list, contacts and order calculator function. Costs will be 30,000 rubles;

Participation in furniture exhibitions and fairs.

Thus, expenses in the amount of 50,000 rubles are included in the promotion of a furniture production workshop.

The most important part of marketing is sales forecasting. Table 2 presents the furniture workshop's product sales plan. Average order value may vary depending on order details.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should also search for clients among the corporate segment - these could be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture showroom, which will be ready to purchase part of the products for sale.

Table 3. Planned sales volume of the workshopfurniture productionby type of product

Thus, the planned revenue for the first year of operation of the workshop will average 19,068,700 rubles.

Furniture production plan

Opening a furniture production workshop and organizing production involves the following steps:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of ​​the premises must accommodate large-sized equipment. To do this, you will need a room with a total area of ​​300-350 m2, on which the following will be placed:

production workshop - a place where woodworking machines and other equipment are located

assembly shop - a place where furniture is assembled from pre-fabricated parts;

paint shop - a room for painting and varnish work;

dryer - a place for storing and preparing raw materials before production;

finished products warehouse and raw materials warehouse;

production staff room;

bathroom with shower;

administrative staff premises, office space.

In addition to the area for furniture production, the following requirements are imposed on the production premises:

non-residential premises for industrial purposes, since the work of the workshop is associated with a high noise level;

first floor, two entrances. Since large materials are unloaded and loaded, production must be located on the ground floor. Separate entrances made for the workshop and sales office;

three-phase electricity 380 W, since some equipment requires high power to operate;

availability of water supply, ventilation, fire safety system, ease of access to the building, availability of a site for unloading raw materials;

lack of dampness and high humidity. The materials used in furniture production are resistant to moisture and dampness.

Finished products should also not be stored in such conditions, since upholstered furniture tends to absorb moisture and odors.

• a heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

To implement the project, industrial premises are rented. Total area - 300 m2, cost - 50,000 rubles/month

2) Purchase of equipment. To ensure full cycle production, it is necessary to purchase a set of equipment:

jointing machine – 70,000 rubles;

thickness planer – 120,000 rubles;

milling machine – 70,000 rubles;

drilling and grooving machine – 50,000 rubles;

turning and milling copying machine – 150,000 rubles;

grinding machine – 80,000 rubles

painting equipment – ​​130,000 rubles;

format-cutting machine with manual supply of materials – 140,000;

screwdriver and hammer drill – 15,000 rubles;

other auxiliary equipment and tools – 50,000 rubles.

Thus, the total cost of equipment for furniture production will be about 825,000 rubles. With the help of all this equipment, expect to produce 400 pieces of furniture simultaneously each month.

3) Furniture production technology and supply organization. Furniture production technology includes the following main stages:

product design preparation;

work on cutting material and manufacturing parts;

material processing work;

assembly of finished furniture.

For full-cycle furniture production enterprises, edged solid boards are the main raw material. At the first stage of production, they are converted into panels and then parts for furniture are made. The most popular types of wood are: oak, birch, larch, pine. The most budget option for solid wood is pine. It is this material that will be primarily used in production. So you will need chipboard and MDF boards.

To organize furniture production, you will need suppliers of wood, paints, coatings, adhesives, fittings, fabrics, etc. The main requirements for suppliers are a well-known, trusted company, availability of all necessary certificates, and the ability to deliver. It is preferable to cooperate on a long-term basis with companies that carry out quality control, provide wholesale discounts and the possibility of deferred payment.

4) Recruitment. Furniture production requires certain professional knowledge and skills, so before starting production it is necessary to select qualified employees. The main requirement for personnel is experience in working with specialized equipment. The staff must include: workshop specialists - 3 people, a production foreman with financial responsibility for raw materials and equipment, a sales manager, a designer-technologist, a forwarding driver, a manager, an accountant.

5) Form of service. Working with a client consists of several stages:

client contacts the company: the client contacts the manager and negotiates all the terms of the order. The manager receives the order and passes it on to the designer-technologist, who helps the client decide on the design of the product, materials and develops an individual project.

cost calculation, ordering: after agreeing on the project with the customer, the designer-technologist calculates the cost of the work. After this, the manager agrees on the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The order execution period is specified in the contract and is 30 working days.

production and delivery of the order: upon production of the furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and is free for orders over 20,000 rubles.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is registering the business with government agencies. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Types of activities according to OKVED-2:

31.09.2 - Production of other furniture and individual furniture parts not included in other groups, according to individual orders of the population;

47.59 - Retail trade in furniture, lighting fixtures and other household products in specialized stores;

47.91.2 - Retail trade carried out directly using the information and communication network Internet;

31.01 - Production of furniture for offices and trade enterprises;

31.02 - Production of kitchen furniture.

