At first glance, writing an ad is not difficult. It is enough to indicate the subject, describe the product and list the contacts. Many do so, and then wait a long time for calls on the posted ad. Ever notice how expensive items are often picked up faster than discounted items? The reason for the success is not the luck of the seller, but the correct approach to the compilation of the ad.

Selling ad text is the job of marketers. But adherence to simple rules compensates for the lack of knowledge in this area. Good copy should emphasize strengths and hide weaknesses. Telling the main thing, he casually points out minor details that convince the author to call.

In order for the text to be seen and read, it must meet certain requirements. Each type of ad has its own characteristics that should be considered. Here are the basic rules for compiling and illustrative examples.

Basic rules for catchy ads

To sell a product, you need not only to write an ad correctly, but also to choose the right site. There is a method of AB testing. They write several ads for one product and change them every week. The more efficient one is determined by the volume of calls. The conversion is tracked in Yandex.Direct or Googl Adwords.

It is possible to specify a code word in the ad, having named it, the client receives a discount in a certain amount (discount, 5%, luck).

The marketing move "Create a problem and then solve it" shows a good result. The feeling of anxiety is attracted, the problem is "inflated", and then help is offered. A similar technique is common in TV commercials. For example: “The neighbors are in the way, the garbage chute smells bad, the alarm does not let you sleep at night! The solution was found. Suburban real estate Zeleny Bor. House with a large garden in an ecologically clean place. Stop by and live. Special offers are provided by the end of March! "

Spelling

Each text is written according to the rules. Information will be lost if spelling and punctuation are not followed. For example, announcements of the following nature: "Pradam laptop Samsung, cheap." This can be written by a student or an ignoramus. The buyer will have a question about the legality of the transaction: there may be problems with parents or law enforcement agencies if the laptop is stolen.

Template phrases decrease the effectiveness of your ad.

The absence of commas, the beginning of sentences with a small letter and inappropriate line breaks in the middle of the line make the text meaningless. You should not use programs for generating ads - the text turns out to be illiterate.

The target audience

Each product or service has a target audience. The grandmother will not respond to an ad targeted at her granddaughter. Before compiling the text, it is necessary to determine who it is intended for and what selection criteria are most important.

Consider:

• Age. Each target audience has its own habits, stereotypes and readiness for change. Young buyers strive for novelties, at the age of 30-50 they value quality, and in adulthood - the constancy of familiar things.
• Floor. Fishing tackle will not be of interest to charming blondes, and a hairdryer from a nozzle is not looked for at autoforums.
• Family status. Family people are interested in home and everyday life, while single people are more prone to impulsive purchases.
• Social group. Students won't buy laundry detergent, and grandmothers won't buy smartphones.
• Income level. The category of economy and luxury goods is of interest to people with different incomes who do not have common needs among themselves.
• Region. I will not buy a carpet from Moscow in Vladivostok - delivery will cost more than the product itself.

Of course, marketing research is not done for a simple ad. It is enough to present a potential buyer and his needs. Businessmen are looking for guarantees, young mothers are looking for quality, and busy people are looking for time. This should be the focus. After reading the text, the client must agree with the content and call the specified phone number.

Heading

The title determines the success of the ad. The buyer must immediately determine what is being sold and why he needs it.

The headline should be short but informative. You should not duplicate what is indicated below in it: the name of the company, contact phone number, e-mail, etc. The headline should be engaging!

When a person views a section, the first thing they see is the title. The name of the company and the phone number do not tell him anything about the product. Nobody will waste time on an incomprehensible ad. Long headlines are not easy for humans to digest, and site administrators and search engines dislike them.

It should be understood that the title of the ad will be the title of the web page. Search engines prefer materials with an informative title. The name of the company and its phone number are never searched for in ads!

Let's look at examples of good and bad headlines.

• "For sale BMW 520, 2008, no run across the Russian Federation" - the product is described accurately, the advantages are indicated.
• "BMW 520 for sale" looks boring. Lack of benefits will lead to a loss in a lot of information. To make an ad competitive, it is required to highlight the advantages of the product immediately, without requiring the reader to study the main text.
• “BMW 520, 2008, no run across the Russian Federation” - it is not clear what the advertiser wants: sell, buy, lease.

An example of another vague headline, when it is impossible to understand what is being offered: "Do you know what to do for the weekend?" It is less effective than the targeted headline: "ATV rental - cheap!" It is immediately clear what the ATVs are offered for rent.

Expressions "Super!", "Urgent!" in practice, they scare away buyers. They begin to think that something is wrong with the product if the owner wants to get rid of it so quickly.

