* The calculations use average data for Russia

1,132,000₽

Minimum starting capital

40%

Profitability

8 months

Payback

RUB 519,560

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of ​​a furniture manufacturing enterprise, production premises are rented in an industrial area of ​​the city. The total area of ​​the premises is 350 m2, on which production workshops and a sales office are located.

The target audience is middle-income families who update their furniture every 3 years and prefer unique, high-quality furniture made from natural materials. Price segment – ​​average.

The main advantages of a furniture manufacturing business:

relatively small amount of capital investment;

the furniture produced is a general consumer product, which provides a wide target audience;

The profitability of a furniture manufacturing business can reach 300%.

The volume of initial investment in furniture production is 1,132,000 rubles. Investment costs are aimed at renovating the premises, purchasing equipment, setting up an office, the initial purchase of raw materials and the formation working capital. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the furniture production project. It is planned that after this period the establishment will need to expand production and product range.

The net monthly profit of the furniture production project when it reaches planned sales volumes will be 519,560 rubles. The profitability of sales in the first year of operation will be 25%. If these indicators are achieved, the initial investment will pay off in the eighth month of operation. Integral indicators of project effectiveness are presented in Table 1.

Table 1. Key project performance indicatorsfurniture production

Profitability of furniture production

The active growth in housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture. Purchasing a new home always involves the need to buy furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak occurred in 2014, which was followed by a reduction in both indicators, which is associated with the crisis. By tracking the performance of the construction market, it is possible to predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the volume of the furniture market increases. The sharp drop in volumes in 2015 was due to two trends at once: first, a decrease in effective demand; and secondly, a sharp fluctuation exchange rate, which contributed to the displacement of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of total sales. At the end of 2015 alone, imports of furniture decreased by 45.8%. According to marketers from the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share domestic manufacturer in the furniture market will reach 70%. This forecast opens up prospects for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms remains at the same level, which is due to increased prices for furniture. According to statistics, furniture prices increased by 19.14% - this is the highest growth rate in the last 7 years. Thus, there is a decline in the quality growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is explained by the optimization of companies' expenses in difficult times. The second trend is based on the fact that bedroom furniture is the least necessary in a home environment. The least effect of the crisis is observed in the segment of furniture for the kitchen and living rooms, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which feels more confident even in a crisis.

The furniture market is one of the least consolidated segments of the retail trade. The top 10 furniture retailers account for 1/3 of the entire market, and the growth rate of revenue of the leaders in 2015 exceeded the growth of the market as a whole. The constant leader in the Russian furniture market is IKEA, which occupies 22% of the total market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

At the same time, the Russian furniture market is characterized by high level competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is observed in the Central and Volga regions federal districts– about ¼ of the total number of producers is concentrated there. In other regions, the volume of retail sales significantly exceeds the volume of own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which allows them to reduce transaction costs.

In cities with a population of 800 thousand or more, there are various large retailers, which are very difficult to compete with. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the buyer's choice and reduces the level of competition.

Another parameter of the furniture market is the trading format. According to surveys conducted at the end of 2016, every fifth resident ordered furniture from an online store. In the first half of 2016, sales via the Internet grew by almost 47% and reached 974 million rubles, which is 12.5% ​​of total sales on the market. Almost half of the furniture chains have their own websites, but not all of them have an online sales function. Every year, the popularity of online furniture stores is increasing, since it allows sellers to reduce the cost of renting large retail spaces and reduce prices, and for buyers, online trading is more convenient option acquisitions.

Ready ideas for your business

By combining the trends of the Russian furniture production market, you can create an image of a successful furniture company: a manufacturer of economy class furniture operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reducing competition, reducing costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and in a few years will reach 75-80%. The key task of such manufacturers is to occupy their niche in the market. For example, manufacturers of wicker furniture have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture production workshops has been increasing - the exclusivity of the offer and the variability of production are important parameters when the consumer chooses furniture. This trend is supported not only by the taste preferences of consumers, but also by the development of the design services market, which at the end of 2014 almost doubled. With all the variety of choices presented on the furniture market, the consumer cannot always find suitable furniture that matches the design project.

The most rational way out of the situation is the production of custom-made furniture, which is carried out by small furniture workshops. This market segment is represented mainly in the middle and expensive segment, while the economy class is practically free.
The simplest option for organizing furniture production is opening a furniture workshop.

Advantages of this format of furniture production:

• does not require large investment costs;
• to accommodate production capacity no need large room;
• savings on equipment;
• low price of finished products;
• production flexibility.

The disadvantages of furniture production include:

• innovation and imagination are the basis for business success;
• handmade furniture requires a lot of time;
• independent search for clients.

This format fits into the image modern manufacturer furniture. The implementation of this project involves the opening of a furniture workshop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive to investors. The advantages of the furniture business include:

• relatively small amount of investment in furniture production;
• a promising direction, interest in which will never disappear;
• furniture is a general consumer product, which provides a wide target audience;
• business profitability can reach 300%.

The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with proper production structure, you can occupy your own niche in which competition will be minimal.

Thus, the prospects for furniture production, forecasts for growth in demand for this type of product and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Deciding on the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - lunch groups, as well as upholstered furniture - sofas and armchairs. The newly created furniture company positions itself as a “furniture workshop”, specializing in manual assembly products and production of non-standard furniture for individual orders. The products of this company stand out on the market the following indicators: low prices, custom work, wide choose configurations and upholstery, color and material of products, the possibility of online purchase.

The products intended for production are:

Dining table, made of solid pine, painted with imitation aging, dimensions: 110*70cm, tabletop thickness 4 cm;

Chair, made of solid pine, painted with imitation aging, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth – 45 cm;

Three-seater sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, height of the seating part of the sofa - 40 cm, 2 decorative pillows, filler - spring block synthetic polyurethane foam, niche for linen. Additional design ( carriage tie, upholstery and color options, various models - 3-seater, 2-seater, corner, with and without folding mechanism)

Chair, frame made of laminated chipboard, plywood, coniferous timber; The seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage tie, upholstery and color options).

Table 2 shows competitors' prices for similar products on the market and the planned selling price.

Table 2. Comparison of prices for products of Dion CJSC and similar products

In addition to furniture production, the workshop provides a furniture reupholstery service. The cost of the service is 1000 rubles per 1 meter of fabric work.

Marketing and sales of a furniture manufacturing company

The target audience of a furniture production company is middle-income families who update furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of a furniture manufacturing enterprise is quite broad, so to develop an effective marketing strategy it is necessary to divide target group into consumer subgroups:

Successful clients are consumers of furniture in the middle price segment. The main criteria when choosing furniture: uniqueness of the offer, high-quality materials, production of furniture according to sketches to order, the possibility of delivering and assembling furniture;

Clients with low level income occupy the largest share in the composition of consumers. The main criteria when choosing furniture: price/quality ratio, custom-made furniture in the budget category, provision of furniture reupholstery services.

