October 5 marks two years since the departure of the genius inventor and the main inspirer of our time, Steve Jobs. As a modest token of memory, we have prepared material about him, which will be useful not only to those who are interested in his life, but also to everyone who seeks to walk their own path meaningfully. Introducing photos different years life of Jobs and his most vivid statements.

“Creativity is just making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, they just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This is because they have experienced and seen more than others, or because they think more about it. "

Wired, 1996

Apple founders Steve Jobs and Steven Wozniak with a prototype keyboard, 1978. Photo: Bettmann / Corbis. Source - theweek.com

Steve Jobs and Steven Wozniak in the garage of Jobs' parents, 1976. Source - theweek.com

“When I was 17, I read a quote that went something like this: 'If every day is like your last, then one day you will be right.' This made an impression on me, and since that time for 33 years now I have been looking in the mirror every day and ask myself: “If today were the last in my life, would I like to do what I am going to do today?” And if for several days in a row the answer was 'no', I understood that something had to be changed. "

Apple President John Scully (center), Steve Jobs (left), Stephen Wozniak (right) and Macintosh Apple IIc, 1984. Photo: Bettmann / Corbis. Source - theweek.com

“The memory that I will die soon is the most important tool that helps me make difficult decisions in my life. Because everything else - someone else's opinion, all this pride, all this fear of embarrassment or failure - all these things fall in the face of death, leaving only what is really important. Remembering death is the best way to avoid thinking that you have something to lose. You are already naked, and there is no reason not to follow your heart. Death is the best invention of life. "

Stanford Graduate Speech 2005

After leaving Apple in 1986, Steve Jobs joined the company.NeXT,Inc. Photo:Ed Kashi / Corbis. A source — theweek.com

"I don't want to be the richest person in the cemetery."

TheWallStreetJournal, 1993

Steve Jobs on the cover of UnixWorldMagazine, 1993. Photo: mrbill. Source - theweek.com

"I would change all my technologies in one day with Socrates."

Newsweek interview, 2001

Steve Jobs on the cover of the magazineInc., aboutOctober 1981

“We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. I think the time has come for us to become useful to humanity. "

Stanford Graduate Speech 2005

“You need to tell others more often about what you have done. Of course, you don't have to impose it, be complacent or fanatic about yourself - this will only scare people away. And yet, do not hesitate to tell others about what you have done at the right moment. "

Stanford Graduate Speech 2005

1995, the year of release of the first full-length computer animated film "Toy Story". Photo: Louie Psihoyos / Corbis. Source - theweek.com

“TV is dull and killing a lot of time. Turn it off and you save some of your brain cells. However, be careful: you can get stupid at the Apple computer too. "

Stanford Graduate Speech 2005

Mid 1990s. Photo:JamesLeynse /Corbis. A source- theweek.com

“Only having a goal brings meaning and satisfaction to life. This not only contributes to better health and longevity, but also gives you a touch of optimism in times of need. "

Stanford Graduate Speech 2005

Steve Jobs and the firstiPod, 2002. Photo: Corbis. Source - theweek.com

“There is no such thing as a successful person who has never stumbled or made mistakes. There are only successful people who have made mistakes, but then changed their plans based on these very mistakes. I'm just one of those guys. "

Stanford Graduate Speech 2005

Steve Jobs in his home office, December 2004. Photo: Diana Walker. A source - www.spd.org

“There is only one way to do a great job - to love it. If you haven’t come to this, wait, don’t quit. ”

Speech to Stanford Alumni 2005

Store openingAppleStore on Fifth Avenue in New York, 2006. Photo: David Brabyn / Corbis. Source - theweek.com

“Concentration and simplicity is my mantra. It's harder to achieve simplicity than complexity: you have to work hard to start thinking clearly and do something simple. "

May 1998

At the iPhone launch in 2007. Source - theweek.com

“You cannot connect the points of your destiny if you look ahead; this can be done only retrospectively, so one must believe that these points will somehow connect in the future. You have to believe in something: in your courage, in your destiny, in karma - whatever. This principle has never let me down and changed my whole life. "

Stanford Graduate Speech 2005

Macbook Air presentation at the 2007 San Francisco conference. By that time, the public already knew about Jobs's illness. Photo: John G. Mabanglo / epa / Corbis. Source - theweek.com

“Your time is limited, don't waste it living someone else's life. Don't get hooked on a creed that is the result of other people's thinking. Don't let their gaze drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They already know what you really want to do, everything else is secondary. "

Stanford Graduate Speech 2005

Steve Jobs' speech at Stanford University, 2005. Photo:LucasJackson /Reuters. Source - theweek.com

“I’m convinced that half of what separates successful entrepreneurs from losers is persistence.”

Stanford Graduate Speech 2005

Steve Jobs and Bill Gates at the 5th ConferenceThingsDigital Conference, 2007. Source - en.wikipedia.org

“We are here to contribute to this world. Why else are we here? "

Stanford Graduate Speech 2005

Steve Jobs attends the iPad presentation in San Francisco, January 2010. Source - commons.wikimedia.org

“I am the only person who knows what it is like to lose a quarter of a billion dollars in a year. It shapes personality very well. "

Stanford Graduate Speech 2005

Steve Jobs with wife Lauren Powell after speaking at the Apple World Wide Developers Conference on June 6, 2011. Photo: Lea Suzuki / San Francisco Chronicle / Corbis. A source- theweek.com

Steve Jobs with his wife and children. Source - www.funkyspacemonkey.com

“My job is not to make life easier for people. My job is to make them better. "

Jobs with his wife Lauren Powell. Source - www.dailymail.co.uk

“I think if you did something and it turned out to be good enough, then you need to do something different, wonderful, and not relax for a long time. To understand what to do next. "

Steve Jobs, 56. Source - www.dailymail.co.uk

“I wish Bill Gates all the best, really. I just think he and Microsoft are too narrow-minded. His views would have been much broader if in his youth he indulged in acid or lived with hermits in India.

InterviewwithThe New York Times, 1997

On the cover of Time Magazine, October 2011. Photo: Norman Seeff

In October 2011, famous entrepreneur and inventor Steve Jobs passed away. Today he is called a man-legend, because it was he who had a hand in changing the information space, and also developed new Computer techologies, which have now become available to almost everyone. Jobs died before even 60 years of age from cancer. Astrologers drew up his natal chart and analyzed his successes and the reasons for his sudden death.

Steve Jobs was born during the new moon. At the time of his birth, Mercury was in Aquarius, it is this fact that explains his versatile personality and craving for the new. The planet Mercury, as you know, is responsible precisely for Creative skills and success. Jobs had a lucky star of his own, Alpha Swan. This planet bestows the flexibility of the mind, the propensity for entrepreneurship, the ability for science. In addition, thanks to Mercury, he had an amazing charisma and a rather complex character. All these positive aspects that developed at the birth of Steve influenced his successful career, the acquisition of money, worldwide recognition and fame.

However, the opposite side of his fate foreshadowed, in addition to success, something else. The negative pole in his fate is expressed quite strongly. Steve Jobs's life was ruled by a star called Snake Heart. This celestial body is one of the most terrible and fatal mystical stars. It destroys vital biological rhythms, strongly affecting human health. It is impossible to get rid of the influence of this star. Another aspect aggravates the situation - on natal chart Jobs' Heart of the Serpent is closely associated with Saturn. Saturn is considered at least dangerous sign on the map, in another way it is also called the death star.