Uniqueness

Before compiling, many study similar ads. The seller's subconsciousness falls into a trap and gives out an analogue of what was previously studied. The ad is created using a low sales performance template.

It is necessary to use certain techniques:

1. Explore samples from other regions. However, foreign ads lose their features due to the complexity of translation.
2. Change stamps of other spheres. For example, everyone knows the expression "Always sober movers", but "Always sober programmers" will attract the attention of customers.
3. Change the words in the stamps: "Hurry up while the programmers are sober."

Minimizing stamps and templates makes your ad more attractive. Modern man does not experience a shortage of choice, he wants originality.

Narrow niche

You shouldn't sell the entire assortment in one ad. Such advertising is ineffective. A person is looking for certain things. Instead of “furniture” write “wardrobe in the hallway in wenge color”, “refrigerator” replace “Samsung RL-63”. However, it is sometimes unacceptable to advertise for each model. You should correctly assess the situation and use more information to achieve a better result.

The appeal

It is naturally difficult for humans to say no. There must be a call to action in the ad. Psychologists note that verbs work more efficiently than a set of adjectives or nouns. But you need to remember about the sense of measure. A strong call to make a purchase immediately will be annoying or intimidating.

On online resources, you can use the preview of the submitted ad. It will show what information the client sees first. You need to take his place and answer the question: "What attracts me?"

Abbreviations

Don't use many simple sentences and abbreviations. Some advertisements are understood only by the authors. They can be compared to SMS correspondence. Such "masterpieces" are not issued by the search engine, since there is no entry of keywords, and the same is with indexing.

Structure

The form of writing can be any, but it should be based on simple phrases and expressions. If abilities permit, rhyme can be used.

The ad should be text, not a couple of sentences. A person must understand the features of the product, its quality, delivery method, etc. Be sure to follow the structure. Paragraphs should be 2-4 sentences long. If the text is large, then use subheadings and lists. The information should be conspicuous, and with a cursory glance, there was something to catch on to.

Humor

If the addressee smiled, then the goal was achieved by 50%. Pleasant information in an unexpected way can make the reader laugh: “Selling my darling cheaply! Young (23 years old), trouble-free washing machine ready to move into a new home. Looks good in the bathroom and in the kitchen, toilet accustomed. She responds to Indesit, winks affectionately with a light bulb. The drain hose can be poisonous if you feel overwhelmed. There is everything, but he loves socks very much. Call me, if I don’t answer, I’ll call you back later, last wash ”.

Ads like this attract a young audience. However, a sense of proportion is important.

You can use small touches: “Take the washing machine! Indesit, 23 years old, no leaks. Spin 600 rpm. Please buy it. I would have kept it for myself, but my wife wants a new trough! "

Photo

A photograph carries more information than any detailed description. The image shows qualitative and quantitative characteristics: color, size (if you put a standard size object next to it), condition. Good image - 30% success.

Things look great on a mannequin or model. Many details are not visible when unfolded on the sofa.

It is better to invite a familiar photographer who will take a picture from a favorable angle. If this is not possible, then you need to photograph in good lighting. Online resources will help to improve the photo: add brightness, contrast, improve quality.

It is worth remembering that the human brain reacts faster and processes graphic information. A beautiful photograph guarantees success.

Types of ads and their features

Ads are divided into several types according to their purpose: the sale of things, real estate, the search for animals, etc. Each has its own purpose and corresponds to a specific target audience. There is no single sample for writing a text, since a number of features must be taken into account.

Search for animals

THE PERSIAN CAT IS LOST!

Name is Murka, fluffy, red, blue eyes, age 3 years.

Special features: in a leather collar with a gold medallion.

Please return the finder for a good reward!

Tel. 111-11-11

In this category of ads, special attention should be paid to photographs and special features (limp, scarred, neutered or not, etc.). They are served in the newspaper, glued on poles and bulletin boards in the area.

Be sure to place an ad in veterinary clinics and pet stores near the place where the animal was lost.

Renting an apartment

In this case, the placement of the ad is important. You need to define the target audience and work for it. Putting up an ad on every post will not be effective. Today there are many specialized Internet resources where you can post information. It is also not worth wasting time on everything, it is enough to use the most popular ones.

There are several secrets for this type of ad:

• The magic word "without intermediaries" (owner). Calls will start immediately after such announcement is placed. However, in addition to potential customers, agents will start calling. To save your time, you should prescribe "agents do not disturb".
• Cost is a mandatory item in the announcement. This will significantly reduce the number of calls, as customers will know what to expect. There will not be many calls with the question: "How much?"
• The photo. It is important for people to know the condition of the apartment in which they will live.