The goal of a furniture manufacturing company is to satisfy the needs of all customer groups. At the stage of formation of a furniture enterprise, the intended consumers will be active Internet users - an audience attracted to the company’s website by various marketing tools.

Ready ideas for your business

Since the furniture production workshop is focused specifically on online sales, the main way of advertising is to create your own website, profiles on social networks and their active promotion. The first stage is a professional landing page, in which you need to indicate the range of products, production times, examples of work and current discounts. Development of a full-fledged website with the necessary functionality will cost about 50,000 rubles.

A more budget-friendly option is to create profiles on social networks and promote them. In addition to the product range, you can post photographs and customer reviews in your profile, a list of services provided by the furniture workshop, useful information O various materials, information about furniture care, design solutions that your products fit into, information about promotions and bonuses.

Also for the furniture manufacturing business the most effective way advertising is the placement of information about products on billboards. It is recommended to choose a billboard in close proximity to construction stores, on the outskirts of the city. The average cost of renting one 3*6 m billboard for 1 month is about 23,000 rubles/month.

Another effective advertising tool will be the placement of booklets with a list of all services and the portfolio of a furniture company in construction stores. The cost of such placement depends on the conditions of the hardware store and is discussed individually. You can offer cooperation to a hardware store and jointly hold a promotion, which involves issuing discount coupons in a furniture workshop for a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready ideas for your business

Also effective option Promoting a furniture production workshop can be done by printing advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Don’t forget about promotion channels such as cooperation with private interior designers, design studios, and furniture showrooms. You must search for intermediaries yourself and offer them a percentage of the order amount in the amount of 10-20%.

Effective ways to attract the attention of consumers are participation in various exhibitions and fairs, sending promotional materials, and the availability of additional services and after-sales service: free shipping, assembly, one-year warranty for repair or replacement of the product in case of defects, etc.

One of the main tasks of marketing is the formation of public opinion and loyal consumer attitudes towards the enterprise. Therefore, it is worth considering options for conducting a survey among customers, the results of which will allow you to make the necessary adjustments to production and take into account consumer requirements for products.

The use of a particular tool depends on target audience institution and project budget.

Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

Creation of a personal website with a portfolio, price list, contacts and order calculator function. Costs will be 30,000 rubles;

Participation in furniture exhibitions and fairs.

Thus, expenses in the amount of 50,000 rubles are included in the promotion of a furniture production workshop.

The most important part of marketing is sales forecasting. Table 2 presents the furniture workshop's product sales plan. Average order value may vary depending on order details.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should also search for clients among the corporate segment - these could be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture showroom, which will be ready to purchase part of the products for sale.

Table 3. Planned sales volume of the workshopfurniture productionby type of product

Thus, the planned revenue for the first year of operation of the workshop will average 19,068,700 rubles.

Furniture production plan

Opening a furniture production workshop and organizing production involves the following steps:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of ​​the premises must accommodate large-sized equipment. To do this, you will need a room with a total area of ​​300-350 m2, on which the following will be placed:

production workshop - a place where woodworking machines and other equipment are located

assembly shop - a place where furniture is assembled from pre-fabricated parts;

paint shop - a room for painting and varnish work;

dryer - a place for storing and preparing raw materials before production;

finished products warehouse and raw materials warehouse;

production staff room;

bathroom with shower;

administrative staff premises, office space.

In addition to the space for furniture production, production premises the following requirements apply:

non-residential premises for industrial purposes, since the work of the workshop is associated with a high noise level;

first floor, two entrances. Since large materials are unloaded and loaded, production must be located on the ground floor. Separate entrances are made for the workshop and sales office;

three-phase electricity 380 W, since some equipment requires high power to operate;

availability of water supply, ventilation, system fire safety, ease of access to the building, availability of a platform for unloading raw materials;

absence of dampness and high humidity. The materials used in furniture production are resistant to moisture and dampness.

Finished products should also not be stored in such conditions, since upholstered furniture tends to absorb moisture and odors.

• a heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

To implement the project, industrial premises are rented. Total area - 300 m2, cost - 50,000 rubles/month

2) Purchase of equipment. To ensure full cycle production, it is necessary to purchase a set of equipment:

jointing machine – 70,000 rubles;

thickness planer – 120,000 rubles;

milling machine – 70,000 rubles;

drilling and grooving machine – 50,000 rubles;

turning and milling copying machine – 150,000 rubles;

grinding machine – 80,000 rubles

painting equipment – ​​130,000 rubles;

format-cutting machine with manual supply of materials – 140,000;

screwdriver and hammer drill – 15,000 rubles;

other auxiliary equipment and tools – 50,000 rubles.

Thus, the total cost of equipment for furniture production will be about 825,000 rubles. With the help of all this equipment, expect to produce 400 pieces of furniture simultaneously each month.

3) Furniture production technology and supply organization. Furniture production technology includes the following main stages:

product design preparation;

work on cutting material and manufacturing parts;

material processing work;

assembly of finished furniture.

For full-cycle furniture production enterprises, edged solid boards are the main raw material. At the first stage of production, they are converted into panels and then parts for furniture are made. The most popular types of wood are: oak, birch, larch, pine. The most budget option for solid wood is pine. It is this material that will be primarily used in production. So it will be required chipboards and MDF.

To organize furniture production, you will need suppliers of wood, paints, coatings, adhesives, fittings, fabrics, etc. The main requirements for suppliers are a well-known, trusted company, availability of all necessary certificates, and the ability to deliver. It is preferable to cooperate on a long-term basis with companies that carry out quality control, provide wholesale discounts and the possibility of deferred payment.

4) Recruitment. Furniture production requires certain professional knowledge and skills, so before starting production it is necessary to select qualified employees. The main requirement for personnel is experience in working with specialized equipment. The staff must include: workshop specialists - 3 people, a production foreman with financial responsibility for raw materials and equipment, a sales manager, a designer-technologist, a forwarding driver, a manager, an accountant.

5) Form of service. Working with a client consists of several stages:

client contacts the company: the client contacts the manager and negotiates all the terms of the order. The manager receives the order and passes it on to the designer-technologist, who helps the client decide on the design of the product, materials and develops an individual project.

cost calculation, ordering: after agreeing on the project with the customer, the designer-technologist calculates the cost of the work. After this, the manager agrees on the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The order execution period is specified in the contract and is 30 working days.

production and delivery of the order: upon production of the furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and is free for orders over 20,000 rubles.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is registering the business with government agencies. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Types of activities according to OKVED-2:

31.09.2 - Production of other furniture and individual furniture parts not included in other groups, according to individual orders of the population;

47.59 - Retail trade in furniture, lighting fixtures and other household products in specialized stores;

47.91.2 - Retail trade carried out directly using the information and communication network Internet;

31.01 - Production of furniture for offices and trade enterprises;

31.02 - Production kitchen furniture.

