Over the years, production victories on the part of the Russian industrial community have noticeably diminished. The West is being praised more and more and less and less remembered about their own accomplishments. Meanwhile, the country has not lost its enterprising people. For example, the Vologda entrepreneur Evgeniy Suvorov became a pioneer in the production of a full cycle of wicker furniture made of artificial rattan in Russia.

Rattan furniture found its connoisseurs in tsarist Russia in the 18th century. Then, according to historians, this new-fashioned accessory made from natural raw materials was presented to the high society under the patronage of Prince Golitsyn. However, with the creation in the 1940s of an innovative material, artificial rattan, a new era of exotic furniture began. It was her that for the first time in the Russian Federation began to be produced in the Vologda region under the mebius brand.

Towards the current

It all started quite corny. Traveling around Greece, the director of Atlantic LLC first saw wicker furniture made of artificial rattan. Returning to his homeland, he began to take an interest in this product and found out that in Russia no one manufactures anything of the kind. The nearest manufacturer of similar furniture was found only in Ukraine. At that time, this segment of the market was occupied only by sellers of finished products, but there was not even a hint of release. Through outsourcing, the newly minted businessman analyzed the capacity of the Russian market, researched consumer interest and demand. After that, he made the final decision to launch the production of wicker furniture made of artificial rattan in a domestic format with an initial capital of more than 10 million rubles.

The decision to open a full-cycle enterprise was based on avoiding dependence on imports. Initially, it was clear that our own production of artificial rattan tape would make it possible in the future to make material of any length, and the color, shape and section could be set depending on the design of the future product. At the same time, the manager initially set a high standard for himself and his subordinates - to produce products of impeccable quality. In his opinion, only by releasing the tape on our own equipment, it is possible to fully control the entire process, being responsible for the quality of the final product. Adding to this the control of incoming materials for the manufacture of furniture frames - Russian-made aluminum and steel, double quality control control of manufactured products, the manufacturer has achieved its goal: wicker furniture meets all the quality requirements of the European level. Undoubtedly, desire alone is not enough. Soon, the ideas took on quite real forms in the form of a factory and were supplemented with specialized equipment from China. For an effective start of production, specialists were brought in to set up the purchased equipment, and then active training of personnel began. First of all, specialists from an almost obsolete profession - Ivopleta - got jobs. At that time, the entire staff consisted of a couple of dozen people. The main workshop was located in Sokol, where the frames were made of aluminum so that the furniture was light, the metal did not oxidize and did not rust. The frames were immediately cooked and braided. They also created several types of rattan: round, flat and "lentils" in a semicircle.

It took a long time until the production reached a qualitative level, until the composition of the artificial rattan threads became such that it provides strength, reliability, elasticity. We brought the artificial rattan threads to the ideal proportions so that the furniture retains its color and shape for a long time and is comfortable, convenient and ergonomic.

In search of a "fairway"

Of course, there were no ready-made instructions for launching such a production. Through trial and error, the team succeeded. At first glance, the production process is not so complicated: the production of mebius artificial rattan tape, then welding of the frame, its powder painting, drying, hand braiding, control of the finished product and packaging. However, it turned out, as in the original Russian proverb - the first pancake came out lumpy. The furniture samples released in 2011 did not debut.

The first batch of custom-made products had to be returned, and a series of tests on the finished products had to be carried out in order to further refine the formula of the tape itself. Starting wholesales, in 2011, it was difficult to overcome the barrier associated with distrust that a full cycle of wicker furniture production appeared in Russia. Many companies called by salespeople were wary of the proposal. Who knows, maybe a potential consumer was confused by the fact that the manufacturer purposefully used domestic raw materials? After all, aluminum, metal and materials for the production of the tape were only of Russian brands. Or the belief that the best quality is hidden behind the label of foreign brands? Of course, Russia cannot be understood intellectually, but Yevgeny Suvorov did not entrust the fate of the enterprise to the embrace of prejudices. Therefore, he made a lot of efforts to bring his own brand to the furniture market, including through industry presentation events. In March 2012, at the exhibition "House and Garden", which took place in Moscow, the factory presented its products to potential buyers. They were able to see firsthand how comfortable and harmonious such furniture is. And the result was not long in coming: the first sales began from the exhibition podium.