Shoot from a good angle, but don't use retouching. Do not cheat, the person will inspect the premises anyway before signing the contract. Good photos are better than any description.

If you rent an apartment, then indicate the presence of household appliances, the floor and the presence of an elevator. But about a leaking faucet in the kitchen or noisy neighbors, you can not mention.

Office lease

The best place to do this is online boards. They need to go through a simple registration, enter information in the appropriate fields and wait for a moderator check. To save time, you can contact a specialist who will place an ad for a fee on 20-50 specialized sites.

The text indicates:

• address and floor;
• square;
• condition, equipment;
• what furniture is available;
• available communications.

Photos and layout will not be superfluous.

Neighborhood with well-known companies looks attractive. For some, this is an important criterion for choosing an office. However, it is not worth focusing on this, it is better to mention it by chance.

Property For Sale

The ad must indicate:

• location;
• number of rooms;
• total and living area;
• proximity to the metro, parking lots and stops;
• shared or separate bathroom;
• kitchen area;
• balcony, loggia;
• price;
• floor, the presence of an elevator;
• does it need repair;
• year of construction;
• sale by an agency or owner.

To interest buyers, you can use similar phrases: "vigilant concierge", "intercom", "courtyard security", "close to a large supermarket", "windows overlook the park", "cozy bedroom", "sunny kitchen", "the smell penetrates in summer flowers".

The person needs to be attracted, and then set up for positive thinking. The main thing is to write in essence and truth.

It is not necessary to indicate the reason for the sale if it is the death of a relative. Better to say that the apartment has not been lived in for a long time, and the person died in another place. Departure abroad will also alert you, since it will be difficult to find the former owner if you have any questions.

Car sale

Two criteria are important here:

1. Honesty. Date of issue, options must be credible. Any lie will quickly be revealed during inspection at the service station, the client will definitely refuse the purchase, fearing new surprises. A lot of time and effort will be wasted.
2. The amount of information. The buyer must receive all the information of interest:

• brand;
• Colour;
• year of issue;
• options;
• condition;
• mileage;
• Photo.

Before taking a photo, the car is carefully prepared: they are washed, the interior and trunk are cleaned. The photo should be no more than 5, but from different angles: back, front, open trunk, open hood, from the back seat.

The price should be adequate: overpriced or underpriced will scare away customers. Before prescribing it, you should study the market or consult a specialist. If bargaining is appropriate, then be sure to indicate.

Sale of used clothing and footwear

Before writing an ad, you should adequately assess the condition and determine the cost. You need to come up with a text that will encourage you to buy a thing.

A good headline is a guarantee of success. It should not contain a lot of information, it is enough to briefly indicate the features.

STYLISH BUSINESS DRESS

Brand - H&M. Size 38/10 / M. The material is cotton. Kiev. RUB 100,000

Tel. 111-11-11

To avoid a long description, you can upload a photo. Each client will decide for himself what to wear it with and where. If the thing was worn once, then you should not write in its “new” state.

Example of an ad for the sale of shoes:

RED HAND-EMBROIDERED BOATS

Composition: leather.

Size: 36.

Price: 100 rub.

Shoes make any leg neat and amazing. The red color lengthens the legs and slims them down. Comfortable last, 7 cm heel. Made in Italy. Perfect condition, wore 3 times. Reason for the sale: my husband gave a similar pair.

Provision of services

Indicate the advantages of the services provided, work experience, awards. Clients will be attracted by an additional range of services that he will be able to receive free of charge. Example:

CUT MASTER

Over 5 years of experience. I cut any hair. I create creative images. I have the title of "Best Master 2016". There are certificates, diplomas of completion of hairdressing courses. I do styling, festive hairstyles, dyeing of varying complexity, lamination, biochemical perm, keratin straightening.

Each client receives as a gift a procedure for improving hair with special masks made from natural ingredients.

I guarantee high quality!

I will create an amazing look with minimal investment of time and money. Each client has an individual approach.

If necessary, I go home.

Phone 111-11-11

Sale of equipment

As in the previous cases, the following are important:

• short but informative title;
• competitive price;
• date and country of issue;
• specifications;
• period of use;
• Contact details.

For large cities, it is important to indicate the area and the possibility of delivery, since bulky goods require special equipment.

Ads for the Internet

Ads for the Internet are conventionally divided into:

• for message boards, flea markets;
• contextual (Google Adwords, Yandex.Direct);
• in social networks.

Advertising platforms should be thematic, that is, they are visited by people interested in purchasing goods. For example, on a programmers forum it is difficult to sell a weight loss simulator. But on the website for a healthy lifestyle there are many people looking after their appearance.

