What do you think is more important? inner person or external? What is the first thing people notice when they meet you? Of course, it is very important to have inner beauty, read a lot and develop your mental abilities. However, when meeting a stranger, there is no knowledge of a previously read book or the logical abilities of our brain. A stranger will pay attention to our appearance, how neatly we are dressed, whether our skin and hair are well-groomed. By the appearance of a person, you can understand his character, whether the person strives to achieve heights in life or whether he is comfortable in his current situation.
The appearance of a business person is a kind of level of self-esteem of an individual. If a person is successful or strives to become so, is confident in the future, knows what he wants from life, then self-esteem will be at the highest level. And, accordingly, confidence in one’s superiority and the desire to look at the level of the highest status increases.
How to increase your self-esteem?
How to transform yourself so that strangers know at first sight that the person standing in front of them is successful and satisfied with himself?
Of course, relying only on external data and neatness in clothing would be reckless. We evaluate the appearance of a business person for a few seconds; this is not enough to make a final conclusion about what kind of person is in front of us.
The rest of the time we talk with the interlocutor, determining his mental abilities. Having a fresh and attractive appearance and knowing how to conduct a conversation correctly, you build self-esteem and self-confidence.
Knowing how to take care of your appearance, you can easily go to an interview, date, or find interesting acquaintances. You will notice the positive attitude of the people around you towards you.
Plan
1. Etiquette in the culture of appearance
2.Appearance of a business person
3. Business man's suit
3.1Jacket, shirt, tie
3.2 Men's shoes
4.Business woman suit
5.Accessories
Literature
1. Etiquette in the culture of appearance
When seeing a person for the first time, people involuntarily pay attention to his appearance. “Clothing is ninety percent of what people see when they look at you,” says Debra Guy Cox, image consultant. Clothes influence those around them, since, regardless of a person’s consciousness, they are instantly recorded by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office. Appearance, as a rule, reflects the internal, moral content of a person. "People judge us—who we are, where we live, where we've been—based on just one look at what we wear," Cox says. A person's culture is emphasized by his clothing. It is, in a way, a person’s calling card. Clothes convey information to communication partners about a person, his tastes, and his membership in a particular social or professional class.
Tasteful clothes, accessories, and a neat appearance make him confident, collected, and energetic. It was not for nothing that Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of the golf club. “The ability to dress is more important than the ability to enter a room or the ability to bow. “Nothing catches the eye more than a person’s clothes,” they taught in the old days. Looking at an entrepreneur for the first time, one immediately gets an impression of him and his well-being. The color of clothing is of great importance. Exposure to color is a powerful psychological irritant: it can calm down, put partners in a “businesslike mood”, and in a certain situation can cause hostility or, on the contrary, positive emotions. Color signals are perceived by partners on a subconscious level. This explains the “secret” power of their influence. According to M. Luscher, the creator of the color test widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists. Clothing must be appropriate to the place, time, and nature of the event. You need to know how to wear it correctly. The lighter the suit, the better quality it should be.
2.Appearance of a business person
The appearance of a business person is the first step to success, since for a potential partner his suit serves as a code indicating the degree of reliability, respectability and success in business.
Only those who are well dressed and combed, who have a sense of taste and taste, inspire trust. We can say that in the business sphere they are “met by their clothes”, and then they evaluate other qualities - punctuality, clarity, qualifications, faithfulness to their word, etc. That is why many demands are placed on the appearance of a business person, his everyday suit (not to mention special occasions).
At the same time, you don’t need to try to suppress your partners with the richness of your appearance, which indicates your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains and bracelets, a conspicuous watch or an excessively colorful tie can only raise doubts about your seriousness.
True, there are regions (for example, the Arab East) where a demonstration of luxury is not only allowed, but even required from a businessman as clear evidence of his prosperity. Such “signs of success” include platinum lighters with monograms, watches with diamonds, cufflinks with precious stones, and super-expensive cars.
3. Business man's suit
A business suit is like business card businessman. No business suit - no for the community of business people and the businessman himself. It is not for nothing that in the distant 19th century, the future billionaire Rockefeller began his path to success by investing not in business, but in himself: he spent literally his last money on two important acquisitions: the first acquisition was an expensive business suit, the second - a membership card in a prestigious golf club. The suit created an image, the card provided acquaintances or personal connections. He was a wise and far-sighted man, this Rockefeller!
Both for the first contact and for subsequent business meetings with important domestic and foreign partners, it is worth wearing a thoroughly cleaned and ironed suit with a light-colored shirt and tie to match.
You shouldn't appear on business meetings in jackets, sports trousers, jeans, and also in leather jackets, which self-respecting businessmen wear, at best, for country walks.
However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and a sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a “heavy metal” concert may sport an earring in his ear and have a hairstyle in the form of a ponytail grabbed with a ribbon. And an art dealer is quite befitting of bohemian colorful jackets and silk scarves.
Businessmen striving for success pay careful attention to details and meticulously take them into account in their conclusions. For example, a monstrous impression is made by short, folded socks that reveal the white calves of a businessman when he sits with his legs crossed. Clean, hole-free socks are especially necessary in Japan, since there you have to take off your shoes when entering a house or restaurant.
