Long gone are the days when bath and laundry factories were mandatory attributes of the harsh Soviet reality. But, despite the fact that the opportunity to produce hygiene procedures Everyone has a home, many of us, you see, under certain conditions will not deny ourselves the pleasure of visiting a bathhouse or sauna.

Connoisseurs who are willing to pay for such pleasure argue that finding a steam room to your liking is not so easy: a fairly saturated market still does not satisfy the demand. Consequently, there is a prospect of succeeding in the bathing business by opening a private sauna.

Opening a family-type sauna is a great option

Steam rooms in large cities are available in assortment. Almost every sports club has baths, many beauty salons have mini-saunas, there are also VIP establishments with an expanded list of services (and Thai massage is a mere trifle compared to the services offered there).

But in all the listed examples, the “steam room” itself only accompanies the main business, is part of the “program”, and there is no point in considering it as a separate item of income. Another thing is a family-type sauna, a kind of cultural and health club, where both young and old will find something to do, where it is customary for the whole team to go regularly, with teas, aromatic oils and brooms. Experienced bath attendants say this is not easy to find. It’s even more difficult to get there: all the best times (Friday evenings and weekends), as a rule, have long been “staken out” by regular clients, and fitting into a busy schedule is problematic.

In one of the saunas they say that especially persistent clients leave their numbers mobile phones, so that employees can inform them about an accidentally formed window.

Additional services and arrangement of sauna, bathhouse

According to experts, in such a sauna, in addition to the steam room itself (which should be counted on for at least six people), a shower room and a changing room, there must be a large room for relaxation. It is ideal when in the same room there is, for example, a billiard table, as well as a TV, so that the company does not break up and everyone finds activities of interest. It is advisable to equip a small pool (at least 3 by 3 meters); it would be nice to find a place for a couple of sports equipment. The presence of a jacuzzi is also of great interest to the public (in some baths this is included in the rental price, in others it is customary to pay additionally for the use of the service).

As for massage (it is believed that this type of health treatment goes perfectly with a steam room), it is better, of course, to provide for such an opportunity and purchase at least a specialized couch, since many avid bathhouse attendants themselves possess the necessary skills. Another option is when sauna owners enter into a service agreement with a practicing massage therapist, whose work is paid, naturally, by clients.

Many consider a bar to be another indispensable attribute of a bathhouse establishment. Owners of private saunas say that selling alcohol does not always bring big profits, but you still have to sell strong drinks - otherwise clients come with their own alcohol (which, in fact, can be negotiated). But we remind you that this type of service requires licensing.

Baths and saunas are a good business to start

According to experts, baths are not a very difficult business to start, and if the circumstances are successful, it can pay for itself in two to three years. Experts say that when opening a family-type bathhouse, you should start with a cost of $1,000. for every sq. meter of area (a modest establishment can be placed on fifty square meters). It is not at all necessary to open a bathhouse in a pass-through place in the center (after all, people don’t come here by chance along the way). It is best to rely on a specific microdistrict.

Any bathhouse (be it Finnish or Russian) requires very significant technical equipment. For a Russian sauna, a wood-burning heater is best suited, but stoves can be electric or gas. A swimming pool is perhaps the most expensive pleasure. To equip it you need approximately ten different devices: pumps, filtering devices, heaters, transformers, illuminators. Generators, specialized ceramic heating systems, special thermal curtains. You will also have to fork out for water drainage and air ventilation systems. However, if it is difficult to reduce the costs of special equipment, then it is quite possible to save on the interior - the main thing is that everything is hygienic and functional. The minimum number of staff is also pleasing: the obligatory administrator and cleaning lady, as well as an additional steamer and massage therapist.

You should be aware that a sauna is an energy-intensive institution, and the cost of electricity is ultimately greater than the cost of water - the main resource of the bath (about one hundred liters are required per visitor).

Bath business: the story of one entrepreneur

As entrepreneur Oleg Savchenko says, a bathhouse built, as they say, “for oneself” can eventually turn into a profitable business. "My best friends became mine business partners, and we first organized the sauna specifically for “internal use,” because everyone has relatives and godfathers. It is located in the basement of a house in one of the quiet residential areas, and, to be honest, it would be simply a shame to sell what was there originally: uncovered communications, drips, dampness. Over time, of course, we changed everything here, made repairs, equipped a rest room, massage room, they installed a billiard table. We even have a fireplace, and it’s not a fake one,” says the businessman.

