Massage is popular due to its healing and relaxing effects, as well as its ability to relieve tension. It is indicated for people who experience pain in the back, neck, joints, or have work disorders nervous system, have headaches or have been injured. In addition, the now popular trend for healthy image life stimulates the demand for massage.
A massage salon is a popular type of business that does not require significant financial investments. The massage services market is inextricably linked with medical services. According to BusinesStat research, the number of medical appointments, including massage appointments, was expected to increase in 2018. In addition, the share paid services in the medical sector is constantly growing, which means the population is ready to spend cash to maintain your health.
In cities with a population of up to 4 million people, up to 40 massage establishments are open. At proper organization business you can get a stable income.
The initial investment amount is 685 000 rubles
Break-even point is reached On the second month of work.
Payback period 11 months.
Average net profit 90 298 rubles
2. Description of the business, product or service
Let's determine the main options for opening a massage parlor:
- Massage room in an existing salon. This opening option is possible with limited initial investment. Most often, massage rooms are rented by existing specialists and provide services by appointment;
- A full-fledged massage studio with a wide range of services and hired therapists.
This business plan considers the option of opening a wide-spectrum massage studio, which will employ highly qualified specialists in various fields.
Studio services:
- Classic general massage;
- Back massage;
- Massage of the face and neck-collar area;
- Relaxing massage.
Over time, you can introduce an additional list of services, such as: anti-cellulite massage, Thai massage, different kinds body wraps, sports massage, Japanese massage, etc.
Opening hours: 10:00-21:00 daily, reception is by appointment.
The greatest demand for massage services is observed in winter and spring time, in the summer, as a rule, sales fall, as people go on vacation and postpone taking care of their bodies until the colder season.
3. Description of the sales market
4. Sales and marketing
5. Production plan
6. Organizational structure
The full calculation of the payroll with the bonus part and insurance premiums for 24 months is presented in the financial model.
7. Financial plan
All data is calculated based on the fact that the salon will begin operating in March, providing 4 types of services. Average prices for each type of massage are indicated; the range can be expanded later. According to the neutral forecast, the payback of the project will occur in the 11th month of work, and the positive cash flow will begin to arrive in the second month after launch. Business profitability is 33%, which is quite competitive in the conditions modern realities. The average monthly profit of the project is 90,298 rubles, which means that, taking into account the relatively small initial investment, the project is profitable.
A detailed sales plan, calculation of investment efficiency and forecast of key financial indicators are presented in the financial model.
8. Risk factors
What risks await you during and after the launch of the project?
- Difficulties in finding highly qualified personnel. To reduce this risk, it is necessary to search for personnel using various resources and offer favorable conditions to personnel;
- The risk of dishonest work by a massage therapist (booking clients at home, for example). It is necessary to create as much as possible comfortable conditions for the client after the procedure, so that he does not have the desire to go to a specialist at home;
- High competition. To reduce risks, you should pay attention to the quality of massage, high level service, convenient location, favorable prices;
- Decrease in the solvency of the population. Here you will be helped by constant monitoring of market conditions, the introduction of new promotions and offers.
In any country, in any city, massage parlors are now very popular, or small offices. In order to open such an office, you need to draw up a business plan for a massage parlor, collect Required documents. This is necessary to determine how quickly the investment will pay off and how quickly a permanent income will be generated.
More accurate ready business plan massage parlor can only be calculated on the spot, at the prices of the region, district, city in which it was decided to open massage parlor.
Massage salon: marketing
For small cities, opening a massage parlor can bring a decent income, which cannot be said about large cities, where there are already many such parlors.
Before opening a salon, you need to provide organizational issues. Great value for business it is located in the city, remote from the main competitors. It is necessary to decide on the category of clients: either it will be a VIP salon, or it will be an accessible office for people with low incomes who spend most of their money in the store without thinking about their health.
However, according to experts, for medical reasons, only 30% visit a massage therapist, and 70% visit such salons to care for their body, face and for relaxation. Therefore, it is better to open a salon in elite residential areas.