A license is not required to carry out these types of activities, but it recommends certification of all furniture produced to confirm the quality of the products. To do this, it is necessary to comply with the norms and standards:

GOST 16371-93 “Furniture. General technical conditions";

GOST 19917-93 “Furniture for sitting and lying down. General technical conditions";

GOST R 50051-92 “Furniture. Chairs. Definition of sustainability";

GOST 19194-73 “Furniture. Method for determining the fastening strength of furniture legs";

GOST 13715-78 “Joiner slabs. Technical conditions";

GOST R 54208-2010 “Protective and decorative coatings on furniture made of wood and wood materials. Classification and designations."

GOST 30255-95. Furniture, wood and polymer materials.

The furniture workshop's operating hours are from 8:00 to 17:00 (Mon-Fri). Sales office opening hours are from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4. Staffing and wage fund

№	Job title	Salary, rub .	Number, persons
Administrative
	Supervisor
	Accountant
Industrial
	Workshop specialist
	Production Master
	Designer-technologist
Trade
	Manager
Auxiliary
	Delivery driver
	Cleaning lady (part time)
Total:				210,000.00 RUR
Social Security contributions:				63,000.00 RUR
Total with deductions:				273,000.00 RUR

Workshop specialists serve all stages of furniture production and combine the functions of furniture assemblers. Education - technical secondary, work experience in a similar position.

Production foreman - organizes the work process, receives materials and draws up the relevant documentation, is the materially responsible person, monitors compliance with safety regulations in production, and carries out step-by-step control of the production of products. Education – higher, work experience in this field – 5 years.

Manager – implements the marketing policy of the enterprise, negotiates with potential clients, places orders and accepts payments, is a materially responsible person, deals with advertising and product promotion, and is responsible for filling the website and profiles on social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the compliance of the produced furniture with the developed models. Higher education.

An accountant is a financially responsible person, maintains all financial documentation, carries out accounting, monitors compliance with the law when spending money and material resources. Higher education, work experience in this field – 3 years.

Delivery driver – ensures timely delivery of orders to customers. Requirements: own car, work experience of at least 1 year, driver license categories B, C.

The manager is a financially responsible person, represents the interests of the enterprise, concludes agreements on economic activity, issues orders and instructions, hires and fires employees, selects suppliers and searches for distribution channels. Education – higher, work experience in this field – 3 years.

Cleaner – cleans the sales office.

Financial plan for furniture production

The financial plan takes into account all income and expenses of the project; the planning horizon is 3 years. It is planned that after this period the establishment will need to expand production and product range.

To launch a project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of renovating the office premises, purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods. A specific feature of running a furniture business is the need to have a large amount of working capital.

Table 5. Investment costs

Variable costs for furniture production consist of the costs of materials that are used in the production of furniture, as well as payment for the capacities consumed during the production process (water, gas, electricity, sewerage). To simplify financial settlements cost variables is calculated based on the amount of the average bill for each type of product and a fixed trade margin of 300%.

Fixed costs for furniture production consist of rent, utility payments, fund wages, advertising expenses, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 6. Fixed costs for furniture production

Thus, constants were determined monthly expenses in the amount of 375,000 rubles.

Evaluating the efficiency of furniture production

The payback period for the project with an initial investment of 1,132,000 rubles is 8-9 months. The net monthly profit of the project upon reaching planned sales volumes will be 519,560 rubles. The profitability of sales in the first year of operation will be 25%.