At first, they focused only on the capital region and the domestic market of the Vologda region. Realizing perfectly well that the cost of products is rather big, for example, the retail price of an armchair was 11,800 rubles, they continued to offer their furniture to a wide range of potential customers. And the company managed to occupy its niche. Gradually, the level of sales stabilized: about 60% of orders for furniture came from the owners of cafes, restaurants and country cottages, the remaining 40% came from retail. Moreover, about a third of the total volume of manufactured products were specifically individual developments for the size and design of the buyer.

We went to the desired course

Initially, some of the products were produced by analogy with Spanish and Italian products, since the models of these manufacturing countries were popular in the Russian market. Most of the client's portfolio is wholesale companies engaged in complex equipment of hotels, hotels and restaurants. Based on the requested models of wicker furniture from these companies, we have formed an initial price list of manufactured products. Later, based on their own preferences, visiting exhibitions and being inspired by ideas, engineers and braiding masters presented new items.

Of course, all the details of the production were discussed and are being discussed with specialists literally to the smallest detail. According to the head, everything is important in a new product - how the frame will be designed, which tape is better to use in width and texture, whether it will be convenient to later braid the frame for the braid, etc. The manufacturer has always had a serious approach to the choice of raw materials and materials used in production, because the quality of the final product depends on that. Therefore, materials put into production are always tested before batch release. So, artificial rattan is a polymer thread obtained by extrusion. Under a certain temperature, the plastic is melted and passed through a special shape-hole.

The main advantage of artificial rattan from real wood is the absence of organic and mineral substances that cause aging, rot and corrosion of real wood. According to the assurances of the company's specialists, their rattan will last 25 years. They produce the tape on the basis of polyethylene, as a result of which the furniture is absolutely lightweight, non-toxic, UV-protected and strong enough. As a rule, certification of this product is not required. However, since 2013, the company has been conducting the procedure voluntarily, carrying out all the necessary laboratory tests.

Now all products have Declarations of the Eurasian Economic Union, which confirm the conformity of products to the established requirements. And also the GOST R ISO 9001-2015 Certificate, thanks to which the company replenishes the portfolio of clients and expands the possibilities of its business, up to receiving government orders and working with foreign partners. According to the marketing department of the company, over the years, the demand for manufactured goods only grows. And this is due not only to import substitution, but also to the already gained reputation.

The factory positions itself as a manufacturer of furniture at an affordable price and in a short time. From the moment of the idea to the creation of a finished line of furniture, it takes on average 1-2 months. If a novelty is designed based on an existing model, then the process goes much faster. Sometimes experienced professionals can develop a model in two days, precisely following the postulates of design. Or rather, on the basis of the designer's drawings, a prototype is produced, which is refined in ergonomics, so that the product is not only beautiful, but also convenient and suitable for the customer.

Take at least the economy line launched this year on a metal frame. It unambiguously meets the needs of the market in the current unstable situation in Russia. This furniture is as functional, comfortable and elegant as its expensive natural counterparts. At the same time, it is not devoid of the ability to emphasize the individuality of any interior, and the intricate shapes of chairs and armchairs add a piquant "zest", allowing to embody the most daring design ideas in the life of any owner.

Today the production is at the stage of active development and sells its products throughout Russia and abroad. However, the company does not stop at what has been achieved and continues to expand the geography of its presence by searching for sales representatives, dealers in the territories of the Russian Federation, the CIS, the Baltic States and the countries of near and far abroad.

Constantly improving and replenishing the range of products, specialists are focused specifically on production processes and improving the level of quality and manufacturability. The technology used allows them to make material of any length, and they select the color, shape and section depending on the design of the future product. The close-knit team of the company is confident that their furniture is unique, since they are the only ones in Russia who have every opportunity to provide high-quality wicker furniture on a scale comparable only to Chinese manufacturers. If once the production of this furniture was limited to a couple of three attributes, now the product range is represented by various variations of dining groups, sun loungers, armchairs, lines of ordinary and garden furniture, as well as popular compact modular sets to save space in the interior.

Chronology

2011 r.
LLC "Atlantika" was registered at the end of the year. At that time, production focused on retail orders only in the Vologda Oblast.

2012 r.
The participation of the company's representatives in the industry exhibition "House and Garden" brought the first fruits of cooperation - there were wholesale orders and access to the Moscow region.