A stale handkerchief, a half-torn button, or the habit of wiping your glasses with the end of a tie can spoil the impression.
Don't forget about shoes - dusty and cracked shoes can spoil the impression of even a decent suit. It is necessary to discard the simple-minded domestic habit of complementing a suit jacket with a tie with sandals from which thread socks peek out, and to avoid overly odorous colognes and aftershave lotions. And in general, the main thing you should strive for is a general impression of neatness, neatness, and even some pedantry in clothing. This should make your partner think that you will be so smart in business.
3.1Jacket, shirt, tie
Externally, a businessman is easy to distinguish from all other men: he looks confident, stable, and is dressed quite conservatively. If a rich slacker chooses expensive and sophisticated clothes with a pretense of chic, people of liberal professions - non-standard, workers - simple and reliable, young people - sports, then a businessman is unthinkable without a men's suit, which in its entirety consists of a “three piece” (jacket, trousers, vest ), and in the standard version the same without a vest.
Clothes shape the appearance of a business person. It attracts the attention of people concerned with interpersonal relationships. In the words of Alison Lurie, author of The Language of Dress: "...sociologists tell us that fashion...is a language of signs, a nonverbal system of communication." The main thing in men's clothing is a suit. The most common styles of men's suits are: English; European; modified European; American “bag”.
A mandatory accessory of a classic men's suit is a jacket. It must be worn during any visit.
The bottom button of the jacket is never fastened. The rest must be buttoned up in an official setting - on the podium, when entering any room, etc. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table or in the auditorium. You can take off your jacket at official events only after the host, the guest of honor - in a word, the first person at the reception - has done so. And if this very first person, despite the sweltering heat, sits in a jacket as if nothing had happened, those present of lower rank can only mentally send curses to this immune high temperature and other people's problems are a blockhead. Only when visiting close friends can you take off your jacket without waiting for the owner to do it. But first you should ask the owner for permission to do this. Late autumn, winter, in early spring, in the evening it is better to wear a dark jacket. IN daytime In summer, a light suit is preferable; in hot weather, a cotton one is preferable. The suit can be plain, as well as small striped or checkered, but without sharp contrasts. For business negotiations, it is recommended to wear plain suits in grey, dark grey, dark blue or black. The most common in the business world is a two-piece suit, but three-piece suits are also acceptable. A black suit is intended for the most formal occasions. All other details of clothing are selected to match the suit.
The cut of the jacket - double-breasted or single-breasted, with wide or narrow lapels - depends not only on fashion. A single-breasted jacket with two buttons shows the mobility of a businessman, his reaction speed, and dynamism. A double-breasted jacket speaks of the ability to maintain achievements, reasonable distribution of funds or investments, reliability and resilience in the face of any disasters. Double-breasted suits are contraindicated for all overweight people, even those of normal or relatively tall height. They make their owners real fatties.
In addition to the width of the wrap, jackets are also distinguished by the presence of slits, which can be two, one, or none at all. A jacket without vents is called European. It looks attractive only on slender men. For fat men and even men of normal build, but with a tummy or wide hips, the European type jacket is contraindicated. It fits perfectly only on tall and thin people, and only if they are standing. You can sit in such a jacket without discomfort, only by unbuttoning it completely.
An American jacket with one vent is more comfortable when walking and is less related to a person’s build. But it is also not very comfortable: in order to sit down, it needs to be unfastened. The most reliable in this regard is an English jacket with two vents. It is quite easy to sit in it, since the jacket immediately diverges to the sides at the back and does not interfere with the fit. You don’t have to unfasten it completely. The fact is that it is customary to never put the bottom button through a loop, so as not to interfere with free movement.
The jacket has two vents allowing you to get up and sit down easily and freely. Your choice should probably be based on how mobile your job is and the characteristics of your build. The cut of the jacket in all other respects should simply correspond to your idea of comfortable and uncomfortable, that is, the feeling of comfort or discomfort when wearing a thing.
A business man for various events must have at least three suits and 12 cotton shirts of various colors, mostly pastel. They should match the suits in tone. You must have white shirts, but of an icy white color. Allowed thin strip or cell. A colorful shirt does not go well with a patterned suit. Never wear a striped shirt with a checkered suit or, conversely, a checkered shirt with a striped suit. The darker the suit, the lighter the shirt should be. The ideal shirt, suitable for visits of any level, is white. But the most harmonious combination Even the best shirt does not make a good impression if the shirt is dirty. Fresh shirts are its most important characteristic. The sleeve is long. The shirt collar is classic. However, the choice of collar is important for men with non-standard necks and face shapes. For slender men with long, thin necks, tapered collars (with close corners) or long, sharp collars highlight features that need to be subdued. Wide collars suit them better. They seem to widen the neck. Men with full faces and short necks look more impressive in shirts with narrow collars. Collars with a loop and a high neckline are good for men with medium necks.
On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds or yokes. Let's say one patch pocket. Usually the pocket has a logo (word trademark) of the manufacturer.
