The real business plan of a beauty salon barber shop. The effectiveness of beauty salons. What taxation system to indicate when registering

What exactly is a business plan? Written competently and clearly, it will become the beginning of a successful business. Without it, starting in a new undertaking is devoid of any meaning and further development. Moreover, it is a painstaking and laborious process. The fate of the whole idea largely depends on literacy and a responsible attitude to writing a business plan.

1. Summary of this project

The essence of the material below is - how to open a beauty salon capable of providing potential consumers with high-quality service for the care of face, body,
hair and nails. Beauty salon-driven commerce belongs to a rapidly growing and progressive category. With the rise in the standard of living of Russians, approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their face, correct figure flaws and fight cellulite, realizing that salon procedures are much more effective. home care... More and more men and young people are becoming today's visitors to beauty salons. The income of the owners of modern beauty salons depends on the size of the premises. The larger the total area of all premises of the salon, the greater the amount of net profit. This must be taken into account when designing, because in accordance with the existing standards, auxiliary rooms should also be provided in the cabin. Each region has its own level of salaries, prices and loading of salons, but the main thing is to interest, attract and retain as many customers as possible.

2. Features of the industry and description of the company

The purpose of this project is to determine how to organize your beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, nail service, massage. It is necessary to organize its work in accordance with all service standards. Such services have now become available to a large number of people.

As a rule, beauty salons are premises, with a signboard and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this is a premises located in a busy area, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of which will be divided as follows:

Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m 2;
Hairdresser's hall for three chairs for haircuts, styling and hair curling - 30m 2;
A special room for hair care, in which washing and hair dyeing is carried out - 15m 2;
Combined room for manicure-pedicure, and nail extension services - 12m 2;
Massage room - 15m 2;
Solarium - 14m 2;
Cosmetologist's office - 9m 2;
Staff rest room - 14m 2;
Ancillary office - 11m 2.

V salon business plan costs are provided:

for the repair and equipping of the premises in the amount of 260,000 - 310,000 rubles;
starting costs for company registration, personnel, marketing - 550,000 rubles.
rental of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

Services of a hairdresser and hair stylist (haircuts, dyeing, styling, hair styling);
Manicure.
Cosmetology procedures;
Various types of massages and body wraps, specialized body skin care (anti-cellulite treatments);
Solarium and SPA procedures, which are an excellent opportunity to expand the list of services.

Hairdressing is important nowadays, but it has ceased to be mainstream. As practice shows, the owners of beauty salons are reducing the number of hairdressing chairs by increasing the number of places for physiotherapy, which are much more profitable than classical ones. In fact, a meter in a hairdressing salon brings in three times less income than square meter area, given over to beautician procedures.

The advantages of this salon should be offered:

a wide range of provided procedures;
affordable pricing policy;
quality service;
the politeness of the staff and the competence of the administrator.

Table 1 Price for services provided

№	Services	Cost, rub
1.	Women's haircut	750-850
2.	Haircut bangs	160
3.	Men's haircut	720
4.	Children's haircut	400
5.	Hair Styling	360-560
6.	Ironing	700
7.	Styling on curlers	550-750
8.	Festive styling	1600-2600
9.	Classic painting	1000-2000
10.	Highlighting short hair	700-1500
11.	Toning: short hair	960-1860
12.	Hair straightening	1450
13.	Classical chemistry	600-1600
14.	Eyelash extensions	600-800
15.	Manicure (classic, European)	410-630
16.	Saline bath	50
17.	Paraffin therapy	270
18.	Removing varnish	55
19.	Varnishing	160
20.	Nail design	60-550
21.	Classic pedicure	600
22.	Hardware pedicure	700
23.	Classic massage	650
24.	Solarium 1 min.	15

The provision of the listed services of a beauty salon requires the registration of the appropriate permits.

4. Increase sales and marketing

The salon carries out its activities aimed at serving the population with an average and above average income. The main activity of the salon is aimed at meeting the needs of its visitors for high-quality hairdressing services, the services of masters of nail service, massage and cosmetic manipulations. A high level of professionalism, quality service, a suitable location and service time - these principles will become fundamental in the activities of the salon. Today's salons are gaining the upper hand by expanding the range of services. The basic principle is that the client can get all the procedures in one place, without running to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has around, adding some popular service to the assortment. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned to open has many advantages over its competitors, providing a wider range of services with excellent quality. Service is provided on a first-come, first-served basis or by phone.

5. Project implementation plan

The salon is located in a residential area surrounded by multi-storey residential buildings, next to a traffic intersection, shopping areas, cafes, supermarkets, offices and banks.

Salon organization costs:

Premises layout and repairs - 260,000 rubles.
Selection of employees - 8,000 rubles.
Purchase of equipment - 748 950 rubles.
Installation of equipment - 47,000 rubles.
Advertising events - 63,000 rubles.

Total: 1 126 950 rubles.

The figures given are average and may vary depending on functional features equipment, manufacturer and quality of the purchased material. The beauty salon business plan with calculations contains a detailed description of the equipment of each functional area of the cabin.

Tab. 2. Expenses for the purchase of equipment

11 000

№	Equipment	Price for 1 unit, rub.	Qty	Amount, rub
1.	Administrator workplace	20 000	1	20 000
2.	Chair	3500	3	10500
3.	Sliding wardrobe for wardrobe	18 000	1	18 000
4.	Armchair	8000	6	48 000
5.	Coffee table	4500	1	4500
6.	Television	18 000	1	18 000
7.	Cash machine	15 000	1	15 000
8.	Poof	4000	3	12 000
9.	Trempel for clothes	300	10	3000
10.	Hydraulic hairdressing chair	16 000	3	48 000
11.	Workplace for a hairdresser	3	33 000
12.	Barber chair with sink	9000	2	18 000
13.	Cart	2500	4	10 000
14.	Washing	6800	1	6800
15.	Air sterilizer	3600	1	3600
16.	Pedicure area with chair	15 000	1	15 000
17.	Manicure table	7000	1	7000
18.	Manicure hood	4000	1	4000
19.	Manicure lamp	1500	2	3000
20.	Cushion for manicure	450	3	1350
21.	Stand	400	3	1200
22.	Beautician's chair	16 000	1	16 000
23.	Cosmetology table	2500	1	2500
24.	Rack for cosmetics	1500	2	3000
25.	Solarium	400 000	1	400 000
26.	Massage couch	8000	1	8000
27.	Masseur's table	5500	1	5500
28.	Corner Soft	17 000	1	17 000
29.	Cooler	8000	1	8000
30.	Table	5000	1	5000
31.	Mirror	900	3	2700