It is important that the site is popular and has a high traffic rate. The more people watch ads, the faster they will buy the product.

Likewise with social media ads - it must be in the right community. You can post it for free and for free. In the first case, the announcement is allowed to be published by members of the group on the wall. For paid publication, they contact the administration, which may refuse. But with their consent, the ad will be at the top of the page for a certain time.

Common mistakes

To avoid mistakes, you need to know them:

• Use of professional jargon. Many words or abbreviations will not be understood by people of other professions.
• Great text. Among useless words, basic information is lost.
• Using a nickname. Nick instead of a name will scare away the buyer. People want to do business with real people and need to know who to contact when they call.
• Little contact information. The phone may be unavailable. It is better to additionally indicate an email address or skype. Oddly enough, but 30% of ads do not contain contact information - the seller simply forgets about it.

These tips and strategies will help you write a quality ad to attract a large number of interested buyers and sell your product quickly. A competent description, a tempting title and a beautiful photo will help you sell your product in the shortest possible time. Compliance with the listed recommendations will simplify the process of composing an ad.

Question from Evgeny Nikitin:

Nikolay, good afternoon. I went to yours to find articles on how to write an ad correctly and place it on Avito, but found nothing. Please give me a link if there is something like this on your site. Otherwise, I want to be engaged in sales, but I don’t know how to create a selling ad correctly.

Hello Eugene. I sold more than one hundred products on Avito, and in fact, a lot of things depend on the compilation of an ad.

How to write an ad for Avito and other free classified ads

I tried many different options for ads, but the simplest option showed the greatest efficiency, about which Avito's "motto" says "Be smarter, buy from people." The best effect comes from ads written in simple human language from the first person (person, not company). Why? Because, most likely, the buyer thinks that an ordinary person will be cheaper than a company. After all, a company, like any business, works with the aim of making a profit, and an ordinary person may just want to sell an unnecessary thing to him.

Those. I am writing an ad in the following style: “I sell (product) in excellent condition, new. I sell it because there is already the same one, but two identical ones are not needed, etc. "Well, then there is a detailed description and technical characteristics, if this is a technique or simply indicate the merits of the goods. I point out different reasons, but all are simple and human, so that a person thinks that I do not want to weld on it, but simply sell something as unnecessary.

Attach high-quality photos and as many as possible so that your product can be seen from all sides. And it is advisable to take photos yourself and only a photo of a real product, and not a similar one.

How to write ads for contextual advertising

Here my article about. There are even examples of ads in the article, so it doesn't make sense to duplicate. I just want to add that the main thing in compiling ads for contextual advertising is to keep within a limited number of characters and write only what a person really gets by clicking on the ad. Because if you write, for example: "Discounts up to 50%", but in fact, out of the entire product line, only not 1-2 products have a discount, but the rest are at full price, then most likely the buyer will leave your site, and the money for click already paid.

How to approach the preparation of any ad

This advice will be most useful, because showing an example or a template is one thing, but teaching is another. In general, you need to approach the preparation of an ad seriously and you need to proceed from potential buyers. If your product or service is designed mainly for young people, then you can be creative, write something funny. And if your potential audience is adults, then you need to give up humor and focus more on a detailed description of the product, talk about some characteristics, etc. In general, experiment, try and all the best to you!

If you have any more questions on this topic, then ask in the comments.

Offering services on a classifieds site seems like a simple task. Registration, placing an offer and waiting for a call from a future client. In reality, things are a little more complicated. You will face competition for views and visitor loyalty. To win, you need to stand out in the crowd of similar proposals. 7 secrets of correct ad writing will help you with this.

Benefit from posting a service on message boards

The means of informing consumers have become simpler and more accessible. The number of sources offering to place an offer on their pages is growing. Benefit of 90% of sites remains nominal, 10% is accounted for by large portals.

Let's highlight 3 benefits of your company's presence on ad sites:

• minimization of advertising costs;
• reducing the time spent searching for the target audience;
• concentration on the development of the company.

Placing in places of targeted traffic congestion saves you time and money. Allows you to reallocate expenses to other important issues. For example, improving the quality of customer service and training specialists. The money saved will find a worthy application. The freed up time can be spent on ensuring, improving and implementing business processes. Further development of the company.

The Internet accommodates thousands of potential consumers who are ready to use your services today. For information on where to place an ad about the service, read the article of the same name on our portal.

We increase the efficiency of the proposal by 100%

Marketers from Chandler & Gilbert College in Arizona (USA) conducted a study of the demand from Internet users. Data collection showed a twofold increase in the performance of ads with a selling text structure. It turned out to be interesting that the cost in such offers was higher than the market average. That did not affect the desire of the consumer to use the services of the company.

