An example of a correct survey questionnaire. Drawing up a questionnaire when conducting marketing research using the example of Magnitik LLC

Having seriously delved into the sea of specialized sources on creating surveys, I decided to publish my knowledge in the form of a serious manual. But with each new block of information its volume began to resemble a full-fledged brochure. Therefore, I decided to divide it into the following three articles:

In the first one, I will explain the concept of a survey and also explain its importance in internet marketing and blogging. You will learn how it is done, what questions it may contain, I will explain in detail the essence of the questionnaire, and I will show you my procedure for conducting a questionnaire survey.
In the second post, I'll show you different ways to create a questionnaire on your website. To accomplish this task I will use step by step instructions with original pictures.
in the third article you will see my method of creating a questionnaire survey using a special script from the LimeSurvey company. I will tell you in detail how you can implement the knowledge of the first article in various surveys on your resource.

What is a social survey

If we talk in simple language, then a social survey is a type of communication in which specific information is collected. Here the creator of the survey (interviewer) asks questions to his opponent (respondent), and then processes them to perform some tasks.

In scientific terms, the survey method is a psychological method of communicative interaction between the interviewer and the respondent, which allows you to get answers to the questions posed. In other words, we can say that conducting a survey is a kind of research that allows you to find out the needs of respondents. Basically, the following two survey methods are often used - laddering and questionnaires.

Ladder method

This type of social survey is actively used in various marketing research. Thanks to it, the cause-and-effect relationship between the properties of a product (service, brand), the benefits of use and consumer values is easily revealed.

The implementation of this method is as follows: the respondent is asked questions about various properties of the product (service, brand), consumption options, etc. Usually the conversation goes like this - the interviewer asks “why...?”, the opponent of the survey gives a specific answer. Depending on the answer, the following questions follow, and the opponent answers them. Roughly speaking, this is a conversation in which questions are often formed based on the answers of the respondents.

The advantage of this method is that there is live feedback - the respondent gives comprehensive answers, the interviewer can ask more precise questions to obtain complete data for the study.

Disadvantage of laddering - respondents may, due to a lack of practical experience on the use of the object under study, invent answers. That is, they offer the interviewer little conscious or familiar reasons as answers.

What is a survey

This research method uses a specially created questionnaire with pre-prepared questions. In another way it is called a questionnaire. A questionnaire survey does not require live communication with the respondent—questionnaire questions can be answered remotely.

Therefore, this method of conducting a survey has a number of positive aspects:

questionnaire using pre-prepared questionnaires can be carried out with a large number respondents (majority of the study);
the survey can be carried out anonymously, without requiring the respondent to provide his/her details (allows for maximum coverage of all segments of the population).

The disadvantage of surveying is significant:

without having a full-fledged living feedback, a large percentage of questionnaires are left unanswered.

How does a survey differ from a questionnaire?

In the first case, the interviewer can obtain complete answers for the study thanks to his clarifying questions. The respondent is actively involved in the conversation, the interviewer monitors the progress of the conversation and, if necessary, carefully changes the direction of his questions. The main thing here is to ask the first questions on the topic, and then specific leading questions will follow based on the respondent’s answers.

There cannot be such full-fledged contact during a survey. Therefore, the interviewer has to think through in advance the entire range of possible questions (and, accordingly, answers) that will allow him to get maximum results for research. Therefore, the initial preparation is very important here - creating a questionnaire.

Using a Survey in Internet Marketing and Blogging

Using surveys in internet marketing

Social surveys have always accompanied those areas of human activity where there are goods and services. Therefore, it is not surprising that in Internet marketing this tool getting answers is widely used in various fields. Here's an example of some:

consumer market research (checking the popularity of a trend, assessing purchasing power, etc.);
assessing the success of a specific product or service (satisfaction with a specific product, customer survey, etc.);
study human resources(evaluation of working personnel, analysis of employee motivation, etc.);

The most commonly used method of conducting a survey is questionnaires. Typically, questionnaires are filled out either before receiving a product (service), or after the purchase.

Laddering is also used to conduct various marketing research. But in this case, full feedback from the buyer is required (often used in the form of an online consultation).

Using Polls in Blogging

The blogosphere mainly uses surveys - it is very difficult to conduct live communication on blogs. It is easier for a blogger to conduct his research by sending out a questionnaire to his subscribers. Of course, not every respondent will answer the survey questions. But this type of survey requires an order of magnitude lower costs than conducting research using laddering.

What topics do bloggers most often do their polls on? In my opinion, the most popular research topics are the following topics of blogger life:

assessment of the blogger’s activities, research of his ability to provide valuable content to readers;
researching the functionality of your blog, identifying design errors, receiving recommendations;
testing your information products, researching their consumer significance for your clients;

The survey is carried out different ways, which I will talk about in more detail in the following articles on this topic. You can see an example of one such questionnaire in the last part of this post.

In the future, all information on creating a survey on your website will be based on the second method, questionnaires.

Drawing up a questionnaire for conducting a survey

As I already said, in the questionnaire method the most important and difficult issue is the moment of creating the questionnaire. The interviewer needs not only to understand the research topic, but also to correctly formulate questionnaire. Below you will see a number of recommendations and my plan for conducting a questionnaire survey.

Rules for compiling a survey questionnaire

Formation of research objectives. Before creating a questionnaire, you need to think through the objectives of the survey. To do this, it is necessary to compose only such questions, the answers to which will evaluate the study.
Brevity is not only the sister of talent, but also the success of the survey. Formulate your questions briefly and succinctly - do not add clarifying phrases when everything is clear from the question itself. They will distract the respondent.
Logic of questions. Veiled and meaningless phrases will lead your opponent away from the real answer. This can confuse the questioner about cause and effect, which can negatively impact the results of the study.
Sequence of questions. Follow the order of the survey questions. If the sequence in the survey is incorrect, the interviewer will receive distorted information about the study. To prevent this, a simple technique is often used - they first show simple questions, and then increase their degree of complexity.
One question - one topic. It is better to ask the respondent only one answer per question. Then it will be considered the only important one. Otherwise, if there are several topics, the emphasis on the primary issue may go to someone else.
No clues. There should be no obvious clues in the survey questions. Otherwise, the research will not be natural - its answers will lead to distortion of the results. Only clarification of a complex issue is allowed.
Using open questions. Giving the respondent the opportunity to give his own answer, without choosing from those proposed, the research will be more accurate and complete (covers different sides).

Scheme of conducting a questionnaire survey

Having thought through the research topic and compiled a list of necessary questions in your head or on paper, you can move on to the stage of creating a questionnaire. Here is my scheme by which I conduct my anchor surveys:

This plan is used for anonymous surveys only. If the survey requires recording the details of the study participants, then another “Registration” item appears. It comes right after the “Welcome” item.

Also, to create a successful profile, I am guided by the following recommendations:

The questionnaire must not contain spelling errors. Otherwise, respondents’ trust in the interviewer decreases, which may affect the quality of the research results.
For each question I give all possible answers. If necessary, I add a field for the respondent’s personal response.
Before publishing, I test the created survey. I usually read out loud everything that is written on the application form. I also answer the questions of the so-called aerobatics sheet:

Classification of questions in a survey

All questions used in the questionnaire can be classified:

questions about the facts of consciousness (show the respondent’s opinion, his wishes and plans for the future);
questions about the facts of behavior (reveal the actions and actions of the respondent);
questions about the identity of the respondent (show him personal characteristics- gender, age, etc.).

according to form

closed questions. In the questionnaire, there are ready-made answers for them, from which the respondent chooses his option;
open questions. They do not influence the respondent's answer (no suggested answers). Thus, they allow him to express his point of view on the issue. Therefore, they are more informative and complete than closed ones.
half-closed questions. They contain both obvious answer options and the opportunity for the respondent to write their own option.
direct and indirect questions.