This enterprise must be opened on the ground floor, just like a store. Ideally, each massage therapist needs a separate room, but not less than 8 sq.m., which can be found out from the SES documents. If you provide a couples massage (girlfriends, husband and wife), then two specialists can receive clients in a room with an area of 12 sq.m. For a massage salon, a room with an area of 70-100 square meters is sufficient, based on the number of massage therapists, other specialists, as well as the reception and administration. It is economically feasible to have no more than 5 jobs; it is better to open massage rooms in several places.
Competitive advantages of the massage room:
- high level of customer service;
- individual approach to each visitor;
- stable reasonable prices;
- nice atmosphere;
- various preferential and bonus programs.
Attracting clients is possible different ways: “word of mouth”, the presence of a good sign at the salon, advertisements, leaflets. Expensive advertising is usually ineffective.
How to open a massage parlor, why and what documents are needed? When organizing this business, the following documents are required:
- registration of this enterprise with the tax authorities;
- A license is required for certain types of massage.
A license is required to open an orthopedic salon. And for such an office it is necessary to purchase special orthopedic equipment, which an online store can offer.
Massage business can be carried out in several directions:
- massage and cosmetology salon (classical therapeutic, acupressure, Thai and other types of massage);
- SPA salon (gel, chocolate, honey, grape wraps; salt, sugar scrubs) relax, soothe the body;
- thermo- and cryo-wraps, anti-cellulite massage;
- salon for relaxation, relaxation in the pool, sauna (aroma baths with natural ingredients, extracts and hydromassage).
Return to contents
The business plan of a massage establishment takes into account equipment for offices and materials for repairs. You need to start with renovating the premises. The walls and floors of the massage room should be tiled or washable wallpaper, which, according to the requirements of the SES, are treated with a special solution once a week. A bathroom must be installed in the massage room.
The medical equipment store offers a wide selection of special equipment for these rooms:
- a massage table;
- couch (2-3 is enough);
- rack for cosmetics.
To work, a massage therapist needs essential oils, can be used for regular massage olive oil. A wholesale store can offer oils cheaper, which is impossible to get at retail.
For visitors to this enterprise, it is necessary to lay out towels; for 15 visitors, 20 towels are required, which are washed daily.
A specialized store can offer big choice necessary furniture. In the reception area of this enterprise, in utility room The following furniture can be supplied:
- table;
- sofa, armchairs;
- closet;
- washing machine;
- telephone set;
- towels
Return to contents
Massage room staff
A business plan for a massage parlor or salon also includes personnel costs. The success of the salon depends on massage specialists who work either in shifts or on order. Finding a good massage therapist with regular clients is not very easy; they can conduct a private practice or work in another salon. How to find good specialists and what to offer them is a serious question.
The massage therapist must speak not only European, but also oriental massage, also improve their qualifications, receive the necessary documents confirming their qualifications.
The salary of a massage therapist is usually 30-50% of the cost of the session. A massage therapist, depending on experience, can serve from 4 to 8 people per day.
The salon, in addition to massage therapists, needs 2 administrators, an accountant who can work part-time, and a cleaner. You can start the work of the office by combining these functions by one employee or the owner himself, the director.
Return to contents
Payback of massage business
During the first period of operation, a massage parlor can count on 5-7 client visits, and after two to three months of operation, 7-10 clients are possible. A regular massage lasts 20-60 minutes, a relaxing massage lasts up to 1.5 hours. The break between sessions is 20-30 minutes. After three months, at full capacity, a salon with five specialists can serve up to 25-30 clients.
Typically, massage services are in demand in the spring, there is a decline in summer, and in winter and autumn interest is usually average.
The cost of a massage depends on its type and duration and can range from 600 to 3000 rubles.
Experts evaluate profitability massage business at 20-40%. Payback is possible within a year, or even in a shorter period, 3-6 months.
Massage is a whole science, the basics of which can be understood by almost every person, but few become true masters. The situation is the same with massage parlors - in large cities they spring up like mushrooms after rain, and the quality of services in not all of them is at a decent level. As for small Russian cities, their residents do not have much choice - the level of competition among massage parlors in the provinces is relatively low, which does not at all contribute to improving the quality of massage services. The business plan for a massage parlor presented in this material with calculations implies the organization of this establishment in the territory of a small city in the Russian Federation with a population of no more than 300 thousand people.