According to the entrepreneur, today it is almost impossible to get into his sauna “from the street” - all the time is scheduled by the hour (at the same time there is no claim to a VIP level, only a Finnish steam room is offered and even the services of a massage therapist have long been abandoned). With an abundance of saunas in big cities, family-type establishments where you can truly relax culturally are sorely lacking. A separate problem is to explain to people that this is a sauna where people take steam, and not a veiled “dating house” (brothel). “The point is to invest money in this business; it’s better to immediately position your business correctly and create an appropriate reputation for it,” says the businessman-bathhouse attendant.

Profit and costs

Considering that the average price per hour in a steam room today is about 600-800 rubles for 4-6 people per hour (“extra” people are paid additionally - 100-150 rubles per person), and many saunas today operate 24 hours a day, 7 days a week, the total the income will theoretically be approximately 150,000-180,000 rubles. per month. Net profit will be approximately a third of this amount.

Well, it’s difficult to judge how quickly the start-up costs pay off - each owner has his own ideas about what the interior should generally be like, and accordingly, the initial costs of arranging the premises can vary greatly.

author: Oleg Minnullin, for the site

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1.Project summary

The goal of the project is to open a bathhouse complex in Rostov-on-Don, consisting of two bathhouses in a traditional Russian style.

The project involves the construction of a log house with two main bath areas, each including one steam room, one wash room, one rest room. The complex also provides a shared bathroom and wardrobe with an entrance hall. The competitive advantage is the family business scheme: the bathhouse complex is located on a plot of land belonging to the private household of the project owner. All the main functions of maintaining the bathhouse in working order and providing basic services are carried out by the owner of the project and his family members, as well as two administrators working in shifts. Due to the family format of the project, such fixed costs as rent for premises are eliminated, and costs for wages steamer, massage therapist, cleaner, etc.

Main services of the bath complex:

1. Hourly bathhouse rental (minimum order – from 2 hours)

2. Bath attendant services (steaming)

4. Peeling, wrapping

5. Rent a gazebo and barbecue

6. Selling snacks and soft drinks

Opening a bath complex will require 3,454,000 rubles. About 43% of the starting investment or 1,500,000 rubles. it is planned to attract 57% or 1,954,000 rubles from their own savings. will constitute borrowed funds. The loan rate will be 22%. The loan term is 2 years with a deferment of the first payment for 3 months.

*data for 3 years of operation

The project launch period before the start of sales will be 12 months, which is due to the need for shrinkage of the log house. Basic construction works planned to be completed within 4 months, before entering the market are carried out Finishing work, room design, equipment installation, steam room testing. Reaching the planned sales volume is planned for the 3rd month of operation.

2.Description of the industry and company

Today, the market for bath and sauna services is developing rapidly. The opening of a bathhouse is carried out both in private areas (1-2 bathhouses), and as part of hotel, entertainment complexes and SPA centers. The most popular formats are the Russian steam room (mainly wood-burning) and the Finnish sauna. Turkish (hammam), Roman, and infrared baths are also gaining popularity.

An analysis of the Rostov-on-Don market showed that today there are about 150 commercial bathhouses operating within the city’s borders. The most common formats are Finnish sauna (about 85 points) and Russian bath (about 50 points), the rest is mainly Turkish baths. In approximately 70% of cases, the bathhouse format is single baths and saunas, as well as complexes of two and three baths. The remaining 30% falls on “bath apartments”, baths at hotels and hotels, baths at restaurant and hotel complexes, etc. (baths at water parks, SPA centers, etc.). As a rule, baths are intended for 6 people to visit simultaneously (65% of cases), and an additional amount is paid for each subsequent client. About 20% of baths have a capacity of up to 10 people and 15% can accommodate more than 10 people. All categories of the population use the services of baths, which is confirmed by the high range of prices for services: from 400-500 to 3000-3500 rubles. for 1 hour in the bath/sauna.

The bathhouse complex itself is a private courtyard on which one-story building with two Russian baths for 6 people, as well as a swimming pool, gazebo and barbecue outside. The bathhouse is a log house with an area of ​​90 square meters. m., divided inside into two zones of 36 and 30 sq. m. m. Inside each of them there is its own steam room, shower, washing room and relaxation room. Also in the room there is a common hallway with a wardrobe, a bathroom, and a utility room. The bathhouse has two heater stoves. There are three main cooling methods available to customers. One of the baths is equipped with a small pool, and the other with dead water pools. Visitors to both baths are also offered a douche cold water from buckets, rent a gazebo and barbecue in the yard. Additional services include: massage, peeling, body wrap, as well as a tea ceremony with a wood-burning samovar and buns. The bathhouse is open from 09.00 to 00.00, seven days a week.