The management of organizing the activities of the salon is entrusted to the administrator, the staff provides for the presence of six master hairdressers, working in shifts, a specialist in manicure-pedicure, a cosmetologist and a massage therapist. The staff is recruited from employees, with the appropriate professional training, confirmed by a diploma of graduation from a special institution. The main requirement for employees is their competence, ability to work with visitors, and a conscientious attitude to work.

Table 3 Payment fund and staffing table

The term of this project from the initial registration of documents to the start of the salon operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who conducts business planning of the salon's activities, looks for new ways of promotion, analyzes the results of his activities in terms of the main indicators of work efficiency. The manager is subordinate to the administrator who carries out the management functions and to whom he submits service staff.

6. Planning financial costs:

6.1. Preparatory period - 1,130,950 rubles.

6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.

6.1.2. Concept creation and renovation - 260,000 rubles.

6.1.3. Recruitment activities - 8,000 rubles.

6.1.4. Purchase and assembly of equipment - 798,950 rubles.

6.2. The main stage - 494,200 rubles.

6.2.1. Premises rental fee - 72,000 rubles.

6.2.2. OT fund (salary) - 356,200 rubles.

6.2.3. Purchase of consumable materials - 20,000 rubles.

6.2.4. Marketing - 26,000 rubles.

6.2.5. Payment for the services of an accountant - 11,000 rubles.

6.2.6. Payment utility bills- 12,000 rubles.

7. Calculation of the effectiveness of the business of organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the acquisition professional equipment and consumables. However, after reaching the planned volumes of sales of services, the payback will grow, which will lead to minimization of risks. It is planned that this project will bring estimated profit immediately after opening.

During the work of the salon, certain risks may arise that must be calculated when planning its activities:

The emergence of competitors;
Reducing the solvency of potential customers;
Possible theft;
Natural disasters and natural disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hiring personnel. Using the step-by-step instructions given by beauty salon business plan maybe on your own open your own beauty salon... If difficulties arise, it is necessary to invite specialists who can help with solving a particular problem. As a rule, the cost of organizing a salon will pay off within a year. Experts recommend starting work in the summer or autumn, so that by new year holidays when the cabin load can be maximized, it was ready and began to function. And by the spring, when many pay more attention to their appearance and willingly go to specialists, he began to bring tangible profits.

The organization of beauty salons is one of the promising types of business that attracts many start-up entrepreneurs. The relevance of this case is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can do without a neat hairstyle. That is why a hairdressing salon or a small salon will always be in demand and will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this area start very successfully. To start a new business, an entrepreneur must know which services to provide and which not, must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to a friend. There is one here important aspect which is worth seriously considering is the quality of the services provided. It is thanks to the high service that the beauty salon accumulates a good client base. In the presence of competent advertising, qualified craftsmen, a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You should not deceive people by proudly calling an ordinary hairdressing salon "beauty salon". When opening this business, it is worth thinking about the audience: for which category of the population is the salon opening? If you live in a large metropolis, plan to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for elderly people and pensioners, the opening of the salon here will be out of place.

In the case of this target audience, it is better to call your business "hairdressing", so as not to scare away the category of customers that you intend to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, special image studios. The main thing is to specify exactly the categories of your salon.

After choosing the direction of the salon, we start registering a new enterprise, but first you need to draw up a business plan, which must be provided with all other documents. The list of required documentation here is as follows:

Written business plan;
Lease agreement;
Official conclusion of the fire and sanitary services;
Obtained permission to conduct the selected economic activity;
Received a certificate of conformity;
All active employees have medical records.

Certain specialty beauty services must go through a compulsory licensing procedure. This list includes all services where a violation of the skin is expected. These important points should be considered when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Usually, all salons have the following standard set of services:

High quality hairdressing services;
Designer manicure;
Services of modern cosmetology - depilation, peeling, eyebrow and facial skin care;
Various types of massage;
Solarium.

To open a similar salon with the specified range of services, you will need a room with an area of 120 square meters, where the following departments will be:

Reception - for receiving clients and registering calls;
Rooms for the provision of hairdressing services;
Hair care room - washing, curling and hair dyeing will take place here;
Pedicure and manicure rooms;
Massage room;
Equipped solarium room;
Make-up stylist's office;
Staff room;
Utility room.

At the same time, a novice entrepreneur should be aware that any room will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the room, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. The business plan consists of the following parts:

The main goals of starting a business;
Detailed description of the chosen industry and new company;
Description of the services provided;
Project summary;
Analysis of the selected market niche;
Description organizational issues when opening a beauty salon;
Financial plan;
Organizational plan;
Evaluating the effectiveness of the project;
Possible risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and more - for a studio in a large metropolis. Further, it is necessary to establish specific terms for the implementation of this project for obtaining the necessary permits, the acquisition of the necessary equipment. The entrepreneur must carefully analyze all these points and set specific terms for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of one million - Moscow, St. Petersburg. A visit to a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with an accelerated pace of life, when, instead of self-care behind themselves, many women began to often use the services of beauty salons, evaluating their services as beneficial and affordable.

Usually a beauty salon is a room on the 1st floor. apartment building, with a separate entrance and a catchy sign. To re-equip a rented premises, an entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose an individual entrepreneur. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

The whole range of hairdressing services: men's and women's haircuts, styling, hairstyles;
Manicure and pedicure - a full range of services for care, extension, design and correction;
Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extension, peeling;
Complex facial skin care;
Solarium.