The fate of the famous innovator was influenced by another star - Alpha Centauri. This is a positive sign on the natal horoscope chart, but it was he who contributed to the tragedy in the life of Steve Jobs. Alpha Centauri is a planet that rules over a person's life success. Thanks to her, Steve Jobs had the art of persuasion, determination and determination. However, this celestial body on Jobs's birthday connected with the Black Moon right under the degree of genius.

This indicates that sooner or later Steve Jobs would have to pay for all the successes and talents of life. And it really happened: he became completely devoted to his work, forgetting about his health. He started a family quite late - at the age of 36, and before that time he devoted all of himself only to work and new discoveries. Those born under the Black Moon become completely dependent on their inventions and work. Although in the last years of his life, Jobs argued that the most important thing for him in life was his wife and children, the impact of the Black Moon could no longer be stopped.

Stephen Paul Jobs is an American inventor and entrepreneur. Co-founder of Apple Corporation and Pixar Film Studio. He went down in history as the person who made a revolution in mobile gadgets.

Childhood

Steve was born in 1955 in San Francisco. His parents are unmarried Syrian Abdulfattah (John) Jandali and German Joan Schible, who met at the University of Wisconsin. Joan's relatives were against this union and threatened to deprive the girl of inheritance, so she decided to give the child up for adoption.

The boy fell into the family of Paul and Clara Jobs from Mountain View, California, who named the newborn Stephen Paul Jobs. The adoptive mother worked in an accounting firm, and his father worked as a mechanic in a company that produced laser systems.

At school, Steve was a restless bully, but thanks to the efforts of the teacher, Mrs. Hill, little Jobs began to demonstrate amazing performance in his studies. So, from the fourth grade, he went directly to the sixth in high school Crittenden. Due to the high level of crime in the new area, Steve's parents were forced to buy a house in the more prosperous Los Altos with their last funds.

At 13, Jobs called Hewlett-Packard President William Hewlett at home. The boy was assembling an electrical appliance, and he needed some parts. Hewlett talked with the boy for 20 minutes, agreed to send everything he needed and offered to work in the summer in his company.

As a result, Stephen dropped out of the University of California, Berkeley, where he attended classes, and went to work at Hewlett-Packard. There Jobs met a man, a meeting with whom determined the future fate of the boy - Stephen Wozniak.

Education and first job

In 1972, Jobs entered Reed College in Portland, but dropped out after the first semester because the university was too expensive and his parents spent all their savings on studies. With the permission of the dean's office, the talented student attended creative classes free of charge for another year. During this time, Steve managed to get to know Daniel Kottke, who became his best friend along with Wozniak.

In February 1974, Steve returned to California, where his friend and tech genius Wozniak recruited Jobs to work as a technician at Atari, which made games such as the famous arcade game Pong.

Since the days of university, Stephen was interested in the hippie subculture, so after six months of work, he went to India. The journey was not easy: Jobs suffered from dysentery, lost 15 kilograms. Later on the trip, Kottke joined him, and together they went in search of a guru and spiritual enlightenment. Years later, Steve admitted that he went to India to resolve the inner feelings of his biological parents abandoning him.

Steve Jobs's legendary speech to Stanford alumni

In 1975, Jobs returned to Los Altos and went back to work at Atari, volunteering to create an electrical circuit for the Breakout video game in no time. Steve had to minimize the number of chips on the board, each of which was eligible for a $ 100 reward. Jobs convinced Wozniak that he could get the job done in 4 days, even though the job usually took several months. In the end, a friend coped, and Wozniak gave him a check for $ 350, lying that Atari had paid him $ 700 instead of the actual $ 5,000. Having received a large sum, Jobs quit his job.

Inventor career

Steve was 20 years old when Wozniak showed him his own computer and convinced a friend to build a PC for sale. It all started with production printed circuits, however, in the end, young people came to the assembly of computers.

In 1976, draftsman Ronald Wayne was hired and the Apple Computer Co. was formed on April 1. For start-up capital, Steve sold his minivan and Wozniak sold a programmable calculator. In total, it turned out to be $ 1,300.

A little later, the first order was received from a local electronics store, but the team did not have the money to buy parts for 50 computers. They asked the suppliers for a loan for 30 days, and within ten days the store received the first batch of computers, dubbed the Apple I, each costing $ 666.66.

The world's first mainstream computer from IBM appeared in the same year that Wozniak finished work on the Apple II, so Jobs ordered the launch of an advertising campaign and a beautiful packaging with a logo to beat the competition. New Apple computers scattered around the world with a circulation of 5 million copies. As a result, at the age of 25, Steve Jobs became a millionaire.

In late 1979, Steve and other Apple employees were taken to the Xerox Research Center (XRX), where Jobs saw the Alto computer. He immediately got the idea of ​​creating a PC with an interface that would allow you to give commands with the cursor.

At that time, the Lisa computer, named after Steve Jobs' daughter, was being developed. The inventor was going to implement all Xerox developments and lead the innovative computer project, but his colleagues Mark Markulla, who invested more than $ 250,000 in Apple, and Scott Forstall reorganized the company and removed Jobs.

In 1980, computer interface specialist Jeff Raskin and Jobs began work on a new project - a portable machine that would fold into a miniature suitcase. Ruskin named the Macintosh project after his favorite apple variety.

Even then, Stephen was a demanding and tough boss, it was not easy to work under his leadership. Numerous conflicts with Jeff led to the fact that the latter was sent on vacation and later fired. A little later, disagreements forced John Scully to leave the corporation, and in 1985 - Wozniak. At the same time, Steve founded the company NeXT, which worked in the field of hardware.

In 1986, Jobs took over at the helm of the animation studio Pixar, which produced many of the world's most famous cartoons, such as Monsters, Inc. and Toy Story. In 2006, Steve sold his brainchild to Walt Disney, but remained on the board of directors and became a Disney shareholder with 7 percent of the shares.

In 1996, Apple wanted to buy NeXT. So Steve returned to work after years of suspension and became the CEO of the company, joining the board of directors. In 2000, Jobs entered the Guinness Book of Records as CEO with the most humble wages- $ 1 per year.

Presentation of the first iPhone. When the world changed forever

In 2001, Steve introduced his first player called the iPod. Later, the sale of this product brought the company the main income, as the MP3 player became the fastest and most spacious player of that time. Five years later, Apple introduced the Apple TV networked media player. And in 2007, the touchscreen appeared on sale mobile phone iPhone. A year later, the thinnest laptop on the planet, the MacBook Air, was demonstrated.

Stephen skillfully used all the old knowledge: his passion for calligraphy during his university years allowed him to create unique fonts for Apple products, his interest in graphic design made the iPhone and iPod interface recognizable all over the world.

Jobs had a keen sense of what the customer wanted, so he strove to create a miniature machine that could satisfy every whim of the modern user. Stephen's ideas were not always innovative, he skillfully used already existing other people's developments, but brought them to perfection and "packed in a beautiful wrapper."

Steve Jobs and his 10 rules of success

In 2010, Jobs unveiled the iPad, an Internet tablet, which caused bewilderment among the public. However, Stephen's ability to convince the customer that he needed the product drove the tablet's sales to 15 million units a year.