Possible risks of furniture production

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of a furniture manufacturing establishment determine the following external risks:

increase in prices for raw materials, disruption in the supply of raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that include financial liability the supplier in case of their violation;

high competition in the market. Since the furniture market is quite saturated and highly competitive, the behavior of competitors can have a strong impact on the demand for your products. To reduce this risk, it is necessary to form a systematic approach to organizing a business and establish processes within the enterprise. This will allow you to achieve competitive advantages and form a customer base;

lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case it is necessary to conduct an active advertising campaign. In the second case, the risk is associated with the economic situation or loss of market share. It is possible to reduce this risk by forming your customer base, concluding large contracts, and making production flexible;

fire, theft and other force majeure circumstances. The risk of such events causing property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install a fire alarm in the workshop and introduce regular monitoring of compliance with safety regulations. You can also insure the risk with an insurance company;

• refusal to provide rental premises or increase in rental costs. To reduce this risk, it is necessary to enter into an agreement long term rental and choose your landlord carefully.

Internal risks include:

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

equipment breakdown and production downtime. Regular maintenance of equipment to maintain its functionality will help minimize the risk;

problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, pay employees a fixed percentage of net profit based on the results of annual work;

defective products. In case of minor defects, products can be sold at a discount price, and in case of serious violations, they can be sent for processing. The main thing is to identify product defects before the order is transferred to the client. This risk can be reduced by selecting qualified personnel, purchasing good equipment and quality materials;

a decrease in the reputation of the establishment among the target audience due to errors in management or a decrease in product quality. It is possible to mitigate the risk by constantly monitoring product quality, receiving feedback from the company’s customers and taking corrective measures.

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• Recruitment
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Recently, Russia has seen some growth in the furniture and furniture production market. This is largely facilitated by two circumstances - an increase in the number of new buildings put into operation and an increase in the income of the country's population. The main influence was individual orders, that is, orders for the manufacture of furniture according to original author’s sketches. The expected annual growth of the furniture market, according to experts, is 8-10%. The main prerequisite for the development of the furniture market is the growth of the real estate market.

How to start a furniture manufacturing business

You can open your own furniture manufacturing business in one of two directions:

1. Production of custom-made furniture;
2. Serial release.

These directions differ sharply in a number of ways the most important parameters, namely in the general approach to the organization of production, distribution channels, profitability (for mass production it is no more than 15%, and for individual production - more than 25%).

Today, many furniture factories offer sofas of the same design, but of completely different quality and different prices. This happens because becoming Russian production furniture began with copying Western models. The thing is that developing a design, making prototypes, and researching demand on your own is expensive. Only a large enterprise or a highly specialized company operating in the premium segment can afford this.

Thus, until recently, copying furniture samples was a profitable business. The factories were not very keen to produce any original models, because the consumer was already well aware of what was being done for the masses.

However, recently the situation has changed somewhat. Buyers are increasingly paying attention not only to price and quality - they are now also interested in furniture design. Therefore, more and more manufacturers are beginning to introduce their own developments, opening design bureaus at their production facilities. In general, serial production of designer furniture is a promising business. A striking example is Italy, the birthplace of furniture design. For Italians, the price of furniture is largely determined by the name of its author or brand.

How much money do you need to start a business?

The size of the initial investment depends entirely on the “manufacturability” of production. The simpler the technology, the less money is needed to start furniture production.

The cheapest way to produce furniture is from laminate - both cabinet furniture (cabinets, walls) and upholstered furniture. The amount of investment for starting a business (purchase of equipment, repairs, rent) in this case will be 2-3 million rubles.

You can purchase equipment on lease - this is an excellent alternative to bank loans. Registration of leasing does not require a deposit, which is very important for a new entrepreneur who does not have real estate on his balance sheet. In addition, leasing payments reduce the tax base.

Ask for help from the state - today it is possible to receive free financial assistance from the state, including receiving a grant for starting a business, subsidizing part of the cost of paying interest on a loan, under leasing agreements, etc. Find out more about the forms of support in your region from your local administration or on the websites of the relevant ministries.

What equipment to choose for the production of upholstered furniture

For the production of upholstered furniture you will need Sewing machines(one each of three to four different types), a format-cutting plate and a pair of pneumatic guns with a compressor.

This set of equipment is enough to organize production with a monthly turnover of 1.5 million rubles.

Upholstered furniture production technology

1. Cutting slab materials according to frame shapes and cutting foam rubber for soft elements.
2. Assembling the frame and adding fittings.
3. Upholstery of parts and sewing of covers.
4. Final assembly of upholstered furniture.

What equipment to choose for the production of cabinet furniture

The set of equipment for the production of cabinet furniture from laminate is slightly different. You will need to purchase an edge bander, a rip saw and hand power tools.