As important competitive advantages, we note a wide range of services provided, an affordable price list, high quality and decent service. Next, you must provide a price list for all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles; an entrepreneur must think through everything down to the smallest details. To conduct this activity, it is enough to create 1 entity- SP. This activity includes the following services:

Hairdressing, shaving and beard trimming, beauty massage, manicure, pedicure, professional make-up;
Trade in cosmetic products, retail trade in non-specialized places;
Other activities aimed at maintaining health;
Physical culture and recreation activities - involving a visit different types baths, weight loss salons, massage rooms.

It takes up to 3 months to implement a project, from the moment of registration up to permission for the start of sales, an entrepreneur needs to take this into account. The business owner turns into the head of the salon. It is on his shoulders that important strategic planning his case, analysis of key performance parameters. All service personnel are subordinate to him, we entrust accounting affairs to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up a financial plan for the upcoming deposits at the preparatory and main stage. Among the main costs of the preparatory period, we note the following costs:

Registration fees, obtaining the necessary permits, registration of accompanying documentation - 25-30 thousand rubles;
Renovation and redevelopment of rental premises - 300 thousand rubles;
Purchase of equipment - 800 thousand rubles;
Installation of purchased equipment - 70 thousand rubles;
Personnel selection costs - 20 thousand rubles;
Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

Monthly rent - 80 thousand rubles;
Payroll - 300 thousand rubles;
Bookkeeping - 20 thousand rubles;
Advertising organization - 40 thousand rubles;
Payment for utilities - 10 thousand rubles;
Management costs - 10 thousand rubles;
Garbage collection organizations - 2 thousand rubles.

Here are the approximate financial indicators, all these values may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First, you need to decide on the room where the salon will be located. It is advisable that it is located in a busy area. Carefully study what is near the salon, what objects are nearby. Further, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. Administrative staff, a senior administrator and an assistant will ensure the functioning of the neglected salon. For an average beauty salon, you need to recruit 6 universal hairdressers, who will come out in shifts, 1 professional cosmetologist and make-up artist.

It is advisable to recruit those masters into the team, whose skills are confirmed by various diplomas of training. it required condition to ensure a good reputation for the salon. The main requirements that will be imposed on employees - good level competence, ability to find mutual language with people, sociability, responsible approach to work. Indicates purchase expenses as fixed costs Supplies, payment of rent, utility bills, payment for garbage collection. The volume of services is influenced by seasonality with a decrease in rates in the summer, during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Assessment of the effectiveness of the case

In order to fully implement this project, decent financial costs will be required. As the payback grows and reaches a stable planned volume, financial risks are minimized. The approximate payback period for this business is 7 months. The project will begin to generate a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activity, a beginner may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, the emergence of strong competition. Rising commodity prices can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an acceptable cost. During the period of seasonal decline in sales, the volume of the planned profit also decreases, this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies, organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and even recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This must be monitored, because it affects the image of the enterprise.

The main risk in this case is the low funding of various marketing campaigns organized to attract new customers. Advertising campaign development and media planning should be taken with the utmost seriousness. Lack of specialized specialists and low level the professionalism of the selected staff can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses on improving skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon's profits and direct losses caused by incorrect organization, incorrect calculation of the approximate payback. Your salon can be damaging if not properly organized.

Financial losses due to lack of organization and activity of competitors;
Changes in the popularity of certain cosmetic services;
Staff turnover, low level of competence of foremen, shortage of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and in a fair fight win 8% of the market from competitors. In order to increase profitability, we increase the advertising budget by 15%, we work on self-promotion in a highly competitive environment. All of this should be included in your business plan.

A clear plan and a well-thought-out organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a disgruntled customer will go to your competitors. It is important not to allow this, so you should not spare money for high-quality advertising and professional training, since these events have a direct impact on your business.

Service list
Equipment costs
Staff costs
Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, there are 77 salons for every 1000 women in large cities. At the same time, it is rather difficult to obtain the same data for provincial settlements.

But in order to find a niche in this business, the salon must be opened now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For the readers of the site http://lady-biznes.ru, we have drawn up a ready-made business plan for a beauty salon with estimates for 2017.

Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be attracted in part or in whole in the form of credit funds. In 2017, entrepreneurs can take advantage of the state program aimed at supporting small and medium-sized businesses.

It is immediately necessary to decide on the list of services that the beauty salon will provide. Let's take the following for example:

hairdressing services - haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including epilation, peeling, eyebrow, body and face skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, you will need a room with an area of 125 m2, which will be divided as follows:

Reception - reception area with a counter and a wardrobe - 11 m2.
Hairdressing hall - 26 m2.
Hair care cabinet - 12 m2. This is a specialized room where washing, curling and hair dyeing will be carried out; it should not be confused with a hairdressing salon.
Pedicure and manicure room - 12 m2.
Massage room - 16 m2.
Solarium - 15 m2.
Makeup artist's office - 8 m2.
Staff room - 15 m2.
Utility room - 10 m2.

At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, the purchase will cost 5.6–7.2 million rubles, depending on the area of the city (prices are average for regional centers of the western regions of the Russian Federation).

The room can be located on the first floor of a residential building and must be removed from the housing stock. It is desirable that it be a lively place not far from entertainment, shopping, business centers, as well as public transport stops.

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Equipment costs

The equipment costs listed below are weighted average and may vary depending on the manufacturer, the material from which it is made and its functionality. The business plan includes a detailed description of the equipment of each room in the salon.

Reception:

rack - 20,000;
administrator chair - 3500;
wardrobe, hangers - 21,000;
coffee table - 5000;
LCD panel - 16000-24000;
armchairs for visitors 3 pieces or a sofa - 30,000;
cash register - 15,000.

Total: 110.5-118.5 thousand rubles.