A license is not required to carry out these types of activities, but it recommends certification of all furniture produced to confirm the quality of the products. To do this, it is necessary to comply with the norms and standards:

GOST 16371-93 “Furniture. General technical conditions";

GOST 19917-93 “Furniture for sitting and lying down. General technical conditions";

GOST R 50051-92 “Furniture. Chairs. Definition of sustainability";

GOST 19194-73 “Furniture. Method for determining the fastening strength of furniture legs";

GOST 13715-78 “Joiner slabs. Technical conditions";

GOST R 54208-2010 “Protective and decorative coatings on furniture made of wood and wood materials. Classification and designations."

GOST 30255-95. Furniture, wood and polymer materials.

The furniture workshop's operating hours are from 8:00 to 17:00 (Mon-Fri). Sales office opening hours are from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4. Staffing table and wage fund

№	Job title	Salary, rub .	Number, persons
Administrative
	Supervisor
	Accountant
Industrial
	Workshop specialist
	Production Master
	Designer-technologist
Trade
	Manager
Auxiliary
	Delivery driver
	Cleaning lady (part time)
Total:				210,000.00 RUR
Social Security contributions:				63,000.00 RUR
Total with deductions:				273,000.00 RUR

Workshop specialists serve all stages of furniture production and combine the functions of furniture assemblers. Education - technical secondary, work experience in a similar position.

Production foreman - organizes the work process, receives materials and draws up the relevant documentation, is the materially responsible person, monitors compliance with safety regulations in production, and carries out step-by-step control of the production of products. Education – higher, work experience in this field – 5 years.

Manager – implements the marketing policy of the enterprise, negotiates with potential clients, places orders and accepts payments, is a materially responsible person, deals with advertising and product promotion, and is responsible for filling the website and profiles on social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the compliance of the produced furniture with the developed models. Higher education.

An accountant is a financially responsible person, maintains all financial documentation, carries out accounting, monitors compliance with the law when spending money and material resources. Higher education, work experience in this field – 3 years.

Delivery driver – ensures timely delivery of orders to customers. Requirements: own car, work experience of at least 1 year, driver's license categories B, C.

The manager is a financially responsible person, represents the interests of the enterprise, enters into contracts for business activities, issues orders and instructions, hires and fires employees, selects suppliers and searches for distribution channels. Education – higher, work experience in this field – 3 years.

Cleaner – cleans the sales office.

Financial plan for furniture production

The financial plan takes into account all income and expenses of the project; the planning horizon is 3 years. It is planned that after this period the establishment will need to expand production and product range.

To launch a project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of renovating the office premises, purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods. A specific feature of running a furniture business is the need to have a large amount of working capital.

Table 5. Investment costs

Variable costs for furniture production consist of the costs of materials that are used in the production of furniture, as well as payment for the capacities consumed during the production process (water, gas, electricity, sewerage). To simplify financial calculations cost variables is calculated based on the amount of the average bill for each type of product and a fixed trade margin of 300%.

Fixed costs for furniture production consist of rent, utility bills, fund wages, advertising expenses, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 6. Fixed costs for furniture production

Thus, fixed monthly expenses were determined in the amount of 375,000 rubles.

Evaluating the efficiency of furniture production

The payback period for the project with an initial investment of 1,132,000 rubles is 8-9 months. The net monthly profit of the project upon reaching planned sales volumes will be 519,560 rubles. The profitability of sales in the first year of operation will be 25%.

Possible risks of furniture production

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of a furniture manufacturing establishment determine the following external risks:

increase in prices for raw materials, disruption in the supply of raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;

high competition in the market. Since the furniture market is quite saturated and highly competitive, the behavior of competitors can have a strong impact on the demand for your products. To reduce this risk it is necessary to create systems approach to organizing a business and establishing processes within the enterprise. This will allow you to achieve competitive advantages and form a customer base;

lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case it is necessary to conduct an active advertising campaign. In the second case, the risk is associated with the economic situation or loss of market share. It is possible to reduce this risk by forming your customer base, concluding large contracts, and making production flexible;

fire, theft and other force majeure circumstances. The risk of such events causing property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install a fire alarm in the workshop and introduce regular monitoring of compliance with safety regulations. You can also insure the risk with an insurance company;

• refusal to provide rental premises or increase in rental costs. To reduce this risk, it is necessary to enter into an agreement long term rental and choose your landlord carefully.

Internal risks include:

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

equipment breakdown and production downtime. The risk will be minimized by regular maintenance equipment in order to maintain its performance;

problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, to pay employees a fixed percentage of net profit based on annual work results;

defective products. In case of minor defects, products can be sold at a discount price, and in case of serious violations, they can be sent for processing. The main thing is to identify product defects before the order is transferred to the client. This risk can be reduced by selecting qualified personnel, purchasing good equipment and quality materials;

a decrease in the reputation of the establishment among the target audience due to errors in management or a decrease in product quality. It is possible to mitigate the risk with constant monitoring of product quality, obtaining feedback from customers of the enterprise and carrying out corrective measures.

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Furniture production: analysis of 9 concepts + detailed business plan furniture production: 4 steps to building your own business.

Furniture manufacture profitable idea for business.

Expensive, difficult and a lot of competition? Yes, to start making furniture, you need to have a clear plan of action that will lead you to success.

“Why this particular idea? I can start making British beanies: there’s less competition and you can easily become a leader.”

Yes, one cannot but agree with this statement. The furniture business is a tough, competitive environment.

But here’s what you get in return for the money and effort spent in organizing your own furniture production:

You can earn much more from furniture production than from fur hats.

We are talking not only about the manufacture of goods: sales, assembly, dealer activities - all this brings real income.

Regular customers.

Wholesale purchases and long-term cooperation are the basis of the work of furniture factories.

Sustainable profitability of production.

Quality furniture always sells. The demand for the product is growing every year domestic production middle price category.

Opportunity to expand your business.

The percentage of Russian products on the market has grown to 55-70%. Demand creates supply.

The formation of regional production divisions will make it possible to compete in the battle for a monopoly in the furniture market.

How to open your own furniture manufacturing company without huge investments? This is the main question of the article.

Is this real? Yes, undoubtedly, it is quite possible without large investments.

When you read this article to the end, you will have no doubt about the veracity of this statement.

First step: decide on the concept of furniture production

Why do you think the demand for furniture has remained stable over the years?

Diversity is the key to success in this industry. The versatility of the market allows each manufacturer to find its own “island” of responsibility.