Steve Jobs's personal life

Steve Jobs called his first love Chris Ann Brennan. He met a hippie girl in 1972 after running away from his parents. Together they studied Zen Buddhism, took LSD and hitchhiked.

In 1978, Chris gave birth to a daughter, Lisa, but Stephen stubbornly denied his paternity. A year later, a genetic test proved Jobs's relationship with his daughter, which obliged him to pay child support. The inventor rented a house in Palo Alto for Chris and Lisa and paid for the girl's studies, but Steve began to communicate with her only years later.

Stephen Paul Jobs is an American engineer and entrepreneur, founder and CEO of Apple Inc. He is considered one of the key figures in the computer industry, the person who largely determined its development. The story is about him today. About his path, about how this extraordinary personality was able to achieve truly phenomenal heights in business, despite all the blows of fate, which more than once forced Jobs to get up from his knees.

Success Story, Steve Jobs Biography

Born in San Francisco on February 24, 1955. This is not to say that he was a welcome child. Just a week after birth, Steve's parents, American Joan Carol Schible and Syrian Abdulfattah John Jandali abandoned the child and gave him up for adoption. The adoptive parents were Paul and Clara Jobs from Mountain View, California. They named him Stephen Paul Jobs. Clara worked for an accounting firm and Paul was a mechanic for a laser machine company.

As a child, Jobs was a big bully who had every chance of becoming a juvenile delinquent. He was expelled from school after the third grade. The transfer to another school was a momentous moment in Jobs's life, thanks to a wonderful teacher who found an approach to him. As a result, he grabbed his head and began to study. The approach, of course, was simple: for every task he completed, Steve received money from the teacher. Not much, but enough for a fourth grade student. Overall, Jobs was successful enough that he even skipped fifth grade, going straight to high school.

Childhood and adolescence of Steve Jobs

When Steve Jobs was 12 years old, on a childish whim and not without early adolescence, he called William Hewlett, then President of Hewlett-Packard, on his home phone number. Back then, Jobs was assembling an electric current frequency indicator for a physics classroom in physics, and he needed some details: "My name is Steve Jobs, and I would like to know if you have any spare parts that I could use to assemble the frequency counter." Hewlett chatted with Jobs for 20 minutes, agreed to send necessary details and offered him a summer job at his company, within the walls of which the entire Silicon Valley industry was born.

It was at work at Hewlett-Packard that Steve Jobs met a man whose acquaintance largely determined his future destiny - Stephen Wozniak. He got a job at Hewlett-Packard, leaving boring classes at the University of California, Berkeley. Work in the company was much more interesting to him due to his passion for radio engineering. As it turned out, at the age of 13, Wozniak himself assembled not the simplest calculator. And at the time of meeting Jobs, he was already thinking about the concept personal computer, which then did not exist at all. Despite their different characters, they quickly became friends.

When Steve Jobs was 16 years old, he and Woz met a famous hacker named Captain Crunch at the time. She told them how special sounds emitted by the whistle from the "Captain Crunch" cereal set could trick the switching device and make calls around the world for free. Soon, Wozniak made the first device, called the "Blue Box", which allowed common people simulate the sounds of the Crunch whistle and make free calls around the world. Jobs started selling the product. The blue boxes sold for $ 150 a piece and were very popular with students. Interestingly, the cost of such a device was then $ 40. However, it was not possible to achieve much success. First, problems with the police, and then with some bully, who even threatened Jobs with a pistol, brought to naught the "blue box business."

In 1972, Steve Jobs graduated from high school and entered Reed College in Portland, Oregon, but after the first semester he dropped out. Steve Jobs explains his decision to drop out: “I naively chose a college that was almost as expensive as Stanford, and all my parents' savings went towards college tuition. Six months later, I didn't see the point. I had absolutely no idea what I was going to do with my life, and I had no idea how college would help me understand this. I was really scared then, but looking back, I understand that it was one of the best decisions I have ever made in my life. "

After dropping out of school, Jobs focused on what was really interesting to him. However, it was no longer easy to remain a free student at the university. “It wasn't all that romantic,” Jobs recalls. - I didn't have a dorm room, so I had to sleep on the floor in friends' rooms. I handed in bottles of Cola for five cents apiece to buy myself food and every Sunday evening I walked seven miles across the city to eat normally once a week at a Hare Krishna temple ... ”

Steve Jobs' adventures on the college campus continued for another 18 months after dropping out, after which he returned to California in the fall of 1974. There he met an old friend and technical genius Stephen Wozniak. On the advice of his friend, Jobs got a job as a technician at Atari, a popular video game company. Steve Jobs didn't have any ambitious plans back then. He just wanted to make money for a trip to India. After all, his youth fell precisely on the heyday of the hippie movement - with all the consequences that follow from here. Jobs became addicted to soft drugs such as marijuana and LSD (it is interesting that even now, leaving this addiction, Steve does not regret at all that he used LSD, moreover, he considers it one of the most significant events in his life, which turned his worldview) ...

Atari paid for Jobs's trip, although he was also supposed to visit Germany, where his task was to fix production problems. He did it.

Jobs did not go to India alone, but with his friend Dan Kottke. Only after arriving in India, Steve exchanged all his belongings for the tattered clothes of a beggar. His goal was to make pilgrimages across India, hoping for the help of ordinary strangers. During the trip itself, Dan and Steve almost died several times due to the harsh climate of India. Communication with the guru did not bring enlightenment to Jobs. Nevertheless, the trip to India left an indelible mark on Jobs's soul. He saw real poverty, completely different from that of the hippies in Silicon Valley.

Back in Silicon Valley, Jobs went on to work at Atari. Soon he was entrusted with the development of the BreakOut game (Atari was making at that time not only a game, but a full-fledged slot machine, and all the work fell on the shoulders of Jobs). According to Atari founder Nolan Bushnell, the company asked Jobs to minimize the number of chips on the board and pay $ 100 for each chip he could remove from the circuit. Steve Jobs was not very well versed in building electronic boards, so he suggested that Wozniak split the prize in half if he took up this business.

Atari was pretty surprised when Jobs presented them with a board that removed 50 chips from. Wozniak created such a dense scheme that it was impossible to recreate it in mass production. Then Jobs told Wozniak that Atari paid only $ 700 (not $ 5,000, as it actually was), and he received his share - $ 350.

Apple founded

In 1975, Wozniak demonstrated the finished PC model to Hewlett-packard's executives. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets filled with electronic components and used in big business or the military. Nobody thought about home PCs. Atari did not help Wozniak either - they did not see commercial prospects in the new product. And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his Atari colleague draftsman Ronald Wayne to create own company and engage in the development and release of personal computers. And on April 1, 1976, Jobs, Wozniak, and Wayne formed a partnership, Apple Computer Co. This is how the Apple story began.

Like Hewlett-Packard once, Apple was established in a garage that Jobs's father gave to his adopted son and his companions - he even attracted a huge wooden machine, which became the first "assembly line" in the history of the corporation. The newly formed company required start-up capital, and Steve Jobs sold his minivan and Wozniak sold his favorite Hewlett Packard programmable calculator. As a result, they raised about $ 1,300.