Hairdressing salon:

hydraulic chair 3 pcs. - 45,000-50,000;
chair with sink 2 pcs. - 20,000;
specialized car wash - 7000;
tool trolley 3 pcs. - 9000;
klimazon 2 pcs. - 34,000;
sushuar - 8000;
air sterilizer - 4000.

Total: 127-132 thousand rubles.

Manicure room:

pedicure group - 15,000;
manicure table - 7000;
armchair - 2000;
stands for varnishes - 1.5–2000;
manicure hood - 4000;
manicure lamp - 2000;
special pads 3 pcs. - 1,200.

Total: 30-31 thousand rubles.

Make-up artist's office: the equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology cabinet:

special chair - 17,000;
cosmetology table - 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model that is in the middle price range of 400,000-600,000.

Massage room:

massage couch - 10,000;
massage therapist's table - 3000-4000.

Total: 13-14 thousand rubles.

Utility room, staff room:

sofa - 18,000;
armchair 2 pcs. - 12,000;
table - 8000;
cooler - 8000;
racks - 10,000.

Total: 56 thousand rubles.

Staff costs

To ensure uninterrupted and stable operation, a beauty salon must be serviced by a staff consisting of:

senior administrator 1 person - salary 20,000;
administrator 1 person - 15,000;
cosmetologist 1 person - 20,000;
masseur 1 person - 20,000;
hairdressers 3 people - 18000;
manicure masters 2 people - 18000;
make-up artist - 1 person. - 17,000;
cleaning lady 2 persons - 10000.

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With such a staffing table, the salon requires monthly spending in the fund wages 148,000. Together with deductions for employees, this is about 40,000, the amount will be 188 thousand rubles.

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You should also take into account other items of current expenses:

payment of utilities 8000-15000;
purchase of consumables - 20,000-30,000;
advertising - 20,000.

The total monthly costs of the salon are 236–253 thousand rubles. Together with the rent, this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will be from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3-1.55 million rubles.

With a salon load of 30% (this is an average indicator), its payback is 7 months. The price range of the services provided varies from 40 to 2500 rubles, where 40 rubles is the development of nail design, and 2500 is the cost of a festive hairstyle. The profitability here will be over 65%.

Related business ideas:

How to open massage parlor from scratch
Opening a nail salon at home
Hairdresser business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there is no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust a blind chance. But it is better to thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will be different from what is on the market. ... Then a blind chance will be less blind to his pet.

We will start the business plan of a beauty salon by considering the specifics of the industry, possible ideas, and a range of proposals. At the end will be given general recommendations production, marketing and financial plan and made a small indicative sample of the calculation.

Distinctive features of a beauty salon

And if financial considerations do not allow opening a full-size salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways of starting a business.

In many ways traditional, this is how it developed historically.

It's worth reading the article: Hair Salon Business Plan.

Basic services of beauty salons

Services of beauty salons can be roughly divided into two groups: basic services and additional.

Basic services:

hair care (haircut, styling, etc.);
Mani Pedi;
facial skin care (cosmetology services).

The basic set of services does not differ much from the set of services of a hairdressing salon. It is characterized by the fact that it should be provided in any beauty salon.

Anything related to decoration can be included in the additional services of a beauty salon appearance person and not only.

Additional services:

full body skin care services (solarium, spa, etc.);
various massages;
epilation, depilation;
make-up artist services;
image maker services (creating an external image);
stylist services;
etc.

Generally speaking, the set of additional services is not limited to a specific list, you can include something of your own, typical for a region, a city.

Types of beauty salons

To understand the business and especially its further development, we just need to distinguish four qualitative groups. And additionally mark the fifth separately. The fifth is allocated separately, since it can be either independent or included in the set of additional services of others.

Basic class beauty salons

Usually, services are inexpensive, in the lowest price range, without exaggerated requirements for the final result. They are located modestly in residential areas, industrial areas, where the rental price is not so high.

Designed for classical, work, everyday, everyday processing of students, employees, workers, retirees, etc.

Middle class beauty salons

Designed for the middle class or preparation of the external image for various events. Including the elaboration of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, shopping centers.

Top class beauty salons

The location of such salons is not so important, since specific customers are able to drive a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some of the services take a long time and clients should not feel disadvantaged by something. The requirements for the staff are increased, often clients do not go to the salon to be serviced, but to a specific stylist.

However, each top-class salon is a vibrant individual institution, as are its clients.

Beauty Salon Chain

The most versatile form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for the necessary specialist for some time.

Separate fifth class of beauty salon - internet salon

In fact, the point of sale of services on the Internet.

At first, except for a basic class beauty salon, everyone else must have their own representations in the Internet space. This makes it possible to get acquainted with the services, choose the time of visit, book a visit in advance, pay for services, etc.

Secondly, this selling point can be completely independent. Those. services can be provided offsite. Or, by agreement with other institutions and specialists, organize a service for clients in a particular institution.

So we have considered possible types beauty salons. The organization of one type or another primarily depends on your financial capabilities. But don't forget - great things start small. By organizing your first small beauty salon, you can create opportunities for further development.

What you need to open a beauty salon

Special attention in this case, you should pay to the preparation of a summary of the business plan. The executive summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it is of interest, then they get acquainted with the entire document.

This is the main point when you have a lack of finance.

Requirements for a beauty salon may differ significantly from the volume, set of services.

Documentation

To open a beauty salon, registration of an individual entrepreneur is enough; licensing is not required. But depending on the client base, the peculiarities of taxation, it is possible that the option with corporatization will be more profitable. In addition, according to the variant of corporatization, it is possible to create a cartel-type company, where employees can also be co-owners of a business.

The documents:

a set of constituent documents;
necessary documents with external organizations (lease agreements, work contracts, etc.);
internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

The requirements for the premises are different. General approach: the minimum size of the room is 14 square meters, each additional workplace- plus another 7 square meters. Be sure to provide cold, hot water, microclimate maintenance systems.

For additional procedures - separate rooms, appropriately equipped for the procedure.

You will also need to provide facilities for waiting, resting after service, etc. depending on the specific set of services.