A few words about closed questions. They can be alternative (the respondent can choose only one answer option from those proposed) and non-alternative (several answer options). They are mainly used in simple questions where the choice is obvious (one or more). Otherwise, if a detailed answer is required from the respondent, open or semi-closed questions are proposed.

according to the way the question is presented

This type of question will be discussed with examples in the last part of this manual (3rd post about the script).

Common mistakes when creating a survey

Illogical questions (answers). This error often found in questionnaires - questions (or answers) contain semantic logical inconsistencies and contradictions. As a result, such questionnaires are difficult to analyze, and the research results will be unreliable. Here is an example of a half-closed question with an extra answer (the last one) that can confuse the respondent for some time:

Multiple survey topics available. In order not to distract the respondent from the questions, you should not cram two topics into one question at once. Otherwise, the results may lose their information content (distortion of information). Here is an example of a survey question with several topics for discussion:

Lack of equal choice. It happens that a survey question divides the respondent’s opinion into opposite halves. Not only does he not be able to choose the normal answer, but it also overtaxes his brain. Here is an example of such a question:

Presence of specific issues requiring special knowledge. I recently responded to a questionnaire from a popular information businessman on the Runet regarding his mailing list. Many of his questionnaire questions contained specific terms. I had to surf Yandex in search of deciphering tricky phrases.

Very difficult questions . Simplicity is the key to success in any business. The rule here is simple - the simpler the question, the more adequate the result will be. Here is an example of one question about instant coffee, after which the desire to answer may decrease:

An example of a questionnaire to evaluate your website

In conclusion, I offer you a small template version of a survey to evaluate your personal website. The questions in this questionnaire are simple, the answers contain a little humor. You can make your own version of the questionnaire using this template and get a lot of useful and relevant information about your site. Here is the link to this questionnaire:

This concludes the theoretical part about compiling surveys. In the next part, I will talk about how to create a questionnaire survey on your website in various ways.

Sincerely, Your Maxim Dovzhenko

SOCIOLOGY.NET

Many novice sociologists and marketers are wondering how to create a survey questionnaire? We offer you for your reference an example of a questionnaire (questionnaire) for conducting a consumer survey mobile phones.

A sociological survey involves both closed and semi-closed questions, as well as open questions - questions where the respondent is asked to write his own answer to the question. Our sample questionnaire contains all these types of questions. you can use this example questionnaires for creating your own questionnaire to survey visitors to a store, cafe or restaurant, to survey clients, employees, customers or students.

HELLO!

My name is _____________, I represent a sociological center for the study of public opinion in Moscow, which conducts a customer survey in the interests of a mobile phone manufacturer.

The purpose of the survey is to study customer preferences regarding various technical characteristics phones.

We ask you to take part in the survey and answer the questions in the proposed questionnaire. We guarantee complete confidentiality of your answers, which will subsequently be used only in conjunction with the answers of other respondents.

1) Yes 2) NO (finish the interview)

Question No. 2 (substantive question of the questionnaire). What brand is your cell phone? (if you have more than one cell phone, highlight a few brands or write)

Nokia, model_________________

Philips, model________________

Samsung, model______________

HTC, model _________________

Other brand (please write make and model)_______

Question No. 3 (filter question). When was your last cell phone purchase?

1) 2012 2) 2010

3) 2011 4) 2009

5) (if in 2008 or earlier, then in combination with the choice of answer option No. 2 “no” to the next question - the interview is terminated.)

Question No. 5 (an example of a half-closed survey question). Indicate which of the listed brands of telephones you owned?

Survey templates designed by experts

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How to create a questionnaire for conducting a marketing survey?

If you have a large or small enterprise, then perhaps you have thought about:

Who are your consumers? Why do they buy (or not buy) products from you?

If you offer them a new product, will they buy it? and at what price?

How do your consumers make purchasing decisions?

and many others. Answers to these questions can be obtained from your consumers by conducting a marketing survey. To make sure your survey is actually effective, here are a few practical examples. We have been conducting marketing research since 2007, both for large companies such as VTsIOM and FOM, and for private enterprises in the cities of Volgodonsk and Rostov.

Your research should start with the question:

1. What business problem do you want to solve with this research? (Formation of assortment, development advertising campaign or advertising message, demand study, etc.).

2. Once the results are received, how will you use them? This is the key question. It often happens that the customer, having received the research results in his hands, looks at the numbers and has absolutely no idea how he can apply them in his business. Or, to make a decision, he needs a few more indicators that were not included in the questionnaire.

What options can there be: selection of advertising channels for advertising, selection of an advertising message for use in an advertising campaign, work plan of the sales department depending on the client’s decision-making pattern, identifying a list of competitors and their advantages in the eyes of the client, identifying one’s own advantages and disadvantages in customer service, etc.

Depending on what problem you are solving and how you will use the results, the number and wording of questions in the questionnaire will differ.

What questions can be in the questionnaire and what can they reveal?

1. Open questions. They are used to collect information about decision-making methods, the market, and the quality of services when there is very little information about the consumer.

What drinks do you drink most often in the morning?

What is important to you when choosing a product?

What shortcomings would make you not buy the product?

2. Questions about methods of decision making. This can also include questions to evaluate competitors.

Who makes the purchasing decision?

What sources of information do you use to select a product?

Which 5 companies would you contact first if you want to purchase a product?

3. Questions about the quality and shortcomings of the product. Scales or comparisons can be used.

This product is for you: very expensive expensive regular price rather cheap cheap.

4. Questions about the consumption of goods.

When was the last time you purchased an item? (more than 1 year ago from 1 year to 6 months, from 3 to 6 months less than 3 months ago)

What TV channels do you watch? (list of TV channels)

What product properties are you guided by when choosing a product (price, description, famous brand, etc.)

In the next 6 months you plan to purchase: list of products.

In addition to questions about the product, each questionnaire includes a block of questions about the consumer himself. Most often this is:

Gender of the respondent

Age

Education

Monthly income (or information about having a car, holidays abroad, major purchases)

Number of family members, children in the family

Experience in purchasing certain products

Habits of the respondent (do you smoke? Drive a car?)

It is a mistake to include questions in a questionnaire to which the respondent may not know the answer. An example from a survey of residents within a 30-kilometer zone of a nuclear power plant.

What type of nuclear reactor do you consider the safest?

Thermal neutron reactor

Intermediate Neutron Reactor

Fast neutron reactor.

If the survey were conducted among nuclear scientists or engineers nuclear power plants, such questions would be justified. But the survey was conducted among ordinary residents, you can imagine what they could know about neutrons.

It is also a mistake to ask questions about the future in the format What product would you buy? . One construction company wanted to conduct a survey among residents, how many room apartments It is better to place it in a new building complex.

If a construction company, which has been engaged in construction for 15 years and has studied the issue far and wide, doubts the quantity one-room apartments on the floor, then what answer do they want to get from the person on the street who first thought about it.

It is also a mistake to think that the buyer knows your product thoroughly and remembers all its characteristics. If you ask to compare Model A and Model B, you should first find out whether he has experience using these models.

The questionnaire can have from 5 to 200 questions grouped into blocks.

The questionnaire should have a header that indicates the number and date of the questionnaire, the full name of the interviewer, the city in which the survey was conducted, the name or full name of the respondent, and his phone number (to check whether this person was surveyed at all).

The number of questionnaires is determined by numerical sampling target audience.

Need to create a questionnaire or conduct marketing research? Contact by mail [email protected] or by phone 8-8639-25-76-34 (from 9 to 18 Moscow time).

Posts: "/%Registration date: 03/30/2004

for: Genius©

I'm afraid that when approached from the side of standard analysis, it is unlikely that anything can be extracted from such questions. The point is not who conducts the survey - their managers or sociologists; first of all, these should be people who have the skill of working with open-ended questions. And it's not even a matter of sampling. Impressions from the clinic immediately at the reception after the visit are the same, but in the evening at home they can already be different (or a week later).