To open a massage parlor of a decent level, an entrepreneur will need to initially invest at least 600,000 rubles - the amount is quite reasonable and it is easy to get a loan for it from many banks. But it’s better, of course, to do without lending and take the required amount from personal savings.
Concept Summary
The business of opening a massage parlor, an example of which is given here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% of the difference between income and expenses for the reporting period, and the procedure for filling out tax returns does not require a professional accountant on staff. To provide therapeutic massage services, an entrepreneur must have appropriate education and certificates confirming his right to obtain a license for this type of activity. The procedure for obtaining a license is regulated by the Federal Law “On Licensing of Certain Types of Activities”. When registering a massage parlor at the Federal Tax Service department, you need to select the following OKVED codes:
- 86.90.3 “Activities of massage parlors.”
- 80.90.9 “Other activities in the field of medicine, not included in other groups.”
The list of a standard set of services that can be provided by a relatively small massage parlor is as follows:
- Restorative body massage.
- Acupressure individual parts body, possibly combined with acupuncture.
- Relaxing massage.
- Massotherapy.
- SPA massage.
- Anti-cellulite massage and wrap.
As the business develops and new employees with a specific specialization are hired, the range of services can be significantly expanded. For example, organize a Thai massage room or negotiate with sports organizations in the city and provide athletes with restorative massage services. In fact, there are a great many types and subtypes of massage, as well as the actual ways of developing a massage parlor.
How much to invest in opening
Material costs at the first stage of organizing a massage parlor are divided into the following items:
The main expense item at the first stage of organizing a massage salon will be the purchase of furniture, equipment and Supplies, the cost of which depends on their quality. You will also have to invest a lot of money in renovating the premises and creating a corporate identity. There are no trifles in this business - it is very important to create a feeling of comfort and friendliness among clients visiting the salon for the first time. Visitors should want to return to the massage parlor more than once and subsequently become regular customers. In addition to the professionalism of the massage therapists, the furnishings of the room also play a significant role in creating the image of the salon.
Marketing plan
Marketing planning focused on promoting a massage parlor in a provincial town can be divided into the following components:
- Advertising in various print media in the region.
- Outdoor advertising in the form of banners encouraging people to visit the massage parlor.
- Development of a website with appropriate information content and its SEO promotion for medium and low-frequency queries.
- Creation of thematic groups in popular in social networks with information about prices, services and promotions posted there.
- Development of a system of bonuses and discounts for regular customers.
The average attendance of a massage parlor in a small Russian city will be about 20 clients per day. The average amount they will spend on massage and related services is 700 rubles. Accordingly, with a 6-day working week The salon's monthly income, excluding current expenses, will be 350 thousand rubles. Annual revenue of this business will be around 4.2 million rubles.
Production plan
The premises rented for a massage parlor must have an area of at least 70 square meters. meters, be well insulated and have reliable system ventilation. It should be divided into the following “compartments”:
- Reception area (hall) – 15 sq.m. meters.
- Two rooms for massage treatments - 10 square meters each.
- Room for SPA massage – 10 sq.m. meters.
- Administrator's office – 10 sq.m. meters.
- The staff rest area is 6 square meters.
- Bathroom – 4 sq.m. meters.
- Utility room – 5 sq.m. meters.
Need I say that all the rules fire safety and SanPiN standards in the massage parlor premises must be strictly observed (installation fire alarm required).
The optimal work schedule for a massage parlor is as follows:
- Tuesday-Friday from 10:00 to 20:00.
- Saturday-Sunday from 09:00 to 18:00.
- Monday is a day off.
The selection of qualified massage salon personnel should be given Special attention. Massage therapists must have specialized education, and it is highly desirable that they have additional certificates. The owner of this business should not forget that a good massage can put a person on his feet, and a bad one, on the contrary, can leave him bedridden for an indefinite period of time.