In addition, space is needed to store varnishes, cosmetics, linen. Own mini-laundry or by agreement with an external organization.

For the staff, it will be necessary to provide for some kind of personal zone: drinking coffee right in the client's salon is unacceptable. A shower is advisable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

head wash;
hair dryer;
hairdresser's workplace (chair, table, mirror, waste basket, etc.);
UV sterilizer;
basket for dirty linen;
a set of tools (scissors, combs, hair dryers, hair clippers, etc.);
furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small settlements, or somewhere on the far outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the payback of the project.

Minimum staff: 2-3 foremen (depending on the work schedule and set of services). Additionally, depending on the volume, the following can be added: cleaners, an administrator, specialized specialists (make-up artist, masseur, stylist, etc.).

It is not at all necessary to recruit new specialists to expand services. Here you can go in two ways:

conclude contracts with external specialists;
conduct training for full-time specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, customers

For the organization of points of sale, the most important thing is the customers and the competition in the given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

Orientation of certain types of beauty salons to a certain target audience we have already given.

Small points do not bring any significant profits, they rather give work to the owner himself, since mainly the owners themselves work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers.

In the middle segment, things are not so good. Salons of this class appear, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-class salon, which in most cases results in additional costs and higher prices for services.

To work out the competitive environment and the clientele, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

Marketing is an important part of a beauty salon. For small outlets, local advertising and a little study with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy, if it is not going, for example, to completely rely on chance.

Marketing should include:

agreed advertising plan;
plan of work with clients;
a plan to expand the services provided and promote them to the market;
an idea of the development of the sphere and its specific implementation at the enterprise;
analysis of competitors and development of a strategy for working with them.

Sample Beauty Salon Costing

Here is a small sample of the calculation of a beauty salon. We will not count a large enterprise. For example, just look at the calculation of a small institution. Beauty salon for 3 masters. There will be no additional staff. All work is carried out independently. The room is 40 square meters. Basic set of services.

Income

Average revenue from one client is 200 - 400 rubles. With the passage of 20 - 30 people a day, we get 4 - 12 thousand rubles a day. On average, it will turn out to be 120 - 300 thousand rubles per month.

The profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The exit to self-sufficiency in this business is quite quick - 2-3 months. Provided that there are no miscalculations in planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Beauty salon business plan: from scratch, sample, example of calculations, how to make

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly set task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business the plan looms a more detailed picture of the upcoming business and investment.

Main advantages

Every person, regardless of his status and age, is a very important factor in his appearance.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high demand for supply readings, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

Correct organization of the beauty business in the future can lead to the emergence of a number of chain stores, under an already formed brand name. Which also independently attracts additional investors;
To start a business, you need a minimum number of hired personnel and equipment for the salon;
The enterprise can carry out its functioning within the limits of a small room. For example, the calculation is carried out by squaring the workplace occupied by the master. So the estimated area per worker will be 7 square meters;
The beauty business is characterized by good performance growth, even taking into account the time of crisis.

Planning phase

The project of a business plan for a beauty salon begins first of all with a competent and correct resume of the planned company. This section is rather short in content, but at the same time its significance is rather great. Since the component must necessarily entice future readers and create a positive opinion about themselves and the project.

And so, the initial lines should fully disclose the purpose of the developed plan. At the beginning, the entrepreneur describes all the tasks set and with what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

Planned profit from organizing a beauty salon;
Detailed description of the enterprise development plan;
The final conclusion with the analysis regarding the payback period of the beauty salon.
The first point above is the main one, because it is on it that the foundation of the future business is formed.

Information about the company

A business plan for a beauty salon from scratch assumes the presence of all the necessary information about the company, such as: the name of the salon, the exact location, the planned work schedule of the company.

To accommodate own business focused on the beauty industry, it is better to choose places for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

It is better to choose a place for a beauty salon where there are no competing enterprises

But do not forget about the main rule, the location of the planned business facility, which says that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to arrange a beauty salon overlooking the street. In this case, you can use the seats in the mall or office premises, but in the presence of a bright and memorable advertising sign, which contains detailed indicative information for a potential client.

Marketing stage

The business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is being considered. It also gives an estimate strengths and existing competing businesses.

The following factors should be present in the final compiled business plan:

The tendency of the enterprise development in a competitive environment;
Analyzing information regarding the location of the enterprise and its development;
Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
Drawing up an analysis of the planned advertising, assumed at the beginning of the operation of a business project;
Information regarding competitive firms, their positive sides and features.

Customer focus of the planned beauty salon

Before drawing up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since, the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age group from twenty to thirty-five years old.

However, today this age and gender category has changed significantly.

Now they also often visit a beauty salon and teenagers from the age of fourteen, and both girls and boys. Also, men began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Medium-level salons are aimed, in turn, at clients with a monthly income of fifteen thousand rubles or more.

Therefore, before planning a business project, you should have information on the most relevant and demanded areas related to this area.

Preparation of advertising campaign

However, if you have not even large funds, you can create a good advertisement by resorting to the following methods:

It is worth putting a beauty salon on the cards. Thus, the set of the client base can be formed from queries, for example, "lunar manicure of the Leninskaya metro station", while you do not need to pay extra to get into the results;
Availability of gift certificates... Which will allow attracting additional customers to the salon. Because, today it is very popular to give paid visits to beauty salons to friends and colleagues in the robot;
Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, relying on the opinion and experience of other members of the forum;
Promote an advertising campaign on various social networks... This is sometimes even a much more effective method in comparison with the others above, because a modern person is most of his free time on such Internet resources.

Description of all services offered

In order to obtain more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

Hair care procedures that include: cutting, styling, dyeing, complex hairstyles, as well as full-length salon care using professional cosmetics.
Nail care procedures. A various techniques and procedures for the implementation, which are necessary special means, equipment, tools and others.
List of cosmetic procedures.
List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees in it:

Manager (administrator). V job duties, which includes: registration of applications, making purchases necessary funds and equipment, financial management, supervision of the rest of the staff;
Hair stylist... For the functioning of the salon on initial stage, it is recommended to hire one male master and two female ones. And it is desirable that people are qualified specialists with a certain experience in their position;
Massage professional. Also, do not hire newcomers without certain experience and relevant knowledge.
Nail master... In the beginning, there may be one employee. Also with a certificate and experience;
Makeup artist-cosmetologist.