John T. Molloy, in Dressing for Success, writes: “If you have the intention of taking everything I write in this book seriously... then you will never, in your entire life, wear a short sleeve shirt to a business meeting, no matter what. "whether you have just recently worked as a simple courier or you are the president of a company. A short sleeve is a symbol of the lower social stratum of the middle class and therefore cannot purely psychologically evoke feelings of respect and power."
Elegant shirts should have no pockets, but if they do, it is not customary to put anything in them. When a tie is tied, the corners of the collar should not lag behind, as in cheap shirts. Cuffs can be simple, fastened with a button, or double (French), fastened with cufflinks. Double - add gloss to the image. Due to the width and details of such cuffs, the arms do not seem long.
Particular attention is paid to the tie. A tie is a must-have addition to a plain shirt. With a striped suit, checkered suit, etc. A plain tie goes well. And with a plain suit - a tie with a pattern, motley. If the shirt is a light-colored one-color shirt, you need to make sure that the tie matches its color. Only a plain tie will go with a bright patterned shirt. In all cases, the tie should be darker than the shirt. The color of your business partner's tie can help you determine his character, mood, and position in these negotiations. Bright red ties express expressiveness and some inconsistency. The combination of bright red and yellow is a sign of relaxedness, persistence in defending one’s own point of view. A red pattern on a dark background can indicate self-confidence and determination. Blue, dark brown colors with the addition of red and a little emerald convey goodwill and readiness to take into account the opponent’s opinion. Gray-pearl colors emphasize the ability to control feelings. Poisonous greens combined with yellows may indicate some wariness. Blue ties radiate calm. A black woven leather tie indicates a desire to be elegant and attractive. For business negotiations, it is better to choose gray-pearl, blue-red, maroon ties. Ties with a graphic design are recommended. This color scheme will put your interlocutors in a good mood and will emphasize your respect for them. But a bright tie with an avant-garde pattern will create your business partners the feeling of emotional pressure will irritate and distract them. It is also recommended to use a set of identical colors of a tie and a handkerchief (the tip of which peeks out of the breast pocket). A silk tie goes best with a dark evening suit. A synthetic tie is worn only with a leather jacket. Bow ties only appear at formal events. A black cloth tie is appropriate only at funerals and memorial ceremonies. It is not customary to combine a tie with a sports shirt, a woolen shirt, or with any shirt that is worn untucked. The width of the tie should be directly proportional to the size of the jacket, i.e. The wider a person's shoulders, the wider the tie should be. Do not allow the tie to hang below the waist. But too short is also unacceptable. It should just barely reach the trouser belt buckle. And, of course, the tie must be tied neatly and correctly. Thick ties should be re-tied each time.
3.2 Men's shoes
Not only a tie, but also shoes indicate a man’s social status and luck. In all manuals on business etiquette, the following is written about shoes: they should be expensive, conservative in appearance, with thin soles, black or dark (for a dark suit) and the appropriate shade for a light suit. But, above all, shoes should be comfortable. So if in a store the seller assures you that this is the same model that is ideal for a business suit, then, having figured out its purpose, check how comfortable it is on your leg, and don’t forget for what purpose you are purchasing it: if you only wear indoors, then the choice is fair, but if you have to walk in these business shoes on our sinful earth and in the slushy season, then you should think about whether or not your shoes will cope with rain, snow or mud. Otherwise, you risk soon giving your expensive shoes to the nearest trash heap.
The suit is elegantly complemented by lightweight lace-up low shoes made of genuine leather (top, bottom, insoles). Shoes are worn with outerwear: black lace-up boots, classic black leather low shoes with laces. Moccasins are possible if they are made from first-class genuine leather and are simple in style. Do not wear high-heeled or patent leather shoes. A business man does not wear velor leather shoes. They are not allowed in business sphere. Patent leather shoes only match tailcoats and tuxedos.
You still won’t be able to get away with “shoes for all occasions.” For cold seasons you will have to choose winter and autumn shoes, for summer - summer ones. But in all cases, shoes should look expensive and prestigious. This does not mean that it needs an extravagant style, although today in the world of men's shoe fashion there are very bold decisions. Men's business shoes are simple, that is, they should not have various inserts of a different color, additional straps, buckles, emblems and other details that are good in youth fashion, but do not correspond to business style. Shoes should always be immaculately clean, both inside and out. The leg produces 200 ml of sweat per day. A business man wears thin woolen socks. By absorbing sweat, these socks remain dry to the touch. Socks should be long. In this case, crossing your legs, your naked body is invisible from under your trousers ( erogenous zones). It is unacceptable for the bare part of the leg to be visible. Long socks add elegance to the foot. Socks with patterns are not recommended. The color of the socks creates a transition from the color of the suit to the color of the shoes and matches them. Dark plain socks are preferred. White socks are not acceptable. They are worn mainly by athletes. We read about this in one of the commandments on how to dress a novice businessman at a business school in Frankfurt am Main: “A gentleman does not wear white socks! A businessman, if he is a gentleman, too.” The basic principle of choosing a business suit is simple: men's clothing should fit well and the person in it should feel comfortable. So when choosing a business suit, it is recommended not just to put it on and stand in front of the mirror, but also to walk around, sit, even bend over, appreciating the suit not in static conditions, but in movement. In addition, if you choose a comfortable suit, do not forget to check that you will be comfortable even if the pockets are not perfectly empty. If they are provided for, then they exist for a reason. At the same time, pockets that are no longer empty should not bulge or bulge.