Let's list the areas of everyday life where various modifications of the same furniture can be used:

• educational institutions;
• shops (hypermarkets, trading floors);
• official representative offices;
• business centers;
• residential buildings;
• apartments;
• , cafes, public canteens;
• entertainment centers.

Each of these establishments has a certain interior style, which means that the furniture must have unique design. Diversity is the basis for special product offerings.

The market is divided into a dozen sections, each of which differs from the others in production materials, furniture design, and pricing policy.

Deciding on the concept of your product is the first step to production success.

Let's evaluate together the main sections of furniture production in Russia.

1) Production of wooden furniture.

The basic option for production is the most accurate characteristic of this direction. Wood is considered a so-called warm material.

Wooden furniture is used in residential premises, educational institutions, hotels, any service centers, where the emphasis is on the client.

What are the advantages of producing wooden furniture?

• durability;
• reliability;
• ease of processing;
• sufficient amount of raw materials for production + moderate cost;
• variability of furniture design.

Also, we must not forget about the other important features of wood: it retains heat well + has a low density (the weight of the material is relatively small).

Is production worth it? wooden structures Or is it better to find analog materials?

Nothing better than wood not suitable for a beginner carpenter.

2) Production of metal furniture.

Production metal furniture: what is it for?

• Warehouses requiring practical furniture that can withstand heavy loads.

Metal structures are better suited than others for storing medications and maintaining safety.

Food industry.

Working with some products (meat, fish, products quick freezing) involve the use of sustainable and easy-to-maintain structures.

Banking industry.

The main purpose of using metal furniture is maximum safety.

• Chemical industry, metallurgy and other industries, involving the use of specific materials.

Working with metal is very different from cutting and shaping wood. Without special skills and abilities, you should not take on welding and metalworking machines.

3) Production of furniture from solid wood.

Readers may have a question: “What is the production of solid wood furniture?”

Solid wood is solid materials, i.e. boards, wooden panels that could not be processed in any way. The principle of solid wood extraction is cutting solid wood.

Solid wood products have a unique look, and working with them requires special knowledge and many years of experience working with wood.

The cost of raw materials for such furniture is high, so you can use this expensive and fragile material only if you are completely confident in your skills.

Is this the best idea for initial stage business? Definitely not! Only the most experienced entrepreneurs risk taking on the production of luxury solid wood furniture.

There is too much of a chance to burn out, especially considering the fact that serious customers turn only to experienced market players who have managed to strengthen their reputation with work and time.

4) Production of upholstered furniture.

Upholstered furniture is an indispensable attribute of a cozy home interior of an apartment or private house.

The trend of the 21st century is office equipment with all the amenities for workers, so the scope of use of this concept is only growing.

The design of upholstered furniture sometimes amazes with its functionality and thoughtfulness of details.

But, it is necessary to understand that the client’s demand is always focused on simple and understandable forms, comfort and low price.

What problems will you face if you choose to produce upholstered furniture?

Need for hand upholstery.

Automated upholstery equipment costs incredible amounts of money, so it will be cheaper to use the services of a professional upholsterer.

Making the frame + upholstery of the cover takes up to several days.

Failure to fully automate can have a negative impact on overall productivity.

Cost of materials.

The price of upholstery materials for furniture may exceed the cost of a frame assembled from fiberboard and chipboard.

Upholstered furniture is not a panacea for a novice entrepreneur. The cost and labor intensity of production require significant capital investment.

5) Production of cabinet furniture.

Simple cabinet furniture made from chipboard is used in all areas of human life. A bench for a classroom, a kitchen corner, a simple book table - all these are cabinet products.

The technological process of its production can be either 90% automated or manual, depending on the complexity of the design.

Why production of cabinet furniture great idea for small business?

Simplicity of design.

You don't need to use expensive designer services. Simplicity of design is the key to success in this sector of furniture production.

Easy to assemble.

The process can be automated, but furniture collection services can also be provided at home.

This will serve as another marketing advantage for your business.

High profitability.

There will always be clients.

With a little effort, you can establish contact with business centers or educational institutions.

You need to choose a direction for constant cooperation; this will ensure stability of orders + uniformity of work.

6) Production of office furniture.

The production of office furniture is a narrow specialization of the “cabinet” direction. Often, the production of office cabinet furniture differs from the production of household furniture.

Most a clear sign— rigor of design + discreet shades.

The best format for selling your services is to place orders for complete office furnishings.

What are the design features in the production of office furniture?

• The designer must develop a general concept for the room, i.e. Each piece of furniture in the office should correspond to the overall atmosphere.
• Clear product outline: Yet the rigor of the work process must be reflected in every detail.
• Materials: the use of the same type of materials for production allows you to invest minimal amounts on production.

Production of cabinet furniture for office? Yes, but only if you initially take the right position in the market.

Make furniture of a moderate price category, focusing on small offices. Then success among buyers is guaranteed.

7) Production of custom-made furniture.

The production of custom-made furniture is a separate sector of business. And also perfect suitable option for your own business.

The main goal of such entrepreneurship is to receive one order, complete it efficiently, and only then take on the second.

If you individual entrepreneur, who has a garage with a minimum set of equipment, this is your gold mine. Of course, you need to have experience working with wood and be a high-level specialist to organize such production.

Clients order the services of an individual master carpenter only if there is a need to produce exclusive furniture.

The professionalism of the entrepreneur and his team is of primary importance in business development.

8) Production of children's furniture.

The production of furniture for children must be accompanied by constant monitoring. It is important to remember who you are creating the product for.

Basic quality standards that the production of children's furniture has:

Environmental friendliness of materials.

It is especially worth paying attention to the use of polymers.

Any open contact of a child's skin with industrial chemicals can lead to irritation and other unpleasant consequences.

Practical design.

Furniture should be stable and practical; this will ensure the safety of the child.

Interesting design.

Young children perceive the world somewhat differently. For them, not only practicality is important, but also the visual component.

If you are just starting your entrepreneurial journey, leave the production of children's furniture to other market players.

Any mistake in the production of an inexperienced businessman can put an end to all expectations.

9) Production of kitchen furniture.

Kitchen furniture, for the most part, is cabinet furniture, assembled from ready-made sections of fiberboard and chipboard.

An important indicator of quality is practicality. Working in the kitchen involves constant use of every element of the interior.

Kitchen furniture should be simple and understandable even for a child: no extra shelves or decorative elements.

What are the advantages of producing kitchen furniture for a beginning entrepreneur?

It is not necessary to have a furniture workshop or factory.

It is enough to be a good designer to correctly describe the customer’s wishes.

Those. you must assemble a design layout, and then simply order the necessary sections and assemble them together in the client’s home.

• The simple design simplifies production and allows for greater automation of the process.

Cheap materials.

If you take apart 90% of modern structures, inside you will see a mixture of fiberboard, chipboard, glue and varnish.