2013 g.
The enterprise began to produce wicker furniture with a full cycle - from the production of raw materials to assembly. The brand was actively promoted to the central and southern regions of the country.

2014
The company begins to expand its geography of presence in all regions of Russia: from Kaliningrad to Vladivostok. At the same time, there is a study of the markets of the countries of the customs union - Belarus, Kazakhstan and others.

2015
In April, the company introduces a new line of products intended for HoReCa - the NANT bar set for 6 persons.

2017 Nov.
In March, the company opened an official representative office in Moscow and introduced visitors to the range of its wicker furniture in the exhibition hall.

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Attachments: from 540,000 rubles

Payback: from 2 months

Wicker chairs, tables and rattan sofas are increasingly used to decorate the interior of country houses. They give the rooms a special warmth and comfort. But products made from natural rattan - a woody vine native to Asia and Africa - are quite expensive. It is expensive to transport raw materials. To reduce the cost, artificial rattan is used for the manufacture of furniture. Since such furniture is in demand, it is profitable to establish the production of technorattan. Let's find out how to do it right.

Business concept

Artificial rattan can completely imitate natural, or it can look like a flat flexible braid, convenient for weaving screens to radiators and baskets. It is made by extrusion, the main raw materials are polyethylene and rubber. Synthetic material was invented in Indonesia in the middle of the last century.

Polirotanga can be different - glossy, satin, textured under wrinkled leather, but the most popular are three types:

• completely imitating natural rattan "branches" of a semicircular shape with a width of 4-12 mm;
• round, plastic rods with a diameter of 2-4 mm;
• stripes painted in different colors with a texture 6-12 mm wide.

They store and transfer to customers polirotangs or technoratangs in bobbins.

The target audience for manufacturers is large furniture factories and private salons for the production of wicker furniture. It is also in demand among those who make screens for batteries, plastic fences and decorative and applied household items, such as baskets or vases.

What is required for implementation?

To open a small workshop for the manufacture of polirotanga, you will need a room of 30-50 square meters. It can be rented inexpensively on the outskirts of the city, or used in a garage or other utility room. It should accommodate the extruder line, warehouse for storing raw materials and finished products.

The main thing that is required is an extruder line for the production of polymer filament.

An extruder is a unit that continuously processes plastic raw materials to a homogeneous composition, and then, using a calibrating device and a nozzle, shapes the plastic into a rod or braid.

Also, the hardware complex includes a hopper for mixing raw materials, a device for crushing it, a cooling compartment, a wheelbarrow for transporting goods. When buying, the kit usually comes with several profiles to give special textures, replaceable nozzles for different rod diameters, a set of additives and paints.

A mini rattan workshop does not imply huge costs. Funds will have to be allocated on a monthly basis:

• for renting premises;
• for utilities;
• for consumables;
• for wages to extruder operators.

A large-scale advertising campaign is not required: there is a clear target audience, which you should call before starting a business and establish preliminary supply channels. You need to spend money on business cards and the creation of a one-page website. The cost price is reduced due to the use of recyclable materials that are crushed using a crusher.

The production will not require special permits, since it does not harm the environment and human health.

The company will need to be officially registered with the tax authorities. Please note that the regions offer tax incentives and subsidies to businessmen who decide to engage in production.

Step-by-step instructions for starting a production workshop

It is not difficult to open a production facility. It will take about a month of time and a few steps:

1. Create a clear business plan with projections and earnings.
2. Establish preliminary supply chains.
3. Look for a suitable premises and conclude a lease.
4. Purchase an extruder line.
5. Register an individual entrepreneur. Suitable taxation regime - STS "Income".
6. Hire one or two extruder operators.
7. Purchase raw materials for production.
8. Enter into contracts with those to whom you will supply the finished product.

After that, you can start working. According to those who have already tried out a business idea on themselves, production quickly starts to make a profit.

Financial calculations

Such a mini-workshop pleases not only with the simplicity of opening, but also with the ease of conducting main calculations and reporting. In principle, a business owner can even do without an accountant using electronic accounting services.