Phased implementation of a business plan

A ready-made business plan for a beauty salon with calculations by calendar months will help the initiator of the project to gradually monitor the progress of work, since there are clearly formulated actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and issue an emergency with a print order. Next, you need to proceed with the registration of all permits necessary for the functioning of the business.

It is necessary to find the most advantageous and convenient location of the beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time for this event, since the success of the business project development depends on the correctly chosen position.

For successful work the main thing is to choose and equip the room correctly

Second calendar month

An order is made for everything necessary equipment for a beauty salon. Also issued optional equipment for recreation area and administration area. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
Repair work is underway in the found premises. Special workers and designers are hired to complete the tasks set by the front-line within the specified time frame.
The recruitment of the staff begins.
The process of active advertising of the company begins, which should go on throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

All purchased equipment is checked and installed at their workplaces.
The recruited staff for the beauty salon undergoes full instruction in all the necessary standards, and, if necessary, training in certain skills.
The enterprise begins its functioning. Also, before the opening, you can make a small presentation, but this is possible if you have free funds.
Calculation of costs for the start of work.
In order to more correctly calculate all the costs, it is necessary to take into account an example of a beauty salon business plan, and sum up the total amount.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the total expense will be equal to: 1,311,000 rubles. However, these readings do not include the monthly rent for the premises.

Financial section

Also, this sample beauty salon business plan includes the calculation of monthly expenses, which are given in the following form:

According to these indications, the entrepreneur can calculate the expected income from the work of the opened beauty salon and the speed of the return of the funds spent.

From the above business decision, one can safely judge the complexity of the project being implemented, its costs, possible difficulties and other points. However, an important detail for the implementation of the task is the execution of such a business plan.

It is a correctly and competently formulated business plan of a beauty salon that will help an entrepreneur in obtaining an investment, as well as when issuing a loan from a bank. Also, the project involves a phased solution of all the intended goals, which by itself streamlines the procedures and actions for the future entrepreneur, without any fuss and other confusion.

Usually, when writing recommendations for a business plan or step-by-step instructions, they are guided by the preparation of production, marketing, financial plans. All this is important, but we will do it differently. The basis of any business is sales... All other aspects are important, but if there is no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

We will start the business plan of a beauty salon by considering the specifics of the industry, possible ideas, and a range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of a beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressing salons were very common. The actual hairdressing salon can already be considered as a small beauty salon. And if financial considerations do not allow opening a full-size salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways of starting a business. In many ways traditional, this is how it developed historically.

Basic services of beauty salons

Services of beauty salons can be roughly divided into two groups: basic services and additional.

Basic services:

hair care (haircut, styling, etc.);
Mani Pedi;
facial skin care (cosmetology services).

The basic set of services does not differ much from the set of services of a hairdressing salon. It is characterized by the fact that it should be provided in any beauty salon.

Anything related to the design of a person's appearance and not only can be included in the additional services of a beauty salon.

Additional services:

full body skin care services (solarium, spa, etc.);
various massages;
epilation, depilation;
make-up artist services;
image maker services (creating an external image);
stylist services;
etc.

Generally speaking, the set of additional services is not limited to a specific list, you can include something of your own, typical for a region, a city.

Types of beauty salons

Basic class beauty salons

These are small beauty salons, with a limited range of services, in fact, basic, maybe with small variations. Designed for the immediate environment, fast services, everyday services (haircut between work, styling, nail polishing, etc.). Usually, services are inexpensive, in the lowest price range, without exaggerated requirements for the final result. They are located modestly in residential areas, industrial areas, where the rental price is not so high. Designed for classical, work, everyday, everyday processing of students, employees, workers, retirees, etc.

Middle class beauty salons

These are salons that provide a wide range of services of a fairly high class. A shift towards an individual approach and recommendations for each client. Actually a beauty studio. There are regular customers with their own schedule of visits and peculiarities of their service. Designed for the middle class or preparation of the external image for various events. Including the elaboration of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, shopping centers.

Top class beauty salons

All possible range of services is provided here. Sometimes services are added at the request of the client. The client base is large businessmen, politicians, officials, public figures, etc. Special requirements for quality, elaboration of individual styles, personal consultants. The location of such salons is not so important, since specific customers are able to drive a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar. Some of the services take a long time and clients should not feel disadvantaged by something. The requirements for the staff are increased, often clients do not go to the salon to be serviced, but to a specific stylist. However, each top-class salon is a vibrant individual institution, as are its clients.

Download a ready-made business plan for a beauty salon, current for 2019, you can contact our trusted partners "Biplane"... Download link.

Beauty Salon Chain

Separate fifth class of beauty salon - internet salon

In fact, the point of sale of services on the Internet.

So, we have considered the possible types of beauty salons. The organization of one type or another primarily depends on your financial capabilities. But don't forget - great things start small. By organizing your first small beauty salon, you can create opportunities for further development.

What you need to open a beauty salon

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are not enough, then you will need to attract investors or lenders. Particular attention should be paid to the preparation of a summary of the business plan. The executive summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it is of interest, then they get acquainted with the entire document. This is the main point when you have a lack of finance.

Requirements for a beauty salon may differ significantly from the volume, set of services.

Documentation

The documents:

a set of constituent documents;
necessary documents with external organizations (lease agreements, work contracts, etc.);
internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

The requirements for the premises are different. General approach: the minimum size of the room is 14 square meters, each additional workplace is plus another 7 square meters. Be sure to provide cold, hot water, microclimate control systems.

For additional procedures - separate rooms, appropriately equipped for the procedure.

You will also need to provide facilities for waiting, resting after service, etc. depending on the specific set of services.