The management structure of the bath complex is simple. Management is carried out by the owner of the project, who combines management with the responsibilities of the main bathhouse attendant and is constantly located on the territory of a private household near the bathhouse. Recording, receiving incoming calls, directly receiving guests and instructing are carried out by two full-time administrators working in shifts. Responsibilities for serving guests (providing additional services such as massage, peeling, etc.) are carried out by one of the family members of the owner.

Investment costs for the construction of a log house and finishing complex with the installation of devices are calculated based on average market prices of 25 thousand rubles / sq. m. m. Together with the purchase of equipment and installation, the costs will be 3,129,000 rubles. To launch the project, including working capital, you will need RUB 3,454,000. For this purpose, 1,954,000 rubles are raised. borrowed funds (57% of the total amount) and 1,500,000 rubles. own funds.

Form of ownership - individual entrepreneur. The taxation system is simplified. The object of taxation is income (6%).

3.Description of services

The bath complex mainly provides bathing services for companies of up to 6 people. Minimum order– 2 hours in the bathhouse. The client can choose one of two bath options: with plunge pools or a swimming pool. As a competitive advantage, it was decided to include additional paid services, such as relaxing massage, peeling, wrapping, preparing a samovar with buns, etc. The service of the bath complex includes a number of free services. Full list can be seen in Table. 1.

Table 1. List of services

The bath complex operates in the middle price segment and is aimed at the majority of the city's population. Particular attention is paid to the level of service. A homely, cozy atmosphere, polite and high-quality service are designed to attract regular customers. The planned share of regular customers is about 30%.

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In addition to the services, some snacks and non-alcoholic soft drinks can be purchased at the sauna complex. It was decided to abandon the sale of beer and alcohol due to the ban on selling it in public places and the need to obtain a license. Visitors to the bathhouse are allowed to bring their own food with them, as well as fry meat or fish on a rented grill. If desired, customers can order pizza and other dishes at a discount from a restaurant with which a partnership agreement has been concluded.

Opening a bathhouse does not require obtaining a license, but to start a business you will need permits from fire supervision and SEZ.

4.Sales and marketing

People go to the bathhouse for quality services, in order to relax, have fun and unwind in pleasant company. Quite often you can hear negative reviews about the unprofessional services of the baths (“no steam”, “no heat”, “no traction”), shortcomings of the service (rude administrators, cold and unfriendly reception, “they don’t give out slippers”, “dirty linen”). and comments about the interior decoration (“ boring interior", "mold in the corners", "poorly cleaned", "cold floors"). All these points will be taken into account during the project implementation. The priority directions of the bathhouse complex are the provision of quality services and maintaining a kind and benevolent atmosphere of the Russian bathhouse, where you can come as a group or as a family with children.

There are about 150 bathhouses on the territory of Rostov-on-Don. The main competitors of the bath complex can be considered baths and saunas located on the territory of one microdistrict, which is about 30 units. Their main disadvantages are: rather monotonous offers and unpretentious interior design, ill-conceived format (many people call a Russian bathhouse or a Finnish sauna only conditionally), a not always positive reputation (“a bathhouse for one’s own”, “an eatery”, “a hangout”, etc.). ), poor quality service. Therefore, the implementation of the services specified in Table. 1., gives an undeniable advantage over competitors.

Today the market is replete with either VIP baths or inexpensive saunas for adult entertainment or exclusively for male companies. However, there is a visible drawback available baths family format, where visitors can come with children. In this regard, it was decided to give preference to the latter. The cost of staying in the bathhouse for an hour is on average only 1,300 rubles, which is the average bill for the market for Rostov. Depending on the format, prices in the city vary from 400 to 3500 thousand rubles.

Services are provided by telephone in advance. Information about the bath complex with contacts, prices and photographs is posted on the official website, as well as in electronic catalogues. In addition to the site, there is also a group in social network“Vkontakte”, which is filled with company news, information about discount promotions, educational posts about the traditions of the Russian bath, and more. SEO promotion of the official website was chosen as the main method of attracting customers. During the seasonal recession, demand is stimulated by discounts of up to 30%, or when ordering 4 hours, 1 hour is provided free of charge.

5.Production plan

The geographical location of the bath complex is Pervomaisky district of Rostov-on-Don. The building is located in the private sector, away from major transport routes and city noise. The distance from a public transport stop is 300 meters. The bathhouse is not one of those types of businesses that require a location on central highways; visiting bathhouses is done purposefully, so some distance from the center is not an obstacle for clients.