Start-up capital

The cost of the line itself depends on the design characteristics and functionality. It varies from 300,000 to 2,000,000 rubles. Let's start with the minimal option. Additionally, it should include (in rubles):

• rental and utility costs for the first month - 15,000;
• payroll for the first month (for two operators) - 30,000;
• expenses for registration of individual entrepreneurs - 800;
• business cards and one-page website - 2,200;
• purchase of recyclable materials at an average cost of 30 rubles per kg (based on an approximate processing of 6 tons per month) - 180,000;
• the cost of dyes at an average price of 100 rubles per kg (at the rate of 2 percent to the main raw material) - 12,000.

The total initial investment is 540,000 rubles.

Monthly expenses

Monthly expenses on average will be equal to the start-up capital excluding the cost of the extruder itself - about 240,000 rubles (excluding taxes).

How much can you earn and payback periods

It is very easy to calculate, knowing the monthly expenses, the net profit. The average market cost of artificial rattan is 180 rubles per kg (but maybe more). An entrepreneur is capable of producing about 6 tons of a product per month. In total, with an optimistic forecast, he will receive 1,080,000 rubles of income. Subtract the tax - 6 percent (64,800), we get 1,015,200. Subtract the expenses. It turns out 775,000 rubles. This is pure profit.

It is unprofitable to choose the taxation system “Income minus expenses” at a rate of 15 percent. Under the same conditions, the net profit will be 714,000 rubles. But if the rates in the region are minimized, you can consider this option.

According to realistic forecasts, not everyone succeeds in immediately selling such a volume of products, and the net profit of those already engaged in such production in the first month amounted to about 400,000 rubles. Thus, the entrepreneur reaches the break-even point in the first month of work, and after two months he fully pays off the investment.

Benefits and Potential Risks

You can offer your goods not only to furniture makers, but also to manufacturers of souvenirs, accessories for baths and kitchens, even tableware. If production develops, you can open your own furniture or design studio.

But hurry up. Since the costs of starting a business are small, and the payback is almost instantaneous, there are many who want to start producing artificial rattan. Latecomers simply will not have time to occupy a profitable niche.

Most people who decide to start their own business primarily pay attention to trading. With minimal investment, you can open a small outlet on the market. A large store will require high costs. But in order for the business to become truly profitable, the entrepreneur should come up with his own flavor. Otherwise, there will be no difference from competitors.

To make money almost immediately, you need to take up a type of business that is not yet so widespread. You can start making furniture out of artificial rattan. This is both exciting and will bring a lot of income.

Artificial rattan

Many people already know rattan furniture. Original wicker tables, chairs and armchairs can decorate any interior. At the same time, natural rattan is a rather expensive material that not everyone can afford. There is a cheap analogue called artificial rattan. This is a special synthetic thread that is obtained by forcing the material through a hole of a certain diameter. As a result, the resulting raw material has almost the same properties as natural vine.

Artificial rattan looks beautiful and natural. In addition, it becomes possible to preserve nature. After all, the natural vine does not have time to grow at the rate with which it is used in the manufacture of furniture.

Advantages

Artificial rattan does not require special handling. It is very easy to maintain, easy to clean and repair. Outdoor furniture should only be periodically wiped with a damp cloth. The synthetic material does not react to weather changes and does not change under the influence of ultraviolet radiation.

Natural vine, from which expensive furniture is made, can sprout. There is no such problem if the garden chair is made of synthetic yarn. At the same time, many artificial products practically do not differ from natural ones.

Artificial rattan furniture reviews

Buyers note that tables and armchairs made of artificial vine practically do not differ from furniture made from natural raw materials. Along with this, artificial rattan has a huge number of advantages. This is the best option for outdoor use. After all, the material does not deteriorate under the influence of direct sunlight or precipitation. This cannot be said about natural raw materials. Outdoor furniture made of artificial rattan can last for years, while chairs and tables made from natural materials quickly lose their shape. In addition, artificial thread is much cheaper.

Manufacturers also share the benefits of making faux rattan furniture. All you need is a synthetic thread making machine. The rest of the production staff can do manually. In order to start your own business, you do not need to have a large start-up capital.

What can be made from artificial rattan?

Synthetic thread items should be not only beautiful, but also practical. The most popular is artificial rattan garden furniture. Small armchairs, coffee tables, stools, swings - all this is perfect for a small patio. Such furniture is very comfortable. In addition, it will give the garden a zest.