All financial transactions related to the acquisition of income of an individual entrepreneur must be carried out using a current account.

Decide on the accounting format.

Now everything is ready for the official start of the project. All that remains is to think about the format of your production.

STEP 2: Determine the supply base for materials. Equipment for furniture production.

Think about the question: where to get the materials needed for production?

The best option is to approve an agreement with a woodworking shop on wholesale purchases of chipboard, fiberboard and other consumables.

The advantage of such cooperation is the ability to order cutting of the material according to the dimensions you specify. This eliminates the need for expensive wood cutting machines.

List of materials for the production of cabinet furniture

Material name	Unit	Price, rub.)
Chipboard 12 mm	sq. m.	95
Chipboard 16 mm	sq. m.	90
Fibreboard 3.2 mm	sq. m.	25
Edge material	p.m.	2
Packaging (cardboard)	sq. m.	2
Accessories	set	160
Cutting tool	set	7 800
Fasteners	set	60

Getting materials is not a problem. It is much more difficult to make a high-quality cut to meet the design requirements.

Don't want to pay for the services of a woodworking shop? Rent equipment for furniture production for a certain period of time.

To do this, you need to contact the administration of the nearest furniture factory and agree on the use of machines outside of working hours. The management of furniture production is interested in permanent job machines, because every minute of downtime costs them a lot of money.

Basic machines for furniture production

Machine	Purpose
Slitting machine	Used for cutting fiberboard and chipboard panels. It is fundamental in the work of a carpenter with cabinet furniture. The cost starts from 100,000 rubles. Depending on the manufacturer and type of material supply, it can reach 300,000 rubles.
Edge banding machine	Allows you to close the edges of fiberboard and chipboard boards using high-temperature effects on the roll facing material. Cost from 100,000 to 200,000 rubles.
Drilling and filler machine	Used for drilling through and blind holes in chipboard and fiberboard panels. Cost 100,000-150,000 rubles.

Renting machines will allow you to create the desired cutting shape yourself.

But if your level of professionalism does not allow you to carry out perfectly accurate work, trust the specialists of the woodworking shop.

STEP 3: “Where should I store finished furniture and how should I deliver it to the customer?”

There is no problem with storing materials if you work with woodworking production - use the area of ​​their warehouse.

The rental cost will be minimal. You only need to have an area of ​​10-15 square meters. m., price 5,000-8,000 rub. per month.

Delivery of components to the customer will also not be a problem. If you do not have your own car, use the services of a transport company.

Cabinet furniture has a distinctive quality: it is divided into convenient sections, which simplifies transportation.

STEP 4: Installation of furniture and payment.

When you have delivered sections of the product to the customer's site, there is only one step left - assemble the structure and get your money.

To do this, you need to have the simplest tools with you: a screwdriver, a hammer drill and the necessary fasteners.

The more professionalism you show during the assembly process, the more best review The client will leave information about the work completed.

“How much will I earn from each completed project?” This is the most important question that concerns an entrepreneur.

There is no clear answer. Consider specific example and evaluate your earnings prospects yourself:

• The cost of material for assembling a kitchen corner is 10,000 rubles.
• The cost of a finished corner in a hypermarket is from 40,000 rubles.
• Unique design solution at the request of the client + 2,000
• The final price for executing your order is 37,000 rubles.

Conclusion: having spent 10,000-15,000 rubles on materials + sawing work, you receive a reward of 37,000 rubles.

This price is lower than the market average, which will allow you to win the competition + you personally receive from 20,000 rubles.

Profitable enough? The answer is an obvious yes.

Furniture manufacture great idea for an entrepreneur. If you do not have initial capital, but know how to work with your hands and head, welcome to business.

Determine your sector of the furniture business and carefully consider the basic principles of work.

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Production of cabinet furniture is enough profitable business, since the demand for this type of furniture is stable throughout the year. For this business you will need:

1. Premises: workshop and office;
2. Employees: designer-technologist and furniture assembler;
3. Suppliers of materials and accessories;
4. Intermediaries to increase sales: furniture showrooms and design studios.

Depending on the planned volume of investment and experience in this field, you need to choose a method of organizing production. Production can be organized in three ways, depending on the length of the technological process and the size of the investment:

• Full cycle production;
• Mid-cycle production;
• Short cycle production.

A complete description of the technological process is presented in other sections of this business plan.

To organize a private business from scratch, you do not need to try to cover all stages of furniture manufacturing. It is better to start by assembling from ready-made components in own workshop. In this case, you will have time to build a system of working with clients, establish relationships with suppliers, research the market, and also develop a customer base. And as soon as the flow of customers becomes stable, you can consider expanding the business to cover other technological processes.

The range of cabinet furniture consists of office furniture (chairs, tables, shelving, etc.) and home furniture (pedestals, wardrobes, chests of drawers, tables, chairs, stools, benches, etc.).

Initial investment - 640,000 rubles.

Average monthly profit is 86,615 rubles.

Break-even point - 4 months.

The payback period of the project is 11 months.

2. Description of the business, product or service

According to enterprises operating in the market, the demand for cabinet furniture is distributed between office furniture and home furniture.

The range of products offered includes:

Office furniture: racks, cabinets, chairs, tables, cabinets;

Furniture for home: kitchens, dining tables, chairs, stools, cabinets, storage boxes, shelves, benches.

Due to seasonality, the assortment may change. For example, in summer time Furniture for relaxation in the country house is ordered in large quantities: benches, stools, tables. In autumn, the demand for school desks and chairs, racks for papers and documents increases. Demand for kitchens remains consistently high throughout the year.

The production of cabinet furniture can be carried out in three different ways, depending on the duration of the production cycle.

• First way implies a full cycle: from the manufacture of the material that serves as the basis for cabinet furniture (chipboard, laminated chipboard, MDF) to the release of the finished product.
• Second way eliminates the material manufacturing process, i.e. are purchased ready sheets Chipboard, fibreboard, MDF. All that remains is to cut them, make an edge and assemble them until ready.
• Third option production is organized on the principle of a short cycle and includes only the process of furniture assembly. Furniture is assembled from cut to order chipboard sheets, laminated chipboard, MDF.

For organizing a small business from scratch, the best option is to work on the short-cycle principle. In this case, there is no need to purchase expensive equipment, and the workshop works under a specific order.

Once you have built up a customer base and the company has a stable flow of orders, you can expand production to cover other cycles. By this time, you will already have enough accumulated funds to purchase sawing and edge banding machines, which will allow you to increase the technological process chain.

Sales of finished products will be carried out in several ways:

1. Forming applications through our own office, which is also a showroom;
2. Through intermediaries: furniture stores, design studios. This method cooperation will allow you to cover a geographically larger market volume;
3. Sales through an online store. Delivery in this case may be carried out by a third-party transport company.

