Let's consider the issue of finding clients. Let's say you decide to sew curtains with your own hands to order, receive additional income at home, organize your own small business sewing curtains. You already know how to sew, and feel the potential in yourself and creativity. But you don’t know where you can find clients.
So, where can you look for those who want to order curtains?
For those who plan to organize their own curtain making business best solution- rent a room in a walk-through location and organize a curtain sewing salon. This will attract the largest number of clients to you. The most important thing is to choose the right room so as not to burn out. Where to find premises for a salon, what signs to look for and how to attract clients there? You will find answers to these questions in the course How to organize your own curtain sewing business.
Such a project is not very expensive, and compared to other business investments, it is almost free. But still, not everyone is ready to do business. Many people simply want to have extra income at home. Our advice is for them.
Be actively looking for clients. Tell all your friends and acquaintances that you sew custom curtains. You probably have a huge number of friends. And these acquaintances have other acquaintances, and those acquaintances have other acquaintances... etc. Ask your friends for help, explain that you need clients. Surely, among all these friends of yours, there will be people who want to order curtains.
Social networks will help you have income at home. Create pages on social networks, create groups, post photos of your work there. Write that you have decided to sew custom curtains with your own hands and leave your contact information. Communicate actively, regularly exhibit your work, and soon there will be admirers of your talent.
Print advertisements and place them in mailboxes. Pay special attention to those houses where people have just moved in. Surely they all need curtains. And if the house is non-standard windows or too high ceilings, then people living in this house will not be able to buy ready-made curtains and will be happy to use your services.
You can have extra income at home, do what you love and earn good money if you show a little initiative and gain clients. In the future, you will not have to actively look for clients; clients will find you themselves based on the recommendations of those for whom you sewed curtains.
All of the above tips are suitable both for those who want to have additional income at home, and for those who want to organize their own curtain sewing business. Only for those who organize a business for sewing curtains, these technologies for attracting customers will be additional and optional, because the business operates on different principles.
Attention! Prices and promotions in the video may not be current and are not public offer. Current prices and check the promotions on the website website
The product is sold in assortment. The type of tulle fabric (chiffon or voile) and photo curtains (gabardine, satin) when ordering depends on the availability of the product range in the warehouse.
Are you tired of your usual home environment? Do you want to refresh the interior of your favorite room without resorting to expensive renovations and buying new furniture? Set of photo curtains “Golden temptation (mood)” will give your bedroom or living room a luxurious, respectable look. At the same time, they will not only decorate your window, but also provide a feeling of coziness and comfort in any weather. After all, sometimes it’s enough just to hang the curtains to “isolate” from cloudy everyday life.
Time-tested luxury
Curtains are made from thick fabric, used in sewing expensive curtains. The peculiarity of the fabric is the diagonal method of weaving the threads at an angle of up to 60°. The wrong side is smooth, and the outer side has a slightly noticeable relief pattern called a diagonal rib. All this gives the canvas whole line useful properties:
- The canvas acquires high density, maintaining softness and airiness. An atmosphere of lightness is created, while the space visually expands.
- Withstands up to 500 washes and even more proper care. The product is created to please you with its appearance for as long as possible and create a summer mood at any time of the year.
- Keeps its shape perfectly: does not stretch or wrinkle during use, as well as after washing. As a result, the curtains do not need ironing.
After purchasing, there is no need to hem anything - the kit is immediately ready for use.
Exclusive model
The unique design of the curtains was developed specifically for the Top Shop TV store. Such beauty is sold only here! An incredible bouquet of delicate roses is applied to the surface of the canvas using 3D printing with rich colors. A 3D effect is created: the drawing looks as if it were alive and amazes with the accuracy of the details. The color scheme is good for any apartment. Curtains are especially suitable for dark rooms, since light is scattered when it hits the fabric, making the room brighter and more spacious.
Nice bonus!
When purchasing photo curtains “Golden temptation (mood)” you will receive airy tulle as a gift! The product perfectly completes the composition, creating an atmosphere of comfort and luxury.