I will try to explain in what version these questions, in my opinion, would be useful, since a lot of the nuances of your situation still remain unclear (starting with what goals were set in the study, what other questions were in the questionnaire and which ones stood nearby - even from The order of the questions depends a lot)

the first question: “what you don’t like” - allows you to catch negative stereotypes if introduced permanently, i.e. Each (ideally) visitor has the opportunity to anonymously say/write what he didn’t like about the company. But you can catch it precisely by analyzing literal wording. For example, they often complain about a slippery floor, which means something needs to be done with the coating, or that the cloakroom attendant has to wait a long time.

In your specific example, when people were interviewed, were their responses recorded verbatim? Try to raise the primary level and see when people said that they were dissatisfied with the specialists or the service, what exactly they said. The same goes for positive answers, although the question “what do you like” very often provokes people to blurt out, so it rarely reflects reality to any extent.

And it’s even more difficult to work out open questions in general, and in medical topics in particular over the phone - you just need to have a lot of experience in conducting telephone calls, especially 3-1 “why didn’t you go to competitors” - if you mess up a little in the preparation of the questionnaire and people can really be provoked for this care

about customer focus

Feedback: how to create a questionnaire to survey Clients?

For any company, feedback is a valuable source of information. Have you ever filled out questionnaires asking for the Client’s opinion? If the questionnaire is poorly designed, the feedback received may not be complete. Today we will look at the pros and cons of questionnaires on real examples, and then we summarize everything into a list of useful tips.

This can be a rating expressed in points or emoticons. If you are introducing a scale, explain what the extreme values mean, for example, “1 point is bad, 5 is excellent”

Feedback is most valuable if you can understand exactly what Customers like and what they don't. Therefore, give Clients the opportunity to write a detailed comment.

We always try to make shopping in our stores even more comfortable for you and therefore offer an additional 10% discount on your purchase.

We invite you to fill out the form and receive a one-time 10% discount on your purchase!

The discount is valid at any time in any of our stores in the Mitino shopping center and the Ladya shopping center.

After filling out the form, you will receive a copy of the form by email, which you can print and present at the checkout when using a 10% discount.

contact number

Survey questions

Every week Never been 2. Do you always find suitable clothes for yourself? yes no 3. What do you like/dislike (not suitable) from the range? 4. What do you like/dislike about our store? 5. What do you like/dislike about the service? 6. Are the prices in our stores suitable for you? The prices are great! A bit expensive

I buy only on promotions I can afford even more expensive ones 7. Would you like to receive information about promotions and sales from our store by email? yes no 8. What social networks do you use (livejournal, facebook, VKontakte, etc.)? Livejournal FacebookVkontakte Other 9. What is missing in your opinion in Mister clothing stores? (required) 10. Perhaps you would like to wish our store something additional for better work. Write it here: (required)

Spam protection

Calculate 3+34

cforms contact form by delicious:days

Thank you very much for your participation!

company's news

An example of a questionnaire for conducting a survey of consumers, buyers

The final questionnaire for the survey is formed on the basis of the format and objectives of the study, supplemented by questions and blocks important for the study.

Example of a questionnaire form: Consumer preferences of residents of city N on the product market.

Record the recognition of the company and product brand in the markets being studied.

Determination of the circle of main competitors.

Identification of the main sources of information about products.

Preparation of a plan for a set of measures to increase awareness and loyalty to the company and brand (marketing and advertising plan).

Key questions studied (draft face-to-tace survey questionnaire):

Consumer survey: example of a survey questionnaire

Customer questionnaire sample

Questionnaire to study demand

I. Data about the consumer (underline as necessary).

1. Gender (male, female).

2. Age (under 18 years old, from 18 to 30 years old, from 30 to 50 years old, over 50 years old).

3. Social status (worker, employee, entrepreneur, student, housewife, pensioner)

II. Questions to study demand.

B) once a month, D) once every six months, E) once a year,

E) one purchase.

5. What price suits you? (Indicate price_rub.)

6. How many goods do you want to purchase at your price? (Indicate quantity_pieces or kg).

7. How often will you purchase goods at your price (underline as appropriate):

A) daily, B) once a week,

B) once a month, D) once every six months, D) once a year, E) one purchase.

8. Why are you refusing to purchase (underline as appropriate):

A) already exists, B) is not needed,

B) the quality is not satisfactory. D) don’t like the color, D) don’t like the style, E) don’t like the shape,

G) I don’t like the design, 3) I’m not happy with the size, I) I don’t have extra money, J) I can do it myself, JI) other.

In Fig. the survey scheme is shown, i.e. The order in which questions should be asked depending on the answers to the previous question

Rice. Survey scheme

The advantage of the survey method is that conducting one survey allows you to obtain a whole range of information: buyer requirements for the consumer properties of goods, the average size purchases, the frequency of shopping for a given product, the average price level that meets customer expectations, as well as the expected number and demographic characteristics of potential customers. It is only important to choose the right number and composition of people interviewed in order to have a representative group reflecting the contingent of buyers.

The data obtained should be considered as initial data when determining possible sales volumes. However, in conditions of great interchangeability of most goods, a general excess of supply over demand, and in the presence of competition, the results obtained will not accurately reflect the actual needs of the population for a particular product. Therefore, to increase the accuracy of calculations, it is necessary to adjust them taking into account data on the actual sales volumes of goods.

Questionnaire for discount card holders

Our printing house offers printing of forms - a questionnaire for discount cards on paper or carbon copy. Your company may need a questionnaire for holders of discount cards with your branding to obtain information about your clients. A survey when issuing a discount card can provide a lot of useful information for analyzing your customer base. In addition, the contact information provided by the client can be used for further interaction with your client, for example, to send information about new promotions or sales of your company.

You can order any edition at a low price. One of the types of our work is the printing of specialized forms of enterprises, including self-copying and with company logos. We will be happy to advise you in our office and show you various sample forms and types of paper on which we can print your personal application form.

Sample application forms for issuing discount cards

You can download sample application forms for issuing discount cards in .doc format for review. The archive contains a large number of ready-made examples questionnaires:

In most cases, the application form for obtaining a discount card contains the following questions:

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Customer profile

We always try to make shopping in our stores even more comfortable for you, and therefore we offer you an additional 10% discount on your purchase.

We invite you to fill out the form and receive a one-time 10% discount on your purchase!

The discount is valid at any time in any of our stores in the Mitino and SEC "Ladya" shopping centers.

After completing the questionnaire, you will receive an electronic copy of the questionnaire, which can be printed and presented at the checkout if you use the 10% discount.

Your first name (required) Your last name (required) Date of birth (required) Contact number E-mail (correct e-mail address) Send a copy of the questionnaire by e-mail

Questions for questions

How often do you visit our stores in the Mitino shopping center and Ladya shopping and entertainment center? Once a year Once a month

Every week I have never been 2. Do you always find the right clothes for yourself?

yes no 3. What do you like/dislike (inappropriate) from the sentence? 4. What do you like/don't care about our store?

5. What do you like/dislike about the service? sixth

Questionnaire for surveying customers in a supermarket (No. 1)

Are you satisfied with the prices in our stores? The prices are great! Expensive

I only buy stocks that I can afford and hold. 7. Do you want to receive information about promotions and sales in our store by email?

Yes No 8. Which social media do you use (livejournal, facebook, vkontakte, etc.)? LiveJournal FacebookContact Other 9. What is missing from the Lord clothing store? (Required) 10. You may want something else in our store for better performance. Write here: (required)

Thank you very much for your cooperation!

News from the company

N on the commodity market.