3. Description of the sales market

Consumers of this type of business can be divided into three target groups:

Retail end consumers. These are the people who will use your furniture. They can be divided by age and frequency of purchases:

1. Young working people from 25 to 30 years old who are purchasing furniture for the first time;
2. People from 30 to 50 years old who update cabinet furniture in their home and office every 4-5 years.​​​​​​​

​​​​​​​Wholesale clients. As a rule, these are private and public organizations that buy similar products in large quantities. This type of consumer includes schools, kindergartens, hotels, office centers, etc. Typically, depending on the volume of the order, they are given a certain volume discount.

Intermediaries. These include interior showrooms and furniture stores. They are interested in long-term cooperation and work with you for a certain percentage of the order. Many of them exist in the format of showrooms, which allows them to display exhibition samples of their own products.

Competition in the cabinet furniture production market is quite high, so you should not initially invest a lot of money in this type of business. The demand for your products will mainly depend on the quality, delivery time, as well as the price of finished goods. An important factor will also be the provision of warranties for products for a year from the date of installation and start of operation.

The high level of competition is due to the fact that your competitors are not only the same private workshops, but also large companies. For example, big choice cabinet furniture is offered by the international network IKEA. However, a favorable factor is that with the increase in the dollar exchange rate, prices for Swedish furniture have increased significantly.

Let us highlight the main advantages that will allow your company to occupy a stable niche in the cabinet furniture production business:

1. Work to order. There is no need to organize a warehouse and store large stocks of materials;
2. Minimum set of tools. At the first stage, you do not need to invest in the purchase of expensive equipment;
3. Small staff. To get started, you will only need to hire two permanent employees;
4. Availability of our own showroom and exhibition samples in interior and furniture salons;
5. Possibility of changing the product range depending on demand trends;
6. Large selection of materials and accessories for clients with different income levels;
7. Creation of an online store with delivery throughout the region;
8. Production designer furniture according to author's drawings.

4. Sales and marketing

Market promotion channels

5. Production plan

Stages of creating a cabinet furniture production business

Creating your own production consists of the following steps:

• State registration

To open a small workshop with short-cycle production, you can register as an individual entrepreneur. In this case, you do not need to open a current account and create authorized capital.

However, if you intend to soon expand production and work with large suppliers and customers, then it is better to immediately register as an LLC. Optimal taxation system when working with orders coming from individuals- simplified tax system (15% income minus expenses). In this case, you will need to install a CCP.

• Rent of premises for workshop and office

Since in the first stages you will not need to install large-sized equipment, it will be enough to rent a room of 200 sq.m. At the same time, 150 sq.m. accounts for the workshop and warehouse, and 50 sq.m. for an office space where exhibition samples will be presented, as well as workplaces for the designer and manager.

An additional advantage when choosing premises will be the opportunity to increase the rental area to 300 sq.m. during a year. Subsequently, as you increase production, you will need additional square meters to organize a warehouse for materials and finished products, as well as space for machines and equipment.

Premises requirements:

• Non-residential premises

The most suitable premises for this type of activity would be industrial premises. This is due to the fact that the work of the workshop is accompanied by a high level of noise.

• First floor, two entrances

You will need to organize two separate entrance: to the office and to the workshop. In the second case, it is necessary to have access roads for trucks.

• Three-phase electricity 380 W.

Some equipment has high power consumption. This needs to be thought out in advance.

• No dampness or high humidity.

This is a fundamentally important factor. Since the main material for work is wood, increased humidity will immediately affect the quality of the finished products.

Stages of working with a client

The order is carried out in several stages:

• Client contacting the company

At this stage, the manager or supervisor identifies the client’s needs and draws up a list of pieces of furniture that he needs. Next, the designer-technologist begins to work with the client. He helps the client decide on the design of the product, the number and size of drawers, material, color and texture of the facade, etc.

• Cost calculation, ordering

After agreeing on the type and composition of products with the client, the designer-technologist calculates the cost of the order. Then the manager or supervisor agrees on this cost with the client, places an order, and takes an advance payment. The order period is standard and ranges from 30 to 45 working days. In this case, it is possible to manufacture furniture ahead of schedule.

• Purchasing materials from suppliers

At this stage, the manager or supervisor orders individual components from suppliers.

Main material. Its role is played by laminated chipboard, MDF or solid wood. You need to order not only a sheet of the desired material, but also its cutting to size and edge. You can place an order from one supplier, or you can purchase separately: sheets from one supplier, and processing from another.

Facades. Kitchen fronts, as well as cabinet doors, are separate furniture elements. Their main function is decorative, so the range on the market is huge. You can choose to work with several suppliers by comparing prices for specific products.

Countertops. They can be made from laminated chipboard sheets, as well as from natural and artificial stone.

Back walls and bottom of drawers. These elements are made mainly from HDF, the color is selected to match the main material of the furniture.

Furniture fasteners. These are metal products that act as connecting elements: furniture corners, wooden dowels, eccentric couplers, Euroscrews, etc.

Accessories and guides. This category includes furniture hinges, lifting mechanisms, door handles, furniture legs, as well as guides for sliding doors sliding wardrobes.

To compare material suppliers, you should be guided by two criteria: price and production and delivery time. Typically, lower prices come with longer lead times. It is fundamentally important for the company that all individual elements are produced within the same deadline, and that the entire order as a whole is completed as quickly as possible.

• Main work: assembling furniture frames

This work is performed by a furniture assembler in a workshop. He accepts delivery of components and assembles the main body of products. Small-sized and mobile products are fully assembled. These include bedside tables, chairs, and small tables. Large furniture requires partial assembly in the workshop and final installation on site.

• Delivery and installation of the finished product

This final stage, which requires the presence of an assembler and a supervisor. The head accepts finished work, transfers to the client and receives full payment. The order is considered completed.

6. Organizational structure

To start the organization, you will need three people: a manager, a designer-technologist, and a furniture assembler.

As the scale of production increases, the staff will be replenished. In the future, the composition of the staff.

• Recruitment
• Sales organization
• How much can you earn

Recently, Russia has seen some growth in the furniture and furniture production market. This is largely facilitated by two circumstances - an increase in the number of new buildings put into operation and an increase in the income of the country's population. The main influence was individual orders, that is, orders for the manufacture of furniture according to original author’s sketches. The expected annual growth of the furniture market, according to experts, is 8-10%. The main prerequisite for the development of the furniture market is the growth of the real estate market.

How to start a furniture manufacturing business

You can open your own furniture manufacturing business in one of two directions:

1. Production of custom-made furniture;
2. Serial release.

These directions differ sharply in a number of ways the most important parameters, namely in the general approach to the organization of production, distribution channels, profitability (for mass production it is no more than 15%, and for individual production - more than 25%).