A well-written text of an advertisement with the obligatory inclusion of psychological elements makes it possible to provide potential consumers with information about a product, service, as well as planned promotions. The most advantageous offers for customers about discounts, gifts for purchases, holiday events accompanied by prizes will not be effective and will not attract the expected number of customers without organizing their information.
How to attract buyers
To achieve success in promoting a product or service, you need to effectively declare the subject of your business activity.
Timely drawing attention to planned marketing activities will increase the effectiveness of their implementation among numerous potential clients. Advanced entrepreneurs take advantage of the modern capabilities of specialized Internet platforms. They allow you to quickly, and in some cases for free, post current news in specialized services and in in social networks. All resources provide the opportunity to select target audiences based on interests. If you already know your target audience, you can order printing of your brand or slogan on clothing from FairPrint, which will undoubtedly be effective in attracting attention to your product or activity.
Features of advertising text
- The headline should reflect the essence of the trade proposal, as well as the benefits of cooperation. There must be an element of intrigue.
- The text part should take into account all channels of human perception and detail the advantages of the proposal.
- Text advertising must take into account the interests of the target audience for which it is intended.
- Welcome to use specific facts and precise information expressed in numerical terms.
- The product should be concise and not intrusive.
Algorithm for presenting information
Customers' interest in a product is directly dependent on the way information is presented. His choice depends on the social affiliation of the citizens for whom the product or service is intended, and on the place where the advertisement is published.
The best examples of advertising texts contain a bright headline that is informative. They are characterized by clearly formulated rules for the promotion and price parameters of the product. And the offer to purchase is always veiled and expressed in the form of a motivating offer.
The advertising text for any product can be published on social networks, on specialized platforms, on your own website, in newspapers and magazines. Placing it on billboards is effective. Effective mailing to postal addresses regular customers and, by patronage, to their acquaintances.
Read also: How to become rich and successful person from scratch
Before creating your advertising brainchild, you should study various examples advertising a product for the purpose of copying best ideas, which are a feature in the product in question. To compose your own advertising, you should first think through all your wishes, as well as compile a list of information that was relevant and useful at the time of creating the brand.
The marketing model must be chosen, focusing on the advertised product and target audience that he might be interested in. In this case, only one parameter of the model should be taken into account, aimed at activating attention, understanding, desire, and, as a consequence, actions. The technique of identifying with a well-known brand has a good effect.
By adding a unique style to your advertising, you can give your entrepreneurial idea an exclusive image, which will ensure product recognition and significantly expand the target audience. The use of slogans will add an element of originality and uniqueness, and a well-written text structure will allow you to quickly achieve the desired effect.
When advertising is ineffective
Advertising is a powerful sales tool. However, if used incorrectly, it can ruin the reputation of a business entity. It must reflect truthful information. It is unacceptable to embellish events, or additional services, which are not relevant for the advertised product. There is no need to intrusively attract the buyer; this always creates the impression of lack of demand in the market for similar goods or services. You need to be able to masterfully present relevant information. If this rule is violated, all marketing and advertising efforts to promote your product are doomed to failure.
Determining the target audience
In advertising activities, it is important to competently determine the target category, since this parameter has a direct impact on the effect of the information offered for review. Its main feature is that it belongs potential client to a certain social status, age, gender, place of residence.
Advertising stunts
Advertising is necessary so that a business entity can stand out among thousands of similar companies with their own offers. To do this, it is not enough to simply tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, it is recommended to use several marketing schemes, following which allows you to advertise correctly. This will ensure maximum result from its publication. Promotion methods such as unique trade offer And classic model sales, in which the buyer is accompanied at all stages of the purchase.
20 IMPORTANT SECRETS on how to attract clients different ages. Every curtain designer should read this article.
Our clients are changing, another generation is growing with its own ideas and demands. “The client went differently,” became a typical complaint from an experienced designer. How to remain successful and get clients of different ages?
Modern companies use the theory of generations for this; they offer each generation their own approach, their products, design, and service principles. Today we will look at the main postulates of this theory and how to apply them in the curtain business.
07/17/2014, Business
First, briefly about the theory of generations.
WHAT GENERATIONS ARE THERE?
A generation is people born within a period of 20 years. We now have three key generations in our country that are important for the sales of custom-made curtains:
Post-war generation (1943-1963). The American name is baby boomers, due to the peak of the birth rate.