At Jobs' request, Wayne designed the company's first logo, which, however, looked more like a drawing than a logo. It depicted Sir Isaac Newton with an apple falling on his head. However, this original logo was subsequently greatly simplified.

They soon received their first major order from a local electronics store - 50 pieces. However, the young company did not have the money at that time to purchase parts for assembling such a large number of computers. Then Steve Jobs convinced the component suppliers to provide the materials on credit for 30 days.

After receiving the parts, Jobs, Wozniak and Wayne assembled the cars in the evenings, and after 10 days delivered the entire batch to the store. The first computer of the company was called Apple I. Then these computers were just boards, to which the buyer had to independently connect, a keyboard and a monitor. In the store that ordered these machines, it sold for $ 666.66 because Wozniak liked numbers with the same digits. But despite this large order, Wayne lost faith in the success of the venture and left the company, selling his ten percent share of the initial capital to partners for $ 800. Here is how Wayne himself later commented on his act: “Jobs is a hurricane of energy and purposefulness. I was already too disappointed in life to rush through it in this hurricane. "

One way or another, the firm had to develop. And in the fall of the same year, Wozniak completed work on the prototype of the Apple II, which became the first mass-produced personal computer in the world. It had a plastic case, a floppy disk reader, and support for color graphics.

To ensure successful sales of the computer, Jobs ordered the launch of an advertising campaign and the development of a beautiful and standard computer package, on which the new company logo was clearly visible - (Jobs' favorite fruit). He was supposed to indicate that the Apple II works with color graphics. Subsequently, Jean-Louis Gaset is the ex-president of several structural divisions and the founder of Be, Inc. - said: "You couldn't even dream of a more suitable logo: it embodies aspiration, hope, knowledge, and anarchy ..."

But then no one produced anything like this, the very idea of ​​such a computer was perceived by big businessmen with undisguised skepticism. As a result, it turned out to be very difficult to find funding for the release of the Apple II created by friends. Both Hewlett-packard and Atari again refused to fund the unusual project, although they considered it “funny”.

But there were also those who picked up the idea of ​​a computer that was supposed to become available to the general population. Renowned financier Don Valentine introduced Steve Jobs to the equally renowned venture capitalist Armas Cliff “Mike” Markkula. The latter helped young entrepreneurs write a business plan, invested $ 92,000 of his personal savings in the company, and secured a $ 250,000 line of credit from Bank of America. All this allowed the two Steves to "get out of the garage", significantly increase production and expand the staff, as well as launch a completely new Apple II into mass production.

The success of the Apple II was truly tremendous: the novelty was sold out in hundreds and thousands of copies. Recall that this happened at a time when the entire world market for personal computers did not exceed ten thousand units. In 1980, Apple Computer was already an established computer manufacturer. There were several hundred people in its state, the products were exported outside the United States.

In 1980, the same week that John Lennon was assassinated, Apple Computer went public. The company's shares were sold out within one hour! Steve Jobs by this time becomes one of the richest Americans. Jobs's popularity grew every day. A simple young guy with no education who became a millionaire overnight. Isn't it an American dream?

Personal computers have rapidly burst into the everyday life of the inhabitants of developed countries. For two decades they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social affairs. The words spoken by Steve Jobs in the early 1980s were prophetic: “This decade was the first date between the Society and the computer. And for some crazy reason, we are in the right place and at the right time to do our best for this romance to flourish. ” The computer revolution has begun.

Macintosh project

In December 1979, Steve Jobs and several other Apple employees gained access to the Xerox Research Center (XRX) in Palo Alto. It was there that Jobs first saw the company's prototype Alto computer, which used a graphical interface that allowed the user to issue commands by hovering over a graphic object on the monitor.

As colleagues recall, this invention struck Jobs, and he immediately began to confidently say that all future computers will use this innovation. And it is not surprising, because it included three things through which the path to the heart of the consumer lies. Steve Jobs already understood then that it is simplicity, usability and aesthetics. He immediately caught fire with the idea of ​​creating such a computer.

Then the company developed a new computer Lisa for several months, named after Jobs' daughter. When Jobs began working on this project, he set out to make a $ 2,000 computer. However, the desire to embody the revolutionary innovation that he saw in the Xerox laboratories called into question the fact that the originally conceived price will remain unchanged. And soon Apple President Michael Scott removed Steve from the Lisa project and was appointed chairman of the board of directors. The project was led by another person.

In the same year, Steve, removed from the Lisa project, turned his attention to small project by the talented engineer Jeff Raskin. (Before that, Jobs tried several times to cover up this project) Ruskin's main idea was to create an inexpensive computer, costing about $ 1000. Ruskin named this Macintosh after his favorite apple, McIntosh. A computer
was supposed to be a complete device that combines a monitor, keyboard and system unit. Those. the customer received a computer immediately ready for use. (here it is worth noting that Ruskin did not understand why a computer needed a mouse, and did not plan to use it in a Macintosh)

Jobs begged Michael Scott to put him in charge of the project. And he immediately intervened in the development of the Macintosh computer, ordering Ruskin to use the Motorola 68000 processor in it, which was supposed to be used in the Lisa. This was done for a reason, Steve Jobs wanted to bring the Lisa GUI to the Macintosh. Next, Jobs decided to implement a mouse in the Macintosh. Ruskin's squabbles had no effect. And realizing

that Jobs completely selects his project wrote a letter to the president of the company Mike Scott, where he described Steve as an incompetent person who will ruin all his undertakings.

As a result, both Ruskin and Jobs were invited to a conversation with the president of the company. After listening to both, Michael Scott still instructed Jobs to bring the Macintosh to mind, and Ruskin went on vacation in order to smooth the situation. In the same year, Apple President Michael Scott himself was fired. For a while, Mike Markkula took over the presidency.

Steve Jobs planned to finish working on the Macintosh computer within 12 months. But the work dragged on, and in the end he decided to entrust third-party companies with the development of software for the computer. His choice quickly fell on the young company Microsoft, which was famous at that time for creating the Basic language for the Apple II computer (and a number of others).

Steve Jobs traveled to Redmond, Microsoft's main headquarters. Ultimately, both sides came to the conclusion that they were willing to cooperate, and Steve invited Bill Gates and Paul Allen (two founders of Microsoft) to come to Cupertino to see firsthand the experimental Macintosh model.

Microsoft's main task was to create application software for the Macintosh. The most famous program of that time was Microsoft Excel.

At the same time, the first marketing plan for the Macintosh computer appears. It was written personally by Steve Jobs, who knew little about this, so the plan was rather arbitrary. Jobs planned to launch the Macintosh computer in 1982 and sell 500,000 computers a year (the figure was taken from the ceiling). First of all, Steve convinced Mike Markkula that the Macintosh would not be a competitor to the Lisa (according to the plans, the computers were to be launched at about the same time). True, Markkula insisted that the Macintosh should be released a little later than the Lisa, on October 1, 1982. There was only one problem - the deadlines were still unrealistic, but Steve Jobs, with his usual persistence, did not want to listen to anything.