Today, many furniture factories offer sofas of the same design, but of completely different quality and at different prices. This happens because the development of Russian furniture production began with copying Western models. The thing is that developing a design, making prototypes, and researching demand on your own is expensive. Only a large enterprise or a highly specialized company operating in the premium segment can afford this.

Thus, until recently, copying furniture samples was a profitable business. The factories were not very keen to produce any original models, because the consumer was already well aware of what was being done for the masses.

However, recently the situation has changed somewhat. Buyers are increasingly paying attention not only to price and quality - they are now also interested in furniture design. Therefore everything more manufacturers begin to implement their own developments, opening design bureaus at their production facilities. In general, serial production of designer furniture is a promising business. A striking example is Italy, the birthplace of furniture design. For Italians, the price of furniture is largely determined by the name of its author or brand.

How much money do you need to start a business?

The size of the initial investment depends entirely on the “manufacturability” of production. How simpler technology- the less money you need to start furniture production.

The cheapest way to produce furniture is from laminate - both cabinet furniture (cabinets, walls) and upholstered furniture. The amount of investment for starting a business (purchase of equipment, repairs, rent) in this case will be 2-3 million rubles.

You can purchase equipment on lease - this is an excellent alternative to bank loans. Registration of leasing does not require a deposit, which is very important for a new entrepreneur who does not have real estate on his balance sheet. In addition, leasing payments reduce the tax base.

Ask for help from the state - today it is possible to receive free financial assistance from the state, including receiving a grant for starting a business, subsidizing part of the cost of paying interest on a loan, under leasing agreements, etc. Find out more about the forms of support in your region from your local administration or on the websites of the relevant ministries.

What equipment to choose for the production of upholstered furniture

To produce upholstered furniture you will need sewing machines (one three to four different types), a cutting board and a pair of pneumatic guns with a compressor.

This set of equipment is enough to organize production with a monthly turnover of 1.5 million rubles.

Upholstered furniture production technology

1. Cutting slab materials according to frame shapes and cutting foam rubber for soft elements.
2. Assembling the frame and adding fittings.
3. Upholstery of parts and sewing of covers.
4. Final assembly of upholstered furniture.

What equipment to choose for the production of cabinet furniture

The set of equipment for the production of cabinet furniture from laminate is slightly different. You will need to purchase an edge bander, a rip saw and hand power tools.

Cabinet furniture production technology

1. Cutting slab materials.
2. Finishing furniture parts with edges.
3. Assembly and addition of fittings.

If the company plans to work with veneer, MDF boards and solid wood, then a jointer and milling machines for processing solid wood, grinding and calibrating grinding machines for processing solid wood and slab materials, hot and cold presses for veneering slab materials with veneer, varnish and paint booth for finishing finished furniture.

The technological process in this case becomes somewhat more complicated and will include three stages: veneering, sanding and varnishing and painting. Organizing such production is many times more expensive, since more equipment is required. Working with laminated chipboard (laminated chipboard) requires the purchase of expensive packaging equipment, as well as large warehouse premises, since the sales volumes of furniture made of laminated chipboard with the same monthly revenue turnover are several times higher (by 300-400%) than the sales volumes of furniture made of solid wood and slabs MDF. The cost of producing furniture from MDF plywood board is five times higher than producing the same model from laminated chipboard - not so much due to the materials, but due to higher labor costs.

If there are very few funds for the purchase of expensive equipment, then the main part of the production processes, including veneering, can be outsourced to third parties. Although this increases the cost of the final product. Outsourcing is beneficial when a company specializes in the production of cabinet furniture from laminated chipboard according to individual orders, but occasionally they come across clients who want to buy something more expensive and more beautiful, and it’s not an excusable thing to miss such a client. In this case, it makes sense to order semi-finished products externally, and only do the assembly yourself. But only very small “handicraft” workshops work this way.

Selection of premises for production

Finding a suitable premises for furniture production is by no means an easy matter. The thing is that the room must meet a number of strict requirements, which is dictated by the specifics of the technological process: high fire hazard, high energy consumption, the need to maintain a certain temperature in the room (not lower than 16-18 degrees). Thus, at the request of the fire inspectorate, the main production (furniture finishing) should be located on the ground floor of the building. There should be clear access roads to the building itself.

The room must be equipped with a system fire alarm, the installation of which will cost about 500 rubles. for 1 sq. m. In addition, you will need to install an industrial ventilation system, which is also far from cheap. Don’t forget about the presence of a stationary water heating system - without this, organize a normal manufacturing process will not work.

What documents are needed to open a furniture manufacturing business?

1. Certificate of conformity for finished products. Issued for a three-year period non-profit organizations with appropriate accreditation;
2. Sanitary and hygienic certificate. Issued by Rospotrebnadzor for a period of five years;
3. Certificates of conformity for materials used in furniture production. Their copies are issued by any bona fide supplier. It is not difficult to complete the certification procedure if you have these documents - it will take no more than three months.

Recruitment

One of the most effective and simple ways personnel search - placing advertisements in newspapers.

Please note that an experienced carpenter will ask for a salary of at least 35 thousand rubles per month. You will not have much choice, since there is a shortage of qualified personnel in the labor market. The vocational education system in our country is in a broken state. Even those young people who want to work in production received such poor preparation that they don’t even know basic safety rules.

The only way to somehow solve this problem is to divide the production process into a number of simple operations and assign several workers to them. In this case, the number of specialists potentially ready to work in your production will increase. However, you should know that carpenters and machine operators will not completely replace cabinetmakers.

The success of a furniture enterprise largely depends on the availability of highly professional engineering and technical specialists. However, there should not be more of them than the workers directly at the machine. As the company grows, IT specialists will also be needed, since modern machines have software.

As for increasing labor motivation, it is necessary to introduce a piecework-bonus form of remuneration - this greatly increases the efficiency of staff. But no one has canceled the “carrot and stick” method - a simple fine increases the quality of production and responsibility for compliance with safety regulations.

Sales organization

No normal production will function without well-developed product distribution channels. In the case of furniture production, there are several ways to sell products:

1. Work with private customers. With this scheme, in order to ensure a normal cash flow, you need to complete more than 15 turnkey projects annually. major projects. When collaborating with private clients, be prepared for their temporary insolvency, failure to meet deadlines for approvals, etc.

2. Opening your own retail outlet in a shopping center. This is the easiest way to start selling your own products. The presence of a retail outlet in a shopping center ensures a constant influx of customers, while the company incurs fewer costs (for security, repairs, advertising, etc.). But organizing trade, especially for beginning manufacturers, can take a lot of effort. In addition to the actual production problems, it is necessary to solve a lot of tasks that are unusual for a production worker, including searching for retail premises, sales personnel, implementing trading standards, training in sales techniques, etc. Despite this, having your own retail outlet (and more than one) is very useful.