This table lists the employees who need to be hired to work in a massage parlor:
| № | Job title | Number of people | Salary + approximate%, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Administrator | 1 | 30 000 | 30 000 | 360 000 |
| 2 | Secretary at the reception | 1 | 15 000 | 15 000 | 180 000 |
| 3 | Masseur | 3 | 25 000 | 75 000 | 900 000 |
| 4 | SPA master | 1 | 20 000 | 20 000 | 240 000 |
| 5 | Cleaning woman | 1 | 8000 | 8000 | 96 000 |
| TOTAL | 148 000 | 1 776 000 | |||
Note: massage therapists and spa masters should not be paid a high salary - the bulk of their earnings will be a percentage of customer service.
Listed below is the equipment that needs to be purchased for a massage parlor, as well as a sample list of furniture and supplies.
- TV in the reception area.
- Music Center.
- Cash register and computer.
- Two professional massage tables.
- Chairs and benches.
- Equipment and consumables for spa treatments.
- Towels, massage oils, etc.
Calculations of income and expenses
This section of the business plan is devoted to calculating material costs and profits from operating a massage parlor. The first table lists all the items of current expenses that an entrepreneur will face.
The profitability of a massage parlor in a provincial city is calculated in the following table:
The above calculations show that the net annual profit from the operation of a massage parlor after paying 15% of the simplified tax system to the state treasury will amount to more than one million rubles. The massage parlor will bring the entrepreneur about 90 thousand rubles a month net income– quite a significant amount for a business operating in a provincial Russian city. Accordingly, the profitability of a massage parlor will be about 26%, and the investment in opening it will pay off in just over six months.
Possible risks
If we talk about possible risk factors that can affect the development of a massage parlor, then for the most part they are not critical and are easily predicted. The main risks are indicated in the following list:
- Increased competition in this segment of the service market, that is, the opening of massage parlors with more attractive prices target audience pricing policy and variety of services provided.
- There is a shortage of qualified massage therapists, which can lead to a narrowing of the range of massage parlor services.
- Increased attention from inspection authorities to the activities of the massage parlor, as well as fines that may be imposed for violating certain requirements of the SES and Rospotrebnadzor.
- A decrease in the overall level of solvency of the region's population and, as a result, a drop in demand for massage services.
Your own massage parlor, opened in a provincial town, can become both a very profitable endeavor and a source of numerous problems. It all depends on the entrepreneur’s approach to organizing this business. A qualitative analysis of the market for such services and work aimed at maximizing the satisfaction of the current needs of the target audience will certainly bear fruit.
One of best methods Massage is a form of relaxation, which is why it is popular in many countries at all times. Spectacular Thai massage, calm Indian and many others - they have all become part of our lives and are offered at professional level in leading massage parlors. There are people who like to go to massage treatments, but there are also those who like to do it. If you consider yourself to be the latter, then there is nothing better than opening a massage parlor from scratch without a license. How to do it? Let's look at it in the article.
Where to start a massage business
Many enterprising men and women, possessing some kind of talent or art, do not have experience in running a business, so in the process of starting a business they are faced with questions: where to start, whether a business plan is needed, how much money is required, and so on. In fact, everything is quite simple if you sort out a huge pile of tasks “on the shelves”.
Licensing
If you specialize in providing amateur massage for general body therapy and disease prevention, you can avoid the need to obtain a license.
You should find out about licensing of this type of activity at your place of residence, since in different regions requirements may vary.
Room
The main thing you will definitely need to provide services is premises. According to the legislation and based on the personal convenience of the massage therapist, it will be necessary to allocate an area of at least 20 m2 - for one massage table, or 50-60 m2 – for two or three. In addition, you will need to rent a room of 20-30 square meters. m. under the hall for waiting. The cost of renting such premises depends on several factors:
- city or region;
- crowded location;
- current condition and need for repairs;
- footage
On average, based on the distance from the center of a large city, the price of such premises will be from 200,000 rubles per month. There are no special requirements for the premises - the main thing is the availability of access to communications - water, electricity, sewerage, as well as careful repairs.
Another option is to purchase premises for a massage parlor in your own possession. It is relevant for those entrepreneurs who have good start-up capital and also have sufficient experience in doing business.