In the house, wicker furniture made of artificial rattan will also look very original. In a special style, you can decorate not only the hall, but also the kitchen or bathroom. After all, artificial rattan is absolutely not afraid of moisture, unlike natural material. You can decorate wicker furniture with small pillows to match.

Equipment for the production of

First of all, you will have to spend money on equipment for the manufacture of artificial thread and its weaving. Of course, you can buy ready-made raw materials. But in this case, the business will not be so profitable. In addition, those with a dedicated artificial rattan making machine can experiment with colors and shapes. You can make a thread that will not differ in color from a natural vine, or add bright colors to the product.

Additionally, wicker furniture made of artificial rattan will require costs for such installations: a cooling system, a winder, a stirrer, a crusher for recycling. Acquiring all this equipment will be quite costly. We'll have to spend at least 1 million rubles. At the initial stage, all these installations can be rented with subsequent purchase.

What else can you earn with your own equipment?

Having your own artificial rattan machine can be a good income in and of itself. It is possible to make artificial thread for those who want to be engaged in the production of furniture, but do not have the initial capital to purchase their equipment. That is, the artificial thread can be produced for sale. In addition, artificial rattan is not the only material that can be made. If you purchase additional baits, you can make synthetic reeds, raffia, or other materials that you can use in your own business or sell to partners.

It should be noted that the equipment for making artificial rattan is difficult to maintain. You will have to periodically invite specialists to configure the installation and check its operation. Prevention should not be neglected. High quality artificial rattan can be made only on the appropriate equipment. Synthetic threads must be uniform in structure and strong.

Sales market

Artificial rattan furniture appeared on the domestic market relatively recently. This is due to the fact that natural raw materials are quite expensive. Only few could afford wicker furniture before. And there were no installations for the manufacture of synthetic threads in Russia. A set of artificial rattan, brought from abroad, also cost a lot of money.

Today the domestic wicker furniture market is developing quite actively. At the same time, the competition in this niche is still low. Not everyone decides to make their own furniture from artificial rattan. And those with a custom setup can offer quality tables, armchairs and chairs at an affordable price. The low cost of quality products has always attracted the consumer. Therefore, those who decided to engage in this type of business will definitely not have problems with the sales market.

We have already talked about production of wicker furniture from natural willow, which has a number of significant advantages, from the availability of a start in this business to the commercial attractiveness of the finished product. Nevertheless, such furniture is more suitable for household use, primarily due to the negative impact of weather factors in the winter. Another thing is wicker chairs and sofas made of rattan, synthetic vines made in the process of extrusion.

« Artificial rattan- This is a synthetic thread that is obtained by forcing a melt of material through a forming hole, - explains a business angel, an expert in the startup community, Ph. n. Associate Professor Igor Malyugin. - In fact, he has the properties of a natural vine, but is not afraid of the vagaries of Mother Nature. Plus, it is not the reason for the destruction of willow thickets. "

All this can be of interest to a wide range of buyers, including those from the dacha community. Since there is demand, there must be supply, which means that the idea of ​​how to open a furniture business for the production of rattan furniture may well become an actual business idea.

Buyers and manufacturers

People who have bought rattan wicker furniture note its high performance characteristics. “We bought rattan chairs for our open-air cafe,” says Irina Markova from Sochi. - Textured they resemble natural wicker furniture, but based on an aluminum frame. It is practical for us, since we do not hide it all year round. "

What do manufacturers think about production? Evgeny Suvorov from the city of Sokol, which is located in the Vologda region, brought to life the business idea of ​​producing such furniture. According to him, the most important unit in this business is a machine for the manufacture of artificial thread for weaving, and everything else, including frames, 20 employees of his Atlantika enterprise produce themselves.

Another manufacturer of rattan furniture, Igor Malakhov, CEO of Street Seating, notes the convenience of weaving from artificial thread compared to willow vine. “The willow rods have to be spliced,” he says. "And synthetic braiding does not need it, it is made from endless vine, which makes it more durable." According to him, buyers have already appreciated the quality of this furniture, for example, sofa benches for garden plots.