At the end of the year, Steve Jobs appeared on the cover of Time magazine. The Apple II was named the best computer of the year, but the magazine article mostly focused on Jobs. It argued that Steve could become an excellent king of France. It argued that Jobs got rich on the work of other people, and he himself does not understand anything: neither in engineering, nor in programming, design, and even more so in business. The article cited the statements of many anonymous sources and even Steve Wozniak himself (who, after the accident, left Apple). Jobs was very annoyed with this article and even called Jeff Ruskin to express his indignation. (Jeff, this is the man who before Steve was at the helm of the Macintosh) Jobs began to realize that a lot for him personally would depend on the success of the Mac.

Steve at that time bought himself an apartment in Manhattan, the view from the windows of which overlooked New York's Central Park. It was there that Jobs first met John Scully, president of Pepsi. Steve and John walked around New York for a long time, discussing Apple's prospects and talking about the business in general. It was then that Jobs realized that John was the person he would like to be president of Apple. John was well versed in business but had little understanding of technology. So, according to Jobs, they could be a great tandem. There was only one problem - Scully was doing a great job at Pepsi at the time. As a result, Steve Jobs was able to lure Scully to Apple, and the business history even included the famous phrase addressed by Jobs to John Scully: "Do you intend to sell sugar water for the rest of your life, or do you intend to change the world?"

It should be noted that by this time the group of software developers for Macintosh still did not have time, but Steve Jobs, without screaming and hysterics, was able to breathe new strength into programmers, and make them work for the last week almost without sleep. The result was overwhelming. Everything was ready. Here the principle worked: “if you have in your team the right people then you will succeed. " The Macintosh group had the right people.

The presentation of the Macintosh turned out to be a phenomenal, technical revolution, simultaneously with the oratory skills of Steve Jobs, forever went down in history.

Soon, John Scully merged the Lisa and Macintosh development team, led by Steve Jobs. The first 100 days of Macintosh sales were phenomenal, and then the first serious problems began. The main problem for all users was the lack of software. In addition to standard programs from Apple, at that time there was only an office suite from Microsoft for Macintosh. All other developers could not figure out how to create software with a graphical interface. This has become the main reason slowing down computer sales.

Problems with the hardware soon began. Jobs was against the Mac's extensions, which consumers didn't like. Apple employee Michael Murray once said, "Steve did market research by looking at himself in the mirror every morning." Things were heating up at Apple. At that point, conflicts clearly began to occur between the Macintosh development team and the rest of Apple. Jobs, in turn, constantly belittled the dignity of the new models of the Apple II computer, which at that time was Apple's cash cow.

Apple's black streak continued and Steve Jobs, as always, in his manner began to blame others for the company's failures, more precisely another, its president John Scully. Steve argued that John was never able to restructure and enter the high-tech business.

As a result, a few months after his birthday, Steve Jobs was fired from the company, which he himself founded. This was due to a series of behind-the-scenes intrigues that Steve led to gain power and become president of the company.

After his dismissal, Steve resigned from the honorary position of the company representative and sold all the shares in Apple that he had at the time. He left only one symbolic action.

After Steve's firing, there will be some heyday for Apple, which will lead to the highest sales in the company's history. Then there will be hard times that will almost crash Apple, but in 1997 Jobs will lead the company back to pull it out and make it one of the biggest players in the industry. But before that, another 12 years, and Steve is rich and young. And most importantly, he is full of strength and ready for new achievements. He was not going to quit the business. Although it should be noted that he could. He could have become a simple venture capitalist. Forget about work, but it was not in the spirit of Steve, so he decided to start the computer company Next.

Life after Apple

The Next company was supposed to develop computers that would be used primarily in education. Steve Jobs received an investment from Rosa Pero, who invested $ 20 million in Next. Perot received a fairly good share in the company - 16 percent. It should be noted that Jobs did not submit any business plans to Perot. The investor relied entirely on Steve's diabolical charm.

Next computers used the revolutionary NextStep operating system, which was built with object-oriented programming in mind, which would later become ubiquitous. Nevertheless, Jobs will not be able to achieve much success with Next, but, on the contrary, will squander a lot of money.

It should be noted that Next computers were used alongside creative personalities at work. For example, such game hits from ID Software as Doom and Quake were created on them. In the late 1980s, Steve Jobs tried to save Next by signing a contract with Diney, but nothing came of it, Disney continued to work with Apple.

At the time, Jobs seemed to be out of luck and soon he would go bankrupt. But there was one "but". Steve was great at organizing a small group of talented people to create something meaningful. This is exactly what he did with PIXAR, which brought computer animation to the world.

In 1985, Jobs bought Pixar from George Lucas (director of Star Wars). It should be noted that the original Pixar price, which was set by Lucas, was $ 30 million. Jobs waited for the right moment, when Lucas urgently needed money, but there were no buyers, and after long negotiations, he received the company at a price of 10 million. True, at the same time, Steve promised that Lucas will be able to use all Pixar developments in his films for free. At that time, Pixar had a Pixar Image Computer at its disposal, which was expensive and poorly sold. Jobs began looking for a market for him. At the same time, Pixar continued to develop animation software, and did some experimentation in creating its own animation.

Jobs will soon open 7 Pixar sales offices in different cities to sell Pixar Image Computer. This idea will fail because the computer built at Pixar will target a very small number of people, and it will not need additional representation.

A key moment in Pixar's history was the hiring of Disney artist John Lasseter, who would take the studio to new heights. John was originally hired to create short animations that showcase the power of Pixar's software and hardware. Pixar's success began with the short films Andre and Wally B and Luxo, Jr.

The tipping point came when Jobs donated money for the short film Tin Toy, which would go on to win an Academy Award. In 1988, Pixar introduced the RenderMan software, which will long be Steve Jobs's sole source of income.

At the end of 1989, Jobs had two companies that made first-class products, but sales in both cases left much to be desired, and the press predicted the failure of both Pixar and Next.

As a result, Jobs begins to be active. The first thing he did was sell Pixar's money-losing computer business. Some of the employees, and everything related to the Pixar Image Computer, was sold for several million to Vicom. Ultimately, Pixar was transformed and focused exclusively on animation.

Like most businessmen, Steve Jobs spoke to students quite often. In 1989, he had a chance to read a speech at Stanford. Jobs, as always, was leading a real show and looked first-class on stage, but suddenly the moment came when he began to stutter, and many thought that he had lost the main thread of the performance.

It was all about the woman who was sitting in the hall. Her name was Lauryn Powell and Jobs liked her. And not only did she like it, he experienced feelings for her that were unknown to him before. At the end of the lecture, Steve exchanged phone numbers with her and got into his car. He had a business meeting for the evening. But after getting into the car, Steve realized that he was doing something wrong, and that at the moment he wanted to be not at all on business meeting... As a result, Jobs caught up with Lauryn and invited him to a restaurant on the same day. For the rest of the day, they walked around the city. Subsequently, Steve and Lauryn will get married.

Against the backdrop of success in his personal life, Jobs continued to experience problems in the business area. At the end of the year, another layoff was made at Pixar. It should be noted that many employees were laid off, but the reduction did not affect the animation group, which was headed by John Lasseter. It became clear that Steve was betting on them.

Steve Jobs is one of those people who only listen to themselves. He does not care about someone else's opinion, even if he is wrong. Of course, there is always a narrow circle of people who can express their point of view to Steve and he listens to it, for example, now the chief designer of Apple, Jonathan Ive, belongs to such people.