How to write a service ad correctly?

Selling text is built on the principle of a one-page site. The ad is divided into 7 parts. Each one is connected in meaning with the previous one and reveals a picture of a proposal with increasing attractiveness. Your initial goal is to get the customer interested. Let's take a look at the secret to putting together each part of your future ad.

1. Title and brief explanation

Try to fit the essence of the entire ad into a short headline. If your service is distributed within a certain territory, include its name in the text.

A few examples of how a service offer can be titled:

• Free classifieds portal in Moscow;
• Moving services, loaders of Krasnodar;
• Redecoration of apartments in Yaroslavl.

A short description complements the title. Expands its essence in more detail or emphasizes the benefits for the client. The subheading inspires confidence, arouses interest and a desire to read the ad to the end. Let's look at an example with a title and a subtitle.

• Unified State Exam Tutor in Nizhny Novgorod: We will prepare you for successful passing in just 14 days. Market oversaturation makes it difficult to select a performer. Free classifieds boards offer dozens of similar offers. The site's visitor's gaze should focus on yours.

2. Identification of the problem of the future client

What motivates consumers of services to seek help from a specialist? What inconvenience do they experience? Try to formulate the essence of the problem in 2 - 3 sentences. Speak the client's language. Write about the objective reality in which he is. Accurate hitting the target guarantees the growth of interest in your services.

3. Return to a state of comfort

Sell ​​the result to the prospective client, not the process of achieving it. Create a positive picture in the consumer's mind. Living in a well-renovated apartment, a healthy and strong body, making a profit. The client is willing to pay money to return to a state of comfort. The time when nothing hurt, loan obligations did not press and the furniture stood in its place.

4. Simple and fast problem solving

Tell us exactly how you plan to bring the client to a positive result:

• your solution to the problem;
• guarantees wrapped in specific time and performance;
• additional benefit from contacting your company;
• simple and straightforward instructions for obtaining them;
• reasonable cost of services.

Break the sentence down into mandatory and optional parts. The first concerns a service that is no different from what competitors provide. The latter consists of the merits of the company and the benefits for the client. Experienced staff, free consultation, correction of any shortcomings at the expense of the contractor.

Describe the steps to get a set of services in a simple way. Call, meeting, contract, execution, reception of the result. The cost can be broken down into parts by designating the benefit into one or more components. For example, a free visit of a specialist and a 15% discount for drawing up a project plan.

5. Terms and other restrictions

Scientists have found that motivation does not linger in a person's head for more than 72 hours. After 3 days, a potential client can change his mind or postpone the order for the boundless future. You need to nudge him into action here and now. Indicate a deadline in which the benefit from purchasing a service is limited by a condition:

• the promotion is valid for 1 day only;
• there are only 5 places left for an appointment with a specialist;
• the discount applies to goods in stock.
• Any clarification that makes the consumer rush. Be scared of missing out on a good offer.

6. Motivation for action

The final should be the target action:

• communication with the office by phone;
• call back order;
• calling a specialist;
• request for information on the service;
• any other positive reaction from a potential client.

Indicate what needs to be done to the prospective client with a loud call. Concretize the result of the performed action. Communication with time constraints and additional benefits is encouraged:

• Request a call back and we will call you back at a convenient time for you.
• Call our office right now and get a free specialist consultation.
• Share your ad on a social network and use the services with a 25% discount.

7. Additional information that increases the credibility of the performer

Add related documents to your free classifieds website page. Certificates, diplomas, letters of thanks. Customer reviews and other information confirming that your company can be trusted.

The call to action may require clarification. For example, the conditions under which the benefit is retained. It can be age or geographic location, a commitment to produce or refrain from something. It is important not to scare the consumer away. Keep it short and specific. Try to work around sharp corners.

Let's summarize

You have learned about 7 secrets of the correct writing of ads. Take advantage of the tips and write sales copy without any difficulty. You don't have to be a marketer, copywriter, or hire a professional for your service to get noticed.

In everyday life, people are constantly faced with printed information of various kinds. But have you noticed that we pay attention to one text, while we only glance over the other with a cursory glance? Why it happens? After all, they are all compiled according to a certain algorithm: topic, content, contacts. This means that this matter has its own subtleties that must be learned before proceeding with the compilation.

Advice: Remember the purpose of your ads. It consists in ensuring that as many people as possible receive and assimilate information that prompts them to take action.

Let's define the terminology. An advertisement is a type of written notice, printed in a magazine, newspaper or posted in any prominent place in order to interest readers and, as a result, satisfy their needs.