4.Business woman suit
A woman’s desire to be noticeable is her deepest need. The color of a suit can increase or decrease a woman’s aura of power and charm. The requirements for the clothing of a business woman are, in principle, not much different from the requirements for the clothing of a business man. However, business etiquette allows a woman to depart from strict male standards. For a businesswoman who wants to succeed, it is very important to remember her appearance.
Business clothes are distinguished by classic cut, discreet colors, and versatility. Evening dresses made of sexy chiffon and luxurious trouser suits with designs reminiscent of impressionist paintings are quite suitable for a cocktail party, but appearing in such outfits at work means the ruin of your career. A women's business suit can be of traditional colors (red, yellow, brown, green, blue, white, black), almost any color, except bright shades and sharp contrasting combinations. Best colors business dress - dark blue, reddish brown, beige, dark brown, gray, moderate blue, light blue, etc.
Black business suit Lately is being forced out. It is suitable for conferences, board meetings and other events that are more formal in nature than regular work activities. All over the world, the main clothing for work is a suit. You can only afford a dress in hot weather and only in a plain color.
A business woman's wardrobe should include two or three skirts, jackets, and two or three blouses. It is advisable to change toilets often, because the same thing, worn every day, gets boring and “extinguishes” your mood.
You cannot shorten your skirt too much in blind obedience to fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may happen that men, instead of listening to you at business meetings, will consider your merits. In addition, they may get the impression that you are primarily offering to make sure of the beauty of your figure, and not of your business qualities.
A woman’s clothing should correspond to the place, time, and nature of the event. You need to know how to wear it correctly. For example, it is not customary to receive guests or visit people in evening dresses during the daytime. For this occasion, an elegant dress or dress-suit is suitable, but not a jacket and skirt. Good taste requires the ability to combine existing clothes. The set can be supplemented with a new skirt, jumper, scarf, scarf.
The skirt is worn with a leather belt, matching the color of the suit. If a woman has a high waist, then the color of the belt is matched to the color of the blouse; if it is low, the color of the skirt is chosen. A business woman should not wear a cheap or ill-fitting jacket. Dropped, shapeless shoulders look sluggish and helpless at work. Therefore, small hangers are used. But at the same time remember that the shoulders narrow the sides. A buttoned jacket should fit comfortably. Optimal length his - not below the hips. For women with a high waist, long jackets are recommended, and for women with a low waist, short ones. Don't forget about fashion trends.
Blouses should be simple, elegant and look expensive. A complex blouse design does not harmonize with a business jacket. Ruffles and lace add femininity. Transparent or tight-fitting blouses are only suitable under a jacket. Summer clothing should be made from natural materials or with a small amount of synthetic or acetate fibers.
Are excluded from business clothes knitted jumpers, vests, etc. A plump person looks even fuller in a suit or dress made of cross-striped fabric, with a large pattern, very light. Skirts in the shape of the letter “A” will flatter any figure. In wide, fluffy skirts, tall women do not look businesslike. It is better to wear a long skirt cut along an oblique line.
For women, shoes are the most important part of the toilet. The most elegant are pumps with closed toes and heels. In business, white shoes are unacceptable. They look cheap and are not a symbol of success. Shoes in ivory, beige, beige-gray, etc. are desirable. Dark shoes go with dark dresses. Shoes with colored details, “metallic colors,” or with decorations are unacceptable in the business sphere. Shoes with flared heels, as well as closed shoes, are worn only with trousers. Patent leather shoes are preferable in the evening. IN summer period Sandals with an open heel but a closed toe are acceptable. As a rule, stockings and tights are combined with the color of shoes. They should not have a drawing. Shoes and dark-colored stockings visually make the feet smaller.
Hairstyle, makeup, and jewelry should organically complement your business suit. The hairstyle should be strict, but at the same time elegant. There should be as little jewelry as possible, but at the same time, one should not give them up altogether. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive cosmetics than decorative ones. Perfume should be used in such quantities that their smell is barely noticeable. And, of course, it should be good perfume.
But the most important thing is your individuality. It's not about how you dress, but how you feel. If you are calm, confident, if you smile and listen attentively to your interlocutor, and do not overdo it with little feminine tricks such as “playing with the eyes” or “accidentally” exposing your knee, success is guaranteed to you. However, sometimes women's tricks don't hurt. But everything is in moderation.
5.Accessories
A business person always has the highest quality accessories that he can afford.
A woman’s handbag or case should be made of the best grades of genuine leather, just like a man’s briefcase, folder, or purse (wallet). A portfolio is necessary for every successful person. Folders are used only for internal use (meetings, sessions, etc.).
In business, a woman must wear a watch, otherwise she makes it clear to others that she does not value time. She prefers watches with a clear dial, classic design. They are selected according to the fullness of the wrist. Small watches are small, large ones are heavy and inconvenient. Electronic watches, as well as those with a pointer, are inelegant.