3. Sales office or head office. Having our own sales office allows us to serve home furniture customers (designers and architects), and also allows us to process transactions via the Internet. Even though the World Wide Web cannot yet provide a large number of remote sales (no more than 10% of the total number of orders), nevertheless, more and more manufacturers are beginning to trust this product sales channel and consider Internet sales to be very promising.

How much can you earn

I think everyone is very interested in how much you can earn in furniture production? First, you need to understand what criteria are used to determine the cost of this or that furniture. Most often, actual manufacturers calculate final cost finished furniture, the cost of materials (spent on the production of this unit of furniture) and all this is multiplied by a factor of 2x. As a result, this amount will be enough for:

• expenses (purchase of parts, materials, accessories);
• remuneration of employees;
• rental of premises and warehouses;
• delivery.

As a result, the manufacturer has a small percentage of profit. As things go, everyone is happy, both customers (due to the fairly low cost) and manufacturers (the clientele is increasing). As a result, receiving a small percentage from each sale (and since there are many customers, this means sales accordingly), the manufacturer has a good income. At the same time, there are also “furniture makers” - these are people who do not have high-quality production, equipment, enough workers, warehouses, etc. (they are also called “garage workers”) and calculate the cost of furniture in a completely different way than the “normal” manufacturers described above . Thus, due to the lack of organization of production, “furniture makers” have production costs much higher than those of an official organization. In prices, they charge additional costs for accessories, sawing and processing of wood (and other parts), manufacturing of doors, delivery, wages for workers (furniture assemblers, etc.). And the garage owner multiplies all costs by a personal coefficient, the extent of which depends entirely on his personal views. As a result, the cost of the product will be higher than that of the manufacturer “all according to the rules.” But they also have their own worst enemy - competition. Every “furniture maker” wants to earn as much money as possible, but due to the fact that their number is growing every day, they begin to reduce prices so that they take the goods from them, after a certain period of time their business goes into complete bankruptcy and they have to close.

Which OKVED code to indicate when registering a furniture manufacturing business?

For registering furniture production, the main OKVED code is 31.X. Various branches of furniture production can be used under the symbol X. For example:

• for the production of furniture for offices and retail enterprises, the code is 31.01;
• production of kitchen furniture - 31.02;
• production of other furniture - 31.09;
• if furniture is traded, then the main code is 52.X.

Which taxation system to choose for business registration

It is impossible to say exactly which taxation system to choose. It all depends on some factors. If you have a large number of legal clients. individuals, then undoubtedly LLC - it will be easier for them to work with you. If you want to create furniture based on a patent, then you should choose an individual entrepreneur, but this will limit the number of possible workers.

Do I need permission to open a furniture production?

Yes need. To do this, the employer must take out a certain permit that allows for high-risk work, as well as the use of various machines, mechanisms, and high-risk equipment. You will also have to take a short course on labor protection issues and conduct safety training.

Despite the fact that every city has a large number of furniture stores, there are times when people come to these businesses and cannot find what they really need. When funds allow, I want to make an exclusive renovation in the apartment and furnish it with expensive, elegant and practical furniture. In some cases, these may even be individual orders with your own sketches. That is why it makes sense to open a furniture production workshop.

It is worth noting that (like any other) you need to start only if you have a plan of specific actions. Therefore, in order to open a furniture workshop, it is necessary to draw up a business plan that will help resolve all issues related to the production and supply of cabinet and other types of furniture.

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What is needed to start a furniture business?

A furniture workshop involves opening an enterprise that will accept orders for the production of cabinet and other types of furniture from local stores.

It is worth knowing that the degree of success of this project can be assessed as high. This can be justified by the fact that the demand for furniture has been actively growing since 2000, by 15-20% per year.

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In what form should a business be registered?

It should be said that the organizational and legal form that is necessary for running this type of business is an individual entrepreneur (individual entrepreneur). This is due to the fact that the consumers of the services provided will be private individuals. However, if there is a possibility of having customers among legal entities, it makes sense to open an LLC (limited liability company).

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Performing market analysis in your city

The first thing you need to do is to perform a market analysis for furniture production in your city, consider the level of competition, find shortcomings and shortcomings in neighboring furniture shops in order to avoid them in your business.

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Selection of the necessary premises for furniture production

The next thing you need to take care of is finding a suitable room for a furniture workshop. It is worth knowing that at least two rooms will be required. Of these, one will need to be allocated for the office, where all orders from potential clients for the production of furniture, and the other - directly for the workshop in which the supplied products will be manufactured.

Regarding the office - it is worth understanding that it should be located in good location, where a large number of people will see him every day. The workshop can be opened outside the city if this helps reduce costs. However, the best option would be to open two premises side by side. You can often see that some companies have an office, a workshop, and a store selling finished furniture nearby.

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Selecting the equipment and software needed to start production

Today, the market for the sale of equipment for furniture production includes products large quantity from various manufacturers (both domestic and foreign), while all machines can be easily integrated with the most common computer software for the production and modeling of furniture. The best of them are “KZ-Furniture”, “Astra Cutting”, “Astra Furniture Designer” and many others.

The minimum set of equipment that will be needed to start furniture production:

• jigsaw;
• milling machine;
• lathe;
• format cutting machine.

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What kind of employees are needed to operate a furniture shop?

An important step is the selection of personnel for the future enterprise. It will be necessary to assign a person to the office (order receiving point) who is well versed in computer programs for the manufacture and modeling of furniture. At the same time, he must be sociable in order to be able to find a common language with any potential clients.

A furniture production workshop will need to hire several workers who have experience working with the main types of machines and materials. An important condition is that employees must not drink, so as not to slow down the process of manufacturing and delivering furniture.

The main materials that employees must be able to work with are chipboard (particle board) and MDF (medium density fiberboard).

If you plan to open a store selling finished products, you will need to hire another employee - a sales consultant.

Accordingly, the general list of workers who will be needed to start production:

• driver - 1 person;
• store salesperson - 1 person (if necessary);
• workers in the workshop - 2-7 people (depending on the size of furniture production);
• designer-order taker - 1 person.

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Question about the supply of manufactured products

The following distribution channels are possible:

• individual customer clients;
• furniture stores;
• own store or showroom.

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Costs that will go into creating this business

• rent of premises for a workshop - 300,000 rubles per year;
• office premises (order receiving point) - 100,000 rubles per year;
• premises for a store or showroom - 200,000 rubles per year;
• purchase of necessary equipment - 200,000-1,500,000 rubles (depending on the selected manufacturer);
• consumables (300,000 rubles per year);
• payment for work performed by staff (at least 1,200,000 rubles per year).

Total: the total costs that will be needed to start furniture production are approximately 2,300,000-3,600,000 rubles. It is important to note that all calculations were made based on the pricing policy of Perm.