Extruders, extruders - well, where now without you

Almost all manufactures, one way or another related to synthetics, have extruders in their park of machines and equipment. Rattan production is no exception. “We also have an extruder installed, it is pointless to open a furniture business with rattan without it,” says Igor Malakhov. - What is good about rattan, its production requires a low melt temperature, the plasticization effect occurs without problems and, most importantly, controllable. For example, you can make a thread for a reed. "

Depending on the setting, you can produce a bark imitation, a textured strip or a regular rod. Imitation wood bark are profiled polyethylene threads, usually in a semicircular shape, but if desired, they can take the profile of an oval or crescent. A strip with a texture is from 6 to 12 mm, and a rod is 3-8 mm in diameter.

A typical line includes a set of equipment, which, in addition to an extruder, includes a cooling system, a 4-wheel transport machine, a winder, a recyclable crusher and an agitator. “This pleasure costs about 1.5 million rubles,” explains Igor Malyugin. “But this is already a real factory, since the production of aluminum frames can be organized on the basis of inexpensive automatic pipe benders.”

“For the uninitiated: natural rattan is a tropical liana, which can be of considerable length (up to 200 m) and even in diameter, sometimes more than 70 mm,” writes the forum member AC78. - Like the willow vine, the palm rattan loses to its artificial counterpart in terms of value for money. I do not produce, but I buy this thread and weave furniture myself at home. I have good money. And if they ask me how to open a furniture business, I confidently answer that it is worth starting with an artificial rattan. "

“Now there are a lot of wealthy people who buy crossovers for one and a half lemons,” a person with the nickname Vasilich shares his opinion. - For that kind of money, I would buy a plant for the production of artificial rattan. And now I work for an "uncle" who has this equipment, and I see that the boss has good money for this business. And yet, for those who have laid eyes on this business: their synthetic is more profitable than the purchased one. "

“Yes, the start is not cheap, plus it will require placing squares of 150-200, in general, nothing complicated,” Mykola Azarov from Khimki left the post. - I organized a startup two years ago, I planned to recoup the loan in three years. The banker moneylenders almost brought me to a heart attack, so I sold this business. The kid who bought it from me said at the meeting that this is a business as a business, but it has seasonal ups and downs. "

Thus, entrepreneurship can be entered seriously with a total investment of 2-2.5 million rubles, or with an easy start, buying ready-made artificial rattan. Both the first and the second options have their pros and cons, however, this business idea has every reason to become a live birth.

Alesander Sitnikov, specially for the site

Dear readers, this article was written and published in 2013. The information provided in it may be out of date

Lightweight braided headsets can become a highlight of every interior. Particularly popular is furniture made of artificial rattan - a material that imitates natural vine. Products made from it are ideal for summer outdoor recreation, in the garden, for use at home or in a cafe - the properties of polirotang increase the performance characteristics of wicker items, giving them reliability and durability.

Technorattan advantages

• ecological cleanliness - no harmful substances are released into the air;
• safety for the health of adults, children and animals;
• strength - the ability to withstand up to 250 kg without deformation;
• resistance to temperature extremes (from -30 to +55 degrees Celsius);
• resistance to ultraviolet rays;
• moisture resistance;
• ease - even a child can move a chair or chair;
• ease of care.

The material is suitable for the manufacture of chairs, armchairs, tables, hammocks, sofas, sun loungers. It allows manufacturers to create a variety of kits. You can choose the sizes that are suitable for both small-sized premises and for spacious rooms, halls or sites.

Artificial rattan furniture can be supplied:

• on the kitchen;
• in the living room;
• on the balcony or loggia;
• on the veranda;
• in a summer cafe;
• in a restaurant;
• at the hotel;
• near the pool;
• in the country;
• in the garden or vegetable garden;
• in the park;
• Outdoors.

Small kits can be easily carried from place to place. If it rains outside, you don't have to worry about the safety of the furniture: nothing will damage it. Furniture can be stored outdoors even in winter.

Rich selection of furniture in Athena Garden

Buy artificial rattan furniture in Moscow is offered by the Athena Garden company. Our assortment is rich in products for all occasions: miniature coffee tables and light chairs, spacious sofas and sturdy armchairs, sets of small and large families are available for purchase.

With ten years of experience in production, we guarantee the quality of the manufactured products. We have the best value for money in the artificial rattan furniture market. We sell furniture wholesale and retail. Not only residents of Moscow and the Moscow region can order, but also everyone from all over Russia. Contact us and feel what real benefit and comfort are!