Consumer survey: sample questionnaire

Half my job is to make estimates, and I completely trust SurveyMonkey to do that. To this day, I can say that I am completely satisfied with the user-friendliness of Survio. Suggest a product or try it. To add a SURVEYMONKEY email list and send a unique survey link in messages sent by the SurveyMonkey mail server.

The questionnaire model can be changed and processed. Anyone can form a shape. What they think about quality and value. Look deeper to understand how customers use your site. Customers love our shipping and return policy. Conduct a user survey to evaluate and improve the shopping experience in your online store.

Take advantage of SurveyMonkey's free profile samples to collect customer feedback today. I was looking for a program to work at Maza Park to collect data on the quality of work of all departments of this institution.

Do some comparison shopping. Questionnaire models for consumer questions about the contents of online stores in some forms are only available on English language. They have a desire to buy a certain product online regularly. Use this tactic to encourage respondents.

Reliable and experienced, SurveyMonkey's tools have helped more than 20 million customers gather information online. Launch a survey to get customer feedback.

Use surveys to get customers to share their ideas about your business, the quality of online store services, and products. SurveyMonkey systems enhance the ability to collect and interpret information with advanced analytics tools and many other features.

Use this survey to find out if the arrest is happening to you and whether the parties are willing to recommend other people to you. You can then keep track of individual responses, who didn't, who responded, and who rejected the survey, including getting information about it.

You just have to decide for yourself. Understand the purpose of your behavior and ask only what is needed. This is an opportunity to get to the client’s place and not lose it.

How to ensure customer satisfaction and return rather than offering a shopping session that falls short of expectations. Dedicate buyers to communicate with customer service representatives, or a critical situation saved a happy scenario to find out.

In real time, which you save or share with others, you can see the data as it arrives. Identify your strengths and areas and use this information for improvement in private equity.

Customer form

Demand Research Questionnaire

User information (underscore).

1. Sex (man, woman).

2. Age (under 18 years old, 18-30 years old, from 30 to 50 years old, over 50 years old).

3. Social status (employee, employee, entrepreneur, student, housewife, pensioner)

II. Demand Research Issues.

B) once a month, D) once every six months, D) once a year,

E) one purchase.

5. What's your price? (Enter price_ru.)

6. How many items do you want to buy at your price?

(Indicate number of units or kg).

7. How often do you buy goods at your price (underlining):

A) daily, B) once a week,

B) once a month, D) once every six months, D) once a year, E) one purchase.

8. Why would you decline a purchase (highlight):

A) already exists, B) not necessary,

B) does not meet the quality. D) don’t like the color, D) don’t like the style, E) don’t like the shape,

G) I don't like the design, 3) I don't like the size, In) No extra money, K) I can make it, II) different.

Study design, i.e. The order in which you need to ask questions based on the answers to the previous question

Rice. Survey scheme

The advantage of the research method is that conducting research provides a full range of information: customer requirements for the quality of goods, the average purchase size, the trade exchange rate for that product, the average price level that meets customer expectations, and the expected quantity and demographic characteristics of potential clients,

It is only important to choose the right size and composition of people interviewed in order to have a representative group reflecting the client population.

The information obtained should be considered as initial data when determining possible sales volumes. However, with the high interchangeability of most products, the general excess of supply over demand and the availability of competition results will not accurately reflect the actual needs of the population for a specific product.

Therefore, in order to increase the accuracy of the calculations, they must be adjusted taking into account the actual sales volume of goods.

Questionnaire for discount card holders

Our printing house offers printed forms— application form for discount cards on paper or photocopied. To get information about your customers, your business may require a discount owner survey with your company logo on it.

Issuing a discount card can provide a lot of useful information to analyze your customer. Additionally, customer contact information can be used to further communicate with your customer, such as sending information about new promotions or sales to your company.

You can order a print at a low price.

One of the types of our work is the printing of specialized forms of business, including self-copying and corporate symbols. We are happy to inform you in our office and show you various examples types and forms of paper we can print on customized forms applications.

Questionnaire models for issuing discount cards

You can download sample forms for issuing discount cards in .doc format for your reference.

The archive contains a large number of already prepared questionnaires:

In most cases, the questionnaire for obtaining a discount card includes the following questions:

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— Encourage your consumers to receive feedback;

— Make your informal feedback channel organized in such a way that the consumer can express his desire or opinion (even if it is a complaint);

— Do not create, unnecessarily, complex questionnaires and surveys.

Large and complex interviews have very low level answers. But most importantly, they often have the opposite effect, your visitor is unresponsive and unsatisfied!

— Facilitate the provision of information to the consumer;

— Don’t leave just one complaint unanswered; a quick response can often completely eliminate the problem;

“Introducing surveys and questionnaires alone is not a one-size-fits-all approach that will allow us to fully see the potential problem;

— Surveys and surveys should be conducted on on a regular basis, ideally on a daily basis, only by comparing the results can we understand the dynamics of growth or decline in the quality of service;

— Review — Results — Analysis — Improvement! Everything is designed to improve the quality of products or services.

What problems do consumer surveys solve?
How to create the right survey and get useful information for your online store

Any consumer research begins with a clear statement of objectives. For research results to be truly useful, it is essential to identify the problem and objectives to be solved through surveys. The most popular tasks solved through consumer surveys:

Definition and description of the brand's target audience.

Who is regular customer brand?
Who is the brand's potential buyer?
Who will never buy a brand?
Assessing the current position of the brand in the market and its development prospects.
What is the brand awareness? What is the brand's competitive environment?
What is brand loyalty?

Is the brand able to retain its customers?

What are the conditions for switching to another brand?
Search for an effective brand promotion channel.
Where does the search and selection of products begin, and where does it end?
What sources of information about products do you use most often?
What sources of product information are most trusted?

Characteristics of the brand image.

What is the brand's reputation?
What does the brand tell customers?
Negative and positive images associated with the brand.

Determination of price sensitivity.

Above what price will buyers abandon the brand?
What is optimal price for products?
Are buyers willing to pay extra for additional services?

Testing brand positioning concepts.

How do we conduct consumer surveys?

The next important step after setting the objectives is the development of research tools.

At this stage, the following questions need to be answered:

How will we interview?
Who will we interview?
Where will we interview?
How many people will we interview?
When will we interview?
What are we going to ask?

These questions primarily mean choosing a method for conducting a consumer survey, and determining sample population.

The effectiveness of the survey depends on which respondents are included in the sample population. If a non-target audience is surveyed, the survey results will be irrelevant and the research itself will be ineffective. To prevent this from happening, it is important to choose an appropriate survey method that allows you to reach the appropriate audience.

The most popular are personal surveys and surveys via an online panel. In the first case, surveys are conducted in places of sale of the products under study and concentration of the target audience - in certain stores, institutions, etc.

In the second case, the survey is carried out remotely, via the Internet.

Personal consumer surveys and hall tests

Over the course of many years of work in the field of consumer behavior research, IndexBox specialists have developed a special personal interview technique that allows one to obtain both quantitative and qualitative information. Surveys are conducted in the form of a conversation and require responses with a high degree of detail.

About 20% of the questionnaire consists of open-ended questions. The answers to most questions should form a detailed story that allows you to penetrate into inner world respondent, explain the motivation for his desires and actions.

The method involves conducting interviews in a specially designated space point of sale to provide more comfortable conditions communication that leads to a detailed and consistent study of the diversity and nuances of consumer behavior.

Quality control of the data obtained is carried out during the survey itself ( visual control), as well as by checking at least 35% of the selected questionnaires randomly, specialists - supervisors of the field department.

The check consists of a telephone call to the respondent and assessment of the quality of filling out the questionnaire.

Additional verification is carried out using statistical methods analyzing data and determining the degree of deviation of the indicators presented in the questionnaires of each interviewer.

Online consumer surveys

The selection of respondents who meet the criteria of the sample population is carried out on the basis of contacts from the corresponding online panel. Online panels are communities of people who have agreed to regularly participate in market research. Each participant deliberately registers in the panel on a special Internet portal, providing various socio-demographic and consumer data about himself, and also receives compensation for participation in the form monetary reward or prizes.