In addition, space is needed to store varnishes, cosmetics, linen. Own mini-laundry or by agreement with an external organization.

For the staff, it will be necessary to provide for some kind of personal zone: drinking coffee right in the client's salon is unacceptable. A shower is advisable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

head wash;
hair dryer;
hairdresser's workplace (chair, table, mirror, waste basket, etc.);
UV sterilizer;
basket for dirty linen;
a set of tools (scissors, combs, hair dryers, hair clippers, etc.);
furniture (waiting chairs, tables, hangers, etc.).

Staff

It is not at all necessary to recruit new specialists to expand services. Here you can go in two ways:

conclude contracts with external specialists;
conduct training for full-time specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, customers

We have already cited the orientation of certain types of beauty salons to a specific target audience.

In terms of competition on average across the country, one can observe the following picture. Recently, quite a lot of ultra-small outlets of beauty salons have opened. Which is quite understandable: opening a small outlet does not require large expenses. Small points do not bring any significant profits, they rather give work to the owner himself, since mainly the owners themselves work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers. In the middle segment, things are not so good. Salons of this class appear, but there are clearly not enough of them. Perhaps this is because their owners are eager to quickly transform their salon into a high-class salon, which in most cases results in additional costs and higher prices for services.

To work out the competitive environment and the clientele, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

Marketing should include:

agreed advertising plan;
plan of work with clients;
a plan to expand the services provided and promote them to the market;
an idea of the development of the sphere and its specific implementation at the enterprise;
analysis of competitors and development of a strategy for working with them.

Sample Beauty Salon Costing

Income

The profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The exit to self-sufficiency in this business is quite quick - 2-3 months. Provided that there are no miscalculations in planning.

In this material:

Opening a beauty salon is one of the most popular ideas that come to mind for a novice business woman. And this is not surprising. What could be more attractive to a woman than a job in the beauty industry!

But is it so easy to develop your own business in this area? After all, the main thing for business is stability and economic benefits.

Business Description

Goals

The activities of any beauty studio are aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers is different - from economy to premium class. Therefore, it is very important to determine the format of your own enterprise when drawing up a ready-made business plan.

All salons are divided into three categories:

Basic level with the offer of standard inexpensive hairdressing services, eyebrow shaping, classic manicure.
Average level. Masters of higher qualifications are already working here, offering a large list of modern care services. Such a beauty salon can offer simple cosmetic procedures, a solarium.
Luxury class. The most prestigious institutions working in this area, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services based on the latest fashion trends and techniques for transforming your appearance.

Types of services

Most of the successful beauty salons have grown out of small quick service shops or nail shops that have gradually expanded their scope of business.

Today, the following types of work should be included in the mandatory list of a full-fledged mid-level beauty center:

Cosmetic procedures. These include massage, skin cleansing, facial and neck care and correction procedures.
Hairdressing services. Hair care, including cutting, styling, coloring.
Eyebrow modeling.
Manicure. These are, first of all, manicure and pedicure, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons try to offer additional procedures in addition to basic procedures. These include:

stylist and makeup artist services;
solarium;
therapeutic or relaxing massage;
tattoo;
piercing;
epilation.

To stand out favorably against the background of numerous competitors, you can offer exotic types of massage:

Chinese;
Thai;
Vietnamese.

Anti-cellulite massages, scrubs, body wraps and other body shaping procedures are very popular among visitors to beauty salons, especially in spring, before the planned vacation.

Do not forget about little visitors of beauty centers, offering services for babies in special children's hairdressing chairs, which will additionally attract customers.

Men prefer to apply for hairdressing and barber services, so many beauty salons focused on the stronger sex offer hair correction and beard modeling in the complex.

The beauty industry is constantly evolving. It is very important to keep track of fashion trends and new technologies, therefore successful salons constantly send their employees to trainings and industry exhibitions, revise and expand the price list. Today, you will not surprise anyone with such procedures as

gray camouflage;
hardware cosmetology;
depilation with wax;
men's manicure;
exit barbershop;
acupuncture;
salt therapy;
paraffin face masks;
eyelash extension;
face tattoo.

Cosmetology is also gaining momentum, especially correctional and age-related, offering the following services

birevitalization is an injection method of enriching the skin with vitamins;
contour plastics - filling wrinkles with hyaluronic acid and fillers;
mesotherapy - injections for cell rejuvenation and healing.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If possible attachment enough It is recommended to start investment with a mid-level beauty studio that will reach a large target audience in your area. To do this, you need to open

beauty parlor;
hall of hairdressing services;
manicure and pedicure cabinet.

Relevance of the idea to open a beauty salon

People have always had a need for hair, nail, and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income of the population.

The invention of new cosmetic, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income that is much greater than just a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons next to each other, or even in the same building. Therefore, a detailed analysis of the market must be included in the business plan of a beauty studio.

On the one hand, the organization needs to be competitive, and on the other hand, it is necessary to develop such a pricing policy in order to make a profit and recoup investments. Prompt collection of information will allow you to correctly assess the market situation and tell a lot about similar companies.

Usually all competitors are divided into several types:

Monosalons. These are institutions offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
Home-based craftsmen. Such activities are not to everyone's taste due to the minimal comfort of being in someone else's apartment.
Economy class hairdressing salons attract with a low price, but usually the level of service leaves much to be desired.
Medium and high level beauty salons. Organizations of this type represent direct competition.

For a start, it is recommended to visit similar institutions to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of business neighbors, he will be able to correctly argue prices for similar procedures. You also need to have an idea of the target audience that the salon is targeting.

REFERENCE: 15-20% of the beauty industry establishments are mid-level salons.

Thus, a competent study of the market will allow:

correctly position your own brand;
optimally work out the list of services and pricing policy;
on time to offer new items that competitors do not yet have;
think over effective promotional activities.

Determining the target audience

Most of the visitors to beauty salons are the fairer sex. They are the consumers of most of the services:

cosmetic;
hairdressing salons;
nail service;
complex body care procedures.