More recently, massage services were provided only by medical institutions. But now beauty salons, massage studios, and fitness clubs also do this. Consider opening your own massage parlor. You will first need to draw up a business plan for a massage parlor, where all income and expenses will be calculated in detail. In this article we will look at how to open a massage parlor from scratch and give an example of a business plan with calculations.
Advantages and disadvantages of opening a massage parlor
Required documents
If you are just starting out in business, then registering as an individual entrepreneur without education legal entity will do just fine. In addition to the registration itself, you need to obtain a number of permits: from the SES, fire service and other authorities. The table below presents the required documents for registration as individual entrepreneur, and a legal entity.
| Form of business organization | Benefits of use | Documents for registration |
| IP ( individual entrepreneur) | Used to create a massage room where you will be the main master and plan to recruit employees |
|
| OOO ( limited liability company) | Used to open a massage parlor to raise borrowed funds and scale the business, as well as if you want to sell the business. |
In law authorized capital LLC cannot be less than 10,000 rubles! |
| Patent for individual entrepreneurs | Used to create a massage room where you will be the main master (or up to 15 people) |
|
Sample list of documents:
- Contract of sale/lease of premises.
- Conclusion of the SES, sanitary passport.
- Agreement for deratization with disinfestation.
- Conclusion on fire safety.
- Garbage removal agreement.
- Presence of a book of reviews and suggestions on the premises.
- Documents for cash management services: KKM technical passport, KKM version passport, cashier-operator’s log, etc.
In the list of species economic activity choose OKVED 93.04 (Physical and recreational activities). This group includes: activities to improve physical condition and providing comfort, such as activities Turkish baths, saunas and steam baths, solariums, resorts with mineral springs, weight loss and weight loss salons, massage rooms, centers physical culture and so on. Let's add a letter from the Federal Tax Service of the Russian Federation dated January 13, 2005 N 03-1-03/19/13 “On taxation of physical therapy services
« When providing health massage as part of physical culture and health activities (OKVED code 93.04), a license to provide medical activities is not required».
A license is required if you practice therapeutic massage.(Do not confuse massage and therapeutic massage! Physical education and health activities are aimed at working with healthy people, and therapeutic activities are aimed at working with patients. The first is controlled). Under current legislation, medical massage can only be performed by persons with secondary medical education. Even a doctor with average higher education legally has no right to engage in it. To do this, he must undergo advanced training at the center of medical workers and obtain a license. The license is issued by Roszdravnadzor and requires confirmation once every 5 years. Medical activities are registered under OKVED codes:
- 85.14 - Other health activities.
- 85.14.1 - Activities of nursing staff.
Licensing is not required when opening a massage parlor (93.04).
Master Class " Crisis in the massage services market«
In the video tutorial, Galina Love tells in the form of a presentation how to create a profitable business in massage services.
Business plan for a massage parlor: searching for premises
Before looking for a place for a future massage parlor, you need to decide on the group of clients that the business will target. If the client needs a massage for medical reasons, the location of the building/premises will not be particularly important. Practice has shown that people in this case are looking for good specialist, even if it is far away.
But if the business is focused on clients who come to the massage parlor for pleasure, then the premises should be closer to residential areas or sports complexes.
Correlation of goals of massage parlor clients
To create maximum convenience for clients, the premises should be found on the ground floor. SES standards provide about 8 m² per person. Perfect option— allocation of a separate room for each massage therapist. But it is possible to organize the work of several (usually two) specialists in one room with an area of approximately 12 m².
Nowadays, two people are increasingly coming for a massage (for example, married couples, girlfriends). Therefore, the demand for massage procedures for two people at the same time is increasing.
The calculation of the area of the massage room is based on the number of employees plus the reception and administration. On average, a presentable salon will require 60-100 m². According to experts, it is not practical to open a massage parlor with more than five jobs. It is better for a beginner to open 2-3 small salons instead of one large one.
Approximate costs:
- Repair of the premises - 150,000 rubles (one-time payment);
- Monthly rent - 70,000 rubles.
Total - 220,000 rubles in the first month.
It is easier to open a massage parlor in existing sports institutions: sports clubs, bath complexes, beauty salons. Firstly: these organizations already have a sanitary and fire certificate. And secondly, in these complexes there is already a relatively steady traffic of visitors, some of whom will be interested in the services of a massage therapist.