A watch is the most important, expensive and prestigious accessory of a business man. In a classic business style, preference is given to elegant mechanical watches with hands... Quartz ones are more practical and easy to use, but mechanical ones are more prestigious. A man's image is distorted by watches made of plastic, rubber, with various decorations, ringing, squeaking, and with an unclear dial. Watches are convenient if the glass is flush with the case. The convex glass is subject to the greatest friction, darkening the dial. A strap made of calfskin or imitation crocodile leather is recommended, as well as a metal bracelet. A pocket watch is worn with a tailcoat. In the business world, it is customary to wear gold, silver, pearl jewelry or their combinations. Decorations with precious stones worn only in the evening. Rings should be in harmony with the toilet and appearance of the owner. They are usually worn on the ring finger. It is undesirable to wear small rings, as they cut into the finger, leaving a deep mark that remains for a long time, even if such rings are no longer worn. A ring worn on the little finger shortens and widens the hand. Small, elegant rings significantly emphasize the width of the hand. A ring on the index finger is a sign of bad taste. The grace of the hand is emphasized by a small stone in a thin frame, while a large one always emphasizes only its own beauty. Any rings look good on narrow hand with long fingers. On such a hand, a ring with a stone in a convex setting looks beautiful even on the middle finger. Rings with stones of rich colors are suitable for all hands, and dim, transparent ones are suitable for dark-skinned hands. Jewelry on men has a deterrent effect on clients. It is allowed to wear two rings: a wedding ring and a signet ring. Preference is given to jewelry made from the most “masculine” precious metal - platinum. Cufflinks in a men's suit should be gold, silver, mother-of-pearl, possibly with natural stones delicate “Onyx” color. Artificial materials are unacceptable. It is advisable that the cufflinks be combined with a tie clip. The frame of glasses should not exactly copy the shape of the face, but only maintain its line. Top part The frames should be in line with the eyebrows, and the eyes should be located in the middle of the glasses. The frame should not be wide and below the middle of the cheeks, that is, below the level of the nostrils, so as not to distort the formula. It’s good when the frames of your glasses are in harmony with the color of your hair, eyebrows, and clothes. For dark hair and dark eyebrows, choose a dark frame. But remember that heavy, dark frames make the nose appear larger. Metallic or softly tinted plastic frames suit light hair. Business men and women pay no less attention to the pen than to other accessories. Along with Swiss watches and elegant glasses, a good pen belongs to the category of things that can reveal the true social status of its owner. Among the prestigious companies that produce expensive fountain pens, the most popular in Russia are Parker, Sheatter, Mont Blanc and Cross.
Literature
1. Business communication. Business etiquette: Textbook. manual for university students / Author-compiler I.N. Kuznetsov. - M.: UNITY-DANA, 2005. - 431 p.
2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok. - Far Eastern University Publishing House, 2005.- 200 p.
3. Elizaveta Bazhenova “Business etiquette: why you need to behave this way and not otherwise.”
4. 30 main rules business etiquette/ Auto-stat. T. I. Revyako - M.: AST.; Mn.: Harvest; 2005. -96 p.
Introduction
IN modern world in conditions of increased competition business conversation becomes an important factor determining the success of not only an individual person, but also an entire company or organization.
“You are greeted by your clothes, you are escorted by your mind,” says popular wisdom.
Many people ignore this rule very often. However, consciously or unconsciously, we judge others by their appearance. According to some studies, 55% of the impressions we make on other people are determined by what they see (skin and hair color, appearance, posture, facial expressions and gestures, facial expression, type of eye contact); the remaining 45% of impressions are determined by what people hear (the meaning of speech, its tempo, pitch of voice, clarity of speech, pronunciation, etc.).
When we meet a person for the first time, seeing how he is dressed, what he looks like, we judge not only his appearance, but also his Who He. And vice versa, knowing what kind of person we are about to meet, we can mentally imagine him. Believing that each category of people looks a certain way, and seeing a person who corresponds to these ideas, we automatically assign him to one category or another. And then we expect certain actions and appropriate behavior from him.
It must be remembered that clothing reflects and emphasizes individuality and characterizes a business person as a person. The choice of clothing is determined by the field of upcoming activity and position: for example, the clothing of bankers is distinguished by conservatism, which is not welcome in creative circles.
The appearance of a business person is the first step to success, since for a potential partner a suit serves as a code indicating the degree of reliability, respectability and success in business.
In this paper we will look at the features of business attire etiquette.
The work consists of an introduction, main part, conclusion and bibliography.
Appearance of a business man
The transition from the original forms of market relations to civilized ones is increasingly updating the meaning and implementation of business etiquette. Etiquette is a set of rules of behavior that regulate the external manifestations of human relationships (dealing with others, forms of communication and greetings, behavior in in public places, manners and clothing).
To a large extent, our initial impression of other people is based on their external appearance. All other things being equal, people more easily accept the position of a person towards whom they have an emotionally positive attitude, and vice versa, it is more difficult to accept (and often reject) the position of a person towards whom they have an emotionally negative attitude.