If we expand the range of offers for caring for our own appearance, focusing on men and children, it is possible to significantly increase the flow of customers, the occupancy of the salon and, consequently, income.

Risk factors

In the analysis of risks in the field of the beauty industry, external and internal factors are identified. External risks include

increasing the number of direct competitors and activating their activities;
dumping of prices in the market;
seasonality of business;
decrease in the purchasing power of the population;
replacement of old techniques and technologies with new ones;
increase in the cost of raw materials.

When a new entrant appears on the market, similar organizations usually increase their marketing activity, trying to redistribute the customer flow. In such a situation, control over the activities of competitors and timely correction of the pricing policy will help.

The increase in the purchase cost of materials is offset by the change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal downturns, you will have to think over stocks and optimize monthly expenses.

Internal risks include

staff turnover;
low level of competence of specialists;
lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to keep track of exhibitions, forums, staff training events in order to maintain a high level of offered services.

Organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, as well as switch to a simplified income tax system (6%).

Registration procedure individual entrepreneur easier than organizations. To do this, you will have to submit to the local tax office:

registration application;
a receipt for payment of the duty (800 rubles);
copy of your passport;
application for the simplified tax system.

After registration, you need to collect permissions

fire inspection;
territorial management of property.

Search for premises, requirements for location

You can locate a beauty salon in a large business center or on the first floor of a residential multi-storey building in a residential area, better from the side of the roadway.

Requirements for the premises:

at least two isolated rooms for a manicurist and a beautician;
a spacious hall for hairdressing services at the rate of 2-3 seats;
lobby for the administrator and waiting areas;
from 7 meters for each workplace;
the presence of an additional room for organizing the rest of the staff;
hot and cold water, heating, good lighting.

Interior design

Interior design development requires a special approach, since the interior plays, if not a decisive, then an important role in the success of a business. A good option will contact special organizations to work out the concept of corporate identity and design of the premises.

The furnishings inside the salon should be in harmony with the types of services offered by the establishment. For example, if there is a Chinese massage in the price list, it is better to make the interior design in the Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is a rough list technical equipment and interior items to get started.

P / p No.	Expenditure	Qty	Price	Total
	Barber chair
	Chair stand
	Pedicure chair
	Manicure table
	Client armchair
	Mirror
	Cupboard
	Massage table
	Chair
	Hanger
	Reception desk
	Hair washer
	Sterilizer with timer
	Sofa
	Lamp for manicure
	Beautician lamp
	Stand for varnishes
	Baths
	Instruments
	Expendable materials
	Total:

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have guarantee period and permits.

Staff recruitment

The skill level of the craftsmen ensures the retention of the base of regular customers and the influx of new visitors, therefore, it is recommended to pay great attention to the selection of personnel. The state depends on the level of the salon and the list of services provided, but, in any case, you will need

two hairdressers;
one master of manicure and pedicure;
one cosmetologist;
two administrators;
room cleaner.

Very often, the owner of a beauty salon takes on some of the functions, for example, replaces the administrator.

Beauty salon advertising and marketing

Outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are being improved. All this forces us to timely adjust marketing activities and update offers.

In the beauty industry, one of the most effective ways delivering information to the target audience is considered to be the placement of outdoor advertising on the streets of the city. To do this, use:

pedestals;
advertising installations;
displays;
billboards;
stretch marks;
shields;
prismatrons.

These structures can be placed everywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It covers a large audience and can have a very strong impact on the consumer. Most often, billboards measuring 3x6 meters or city-format light boxes are used.

Site creation

For a mid-level or premium beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for a successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As stated above, commercials work great when paired with outdoor advertisements. Television has the broadest communicative capabilities of delivering information to the consumer, providing both visual and sound impact. The disadvantage of this type of advertising is the high cost.

It will be much cheaper to place radio advertisements, but the degree of concentration of people's attention when listening to the radio is lower than when watching television.

Other ways to attract customers

Additional means of attracting consumers include distributing leaflets, placing advertising blocks in local print media.

A good flow of customers can be provided by advertising on the Internet:

e-mailing;
information in search engines (Yandex, Google);
communication on the forums.

The optimal platform for promoting a beauty salon is social media, especially Instagram, which has a huge visual impact on the target audience. This is facilitated by

great popularity of the Instagram network among Internet users;
the predominance of a female audience;
easily digestible content;
viral advertising;
the possibility of using the site from a mobile phone.

The correct selection of hashtags, a kind of content tags, is of great importance for an advertising campaign on social networks. For example, # beauty salon Moscow, # manicure. Hashtags should be popular, but limit the audience by geographic location.

Financial plan

Business investment

To open a beauty studio, you need the following investments:

Running costs

TO monthly expenses can be attributed

Income

Income part financial calculations is formed as follows:

P / p No.	Income item	average cost	Qty	In just a month
	Women's haircut
	Men's haircut
	Children's haircut
	Styling
	Hair coloring
	Hair highlights
	Hair tinting
	Perm
	Beard trim
	Eyebrow correction
	Eyebrow dyeing
	Eyebrow tattoo
	Eyelash coloring
	Eyelash extensions
	Ear piercing
	Makeup artist services
	Classic face massage
	Hardware facial massage
	Face cleaning
	Moisturizing face mask
	Anti-aging face mask
	Paraffin face mask
	Facial waxing
	Epilation of legs
	Bikini area epilation
	Classic manicure
	Hardware manicure
	French manicure
	Classic pedicure
	Hardware pedicure
	Hand skin care
	Foot skin care
	Extension of nails
	TOTAL monthly income:

Calculation of profit

At the declared level of income, the financial result for the month is expected to be about 571,150 rubles of profit.

ROI and ROI

If we divide the received profit by the monthly income, we get 38% profitability. The payback period for the initial investment will be 2-3 months.

The above business plan of a beauty salon allows us to conclude that this type of business has practically no serious risks and is available to almost every novice entrepreneur who is ready to invest in a new promising business.