Cabinet furniture production technology

1. Cutting slab materials.
2. Finishing furniture parts with edges.
3. Assembly and addition of fittings.

If the company plans to work with veneer, MDF boards and solid wood, then a jointer and milling machines for processing solid wood, grinding and calibrating grinding machines for processing solid wood and slab materials, hot and cold presses for veneering slab materials with veneer, varnish and paint booth for finishing finished furniture.

The technological process in this case becomes somewhat more complicated and will include three stages: veneering, sanding and varnishing and painting. Organizing such production is many times more expensive, since more equipment is required. Working with laminated chipboard (laminated chipboard) requires the purchase of expensive packaging equipment, as well as large warehouse premises, since the sales volumes of furniture made of laminated chipboard with the same monthly revenue turnover are several times higher (by 300-400%) than the sales volumes of furniture made of solid wood and slabs MDF. The cost of producing furniture from MDF plywood board is five times higher than producing the same model from laminated chipboard - not so much due to the materials, but due to higher labor costs.

If there are very few funds for the purchase of expensive equipment, then the main part of the production processes, including veneering, can be outsourced to third parties. Although this increases the cost of the final product. Outsourcing is beneficial when a company specializes in the production of cabinet furniture from laminated chipboard according to individual orders, but occasionally they come across clients who want to buy something more expensive and more beautiful, and it’s not an excusable thing to miss such a client. In this case, it makes sense to order semi-finished products externally, and only do the assembly yourself. But only very small “handicraft” workshops work this way.

Selection of premises for production

Finding a suitable premises for furniture production is by no means an easy matter. The thing is that the room must meet a number of strict requirements, which is dictated by the specifics of the technological process: high fire hazard, high energy consumption, the need to maintain a certain temperature in the room (not lower than 16-18 degrees). Thus, at the request of the fire inspectorate, the main production (furniture finishing) should be located on the ground floor of the building. There should be clear access roads to the building itself.

The room must be equipped with a system fire alarm, the installation of which will cost about 500 rubles. for 1 sq. m. In addition, you will need to install an industrial ventilation system, which is also far from cheap. Don’t forget about the presence stationary system water heating - without this it will not be possible to organize a normal production process.

What documents are needed to open a furniture manufacturing business?

1. Certificate of conformity for finished products. Issued for a three-year period non-profit organizations with appropriate accreditation;
2. Sanitary and hygienic certificate. Issued by Rospotrebnadzor for a period of five years;
3. Certificates of conformity for materials used in furniture production. Their copies are issued by any bona fide supplier. It is not difficult to complete the certification procedure if you have these documents - it will take no more than three months.

Recruitment

One of the most effective and simple ways personnel search - placing advertisements in newspapers.

Please note that an experienced carpenter will ask for a salary of at least 35 thousand rubles per month. You will not have much choice, since there is a shortage of qualified personnel in the labor market. The vocational education system in our country is in a broken state. Even those young people who want to work in production received such poor training in schools that they do not even know basic safety rules.

The only way to somehow solve this problem is to divide the production process into a number of simple operations and assign several workers to them. In this case, the number of specialists potentially ready to work in your production will increase. However, you should know that carpenters and machine operators will not completely replace cabinetmakers.

The success of a furniture enterprise largely depends on the availability of highly professional engineering and technical specialists. However, there should not be more of them than the workers directly at the machine. As the company grows, IT specialists will also be needed, since modern machines have software.

As for increasing labor motivation, it is necessary to introduce a piecework-bonus form of remuneration - this greatly increases the efficiency of staff. But no one has canceled the “carrot and stick” method - a simple fine increases the quality of production and responsibility for compliance with safety regulations.

Sales organization

No normal production will function without well-developed product distribution channels. In the case of furniture production, there are several ways to sell products:

1. Work with private customers. With this scheme, in order to ensure a normal cash flow, you need to complete more than 15 large turnkey projects annually. When collaborating with private clients, be prepared for their temporary insolvency, failure to meet deadlines for approvals, etc.

2. Opening your own point of sale in the mall. This is the easiest way to start selling your own products. The presence of a retail outlet in a shopping center ensures a constant influx of customers, while the company bears less costs(for security, repairs, advertising, etc.). But organizing trade, especially for beginning manufacturers, can take a lot of effort. In addition to the actual production problems, it is necessary to solve a lot of tasks that are unusual for a production worker, including searching for retail premises, sales personnel, implementing trading standards, training in sales techniques, etc. Despite this, having your own retail outlet (and more than one) is very useful.