In the early 90s, the circle of people who could argue with Steve included Pixar co-founder Elvie Ray Smith. Alvy often pointed out Jobs's failures, and, after all, he was more into animation than Steve. At a Pixar meeting one day, Jobs was talking about some nonsense that he didn't even bother to figure out. Alvy jumped up from his seat and began to argue where Steve was wrong. Here he made a mistake. Jobs has always been a strange and extraordinary person. At the meeting, he had a special white board on which only he could write. Proving that he was right, Alvy began to write something on Steve's white board. Everyone froze, a few seconds later Jobs found himself in front of Smith and bombarded him with a mass of personal insults, which, in the opinion of those present, were irrelevant and really vile. Elvie Ray Smith soon left Pixar, the company he had founded.

The real breakthrough for Pixar came in the early 90s, when Jobs received financial backing from Disney. Under the contract, Pixar was supposed to create a full-length computer cartoon, and Disney took over all the costs associated with promoting the film. Considering what a powerful marketing machine Disney is, that was great. Jobs managed to get the best deal from Disney for Pixar.

In 1991, two important events happened in the life of Steve Jobs. The 36-year-old Jobs married his 27-year-old girlfriend Lauryn (the wedding was austere), and also signed a contract with the Disney studio to produce three animated films. Under the terms of the contract, Disney covered all the costs of creating and promoting the paintings. This contract became a real lifeline for Jobs, about whose fall all the newspapers have already written. They saw him bankrupt. Nobody knew then that Pixar would give Steve billions.

In 1992, Jobs realized that he could no longer finance Next on his own and secured a second investment from Canon (the first - $ 100 million) of $ 30 million. At that time, sales of Next computers had increased significantly, but overall, Next sold as many computers per year as Apple did in a week.

In 1993, Steve made an important decision (albeit a difficult one for him) - to start gradually curtailing the production of Next personal computers and focus the company's efforts on software(This was an important decision from a historical point of view, since the NextStep operating system will later become the basis for Mac OS X, which will resurrect Macintosh computers from the crisis).

At that time, there was one person who guaranteed Jobs' success. It was director, artist and animator all rolled into one - John Lasseter. Disney fought for him with all its might. But, he continued to work at Pixar. In many ways, his presence in the company was the reason that Disney really wanted to work with Steve Jobs's studio.

Pixar's first animated film, Toy Story, was released around Christmas 1995 and the success was overwhelming.

The mid-90s were terrible for Apple. First, John Scully was fired, and Michael Spindler did not last long as president. The last person to lead Apple was Jill Amelio. Ultimately, the company was losing market share by leaps and bounds. Moreover, it was already unprofitable. In this regard, executives were looking for someone who would buy Apple, making it part of their business. However, negotiations with Phillips, Sun, and Oracle were unsuccessful.

Jobs was busy planning an IPO for Pixar at the time. He intended to carry it out immediately after the release of Toy Story. The IPO was Jobs' only hope at the time.

The situation around Apple was getting more complicated. It got to the point that at the end of 1996, Bill Gates constantly called the head of Apple Computer Gil Amelio, persuading him to install the Windows NT operating system on Macintosh computers.

As a result, after lengthy negotiations, Apple acquires Steve Jobs' Next company for $ 377 million and 1.5 million shares. The main thing that Apple needed was the NextStep operating system and a group of people developing it (more than 300 people). Apple got it all, and Steve Jobs was named advisor to Gil Amelio.

However, there were no significant changes. The same people were on the board of directors, and Apple's losses continued to grow. This was the best moment to overthrow Amelio. And Jobs took advantage of it. At that time, a number of devastating articles appeared in various business magazines, which were addressed to Gil Amelio. The board of directors did not tolerate him any longer and announced the dismissal of Amelio. No one then remembered that Amelio promised to get Apple out of the crisis in 3 years, but worked only 1.5, while significantly increasing the company's cash. But, as it turned out, this was not enough. At that moment, it became clear to everyone that Apple would be headed by Steve Jobs, who was the darling of the press. How else? The man who lost everything and managed to get off his knees again and become a millionaire (thanks to Pixar). In addition, Jobs stood at the origins of Apple, which means he could breathe fire into the eyes of all employees.

For starters, Jobs was named acting CEO. One of the first decisions Steve made was to call Bill Gates. Apple has transferred the rights to a number of developments in the field of user interface to Microsoft, and MS has invested $ 150 million in the company's shares, and also pledged to release new versions Microsoft Office for Macintosh. In addition, Internet Explorer has become the default browser on the Mac.

Jobs quickly took control. He closed the unprofitable Newton project, which had been tormenting Apple for many years (it was the first PDA in history, but a failure, because it was simply ahead of its time). At this moment, an old friend of Steve Jobs and the head of Oracle, Larry Ellison, is on the Apple board of directors. This was a significant boost for Steve.

At the same time, Apple's famous “Think Different” ad appears for the first time, which remains the company's credo to this day.

At the 1998 MacWorld Expo, Steve Jobs spoke to visitors about the state of affairs at the company. At the end, already leaving, he said: “I almost forgot. We're making a profit again. " The audience burst into applause.

By 1998, Pixar had produced four hugely successful animated films: Toy Story, Flick's Adventure, Toy Story 2, and Monsters, Inc. Overall, Pixar's total revenue at the time was $ 2.8 billion. It was a phenomenal success for Jobs' studio. Apple's renaissance began that same year. Steve Jobs introduced the first iMac. True, here it is worth saying that the development of the iMac began even before Jobs came to Apple under Gil Amelio. However, all the merits regarding the iMac are assigned to Steve and there is nothing you can do about it.

Jobs' arrival at Apple also had a positive effect on the reduction of the company's inventories, which were previously equal to $ 400 million, and after Jobs's arrival dropped to $ 75 million. This was due to the fact that Jobs was attentive to all the small details of the production process.

Following the success of the iMac (computer and monitor in one bottle), Apple introduced the new iBook line of portable computers. In the same Apple time acquired the rights to the SoundJam MP program from C&C. This program would later become known as iTunes and would kick off the popularity of iPods.

After the release of iTunes, Apple turned its attention to the mp3 player market. Steve Jobs found PortalPlayer and, after a series of negotiations, entrusted it to develop a player for Apple (hardware, software was made by Apple itself). This is how the iPod was born. During development, Jobs made a lot of complaints about Portal Player employees, which ultimately only played into the hands of consumers who got the best (at that time) mp3 player. It should be noted that the famous designer Jonathan Ive from Apple was responsible for the appearance of the iPod (now he is the chief industrial designer of the "fruit" company). I must say that the success of all new Apple products released after Steve Jobs's return to the company is also due to Ive. Even the design of the first iMacs was his handiwork.

Soon, new versions of the iPod began to appear, which became more and more popular every day.

At the same time, the new Mac OS X operating system was introduced, which marked the beginning of the entire OS X series of operating systems that gave a second life to Macintosh computers.

Further history is known. The iPod has become the most popular player today. Macintosh computers are gaining popularity more and more, and not so long ago Apple released its own mobile phone called the iPhone, which became a real bomb that has absorbed all the best features of the products of the "fruit" company.