Generation X – “Pepsi generation” (1963-1983).
The largest generation now is generation X. It is gradually replacing the baby boomer generation, and now it is generation X that is in key leadership positions.
But in Lately More and more purchases are being made by generation Y, to which adult salespeople are not yet accustomed and often do not understand how to effectively sell to them.
We will not go deep into the theory of each generation; we will highlight only the most important for work and attracting clients.
POST-WAR GENERATION (BABY BOOMERS), AGE FROM 51 TO 71 YEARS.
Their slogan: “Inexpensive, but rich.”
This generation has been through a lot, so it is important for them to emphasize that everything is fine with them.
WHAT DESIGNS ARE BABY BOOMERS LOOKING FOR?
Curtains for baby boomers should look more expensive than they actually are. They should attract attention and be “elegant”. It’s no wonder that complex lambrequins are especially loved by this category.
HOW BABY BOOMERS CHOOSE
They usually take a long time to choose, they can go around many salons. At the same time, already in the salon they can continue to compare prices, composition, country of production, colors, etc. for a long time. The interior of the salon is not as important to them as the service of the consultants.
HOW TO SELL CURTAINS TO THOSE OVER 50
Surround them with attention, they appreciate it.
Give them the opportunity to choose and compare. Offer options from different collections, pay attention to the variety of options.
Offer spectacular fabrics, bright colors, complex pattern or shine.
Give them the opportunity to save some money. Show a similar, but slightly cheaper fabric option.
Show them examples complex structures curtains that immediately catch the eye.
Key phrase: “curtains should be beautiful.”
GENERATION X – “PEPSI GENERATION”, AGE FROM 31 TO 51 YEARS
Their slogan: “Especially for me.”
This generation values independence and individuality. It is important for them to emphasize their status, their belonging to people of a certain level.
WHAT DESIGN GENERATION X IS LOOKING FOR
Non-standard is important to them. For them, custom-made curtains are an opportunity to emphasize their own individuality. At the same time, ostentatious luxury no longer interests them. If the fabrics look modest, but it is an elite collection, they will be quite happy with it.
HOW GENERATION X CHOOSE CURTAINS
The status of the salon is very important to them, so they first of all look for the “most decent” salon. They prefer large salons and large shopping centers. Having already trusted the seller, they make a choice based on fabric, design, and cost. They love independent choice. They value brands as a way to emphasize their status.
HOW TO SELL CURTAINS TO THOSE FROM 30 TO 50
Don't force it. Give the opportunity for free choice.
Draw their attention to brands, logos and country of manufacture. Tell stories about fabric manufacturers, they value legends.
Ask about preferences, don’t impose yours. This generation values their own opinions very much.
Emphasize the level of the salon, mention stories with status people. “One of the clients was the owner of a car dealership, they wanted curtains to match the color of their car...”, etc.
Most importantly: offer designs with individual solutions. It must not be like everyone else!
Key phrase: “curtains should give you pleasure.”
Their slogan: "It's so funny."
Most likely, the player will not come to a standard salon. He will find a designer online or learn about a beautiful, unusual “designer boutique.”
WHAT DESIGNS ARE GENERATION Y LOOKING FOR?
They care about trends: vintage, environmental friendliness. They don’t care about brands and status; it must be interesting, unusual or popular.
HOW GENERATION Y CHOOSE CURTAINS
First of all, the Internet and social networks. They come to shopping centers to have fun. If something unusual catches their eye, they will start choosing. If one of your friends has already ordered curtains from you, they will make the choice easily. They don’t like impositions from sellers; they like to make their own choices.
SO: HOW TO SELL CURTAINS TO THOSE WHO ARE UNDER 30
Be an expert, not a salesman.
Make the selection process fun. Report interesting information, entertain.
Focus on fashionable topics interesting designs, designs.
Highlight natural and eco-friendly fabrics.
Use something that can cause surprise. Not necessarily related to curtains, for example an unusual vase, business cards, etc.
Use loyalty programs like “a big discount for your friends when ordering curtains from us.”
Key phrase: “curtains are not a boring rag on the window.”