3. Sales office or head office. Having our own sales office allows us to serve home furniture customers (designers and architects), and also allows us to process transactions via the Internet. Even if the World Wide Web cannot provide yet a large number of remote sales (no more than 10% of the total number of orders), however, more and more manufacturers are beginning to trust this product sales channel and consider Internet sales to be very promising.

How much can you earn

I think everyone is very interested in how much you can earn in furniture production? First, you need to understand what criteria are used to determine the cost of this or that furniture. Most often, actual manufacturers calculate final cost finished furniture, the cost of materials (spent on the production of this unit of furniture) and all this is multiplied by a factor of 2x. As a result, this amount will be enough for:

• expenses (purchase of parts, materials, accessories);
• remuneration of employees;
• rental of premises and warehouses;
• delivery.

As a result, the manufacturer has a small percentage of profit. As things go, everyone is happy, both customers (due to the fairly low cost) and manufacturers (the clientele is increasing). As a result, receiving a small percentage from each sale (and since there are many customers, this means sales accordingly), the manufacturer has a good income. At the same time, there are also “furniture makers” - these are people who do not have high-quality production, equipment, enough workers, warehouses, etc. (they are also called “garage workers”) and calculate the cost of furniture in a completely different way than the “normal” manufacturers described above . Thus, due to the lack of organization of production, “furniture makers” have production costs much higher than those of an official organization. In prices, they charge additional costs for accessories, sawing and processing of wood (and other parts), manufacturing of doors, delivery, wages for workers (furniture assemblers, etc.). And the “garage worker” multiplies all costs by a personal coefficient, the degree of which completely depends on his personal views. As a result, the cost of the product will be higher than that of the manufacturer “all according to the rules.” But they also have their own worst enemy - competition. Every “furniture maker” wants to earn as much money as possible, but due to the fact that their number is growing every day, they begin to reduce prices so that they take the goods from them, after a certain period of time their business goes into complete bankruptcy and they have to close.

Which OKVED code to indicate when registering a furniture manufacturing business?

For registering furniture production, the main OKVED code is 31.X. Various branches of furniture production can be used under the symbol X. For example:

• for the production of furniture for offices and retail enterprises, the code is 31.01;
• production of kitchen furniture - 31.02;
• production of other furniture - 31.09;
• if furniture is traded, then the main code is 52.X.

Which taxation system to choose for business registration

It is impossible to say exactly which taxation system to choose. It all depends on some factors. If you have a large number of legal clients. individuals, then undoubtedly LLC - it will be easier for them to work with you. If you want to create furniture based on a patent, then you should choose an individual entrepreneur, but this will limit the number of possible workers.

Do I need permission to open a furniture production?

Yes need. To do this, the employer must take out some kind of permit that allows the work to be carried out increased risk, as well as the use of various machines, mechanisms, and equipment of increased risk. You will also have to take a short course on labor protection issues and conduct safety training.

Cabinet furniture has a fairly wide target audience - both budget and wealthy buyers purchase structural elements for furnishing a home or office, as well as enterprises. Clearly, if we consider such a business idea as a startup, then there is a rational grain here - there will be customers, there is no need to spend too much on development, and the product is in demand. Therefore, next we’ll talk about how to open a furniture production, draw up a business plan and what kind of income you can expect.

How to develop a furniture manufacturing business?

Today, most of the niche in this area of ​​entrepreneurship is occupied by medium and small businesses, as well as small shops and workshops. If we analyze consumer demand, the demand for furniture is as follows:

• Corpus.
• Office.
• Kitchens.
• Cushioned furniture.
• Children's upholstered and cabinet furniture.
• Furniture for the garden.
• Specialized furniture to order - for production, enterprises and similar places

One cannot fail to note the appearance of the furniture - design trends change almost every season, and therefore small productions have a significant advantage over large-scale productions - you can quickly switch to producing a new line.

The main target audience of the furniture workshop's products is as follows:

• Young families, including those with schoolchildren.
• Elderly people, citizens of pre-retirement age.
• Owners of small and medium-sized businesses - for office furnishings, workshops, and so on.