Each respondent receives an invitation to participate in the survey and case by email. successful completion filter questions begins to fill out the questionnaire.

The reliability of the information provided by panelists is verified by the following methods:
Measuring the time required to answer each question;
Analysis of answers to open questions;
Dynamic comparison of responses to survey questions with the panelist’s profile;
“Black list” and dynamic screening of questionnaires with questionable reliability;
Repeated survey of study participants (control);
Rejection of questionnaires containing a large number of “don’t know/difficult to answer” answers;
Rejection of questionnaires with stereotypical answers (for example, one column or zigzags in tabular questions);
Logical matching questions for filtering questionnaires filled out “blindly”;
A question-task to check attentiveness (for example, in a table question, among the statements, a task is added - “check the answer “completely agree”);
Filtering “flat” questionnaires with stereotypical answers to questions (for example, the respondent always answers “completely agree” to a large number of statements).

What resources allow us to conduct qualitative consumer surveys?

A team of specialists with significant experience in implementing successful and notable projects in the field of consumer research.
Standards research work in accordance with the regulations of the American Marketing Association and the Alliance of International Marketing Research Institutes.
A work methodology that combines desk and field research, as well as our own developments, taking into account the specifics of the Russian market.
Using the best software to conduct the Kinesis Survey.
Own field department IndexBox (150 interviewers, 8 supervisors).

In what format do we provide consumer survey results?

Upon completion of the survey, the data array, checked for quality, enters the desk stage of the study - information analysis.

Based on the results of the analysis, the results and conclusions of the study are presented in the format of a MS PowerPoint presentation report; MS Excel tables are additionally attached to the report.

The report contains:

Description of trends in abstracts;
Visualization of data on charts and diagrams;
Conclusions and recommendations consistent with the goals and objectives of the study.

The convenient presentation format allows you to quickly understand the research results and immediately use them in your work. Depending on the scope of the tasks, the presentation on average includes 50-60 slides.

Order

Example of a survey for consumers, clients

The final survey questionnaire is based on the design and objectives of the study, supplemented by questions and blocks that are relevant to the study.

Marketing agency Life-Marketing provides services for conducting consumer hearings and studying consumer demand.

Example of a questionnaire form: wishes of the city consumer
N on the commodity market.

Research objectives:

Determine brand awareness of companies and products in the markets being studied.

Determination of consumer preferences and decision-making factors.

Determine the size of your main competitors.

Identify the main sources of information about the product.

Preparation of a plan of measures to increase visibility and loyalty to the company and brand (marketing and advertising plan).

Key questions to consider (draft personal study questionnaire):

Information about the defendant:

up to 15 years (less than 12 years were not surveyed). Determine your age with your eyes.

16-25 - students, students, active young people

26-35 - independent audience for work, young families

36-45 - middle-aged people

46-60 - independent group, characterized by older children (in case of marital status) and the possible presence of grandchildren

from 61 to retirement and retirement

Responsible person's gender

You have a family, children/grandchildren (up to 12 years old).

The question concerns elderly and elderly people.

Family Yes / No

Children. Yes. What age? _____

Study the frequency of purchases, the principle of expenses:

Enter multiple answers.

Purchase frequency

Product research and product preference:

Settings according to product type (there may be more than one answer)

product 1

product 2

product N

What brands are you familiar with?

Recognized trademarks (by name/brand). This is not the producer's name. It is recommended to fill this block with 7-9 brands, including yours, that are really actively present in the place where the analysis is being carried out, and which are direct competitors for your brands.

What _____________________ did you buy/your family's last purchase?

This could be a type or a brand.

What would you like to buy _____________________ in the near future / now? This could be a type or a brand.

Brand knowledge:

The manufacturers whose name is given by the respondent know (without prompting). Open question.

If the answer is no, then the next point.

Do you know the manufacturers, the names of the above companies? The manufacturers whose company appoints the defendant have heard. The list has been read. Select from 5-7 companies whose products are present in the region under study, including your company name.

manufacturer 1

manufacturer 2

manufacturer N

Manufacturers whose products are trusted by investors.

Place of purchase and purchasing decision factors

Where does the customer most often buy groceries? There may be more than one answer.

supermarket / online store

shop _______

specialized __________

Price sensitivity

the product is selected ___________________________.

The price doesn't matter.

the product is selected by ________________. The price is studied and considered.

When choosing a product, the main consideration is price.

Product selection criterion. What is the main focus?

a brand I know/trust

by appearance

for the whole set

before _______________

To ________________

Depends on product type

type of product.

complex product with ______________________. Which?

buy ______________________________-

Purchasing principle

I buy quickly and impulsively (on the go) what I like

I buy fast and impulsive (on the go) because

Buyers Question

I know exactly what I want

I am making a careful decision and I am currently looking for a suitable option

Attitude to news

I buy the same famous product

I want to experiment and buy new products

Sources of product information

Sources of information about new products on the commodity market

in stores when I see a new unknown product on sale

What brand names do you remember and can name? Do you remember?

This example of a questionnaire for consumer surveys used in the work of the marketing agency Life-Marketing is for informational purposes only (template), and not a final version.

It assumes that the respondent fills out the questionnaire in the presence of the questionnaire or without it, less often the questionnaire fills out the questionnaire from the words of the respondent. According to the form of the survey, it can be individual or group, when a significant number of people can be interviewed in a relatively short time. Questionnaires also happen face-to-face And in absentia - in the form of a postal survey; survey through a newspaper, magazine, computer network.

Questionnaire is the main tool and is a sociological document containing a structurally organized set of questions, each of which is related to the objectives of the study being conducted. This connection is expressed in the need to obtain information reflecting the characteristics of the object being studied.

The questionnaire has a certain structure, where the important elements are: an introductory part, a “passport”, and the main part.

Introductory part. The design of the questionnaire should begin with the title page, where the name of the questionnaire must be indicated, reflecting the topic or problem of the survey, the place and year of issue of the questionnaire, as well as the name of the organization conducting the survey. For example:

applied research

“Dynamics of integration of forced migrants into the local community”

Stavropol, 2006

Southern Scientific Center RAS

The introductory part usually briefly explains the goals and objectives of the survey, its significance and prospects for using the results. The rules for filling out the questionnaire are also explained here; it must be indicated that the survey is anonymous. Example of an introductory part:

Hello!

We invite you to take part in the discussion of the problems of integrating forced persons into the local community in the region. We turn to you because no one can convey more deeply and accurately how this happens. We also hope to receive answers to similar questions from representatives of various population groups living in our region. Your sincere responses will encourage openness in your interactions with the local population.

Attention! To fill out the questionnaire, you need to select the answer option that corresponds to your opinion and circle the number indicating this option. You can also complete your answer on the line provided. It is not necessary to sign the form.

We thank you in advance for your cooperation!

Some rules for filling out and registering answers can be placed separately, in the text itself, consisting of individual questions in the main part of the questionnaire. For example, this could be an indication of how many answer options can be selected for a particular question (“Please select one answer” or “Check all that apply”).

"Passportichka" consists of questions relating to the socio-demographic and other characteristics of the respondent himself. As a rule, it is placed either at the beginning of the questionnaire or at its end and in the latter case ends with an expression of gratitude to the respondent for participating in the survey. Some researchers believe that a “passport” at the very beginning of the questionnaire can cause distrust in the sociologist and doubt about the actual anonymity of the survey and, accordingly, affect the sincerity of the answers. At the same time, placing the “passport” at the beginning of the questionnaire is justified psychologically, since it allows you to gradually increase the complexity of the questions.