Here is a selection of some of his most interesting sayings that will help you succeed in life:

1. Steve Jobs says: "Innovation distinguishes a leader from a catch-up."
There is no limit to new ideas. It all depends on your imagination. The world is constantly changing. It's time to start thinking in a new way. If you are in a growing industry, think about ways that lead to more results, nicer customers, and easier work with them. If you are associated with a dying industry, quickly quit and change it before you lose your job. And remember that procrastination is inappropriate here. Start innovating now!

2. “Be the benchmark for quality. Some people weren't in an environment where innovation was the trump card. "
This is not a fast track to excellence. You should definitely make excellence your priority. Use your talents, capabilities and skills to make your product the best and then you leapfrog the competition, add something special that they lack. Live to higher standards, pay attention to details that can improve the situation. It is not difficult to have an advantage - just decide right now to offer your innovative idea - in the future you will be amazed at how this merit will help you in life.

3. “There is only one way to do great job- to love her. If you haven't come to this, wait. Do not rush to the cause. As with everything else, your own heart will help you to suggest an interesting matter. "
Do what you love. Look for an activity that gives you a sense of meaning, purpose, and life satisfaction. Having a goal and striving for its realization brings orderliness into life. This not only helps to improve your situation, but also gives you a boost of vigor and optimism. Do you enjoy getting out of bed in the morning and waiting for the start of a new work week? If your answer is no, then look for a new activity.

4. “You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use math, but other people developed it too ... I think we all say that all the time. This is a great reason to create something that could be useful to humanity. "
Try to make changes in your world first and maybe you will be able to change the world.

5. “This phrase is from Buddhism: The Beginner's Opinion. It's great to have a beginner's opinion. "
This is the kind of opinion that allows you to see things as they are, which constantly and in an instant can realize the original essence of everything. The beginner's opinion is Zen practice in action. It is an opinion that is innocent of preconceived notions and expected outcomes, evaluations and prejudices. Think of a beginner's opinion as the opinion of a young child who looks at life with curiosity, wonder, and amazement.

6. "We think that we mainly watch TV for the brain to rest and we work at the computer when we want to turn on the gyrus."
Many scientific studies over the decades have clearly confirmed that television has a detrimental effect on the psyche and mores. And most TV watchers know that their bad habit dulls them and kills a lot of time, but they still continue to spend a huge part of their time watching the box. Do what makes your brain think, what develops it. Avoid being passive.

7. “I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It shapes personality very well. "
Do not equate the phrases "make mistakes" and "be wrong." There is no such thing as a successful person who has never stumbled or made a mistake - there is only successful people who made mistakes, but then changed their lives and their plans, based on these same mistakes made earlier (not allowing them in the future). They see mistakes as a lesson from which they learn valuable experience. To avoid mistakes is to do nothing.

8. "I would trade all my technology for a meeting with Socrates."
Over the past decade, many books have appeared on the shelves of bookstores around the world, featuring lessons from historical figures. And Socrates, along with Leonardo Da Vinci, Nicolaus Copernicus, Charles Darwin and Albert Einstein, is a source of inspiration for independent thinkers. But Socrates was the first. Cicero said about Socrates that “he lowered philosophy from heaven, giving it ordinary people. " So, use the principles of Socrates in your own life, work, study and relationships - this will bring more truth, beauty and perfection into your everyday life.

nine. " We are here to contribute to this world. Otherwise, why are we here?»
Do you know that you have good things to bring to life? And did you know that these good things were abandoned while you were pouring yourself another cup of coffee and made the decision to just think about it instead of making it a reality? We are all born with a gift to give it life. This gift, or this thing, is your calling, your goal. And you do not need a decree to solve this goal. Neither your boss, nor your teacher, nor your parents, no one can decide this for you. Just find that single target.

ten. " Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on the thinking of other people. Don't let the looks of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.»
Are you tired of living someone else's dream? Undoubtedly, this is your life and you have every right to spend it the way you want without any obstacles and barriers from others. Give yourself the opportunity to develop your creative talents in an atmosphere free from fear and pressure. Live the life that you choose and where you yourself are the master of your own destiny.

Steve Jobs stories

Steve Jobs Speak to Stanford Graduates 2005 (Part One)

Steve Jobs's speech to the 2005 Stanford alumni (part two)

In a short statement from Apple's board of directors, " His brilliance, energy and passion have been the source of countless innovations that have enriched and improved the lives of each of us. The world has become immeasurably better thanks to Steve. His greatest love was his wife Lauren and his family. Our hearts are now with them and with everyone who has been touched by his extraordinary talents.».

Fans and fans of Steve Jobs reacted to the news of his death. On their website Steve Jobs Day (http://stevejobsday2011.com), its authors suggest considering Steve Jobs Day on October 14, when the iPhone 4S should go on sale.

Put on a black turtleneck, blue jeans, sneakers and go to work, school, college. Take a picture in this form, post the picture on Twitter, Facebook. Tell about the place of Apple, Steve Jobs and his inventions in everyone's life. This will be the schedule of the day on October 14 for millions of fans of Jobs' genius.

Mark Zuckerberg : " Steve, thank you for being a mentor and friend. Thank you for demonstrating that what you do can change the world. I will miss you».

Former colleagues, friends and politicians all speak and write today only about Jobs.

Barack Obama: " Steve is one of America's greatest innovators - brave enough to think differently, determined enough to believe in his ability to change the world, and gifted enough to do so.».

Bill Gates : " Steve and I first met about 30 years ago. We have been colleagues, competitors, and friends for over half of our lives. It was an insanely great honor to be friends and work with Jobs. Rarely are there people who manage to leave such a deep mark as Steve, and his influence will be felt for generations to come. I will miss Steve very much.».

Arnold Schwarzenegger: « Steve lived the California dream every day. He changed the world and inspired us to follow his example. Thank you Steve».

Dmitry Medvedev: " People like Steve Jobs are changing our world. My sincere condolences to loved ones and everyone who appreciated his mind and talent».

If you find an error, please select a piece of text and press Ctrl + Enter.

Zodiac sign: Pisces

Birthplace: San Francisco, USA

Height: 188

Occupation: entrepreneur, pioneer of the IT era, founder of Apple, NeXT and Pixar

Marital status: was married

Father : biological:
Abdulfatta "John" Jandali (born 1931)
foster:
Paul Reingold Jobs (1922-1993)

Mother: biological:
Joan Carol Schible (born 1932)
reception:
Clara Jobs (Agopyan) (1924-1986)

Children :O t Chris Ann Brennan:

• Lisa Brennan-Jobs (born 1978)

from Lauren Powell:

• Reed Jobs (born 1991)
• Erin Jobs (born 1995)
• Eve Jobs (born 1998)

Steve Jobs: biography

Today's issue is dedicated to the great entrepreneur of the previous and our generations - Stephen Paul Jobs.

For those who prefer watching a documentary rather than reading, you can find out detailed information about the life of Steve Jobs from the provided video material. This is the best I found on YouTube. I hope you will be very interested.

Abdulfatt Jandali's father, Syrian, served as an assistant professor at the University of Wisconsin. Joan Schieble's mother, a German by nationality, was a student at the same educational institution. Young people were not married, since the girl's family was against their relationship. That is why Stephen's mother was forced to give birth in a private California clinic. Then he gives the child up to foster parents.

Steve was adopted, Paul Jobs and his wife Clara, who could not have children of their own. The only requirement of the biological mother was that the boy should get a higher education.