And since people of these categories are the majority, you can, provided you do good work, ensure a stable influx of clients.

Starting a business - first steps

In order for a furniture production business to be effective, you need to carefully think through and prepare everything in advance, and only then launch your project. In this case we are talking about the following specific features:

• In most cases, small or medium business does not contain warehouses of finished products, in any case large areas, and therefore the best option There will be work to order. But, on the other hand, you need to provide yourself with a stable flow of orders, so as not to work at zero and not pay employees for downtime.
• Advertising must be present, even if we are talking about a small workshop or medium-scale production. But you shouldn’t immediately include large sums in the business plan for the production of cabinet furniture - it’s better to put most of the budget into production.
• It wouldn’t hurt to open your own small store selling ready-made samples. But it’s better to do this a little later, after you have thoroughly studied the preferences of your target audience.
• Having your own delivery service and assembly team will be a huge advantage. This way you will essentially be providing full complex services, and this is an advantage over competitors.

Furniture production as a business requires a mandatory preliminary analysis of competitors and the market as a whole. Preliminary work include the following:

• Assessing the performance of major competitor firms. This will help you identify them weak sides and “play” on this - what they don’t have, maybe you have (in a good way, of course).
• Analysis of the solvency of your target audience - this will help you build a flexible pricing policy, and therefore provide the most favorable conditions on the market.
• Analysis of start-up costs, as well as monthly expenses.

All this will be needed in order to draw up a detailed business plan for furniture production with calculations.

Please also note that a business plan will be a necessary document if you plan to take out a bank loan to develop your business.

How to write a business plan for furniture production

A business plan for furniture production is, in fact, a fundamental document for the development of a business. Therefore, you need to be especially careful when drafting it.

The structure of this document is something like this:

• The purpose of opening production is the type of product produced, the expected assortment to begin with (later you will expand it, remove some positions). Also here you need to enter the technological process of production, the expected payback period.
• Financial plans: spending your own funds, attracting credit funds or funds from co-founders.
• Organization of production - renting or purchasing premises for a workshop, having a warehouse, office space, purchasing equipment and materials, fittings.
• Target audience: intermediaries, retail and wholesale buyers, individual customers, creating your own network.
• Sales of products - own store, work only on individual orders, cooperation with furniture stores and intermediaries. Tenders can also be considered.
• Business promotion and advertising. The cost of advertising should be spelled out no less carefully than the cost of setting up production, since at first it is advertising that will provide customers, and therefore profit, for the enterprise.
• The documentary part – the costs of registering an enterprise.

A little advice - it is better to budget the amounts for expense items a little with a reserve, and you also need to separately include in the furniture production business plan the amount for force majeure circumstances.

Marketing part

It can be thought through and worked out at the stage of drawing up a business plan for a furniture factory. The essence of this section of the business plan for a furniture workshop is, in fact, the development of the business and includes the following stages:

• Opening an office with an exhibition center or a small store.
• Concluding agreements with furniture stores for the sale or exhibition of their designs.
• Working with tenders gives good orders.
• Create your own customer base.
• Advertising – development of your website, group in social network, design of outdoor advertising.
• Launch of an advertising campaign in the media.

Separately, it should be said about advertising: there is no need for empty promises like “the lowest prices and the best quality”, “the deadline for completing any order in 2 days” and so on - you need to do everything with high quality, at a reasonable cost, and promise the same to your customers in advertising products.

Start-up costs

Actually, the purpose of creating a business plan for furniture production is to calculate the financial part. If we take into account the average bill on the market, then the start-up costs are as follows:

• You will have to spend about 50-70 thousand rubles per month to rent a suitable building. You will have to spend about 1 million rubles to purchase a similar premises, but, in fact, in the long term it is more profitable.
• Purchase of necessary equipment, installation with delivery - about 600,000 rubles.
• Room renovation, documenting business - about 300,000 rubles.
• The purchase of consumables costs at least 250,000 rubles, but the price can vary greatly depending on what kind of furniture you will produce.

Don’t forget that a separate article in your business plan for a furniture workshop needs to calculate salaries - also the final cost will depend on how many employees you have, as well as their specialization and workload.

Features of cabinet furniture production

The peculiarity of the production of cabinet furniture is that with proper use of materials, there will be a minimum of waste. But, if we are talking about upholstered furniture, then there will be more manual labor– upholstery, filling, finishing and so on. Consequently, additional equipment will be needed - specifically for sewing.