Main part The questionnaire consists of questions related to the goals and objectives of the study, as well as the procedure for filling out the questionnaire. Great importance have a sequence of questions, their wording, and graphic design. Questions and answer options, as a rule, are proposed to be highlighted with font, number, and frames. The text of the questionnaire is usually adapted taking into account the level of culture and education of the respondents. It is possible to use diagrams and graphs that can activate the attention of survey participants.

When compiling questions questionnaires should be guided by requirements that have been tested in practice and increase their validity and reliability of the questionnaire.

Questionnaire questions

In the study on the integration of forced migrants, it was, in particular, decided to find out the reasons why migrants decided to move to the Stavropol Territory (Table 1.3). In the study, all answers by their nature were divided into economic, sociocultural, geopolitical, geographical and psychological. It is obvious that migrants are attracted to the Stavropol Territory primarily by economic reasons (the opportunity to earn money). Almost the same number of respondents have relatives in the region, which also facilitated labor migration.

Table 1.3. Reasons for migrants moving for occupational purposes labor activity on the territory of the Stavropol Territory, %

Reason for entering the region		Reasons for moving
Opportunity to earn more than in other regions of Russia		Economic
It’s easier to find a job than in other regions of Russia		Economic
I have relatives		Sociocultural
Get to know the local culture
Presence of a national diaspora
The proximity of the Stavropol Territory to the borders of your state		Geopolitical
Favorable climatic conditions		Geographical
Everyone was coming here, maybe I’ll stay to live		Psychological

The sum of answers in the column of the table. 1.3 exceeds 100%, since respondents could choose several alternatives. Thus, they were presented with uncontested questions. If respondents were asked to choose only one answer option about the reasons for moving, then the sum of the answers would be 100%. In this case, the question would be alternative. Let's give simplest example alternative question:

Do you regret starting to work for hire?

It's hard to say - 20%

Total - 100%

The examples given show that there are issues alternative And no alternative. In addition, they contain explicit prompts (“yes” or “no”), as well as a “menu” for answers. That's why these kinds of questions are called closed. There are also semi-closed questions that allow the respondent to add to the “menu”. In this case, options for coding additional responses are provided at the end of the responses provided.

What makes up your family's income?

Wage.

Scholarship.

Other (write down)

Sociologists use and open questions, those that do not provide hints. With open questions, the respondent has the opportunity to freely and fully express his opinion, and the sociologist has the opportunity to collect rich information. So, to the open question “What dissatisfied you most about your work? (write)” the respondent is free to choose and formulate an answer, for example: “payment terms”, “working conditions”, “relationships with management”, etc.

For a researcher, the main inconvenience of open questions lies in the difficulties of their formalization and, accordingly, subsequent processing. Replying to asked question, the respondent is guided solely by his own ideas. Naturally, the answers received are individual and varied, so an open question is used in cases where it is necessary full information about the respondent’s views on the problem being studied, his vocabulary, ability to reason. In addition, the respondent is more willing to answer a question if he considers himself competent and interested in the area being studied. If this area is little known to him, then he either avoids answering or gives deliberately low-quality information.

So, when choosing a question form, it is advisable to consider:

specifics of the study: closed questions are preferable to identify facts and opinions that require a specific list possible options answers, and open ones - when collecting richer and more individualized information;
features of subsequent processing of answers: with a closed form of a question, the respondent, noting one of the alternatives, simultaneously encodes it, which greatly simplifies further processing, and with an open form, the researcher himself has to encode the entire variety of answers, ultimately reducing them to a certain limited number of the most frequently repeated ones answers.

Sequential order of questions

The order in which survey questions are asked can also be a source of bias. Thus, to the question: “Do you approve of increasing government spending on higher education?” the majority of Russians usually respond positively. But most likely the distribution of answers will be different if this question is preceded by another, for example, “Does every person need a higher education?”

To the question “Should the Japanese government be allowed to place restrictions on the import of American manufactured goods into Japan?” the majority of Americans surveyed responded in the negative. But at the same time, 2/3 of those surveyed in the other equivalent group answered positively, since the question mentioned above was preceded by the following question: “Should the American government be allowed to impose restrictions on the import of Japanese manufactured goods into the United States?” Since the majority of the equivalent group agreed with the first question, it is logical that they also agreed that Japan has exactly the same right.

As a rule, the text of any questionnaire ends with an expression of gratitude to the respondent for participating in the survey.

Like other students of sociological faculties, students of the Institute of Psychology, Sociology and social relations MSPU regularly participates in sociological surveys. As a rule, they independently compose survey questions, which are then edited by their supervisors. Below are sample questionnaires, compiled by IPSSO teachers and students.

Example of questionnaire No. 1 on the topic “Attitude of modern youth to religion and morality”

Dear survey participant, we ask you to answer the questions below. Your answers will help in organizing the international conference "Psychology of Morality and Religion: 21st Century." The survey is anonymous and the data obtained will only be used in aggregate form. When answering each question, choose one answer option (unless otherwise indicated in the wording of the question).

1. What's your gender:
- a) male;
- b) female.
2. Your age:
- a) under 17 years of age;
- b) 17–22 years old;
- c) 23–27 years old;
- d) over 27 years old.
3. Your education:
- a) incomplete secondary school;
- b) average;
- c) incomplete higher education;
- d) higher.
4. What religion do you profess?
a) Orthodoxy;
b) non-Orthodox Christianity (Catholicism, Protestantism);
c) Judaism;
d) Islam;
e) another (non-Abrahamic) religion;
c) I don't believe it.
5. To what extent do you consider yourself a religious person?

Mark one of 10 points on a scale where the numbers increase in order of increasing religious feeling:

I do not believe 12 3 456789 10 I believe

6. Are there any religious traditions or customs in your family (visiting a temple, performing rituals, reading religious literature, etc.)?
a) yes;
b) yes, such traditions exist, but we do not attach much importance to them;
c) no.
7. How often do you attend religious services?
a) never;
b) once a year or less;
c) once a month or once every six months;
d) once a week or more often.
8. Do you celebrate religious holidays?
a) yes, constantly, we have a calendar where all the holidays of our faith are marked;
b) yes, but only the most famous ones;
c) rarely, when it happens;
d) no, in our circle this is not accepted.
9. If you have ever taken part in religious rituals, why?
a) because it is necessary for the believer;
b) because it looks beautiful from the outside;
c) participated out of simple curiosity;
d) went out for company with friends (relatives);
e) I do not take part in such rituals.
10. When choosing clothes (jewelry), are you guided by the preferences of your religion?
a) yes, I always choose clothes that do not contradict religious norms;
b) usually yes, but if I really like the thing, then despite the discrepancy with the norms of my religion, I will buy it;
c) religious symbolism in clothes (jewelry) is just part of my style;
d) no, my appearance is not connected with religion.
11. Does religion influence your professional (educational) activities?
a) yes, I have chosen a profession (specialty) that does not contradict the ethical standards of my religion;
b) partly, this rather concerns relationships with employees (classmates). We selflessly help each other and congratulate each other on religious holidays;
c) no, religion does not have any impact on my work (study).
12. Does religion influence your behavior (lifestyle)?
a) yes, I always live according to the requirements of my religion and refuse everything that falls under a religious prohibition;
b) I try to comply with religious ethical standards (I try not to enter into conflicts with people, I don’t swear, I don’t intentionally deceive);
c) my lifestyle does not depend on religious beliefs. I decide for myself how to live.
13. What actions could you justify?

Please tick the answer options that are closest to you.

Actions	I justify	I'm at a loss answer	I don't make excuses
Acquiring money and property at the first opportunity
Frequent consumption of alcoholic beverages for pleasure
Adultery
Disdain for people who are unable to succeed in life
Refusing friendship with a person who is getting rich and does not want to share
A rude response to injustice
Suicide after a long streak of failures in life

14. Which of the 10 biblical commandments do you consider the most important to fulfill?

Please tick the answer options that are closest to you.