The work environment imposes certain requirements on the appearance of a business person. In the fashion world, a certain concept has long been established - “business suit”. He, of course, takes into account the latest trends and trends in fashion, but at the same time remains strict and conservative to a certain extent.
When selecting a suit in a broad sense words (i.e., taking into account all the accompanying components), a business person should be guided by the following general rules: unity of style; suitability of style to a specific situation; reasonable minimization of the color scheme (the so-called “three-color rule”); color comparability color scheme; compatibility of material texture; comparability of the nature of the pattern in various components of clothing; compliance of the quality level of accessories (shoes, paper folders, briefcase, etc.) with the quality of the main suit.
In the process of preparing for negotiations, you should pay attention to the choice of a business suit. Even very high-quality, expensive and fashionable things can look tasteless if you do not comply with the condition of unity of style. Your suit and accessories should be combined not only in color and texture of the material, but also look like a single stylistic whole. You cannot mix “powerful” and “accessible” or sporty and purely business style in one suit.
An “imperious” or “powerful” style of clothing (a dark suit with straight “hard” shoulders, a white shirt, a traditional dim tie, moccasin shoes) corresponds to the situation of a responsible meeting or important negotiations. However, if you want to create a relaxed atmosphere and eliminate distance, it is better to use an “accessible” style, such as a less formal gray suit with “soft” shoulders.
If you are faced with the problem of a clothing style that is too “severe” or too “soft,” try to solve it with the help of color. A dark business suit can be “revitalized” with a light (but not white) shirt or a tie that is a little brighter than usual. A suit in an “accessible” style can be kept in one color scheme of muted tones, then it will look more formal.
At an interview, based on the results of which a decision will be made to fill a vacant position, your appearance should indicate that you will easily join the ranks of the organization’s employees, since you have a corporate image (and therefore, you place a high value on corporate values).
When seeking a promotion, dress as you would for the job you want to do. This way, management can more quickly introduce you to this position.
The details of one suit must also satisfy such a requirement as compatibility, that is, match each other in the following parameters:
colors (the details of the costume should not sharply contrast with each other, it is unacceptable to combine “incompatible” colors, such as bright red and bright green, unless the situation or uniform requires it), it is best to follow the “three colors” rule ;
texture of the material (suit items should not be made of fabric of clearly different textures and densities, for example, heavy wool and silk);
seasonality (light summer trousers and skirts next to heavy winter jackets will look out of place).
The most important color is the one closest to the face. Shirts, blouses, ties, and scarves should be in shades that match not only the color of the suit, but also your face and decorate it.
For a business person, accessories often have a functional meaning: the briefcase contains Required documents, a watch helps you manage your time correctly. People pay attention to these accessories because they are used constantly.
Too much a large number of accessories makes a person’s appearance fussy and can distract attention. The impression should be made by the results of the work, and not by what you have in your hands. Make sure that all the little things are functional. At the same time, we should not forget that sometimes it is the details that “logically complete” your image. Details should contribute to, and not hinder, the overall perception of you as a qualified specialist and pleasant conversationalist.
Typically, clothing depends on your lifestyle and place of work. In industries such as finance, law, politics, accounting, consulting, wearing formal clothing is almost mandatory. In other industries, such as media or advertising, much more freedom is allowed.
However, it should be noted that the main rule that one should strive to follow when choosing a business suit in all its components is the general impression of neatness and neatness. This should make your partner think that you will be just as careful in business.
And we should not forget that “clothes” are only seen off, therefore “clothing” when meeting and communicating is largely a determining factor.
In the modern business world, great importance is attached to a person’s ability and ability to make a good impression. For a business person, it is important how he looks in the eyes of others, what impression he makes on his colleagues and partners, since the efficiency and effectiveness of his activities depends on this, so he strives to create (form) a certain “attractive” image.
Image is a purposefully formed image with the help of which a person presents himself to the world, a kind of form of self-presentation that helps influence others. This is the art of managing the impression that a person makes on others. On the one hand, we try to give information to others, on the other, we pursue some goals.
The concept of image includes not only natural personality traits, but also specially created ones. Many people have an attractive appearance, but, as a rule, people's sympathy is acquired through the ability to present themselves. It is not enough just to have attractive external data, they should also be skillfully managed, and their absence does not block the road to creating a favorable personal image. To do this, you just need the desire and ability to best express your strongest personal qualities.
One of the conditions for creating a positive image is knowledge of the rules of etiquette and the ability to behave in accordance with them. Possession good manners communication helps a person achieve his or her goals. Manners recreate the image of a person; those qualities that are assessed by people as positive or negative are visually manifested. A person with good manners is universally respected by both men and women.
The style of thinking and behavior, as well as the ability to communicate with people, are important. Communication tactics are very important for the image of a business person. It is necessary to have several options for behavior in the same type of situation and be able to quickly use them. In any communication, especially business, one should not allow any confrontation, much less conflict. Of course, heated debates and differences of opinion are possible, the main thing is that this does not develop into personal hostility. It is very important to understand the motives of your behavior, to determine exactly why you need it, what you want to get as a result.