First, you need to think about the following questions:

• For what purpose are you placing an ad (real estate sale, employee search, store opening announcement)?
• How to submit content correctly?
• What are the places with which you can effectively convey information to the audience? Usually, the more the better.

Now let's take a closer look at all the components of the ad.

Heading

The headline can be compared to the face of your newsletter. An interesting name in seconds can grab the attention of a potential client, forcing him to fully familiarize himself with the text. Remember that a trivial, low-key headline can be the main reason why your alert goes unnoticed and doesn't bring any results. Seeing something repulsive in the title, a person will not even want to start reading, despite the fact that the text can be perfectly worded.

So what are the nuances of a successful title? Let's find out the details using the example of an advertising ad:

1. In the first place, use phrases that require immediate attention from the client. For example: "Only today!" or "For the first time in history!" Such a title should contain words that pull people out of the gray everyday life and draw them into a bright world. These may be expressions that a person does not see every day.

Important: the words "new", "new" and their synonyms can be used only in the first six months after the product appeared on the market.

1. In the title, indicate the result that you will help to achieve. For example, when advertising a foreign language school, pay attention to the final result, the client's goal is to speak fluent English (German, Polish, etc.). You could write, “You still don’t speak English? After our lessons you will forget about the language barrier forever! "
2. Serve ads like news. For example: "Researchers have discovered 5 secrets that can permanently change the look of your hair." The sensation is always of interest, as many people are constantly looking for new ways and methods to solve problems. Remember that any product can be new.

1. Make the consumer happy. For example: "The first 3 months of the Internet are free", "You buy two shampoos - the third is for free!" Consider the appropriateness of the proposal for the client. If you offer a product that most people do not need, then even a free promotion will not work. This service should be without trickery, otherwise you will lose your reputation.
2. Use intrigue. For example: "Did you know about these properties of dietary supplements?" or "Do you also make this mistake when choosing a tablet?" Our brain is designed in such a way that, seeing a question, we begin to subconsciously look for an answer to it. Tasks that reveal the benefits of the product push the client to think about the need to purchase it. Do not use a question that can be easily answered, then the buyer will quickly make a decision not in your favor.
3. Add a title to your title. For example: "Your day will be great with Danone yogurt!" The main advantage of this approach is memorability. A person who has read such an ad will, if necessary, remember the brand of the product, and then, already in the store, most likely, he will choose it.
4. Highlight benefits. For example: "Internet installation - low prices, suitable tariffs, 2 years warranty." By clearly and clearly articulating the "header" of the ad, you can win the attention of the reader.
5. Use the words "before" and "after". For example: "After this remedy, your yellowed bath will be like new!" This allows the buyer to compare the current state with the effect that he will be able to achieve as a result of cooperation with your organization.

Important: You can combine the above methods to create a catchy headline. Write several options and choose the brightest and most creative of them.

Text

How to write an ad correctly? There are major factors that influence the perception of the whole text by the reader. Here is some of them:

• Spelling... One of the main elements of ad body success. Having errors will ensure that even carefully thought-out content will fail. Readers have a negative perception of the typos that catch the eye. To avoid this, re-read what you have written several times or check it using special electronic programs. The second method is best used in addition to the first, since machine checking is not 100% reliable.
• Concentration... The text is intended to reveal the content of the heading to the reader. When writing about services, focus on the main topic, report one type of service. Do not get carried away with a large number of promises: they say, we will do everything at once. This does not happen, and the client will understand this. Encourage the consumer to make the right decision with verbs in the imperative mood: "Press!", "Call!", "Come!"
• Price... If your ad is of a commercial nature or it indicates the cost of something, take a responsible approach to this question. Research competitors' offers, analyze prices. Remember that an underestimated cost can shake confidence in the quality of the product, and a grossly overpriced one will scare off the client or force him to look for a more loyal pricing policy.
• Uniqueness... Ad copy can be boring or interesting. To be effective, your offer must stand out from others. Include specifics in the text (for example, a discount, a guarantee, fast deadlines, delivery, home visit services, free consultation). Indicate how you can pay: bank transfer or credit card. At first glance, these are trifles, but they can be the reason that an interested client will choose you among many others.
• Knowledge of the case... List facts showing that you personally understand what you are offering. Pay attention to experience. This is necessary so that the customer understands that he is dealing with a reliable person.

Background and photo

By adding a high-quality photo to your ad, you will already stand out from the crowd of other faceless alerts. The client is closer to buying a product and is more interested if he sees its image. You can insert several pictures that show the product from all sides. This will help the prospective buyer make an informed choice. A few rules for creating a successful photo:

• Good natural light will best show the details of your item.
• Avoid using a flash while shooting, as unnecessary shadows and highlights will distract attention.
• Pay attention to the background: exclude anything unnecessary, such as personal items.
• Determine the distance to the object correctly, it should not be too far or too close.