After 2 years, Steve had a sister, Patty, who was also adopted. After a while, the family leaves San Francisco and stops in the town of Mountain View. In these parts, Paul Jobs easily found a job, he was an auto mechanic. It was necessary to raise money to pay for college for the children. Steve's father wanted to instill an interest in mechanics in his son, but the young Jobs was much more attracted to electronics. With all this, Mountain View was the center of high technology. One way or another, this is where the path of a great entrepreneur begins.

Primary school was a difficult test for Steve, the boy had problems with teachers, although he was quite a sensible student. Back in those years, it seemed to Jobs Jr. that the education system was boring, formal and soulless. But everything changed when one of the teachers was able to find an approach to the restless prankster. As a result, the boy began to study diligently and was able to jump over two classes of instruction.

During his school years, Steve was fond of radio electronics and went to the corresponding circle. From his inventions in the early years, an electronic frequency counter can be distinguished, which he assembled on his own. Thanks to his sociability and his abilities, Steve Jobs moonlighted for some time on the assembly line at the famous Hewlett-Packard company.

At the age of 16, like many other teenagers, the guy began to have conflicts with his parents, mainly with his father. The reason for the disagreement was Steve's hobbies for hippie culture, the music of Bob Dylan and The Beatles, and Jobs Jr. also liked to smoke marijuana and used LSD.

At the same time, Stephen meets Stephen Wozniak, who was 5 years older than him. The guys quickly become best friends, as they understood each other without difficulty, besides, both were fond of computers and electronics.

It didn't take long before the first joint invention of Jobs and Wozniak appeared. In high school, they made a device they called a blue box with which they could make free phone calls. The essence of the invention was that the guys were able to find an approach to hacking the telephone network by selecting tone mode signals.

At first it was just fun, but then Stephen realized that it was possible to make money on it. Their shop quickly closed down, but the understanding that electronics brings money and the taste of excitement remained.

1972 year. Steve Jobs goes to private liberal arts college Reed College, The training schedule is very busy, so students had to devote a lot of time to preparation and classes.

After 6 months of training, Jobs broke down and dropped out of college, seeing no reason to waste time. During this period of his biography young man Eastern spiritual practices, Zen Buddhism and vegetarianism are much more attracted to.

Apple

Stephen Jobs begins his career as a technician at the fledgling Atapi company. She was engaged in the production of computer games.

During the same period, Wozniak was working on the creation and improvement of boards for a personal computer, not yet for sale. But after a little time, Jobs has a picture of what might happen if you start selling such boards.

And so Steve invites a friend to create a joint computer firm, which will later become the legendary Apple company. Below I give you the opportunity to watch a biographical film, in which you can trace in most detail how the steps were taken to create and implement computers.

In working on the first version of the Apple I computer, Jobs proved to be an authoritarian, tough, somewhat tyrannical, but at the same time skillful leader.

The first development was primitive and more like an electronic typewriter.

And in 1976, Wozniak tried hard and created a new board that could work with color, sound, and could connect external media. Someone might think that success came only thanks to Wozniak, however, we must not forget about the incredible organizational skills of Steve Jobs. He went to great lengths to promote the device and get people to buy computers for which there was little demand.

Steve was very critical of even the smallest design details. Thanks to him, the Apple II was equipped with a beautiful plastic case and a miniature appearance... Jobs was smart and understood what was required of him. So, for example, he hired a professional advertising specialist Regis McKenna, and everyone started talking about the new computer.

Then the Apple III, Apple Lisa and Macintosh were developed. Judging by the financial situation, the company developed and flourished rapidly. But, if you look at the picture from the first eyes, it was clear that there was discord at the highest level in the company, constant scandals and strife, largely due to the difficult nature of Stephen Jobs.

NeXT and Pixar Studio

All the litigation led to the fact that Jobs was suspended from work!

1984 Jobs leaves his own company. But he does not lose heart, but on the contrary, quickly organizes a new company, NeXT Computer. From this manufacturer, the market received only cutting-edge novelties that no one else had. But at their price, they were not available to the bulk of consumers.

At the same time, Steve Jobs buys the Pixar studio from George Lucas for $ 5 million. The main idea was to use animated films to advertise the capabilities of the computers offered by NeXT.

But when the Tin Toy cartoon came out in 1987 and won an Oscar, Jobs realized he had to work in a different direction. Later, this studio created such famous full-length animated films as The Incredibles, Cars, Ratatouille, Finding Nemo, Toy Story, Monsters Inc., WALL-E, Brave other.

2006 year. Steve sells Pixar to Disney for a whopping $ 7.5 billion. With all this, he remained a shareholder.

Undisputedly, this is one of the greatest entrepreneurs of humanity. And the Pixar cartoons are incredible.

Return to Apple

December 20 1996 of the year for $ 429 million, Apple buys NeXT, and Steve Jobs returns to Apple and becomes an advisor to the chairman.

The new development and achievement of Jobs in the position is the serial release of the all-in-one iMac computer, attracting everyone with its unusual futuristic design.

This miracle device has beaten every sales figure in the company's history. In addition, a third of buyers were not previously computer users. All this says only one thing: thanks to the development, a new consumer market has emerged. Steve was just incredible!

The second successful step is the creation of the Apple Store, a network of retail stores around the world , who sold Apple equipment.

So what was the uniqueness of Steve Jobs? He did not just keep up with the times, but he himself created a new time and dictated the laws of fashion in the IT industry.

For example, a businessman did not miss the opportunity and set up the production of miniature, but at the same time, functional and perfect devices in terms of their capabilities.

• ITunes media player;
• IPod music player;
• Touchscreen mobile phone iPhone;
• Internet tablet iPad.

Yes, these devices are out of competition around the world, but they were also released to the market earlier than their counterparts, which leaves no chance for any manufacturer.

Have you ever heard of Russians grieving for an American entrepreneur? I am not, but it happened!

Many books and films have been written about Steve Jobs. I showed you a couple of them above.

Books about Jobs:

• Steve Jobs and Me (I, Woz) / The True Story of Apple. Gina Smith, Steve Wozniak.
• Steve Jobs. Leadership lessons. Authors: Jay Elliot, William Simon.
• iKona. Jeffrey Young, William Simon
• Steve Jobs in the first person. George Beam.
• Steve Jobs. Walter Isaacson.
• Jobs' rules. Universal Principles of Success from the Founder of Apple. Carmine Gallo.
• Behind the Scenes of Apple or the Secret Life of Jobs. Daniel Lyons.
• Steve Jobs on business. 250 sayings of a man who changed the world. Alan Thomas.
• iPresentation. Persuasion lessons from Apple leader Steve Jobs. Carmine Gallo.
• Becoming Steve Jobs. Becoming Steve Jobs. Authors: Brent Schlender, Rick Tetzeli.
• A person who thought differently. Karen Blumenthal.
• What is Steve thinking. Lander Keny.

I advise you to watch the movie:

Film "IGenius: How Steve Jobs Changed the World"("IGenius: How Steve Jobs Changed the World").

Personal life

You can understand how things were with Steve's personal life by watching the movie “Jobs. Empire of Seduction ”, the second video in this article.

The young Steve was loving, as befits a hippie culture. The first woman he loved was Chris Ann Brennan. Their relationship was not easy, they were difficult, the couple often quarreled and even broke up.