Commandments		I'm at a loss answer
Honor the One God
Don't make yourself an idol
Don't take God's name in vain
Work six days, and dedicate the seventh day to God
Honor your father and your mother
Dont kill
Don't commit adultery

Thou shalt not bear false witness against thy neighbor.
Thou shalt not covet thy neighbor's house

15. Do you trust the modern clergy?
a) yes;
b) no.
16. Are you capable of committing an act that is unacceptable from the standpoint of your religion, but is not condemned, and perhaps even approved by society?
a) definitely not;
b) why not? After all, there are now many things accepted in society that are not approved from a religious point of view;
c) my actions cannot be influenced by religion.
17. Indicate your attitude towards persons who act immorally, but only in those cases when deviation from morality does not show harm to others?
a) tolerant (with understanding);
b) indifferent;
c) sharply negative.
18. Why do some people disregard moral standards?
a) people sincerely do not realize their importance for society;
b) people are simply trying to assert themselves;
c) people are accustomed to not following the rules established by others;
d) people are confident that they will not be punished;
e) moral standards are too difficult to comply with;
e) other.
19. How do you think one can justify immoral actions?
a) young age;
b) the insignificance of moral or material damage caused to people;
c) acting in a state of extreme vital necessity;
d) ignorance of moral standards;
k) nothing;
e) other.
20. Do you agree with the statement that modern look Do life and the secular value system contribute to the spread of immoral acts?
a) yes;
b) no.
21. How do you think we can prevent the spread of immorality in society?
a) explaining the practical importance of observing moral standards;
b) toughening penalties for various offenses;
c) personal example;
d) propaganda of religious moral values;
d) other.
22. Should it be introduced in schools and universities academic discipline, which would introduce students to the main provisions of religious doctrines?
a) yes, it is necessary to introduce “Fundamentals of Religious Knowledge” as a compulsory subject, and it is desirable that the classes be taught by a clergyman;
b) it is possible to introduce only a purely introductory course like “History of Religions” or “Religious Studies”;
c) any such discipline can be taught only optionally, at the request of students;
d) with us secular state, and any propaganda of religion should be taken out of educational institutions.

Thank you for participating!

Example of questionnaire No. 2 on the topic “Attitude of Moscow youth to the ideas of feminism”

Hello! We invite you to take part in a sociological survey of young people. Please answer 20 questions. The questionnaire is anonymous, and the data obtained will be used for scientific and practical purposes.

1. What's your gender:
- a) female;
- b) male.
2. Your age:
- a) 18–21 years old;
- b) 22–25 years old;
- c) 26–29 years old.
3. Your education:
- a) below average;
- b) average;
- c) secondary specialized;
- d) incomplete higher education;
- d) higher.
4. Your marital status:
- a) not married;
- b) married;
- c) civil marriage.
5. Do you think feminism is:
- a) the struggle of discriminated women for equal social rights with men;
- b) the desire of women to dominate men;
- c) a political movement whose goal is to give women voting rights;
6. How do you feel about the ideas of feminism?
a) I fully approve;
b) I partially approve;
c) I categorically deny;
d) I am indifferent.
7. Has feminism survived to this day?
a) yes, of course;
b) yes, but it has changed a lot in recent years;
c) no.
8. Today in Russia there are a number of women's social movements. Do you think their actions demonstrate feminist ideas?
a) yes, because women in them defend women's rights;
b) possible, but it does not make sense in Russia;
c) no, since they do not have a specific ideology;
d) other (write what exactly);
d) I find it difficult to answer.
9. Are women's rights currently violated in Russia?
a) yes;
b) yes, in some matters;
c) no.
10. Equality between men and women is:
- a) equal social rights;
- b) equal rights and responsibilities;

η) something from the realm of fantasy;

d) other (write what exactly).
11. Can a man and a woman change social roles?
a) yes, of course: a man can perform the duties of a woman, and a woman – the duties of a man;
b) yes, they can, but not in all areas of activity;
c) yes, they can, but, as a rule, this does not lead to anything good;
d) no, this is unnatural.
12. If a woman occupies a “ruling” position in the family, then this:
- a) unacceptable;
- b) normal;
- c) permissible if she uses this position for the benefit of the family and without humiliating her husband;
- d) other (write what exactly).
13. Will you be repulsed by attempts by members of the opposite sex to dominate you?
a) yes, in any case;
b) no, at a moderate level this is acceptable;
c) no, I take it calmly.
14. How can girls' passion for feminism affect their interactions with young people?
a) not at all;
b) most of these girls will be single;
c) young people will receive an incentive to take everything in their relationships into their own hands;
d) young men will “sit on the neck” of such girls;
e) there will be constant quarrels over who is in charge in the relationship;
g) I find it difficult to answer.
15. What can lead young man to agree with the ideas of feminism?
a) fundamental support for the idea of social equality;
b) the influence of a social circle in which there are feminist girls;
c) the influence of gender stereotypes formed in the family;
d) love for a feminist girl;
k) influence of propaganda;
f) other (write what exactly);
g) I find it difficult to answer.
16. How easy is it for a young man to communicate with a girl who recognizes the ideas of feminism?
a) quite easy;
b) difficult;
c) simply impossible;
d) I find it difficult to answer.
17. What are the main problems that may arise when a young man communicates with a feminist girl?
a) conflict due to mutual desire for leadership;
b) mutual misunderstanding;
c) desire to communicate less with each other;
d) conflict due to the young man’s desire to “re-educate” his girlfriend;
e) ridicule and insults from a partner;
f) there should be no problems;
g) other (write what exactly);
h) I find it difficult to answer.
18. How does the image of a feminist girl make you feel?
a) attracts;
b) arouses curiosity;
c) causes laughter;
d) repels;
e) causes indifference;
f) other (write what exactly).
19. Would you communicate with a feminist girl?
a) yes, since I also adhere to the ideas of feminism;
b) yes, because for me ideological differences are not so important;
c) yes, but with great caution;
d) no, in no case;
d) I find it difficult to answer.
20. Are there any people you know who are prone to feminism?
a) yes, I communicate with such a person (people);
b) no;
c) I find it difficult to answer.

Thank you!

Example of questionnaire No. 3 on the topic “The problem of unemployment of young specialists”

Dear respondent!

We ask you to take part in a sociological study conducted to clarify the attitude of Moscow youth to the problem of unemployment of young professionals. You will be asked several questions. Select the answer option that best matches your opinion. We guarantee the anonymity and confidentiality of the information received.