What about the background of a paper ad? Analyzing the rules, you can find useful tips:

• A bright background attracts much more attention than a white one.
• The red color is especially striking, but the main thing here is not to overdo it.
• Use simple fonts as intricate designs can be difficult to read.

Feedback

In order for a selling ad to bring you, you definitely need to establish contact with a potential buyer. This is what feedback is for. Clients should be given the opportunity to communicate with the seller, to show that they can send ideas and wishes, complaints and discontent. This will show that the organization is interested in its customers, that their opinion is important. For the seller, the ideas of the buyers can be the reason for the invention of a new product. So, include in your ad as much contact information as possible: multiple phone numbers, email, website, or an address where people can send letters.

Ads texts - examples

Taking into account all of the above, you can write your own ad beautifully. Where to start and how to end? This question is easy to answer with sample ads in front of you. Next, we will look at examples of alerts that relate to various topics.

About work

What do you need to specify in order to create a job posting that many people will respond to? Here are the main components: a title, a description of the proposed position, a place where you can apply (place of employment), separately - the address of work, requirements for applicants, a description of job responsibilities, contact information of the employer. An indication of a high salary will be a plus, although it is not always appropriate to mention its size.

Advice: in the area of ​​requirements, it is necessary to indicate the desired age, education, number of years of experience, experience in the required industry.

What a successful ad looks like:

About sale

Let's take a look at a few of the rules that go into advertising for every item sold. It is worth describing the following points: maximum information about the benefits, high-quality photos, suitable price, truthful information about the contact person. For example, you need. Here's how to write your ad:

Selling the painting "Tree of Life"!

I also sell other works made with oil. Paintings on canvas (without frames), it is possible to arrange in a frame for an additional fee.

The size: 40 x 60 cm, consists of 3 parts of the same size.

Price: 5 500 rubles.

I accept orders! Write, I will answer with pleasure.

Name: Alexander.

Contact number: 238-77-65.

About renting

Consider tips from realtors that will help you create effective copy. It must include the following data: specific information about the object, transport interchange (if any), rental period, condition of the apartment (availability of repairs, furniture and equipment, television, Internet access), personal contact information. It is also worth indicating the requirements for future tenants, for example, "rent a room for a married couple", mention your attitude towards the presence of pets. Here's a sample:

Rent a two-room apartment!

The apartment is in a block-type house. Rooms and a bathroom are separate, the loggia is glazed, there is enough furniture, refrigerator, TV, Wi-Fi, washing machine.

Total area: 56 m².

Floor: 13th.

Address: Petrozavodsk, st. Leonid Parfenov, 7.

Price: 10,000 rubles per month + housing and communal services + electricity.

Additional Information: it is possible with children.

Contact details: Edward (phone: 587-76-54).

Lost animals

When compiling such an advertisement, it is worth considering important details: adding a photo, preferably in color, mentioning the reward (do not indicate a specific amount), a description of the pet (breed, gender, age, coat length, color, special features, the presence of a collar or its absence), data on the territory where the animal was lost. Example:

The dog is missing!

Moscow city. Last seen on 10/01/2018 in the area of ​​the Akademicheskaya metro station, near the Darwin Museum.

Breed: American cocker spaniel (red color).

Special signs:

• The mouth is skewed to the left side;
• There is a large mole under the eye.

Nickname: Amur.

The reward is guaranteed! Call at any time of the day.

The contact person: Lesya.

Phone number: 811-34-54.

About store opening

Make such an announcement especially carefully, because you need to convince to attend the event, and people are lazy and hard to climb these days. Alert of this kind differs from the rest in a small amount of information. Data should be presented in the “What? Where? When?". It is necessary to indicate in capital letters that a new institution will open soon or a presentation will be held, indicate the time and place, describe what benefits the visitor will receive (sale, raffle, registration of discount cards). Example ad from a general store:

In honor of the holiday:

• When buying from 500 rubles - a guaranteed GIFT;
• The main gift is a CERTIFICATE for purchases of 30,000 rubles (raffled among visitors).

About the provision of services

Your ad should be unobtrusive, but at the same time unambiguously necessary for the client. A well-written ad is easy to read and enjoyable. Indicate the main points: the specific name of the service; reasons why it is necessary to order it from you; describe what problem you can solve by using this service; write an adequate price.