To create an image, it is necessary to take into account that when forming a first impression, the first thing people pay attention to is your appearance and your manners. To create the desired image, it is very important to be able to master and control your non-verbal language: facial expressions, gaze, gestures, posture, posture, gait, etc. It is necessary to accustom yourself to restraint in expressing emotions through facial expressions and gestures. Remember to smile, because a smiling face always inspires affection. Your posture largely reflects how you feel in a particular situation, and the gestures and postures you take speak about your attitude towards that situation or people. You can be tastefully dressed in expensive things and have a great build, but if you don’t know how to stay calm, your habitual posture represents a readiness to defend yourself, and your face is gloomy, then your partner will be uncomfortable in your company.
A person’s appearance and the harmony of all components of his wardrobe (color, silhouette, fabric and various accessories) are the main component of the image of a business person. Clothes are one of the most important conditions for how an opinion will be formed about you; it carries certain information about a person, and in accordance with it we are correlated with one or another category, determine social status, economic opportunities and membership in the professional field. Very often, clothing is a kind of calling card; it can have a psychological impact on communication partners, often predetermining their attitude towards each other.
Business style - clothes for work, important meetings and business negotiations. This is a strict, conservative, seasoned style that belongs to the category of international standards. In a business suit, preference is given to classic models good quality clothes, restrained color combinations, classic shoes. It is better to refrain from using bright, eye-catching color combinations in your business suit, but at the same time, the clothes should not be completely black or white.
When choosing a color, you should take into account the time and place of your stay, and your type of occupation. You should not wear too bright things if you have a business meeting.
The colors are mostly monochromatic, but there may also be options for soft stripes in a blue-gray, blue-brown palette, the checkered pattern is only medium-sized, non-contrasting. Wearing brightly colored clothes can be overwhelming, especially if the person has a pale skin tone. It is possible that, paying attention to your loud colors, people will not look at you yourself.
When choosing business attire, stick to neutral colors that suit your color scheme.
Dark neutral colors (dark blue, dark gray, brown, black, blue-green) will make your appearance more significant, and warm neutrals (beige, brown-yellow, light gray) are inviting and create a feeling of peace.
The most important color is the one closest to the face. Shirts, blouses, ties should be in shades that suit the complexion and highlight it. Usually the color of clothes is selected with the following calculation:
1) shades of blue suit blondes best;
2) brunettes – shades of yellow;
3) white color suits people with pink tint skin on the face.
When choosing clothes, a woman must adhere to certain rules:
1) long jackets / jackets in contrasting colors match short skirts, and short ones - to long ones. If you are short, the skirt should be the same color, to the middle of the knee or slightly higher;
2) skirts, slightly flared, trapezoidal or straight, made of soft, colored or thick fabric;
3) straight-cut trousers, without cuffs. Vertical or horizontal lines are possible depending on height;
4) blouses with elegant sleeves made of flowing, light, plain fabrics or with small, elegant patterns;
5) if the budget is limited, have in your business wardrobe only one or two, but of excellent quality and impeccable cut, suits that can be combined with each other;
6) a business woman’s clothing should have two, maximum three items in a leading tone. If you are wearing a black suit, it is advisable to wear black shoes with it and there should be some other black detail, for example a bag;
7) simple stockings (thin, transparent, without patterns), harmonizing in color with the skirt. A common mistake is that our business ladies wear sleeveless clothes in the summer. Sleeves should always cover the shoulders, but they should not be puffy or too short. If you have chosen a skirt or dress, then an indispensable rule of business etiquette is the presence of tights (5‑12 DEN). The biggest and most common mistake is their absence in the summer;
8) jewelry: earrings classic style, wedding ring, chain with pendant, watch - this is the acceptable minimum in a business suit. It is necessary to refrain from bright, large and shiny jewelry. In Europe, it is generally not customary to wear jewelry to work, especially expensive ones.
Of course, you shouldn’t completely abandon everything feminine. Your colleague or partner should perceive you as a woman (since communication with a man follows one set of rules, and with a woman follows another, and this does not mean that you are viewed as a sexual object), and for this he needs some then external landmarks. You just need to remember that the business style of communication requires minimal use of elements of sexual provocation in clothing;
9) tight-fitting knitwear, maxi skirts, items made of shiny fabric, and transparent materials are excluded from the business wardrobe. No exposure is allowed: neckline, miniskirt, bold cut, slit in the skirt, bare shoulders, belly;
10) the best choice of shoes for a business woman is shoes of classic colors, i.e. black or dark brown, without frilly decorations, with medium heels in a fashionable configuration. Shoes must match the color of the suit. If the suit is light, then you can wear light (not white) shoes that are in harmony with the color of the suit, and the same color and texture as the handbag.
According to the rules of etiquette, summer shoes with an open heel are allowed, but not with open toes, no matter how flawless the pedicure is.
Too provocative makeup is not recommended, but a complete absence of makeup on the face is also undesirable. It is better to use paints for makeup that are close to natural. Makeup, especially during the day, should not be conspicuous.
The golden rule when using perfume is moderation. When choosing perfume, it is preferable to have a scent that suits you personally, even if it is not the most fashionable.
It is very important to be able to correctly determine the clothing style for different cases so that, firstly, not to feel insecure, and secondly, not to attract unnecessary attention from others to your appearance. You can have fashionable clothes, but not make a decent impression.