1. Do you think unemployment is:
- a) a generally positive phenomenon in the country’s economy (an incentive to improve the skills and activity of the population);
- b) natural reality (the costs of a market economy, without which it cannot work);
- c) negative phenomenon (cause social conflicts and increased crime).
2. What do you think is the unemployment rate in Moscow today?
a) tall;
b) normal (natural);
c) low.
3. What, in your opinion, are the main reasons for unemployment in Moscow?
a) reduction in industrial production;
b) influx of migrants from neighboring countries;
c) the emergence of completely new sectors of the economy for which it is difficult to find personnel;
d) other (write)___________________________.
4. What categories of people, in your opinion, are most susceptible to unemployment today?
a) young people;
b) middle-aged people (from 30 to 40 years old);
c) older people (from 40 to 55 years old);
d) pensioners;
e) other (specify)______________________________.
5. What are your plans after graduation?
a) I’ll go to work;
b) I will continue my studies at my university (master’s degree, postgraduate study);
c) I’m going to get a new education at another university;
d) I will go to serve in the army;
d) your own option_________________________________.
6. When applying for a job, you expect:
- a) assistance from relatives and friends;
- b) assistance from an educational institution;
- c) employment service;
- d) employment agencies;
- e) own abilities;
- f) a favorable combination of circumstances;
- g) other (specify)______________________________.
7. What reasons, in your opinion, may influence the refusal to employ a young specialist?
a) lack of practical experience;
b) the candidate’s personal qualities do not appeal to the employer;
c) unfavorable family situation;
d) lack of education;
e) lack of vacancies;
f) the administration's bias against "green" employees;
g) other reasons_________________________________.
8. Would you like to undergo a “postgraduate” internship at a company with the possibility of further employment?
a) yes;
b) no;
c) I find it difficult to answer.
9. Have you ever tried to find a job?
a) yes;
b) no.
10. Do you have an urgent need to get a job?
a) yes;
b) no.
11. What is most important to you when choosing a place to work?
a) the level of salary offered;
b) the prestige of the company;
c) socio-psychological climate in the organization;
d) field of activity;
e) opportunity for self-expression;
f) opportunity for professional growth;
g) gaining practical experience;
h) flexible work schedule;
and other___________________________________.
12. Do you rate the activity entrepreneurial activity as an alternative for yourself if you are unable to find a job?
a) yes;
b) no;
c) I find it difficult to answer.
13. If you were organizing own business, what would you do?
14. What do you personally dislike about unemployment?
a) decrease in social status;
b) lack of money;
c) a narrow circle of friends;
d) inability to realize oneself;
e) financial dependence on parents;
e) nothing;
g) other__________________________________________.
15. What reasons do you think contribute to the unemployment of young professionals in Moscow?
a) excessive claims by young people themselves regarding their desired place of work;
b) lack of desire of employers to employ young specialists;
c) lack of attention of the local administration to issues of employment of Moscow youth;
d) the reluctance of young people themselves to work;
e) other______________________________________________.
16. In your opinion, is it easier to find a job in Moscow than in other cities?
a) yes;
b) no;
c) I find it difficult to answer.
17. The situation when a young specialist with higher education does not work, due to:
- a) inability to find a job;
- b) unwillingness to work;
- c) unsatisfactory working conditions.
18. Do you think it is possible to combat the problem of unemployment?
a) yes;
b) no;
c) I find it difficult to answer.
19. What do you think are the ways to combat unemployment?
a) creation of new jobs;
b) creation of labor exchanges and other types of employment services;
c) improving the qualifications of employees;
d) support for the development of small and medium-sized businesses;
e) redistribution of jobs in favor of the local population over visitors;
d) other__________________________________________.
20. Do you think that enterprises should prepare specialists for themselves in advance by concluding agreements with educational institutions on the employment of their graduates?
a) yes;
b) no;
c) I find it difficult to answer.
21. What kind of help would you like to receive from a professional consultant at the employment service?
a) find out which professions are in demand on the labor market;
b) undergo testing for the purpose of professional self-determination;
c) choose educational institution for subsequent admission;
d) find a job;
d) none;
f) other help______________________________.
22. Who do you think is to blame for the current situation with unemployment of young professionals?
a) state;
b) labor exchanges;
c) youth;
d) employers;
e) enterprises;
f) educational institutions;
23. Are there any unemployed people in your family today?
a) yes;
b) no.
24. In what form do you think the state could support job seekers young professionals? (Check several items);
a) organization of advanced training courses (or retraining);
b) distribution of university graduates to work in their specialty;
c) financial support for starting your own business;
d) creation of jobs;
e) development of youth labor exchanges;
f) creation of centers for socio-psychological adaptation of graduates;
g) other (write)_________________________________.
25. How do you feel about cases of refusal to hire women?
a) in my opinion, this is a far-fetched problem;
b) with understanding - there are professions intended only for men;
V) negative – gender discrimination is unacceptable. Please provide some information about yourself.
26. Your age?
a) less than 20 years;
b) from 20 to 25 years;
c) from 25 to 30 years.
27. What's your gender?
a) male;
b) female.
28. What education do you have?
a) general average;
b) initial professional;
c) secondary vocational;
d) higher;
e) unfinished higher education.

Thank you! Good luck in finding a job!

Example of questionnaire No. 4 on the topic “Causes of conflicts in a young family”

1. What's your gender?
a) male;
b) female.
2. Your age?
a) up to 21 years of age;
b) 21–25 years old;
c) 26–30 legs;
d) 31–35 years old.
3. Your education?
a) average;
b) secondary specialized;
c) incomplete higher education;
d) higher.
4. Is your marriage officially registered?
a) yes, our marriage is registered in the registry office;
b) no, we live in a “civil marriage”;
c) I am not in a marital relationship.
5. Please indicate the duration of your marriage:
- a) up to 1 year;
- b) 1–3 years;
- c) 4–6 years;
- d) 7–9 years;
- e) more than 9 years;
- f) I am not married.
6. Do you have any children?
a) yes, one child;
b) yes, two children;
c) three or more children;
d) there are no children, but we are planning to have a child;
e) there are no children, and for now we do not plan to have them.
7. Are you satisfied with your family's income?
a) yes, completely;
b) rather yes;
c) not really;
d) no, I’m not completely satisfied.
8. Please indicate your living conditions:
- a) we have our own housing;
- b) we live with our parents (other relatives);
- c) we rent housing;
- d) took out a home loan;
- d) we live in a hostel.
9. How satisfied are you with your living conditions?
a) completely satisfied;
b) satisfied, but not completely;
c) are not satisfied at all.
10. How do you assess the psychological situation in your family?
a) favorable;
b) satisfactory;
c) uncomfortable;
d) conflict.
11. Are you experiencing serious conflicts in your family?
a) yes, often;
b) yes, from time to time;
c) no.
12. What are the main causes of conflict in your family? You can select multiple answer options:
- a) housing problem, domestic unsettlement;
- b) lack of financial resources, low level of income;
- c) problems with employment;
- d) problems with placing children in (pre-)school institutions;
- e) problems in relationships with the parents of one or both spouses;
- f) bad habits (alcoholism, smoking, gambling);
- g) lack of warmth in relationships, communication problems;
- h) adultery, jealousy;
- i) lack of common interests, differences in education;
- j) rudeness, violence on the part of the spouse;
- k) lack of common views, beliefs (political, religious);
- m) the desire of the spouse to pursue a career;
- m) problems with giving birth and raising a child;
- o) repayment of debt (loan);
- n) there are no conflicts in our family;
- p) other (write what exactly)__________________________.
13. What, in your opinion, are the main problems of young families in our country? You can choose several answer options:
- a) housing problems;
- b) low salaries;
- c) unemployment;
- d) the need to combine work and study;
- e) lack of support from the state;
- f) problems in personal relationships between spouses;
- g) conflicts between parents and children;
- h) youth are unprepared to make responsible decisions;
- i) other (write what exactly)___________________________.
14. What often leads to the creation conflict situations in family?
a) social problems (domestic instability, lack of money);
b) psychological problems (lack of mutual understanding, difference in characters);
c) value differences (different beliefs and interests);
d) I find it difficult to answer.
15. Does the socio-economic situation in the country affect conflicts in your family?
a) yes, and very strongly;
b) yes, but not significantly;
c) no, does not affect;
d) I find it difficult to answer.
16. How seriously can different ethnic (or religious) affiliations of spouses affect family conflicts?
a) has a very strong influence;
b) influences, but only if there is no love between the spouses;
c) has virtually no effect;
d) I find it difficult to answer.
17. Is there a direct relationship between family conflicts and the level of education of spouses?
a) yes, of course;
b) yes, but it rarely appears;
c) no;
d) I find it difficult to answer.
18. Who do you think should solve the problems of young families?
a) the spouses themselves;
b) spouses with the help of relatives and friends;
c) state;
d) other (write what exactly)___________________________
19. How do you feel about the state policy of supporting young families?
a) I think it is effective;
b) I consider it ineffective;
c) I find it difficult to answer.
20. Do you participate in any government programs to support young families?
a) no;
b) no, but we would like to;
c) yes, we participate in (specify which ones)______________________

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