Advice: we have a goal - to increase our competitiveness. To do this, it is necessary to achieve uniqueness. Is the service provided the same as everyone else? In this case, add an escort. These can be temporary promotions, bonuses, discounts for the second brought client. You can prepare small surprises for everyone who applies. People like these things and encourage them to act more decisively.

An example of a successful ad is described below.

Repair and adjustment of computer equipment at home!

I am engaged in private practice, I have an engineering education and 10 years of experience in this field. I provide repair services for laptops, tablets, smartphones.

I can offer:

• installation of software of any kind;
• selection of computers, purchase and assembly with further installation of network equipment;
• improving Windows performance without reinstalling the operating system;
• data recovery from various types of media;
• cleaning the system, replacing thermal paste;
• replacing a hard drive with an SSD;
• replacement of the motherboard, power supply.

Contractual price, departure and diagnostics - 300 rubles without subsequent repair, the rest - depending on the amount of work.

The contact person: Vyacheslav.

Mobile phone: 092-21-11.

There are two options for resolving this issue: free and paid placement. Of course, the possibility of spreading the necessary information without financial costs always attracts more, but at the same time there is no guarantee that your ad will be effective and will be seen. Often, on free sites, user publications are at the bottom of a long list within a few days.

• Blogs... The advantage of this option is the division of sites on specific topics. There are free methods, as well as paid ones, where your goods and services are displayed as. It is possible to order a banner that will be visible to everyone.
• mass media... Even in the days of information technology, people continue to receive a significant amount of information from print media. Why not ask your local newspaper to post your ad? This will cost money, but a large number of people will see the text. Do not forget about media sites: if you contact the person in charge (administrator), you can agree on the release of an advertising article or the placement of a banner.
• Social networks... Now social networks are confidently going to the peak of popularity, so they can become a good platform for promoting your ad. There is a chance to become an administrator of a thematic group for free, but such an activity will take a lot of time and effort. It is necessary to recruit subscribers, establish communication with them, answer questions from those interested. Many people recognize that with the right approach to business, this method is effective.

Where can you order the preparation of an advertisement?

If you require the quality and speed of promoting your publication, use the services of masters who know what it is. They can be found on all kinds of freelance exchanges. One of them is freelance.youdo.com (no ads!).

The order takes place in 3 steps:

1. Posting your assignment indicating the requirements and wishes.
2. Freelancers offer their services.
3. Choosing the best one with an analysis of reviews and the length of stay on the site.

The price for such a service varies, but you have the right to set your budget and wait for someone to agree to these terms.

The advantages of this method:

• Reliability. On the exchanges, all performers are checked by the administration of the service before registration. An indicator of professionalism is the feedback from grateful clients.
• Speed. You will not have to wait long, a few minutes after your publication, proposals from performers will begin to arrive.

This option saves you time and effort, but can be a little costly on your budget.

How to place an ad on Avito correctly?

Avito is one of the largest trading platforms in Russia. Here every day there are thousands of new advertisements about buying and selling, the provision of various services, etc. Officially, the site has been operating since 2007, and during this period it managed to gain success among users.

No doubt you have thought about posting your message on this board. But there are certain rules for this:

1. Heading... We have already written about how to make it catchy. It remains to add that you can focus on the number of views and calls: if it does not suit you, change the title of the publication and select a few other options. What should not be written in the title of an ad on Avito? It is not allowed to indicate the price, contact information, website address in the title.
2. Search words... There are keywords in the Avito description that will help you find your ad among millions of others. To do this, use well-known expressions. For example: instead of saying "Cute hamsters", use "Cute hamsters." This way you have a better chance of watching.
3. Structure... Divide your text into several paragraphs, so it will be easier for the reader to familiarize himself with its content.
4. Simplicity... Using too literary language will discourage the desire to purchase your product simply because it is difficult to understand its description.
5. Reason for the sale... The normal price for you may be too low or too high for the buyer. It is better to immediately indicate why you are getting rid of this or that product. For example, you are selling a phone not because it is defective, but because you have a new model. Such information reassures the potential client.
6. Benefit... Don't forget to add in the text how your product can be used. Do not spare words to outline all the possible ways to use it. And the buyer, who did without a thermo mug, realizes how much he needs it.
7. Call to action... In order to induce the customer to make a purchase decision, leave a certain intrigue, which will be resolved only thanks to a phone call. Let's say you offer to find out about a gift. Also show that the customer has a unique opportunity that will never happen again, such as purchasing at the old price (or there is a limited number of items left).

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By following the above tips, everyone is able to create a high-quality ad that achieves the desired effect. Whether you're in a crowd or just posting flyers on the street, make your text more appealing to your audience.

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