Men can wear any suits of soft colors:
1) a classic “English” jacket (with two vents at the back) is preferable. Unlike the “European” (without slots) and “American” (with one slot), it allows its owner not only to stand elegantly, but also to sit elegantly;
2) the trousers should be of such length that they fall slightly onto the shoes in front and reach the beginning of the heel in the back;
3) a shirt under a jacket is allowed only with long sleeves. Avoid wearing nylon or knitted shirts.
The collar should be a centimeter and a half higher than the jacket collar;
4) the vest should not be too short, neither the shirt nor the belt should be visible;
5) a belt naturally excludes suspenders, and vice versa;
6) socks for business and festive suits are matched, in no case white and long enough.
A man’s clothing style influences his success in business contacts, and a properly issued suit helps create the right working atmosphere.
The art of combining clothing items should always take into account color and line. The line is not so much the overall silhouette of the clothing, but general direction lines on a jacket, shirt, tie, on a suit they are located either in vertical stripes or in checkers. Ties come without a pattern, with an abstract pattern, or with a clear direction of the stripes: horizontal, vertical, diagonal.
The main thing is that the lines of clothing elements do not sharply intersect with each other and do not merge.
Ties with polka dots, diamonds, triangles, etc. are more suitable for a striped suit with a plain shirt.
The easiest way to achieve unity of style is by choosing plain clothing items. A solid-color suit should be the main element of clothing for a business man. This suit has the ability to go well with solid colors and patterns of other clothing items, which simplifies the choice of the right combination: suit - shirt - tie.
The suit can be blue, gray, beige, brown. Any shirt pattern can be combined with it. If you add a plain tie here, you get a wonderful trio: plain – pattern – monochromatic. We must remember that the same patterns are never combined, they should always be separated by a monochromatic element; if the combination of a suit and shirt is pale, then it can be enlivened with a brighter tie, for example: a gray suit, a blue shirt and a dark red tie.
You can have a couple good suits and a couple of jackets with trousers, and this will be enough to always look impressive, provided that you have at least a dozen different shirts and ties in your wardrobe. The combination of a shirt and tie changes the overall look of any suit. White and plain shirts go with any suit and tie. The shirt should always be lighter than the suit, and the tie darker than the shirt.
A tie is the main decoration of a man. By looking at a tie, you can unmistakably assess the taste of its owner. An elegant suit may go unnoticed, but a beautiful tie never will. The choice of color and pattern of a tie allows you to demonstrate individuality, and sometimes the mood in which its owner is. Ties of any design, color, or size look elegant when they are not conspicuous. Each season dictates its own color fashion. It should be remembered that the dominant color of the tie should match the color of the suit. The desired effect is achieved not by patterns, but by the correct selection of a tie for a suit. A plain tie goes with any shirt and any suit, you just need to pay attention to the harmony of color. Avoid black, violet, magenta colors, intersecting or overlapping patterns, very short or chunky ties. The length of the tie should be such that when tied it reaches the belt buckle. A tie with images of symbols, emblems, newspaper text, etc. is not allowed with a business suit.
Choose a hairstyle that suits your environment and circumstances. Hairstyle does wonders for human face, it can hide protruding ears and an irregular skull shape. Men with dark hair look more authoritative and can increase this impression if they wear a suit that matches their hair color, and their hair is slightly longer than usual. Blonde and redheads should not wear clothes that match their hair color.
Your overall appearance can be greatly affected by glasses. If glasses don't suit you, wear contact lenses.
The basic rule that should be followed when choosing clothes is to match the time and situation. When developing a clothing style, you must take into account your data: age, build, position in society.
Skillfully selected clothes and well-practiced manners of wearing them literally transform a person, making him more attractive and interesting.
Since clothing carries the main flow of information about us, the way you look gives your partners or clients an impression about your company, which is very difficult to change in the future. It is difficult to conduct serious negotiations with a company representative who is dressed casually or comes to the office in worn out shoes. And although his clothes may be very expensive, his sloppiness is subconsciously questionable. Clothing must be neat, cleaned and ironed.
It is important to take care not only of your clothes, but also of yourself. Dirty nails or hair ruin the overall impression, even with very good clothes. A face that is made up too brightly will reduce the good effect of a well-chosen dress. Even a cloud of perfume can ruin the spell if it drags on like a trail of fog. If you take care of yourself, not only will others treat you well, but most of all, you yourself will feel better and more confident.
Bad taste, excessive extravagance, non-compliance with seasonality and simply carelessness - all this is detrimental to the image. Inability to dress negates many excellent qualities and creates a false impression of them.
Sometimes flashy clothing style is perceived by people as a desire to attract attention in the absence of other ways to achieve this. You need to dress in such a way as to look original and not cause negative feelings in others. You can create your unique appearance through the clothes that suit you.
Today, with a huge selection, everyone can find something that defines their individuality and strengthens their self-confidence. You must choose what suits you. The clothes you choose should match your personality.
Business style is when everything in a person corresponds to one idea: clothes, hairstyle, demeanor.
A correctly chosen and formed image of you is the key to solving many life and business problems.