At the first stage of the massage business, you don’t have to rent a massage room, but provide services to clients at their home or office. The challenge is creating a sustainable customer base.
Massage parlor business plan: equipment and repairs
The first task for a massage parlor is to equip it with a bathroom and a bath for relaxation. Floors and walls of offices are covered with non-slip quality tiles well-known company. Instead of tiles, you can use washable wallpaper. Walls and floors will be treated weekly with special solutions.
In the medical equipment store you can buy:
- massage tables;
- couches - main (2-3) and portable (1), they are necessary when serving clients at home;
- sofa;
- reception desk;
- racks;
- cabinet for cosmetics (located directly in the massage room).
Visitors should be provided with clean towels. With 15 visitors per day, 20 clean towels are needed. It is advisable to purchase washing machine, in which they will be washed.
- Massage table - 8000 rubles/piece.
- Towels - 2000 rubles/20 pieces.
- Couch - 3500 rubles/piece.
- Washing machine - 9000 rubles
- Furniture - about 45,000 rubles.
Total: 67,500 rubles.
Recruitment
A very important factor in the success of this business is experienced staff. The business plan for a massage parlor includes the costs of finding and maintaining it. There are two possible work patterns for massage therapists in the salon:
- Shift work - work of 2-3 foremen in shifts.
- To order - only after individual order The client's massage therapist comes into the office.
Finding a professional massage therapist is not easy. You can try to lure professionals from other salons. Another option: view advertisements on the Internet. It is usually not easy to immediately assess a candidate’s professionalism; to do this, it is necessary to collect information about reviews of his past clients.
The massage therapist's salary will be 30-50% of the total cost of the service. An experienced massage therapist serves 9 people per shift, a beginner - no more than four.
You will also need an administrator and an accountant with a salary of 10,000 rubles each. At first, you can perform their functions yourself, saving significantly on wages.
Calculation of salary expenses:
- The salary of an accountant and administrator is 20,000 rubles.
- The salary of massage therapists (4 people) is about 145,000 rubles at a rate of 40% of the cost of the service.
- Unforeseen expenses - 3000 rubles.
Total 168,000 rubles.
Search for clients
Word of mouth is the most effective way in this case. That is why, from the very beginning of your work, you need to pay close attention to the quality of services. In addition to advertising, a well-made sign will also help. Inexpensive additional means of finding clients - distributing flyers and leaflets, advertising at bus stops, in newspapers, on special boards. Advertising in the media is much more expensive and, in the case of this business, not very effective.
Payback of massage business
Let's try to determine the approximate return on business. In the first month of operation of the massage room, 5-8 visitors will come per day. In subsequent months - 7-10 people. Session time:
- Classic massage - 20-60 minutes.
- Relaxing standard massage - up to 1.5 hours.
- Back massage - about 15-20 minutes.
The break between sessions is usually 0.5 hours. An office with 2 workstations and 3-4 specialists, when fully loaded, can serve up to 15 clients per day. Usually they reach such a flow after 3 months of continuous work.
Relaxation and anti-cellulite (especially) programs are in greatest demand (up to 70%) among clients. This must be taken into account when opening a massage parlor. Especially fashionable now: qigong, yoga, Thai techniques.
The profitability of massage business is 25-30%. Payback is usually achieved in a year, with a successful start - in a few months.
Directions for expansion and scaling
You can also expand your business into other areas. Three areas of business expansion:
- Massage and cosmetology salon with an experienced cosmetologist.
- Relaxation and recreation center with swimming pool and sauna.
- SPA salon with various SPA treatments.
Assessment of the attractiveness of a business by the magazine website
| Business profitability |   (4 out of 5) |
Business attractiveness
|
| Project payback | (5 out of 5) |
|
| Ease of starting a business | (4 out of 5)
|
|
| The massage business is profitable business. Location is one of the key success factors. The second success factor is hospitality and quality of services, since it is through this that repeat sales can be made and a loyal customer base can be created. Business profitability is 25-30% and payback is ~3 months. Unlike a therapeutic massage parlor, setting up a simple massage parlor does not require a license. | ||