Schematically, the development of furniture production as a business can be divided into the following main stages:

• Registration of an enterprise.
• Selection of premises.
• Purchase of necessary equipment.
• Hiring.
• Calculation of income and expenses.

Selection of premises

Ideally, the premises for a furniture factory will have a workshop and an office building (a large one is not needed). Also, do not forget about a separate room for workers - where they can take a break, have lunch, and clean up after work.

If we consider this issue only from the technical side, then the requirements for premises for a furniture workshop are as follows:

• Compliance with fire safety requirements.
• No dampness.
• Ability to maintain optimal temperature regime– in our case, this is a range of 18-20 degrees.
• Availability of necessary communications - heating, electricity, sewerage, water supply, ventilation system. Separately, it should be said about electricity - here you will need three-phase 380 W, since powerful equipment will be used for work.
• Availability of convenient access roads.

If you want to immediately open a furniture factory, and not just a workshop, then you need to select the premises based on the fact that it should be possible to equip there:

• The production premises itself, preferably divided into several zones.
• Office – for managers, management, accounting, meeting with clients.
• Amenity room for workers.
• Shower and toilet.
• Stock.

Convenient access roads must be available - both for unloading materials and for unloading finished products.

It is not critical if all these premises are not located in one place - for example, a warehouse can be rented further from the office, somewhere on the outskirts of the city - it will be much cheaper to rent, and it is easier to find premises for such purposes in a distant area of ​​the city.

Necessary equipment

If the budget is limited, then you can purchase used equipment - this way you can save 30-50%. But, also take into account that you need to have a good understanding of machines, otherwise you can buy not just used equipment, but simply written-off equipment.

To get started you will need the following equipment:

• Band saw - it will be needed for cutting MDF and chipboard sheets, as well as precision cutting of wood.
• Drying - it is only needed if you plan to work with natural wood.
• Machines for fine processing of wood, as well as decoration - for processing edges, giving the material a special shape, cutting chamfers and all that other stuff.
• Equipment for working with glass – engraving, drilling, cutting, sandblasting.
• Devices for working with metal – drilling, welding, cutting, polishing.
• Sewing equipment - but only if you work with soft structural elements.

In addition to equipment, you will also need hand tools - drills, screwdrivers, staplers, hammers, planes, saws, and so on.

The purchase of consumables must be done based on the established range.

Hiring

The well-known phrase “personnel decides everything” in production is more relevant than ever - the quality of the services provided, and therefore the efficiency of your furniture production, will depend on the professionalism of your workers.

The classic scheme for such production is as follows:

• There are about 5 workers who will be directly involved in the manufacture of furniture, but in some cases there may be more – up to 8 people.
• A manager who will search for orders and work with clients.
• Director of operations.
• Furniture delivery and assembly team.
• Accountant.

At first, some functions can be performed independently or delegated to outsourcing. This is what is most often done with accountants.

Calculation of income and profit

We have already calculated the starting costs for furniture production. But we should not forget about monthly expenses:

• Payment utilities– approximately 30,000 rubles.
• Salary – from 180,000 rubles.
• Advertising expenses – from 20,000 rubles.
• Payment of taxes, minor expenses – from 30,000 rubles.

Thus, to start you will need at least 2 million rubles, and this is not counting monthly expenses.

Now, regarding profit:

• On average, the workshop sells furniture worth 600-700 thousand rubles per month.
• If you subtract planned expenses, the profit will be about 400 rubles.
• Thus, furniture production will reach full payback in 21 months.

The profitability of such projects is approximately 60%, which is very good. And if we take into account the purchase of the building, the figures are more than optimistic.

Let's sum it up

Furniture production as a business is a worthwhile project, but only if you approach this issue competently. In this case, first of all, you need to develop a good business plan, as well as a marketing strategy.

The profitability of a furniture factory, subject to the purchase of a building for a workshop, is 60%, and this is an excellent indicator in an average city. Special attention should be paid to hiring staff - the quality of work, and therefore the efficiency of your business and profit growth, depend on their skills.

Due to the fact that the main target audience for cabinet and upholstered furniture are young families (including those with children), owners of medium and small businesses, provided the work is of high quality, there will be no shortage of clients.