The area of ​​the complex is 90 square meters. m. Costs for the construction of a log house from rounded logs, including the cost of the project, earthworks, foundation, cost of the assembly kit (logs with grooves), installation of walls, roofing, laying of communications, and finishing with installation of devices, arrangement of a pool of 6 sq. m will amount to 2.5 million rubles. It is planned to attract a local construction company to build the log house. The basis for the choice was the company’s experience in the market, as well as a case study of previously created commercial baths, since the project of the complex is not a typical one.

The costs of equipping the bath complex are shown in Table. 2. In addition to the above expenses, there are expenses for equipping the courtyard area, installing fire and security alarms.

Table 2. Equipment costs

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The main part of the work to ensure the functioning of the guest house is carried out directly by the owner and his family. The staff is represented by two administrators (Table 3). During the peak sales season, hired workers (cleaner, plumber) are hired. Accounting and security services have been outsourced to specialized firms.

Table 3. Staffing and wage fund

The main operating expenses are housing and communal services, the purchase of firewood, and laundry services (washing sheets and towels). Spending on housing and communal services, in particular, implies a constant part - a minimum payment for services, and a variable part, which depends on the number of guests.

When calculating the sales plan (see Appendix 1), such a factor as seasonality is taken into account. The decline begins with the May holidays, from the moment people go on their own country houses and drown own baths. Peak sales are recorded on holidays - New Year, February 23 and March 8. The factor of increasing recognition of the bath complex was also taken into account. The planned occupancy volume in the first year of operation is 30-40%, the second year is 40-50%, the third is 60-70%.

6.Organizational plan

The process of managing a bath complex and strategic planning entrusted to the owner. He also selects methods of marketing promotion, interacts with intermediaries, and also combines the duties of a bath attendant. Direct reception of guests, instructions, and recording are carried out by full-time administrators. Auxiliary cleaning functions, as well as the provision of additional services, are assigned to family members of the owner. In-house and outsourced employees report directly to the business owner. The family business format allows minimizing the cost of paying wages.

7.Financial plan

The costs of the investment period of the project include: costs for the construction and finishing of the bath complex (2.5 million rubles), purchase of equipment (629 thousand rubles), website development (25 thousand rubles), working capital (300 thousand rubles .) Total: RUB 3,454,000.

Basic period costs include salaries for bathhouse administrators, minimum payments for utilities and electricity, laundry services, accountant, and security.

The financial indicators of the project, calculated for a five-year period of work, are presented in Appendix 1.

8.Evaluation of project effectiveness

The project to open a bathhouse is characterized by a high level of initial investment required for construction and equipment. It will also require an impressive period of time. The advantages of the project include the relatively low cost of the main period, the absence of rent, and large payroll expenses.

The payback period for the bathhouse complex will be 14 months, and the discounted payback period will be 16 months. Efficiency indicators are given in Table. 4.

Table 4. Project performance indicators

9.Risks and guarantees

The bath business is a well-developed activity. However, contrary to popular belief, it cannot be classified as a passive business. Maintaining a bathhouse requires daily participation, updating some elements of the bathhouse due to the high degree of depreciation. For quality service to visitors with maximum efficiency it is proposed to carry out major renovation baths every 5 years for up to 25% of the original construction cost. The main risks of the project are listed in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ANNEX 1

Main financial indicators of the project in a five-year perspective

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The history of the appearance of baths goes back at least two millennia; they appeared all over the world in different types among many peoples they are still a very popular form of recreation. Baths have become a part of human life and have long ceased to be an attribute of rural areas. Almost all cities in the world have them at their disposal.

For many, the bathhouse is a place where the body and soul rest, and for some it is also a business. The business model of the bathhouse is quite simple, but at the same time it requires preparation, because not a single person starting a business in this industry wants to receive a loss instead of the treasured profit.

Types of baths

It is necessary to begin the analysis with the types of baths and how they differ.

• , also known as a steam sauna, is the most common and popular type of bath. In such a bath there is a fairly high temperature (from 45 to 80 degrees Celsius) with high air humidity (from 70 to 100%), due to this a high degree of warming up of the body is achieved. Steam condenses on the body in the form of water droplets, so the Russian bath is not only good place for relaxation, but also helps to wash the body much better than taking a shower or bath, which makes it one of best places to maintain personal hygiene.

• or as it is more often called sauna - it is more different from Russian high temperature(about 100°C) and low air humidity (from 10 to 30%). Finnish baths are common in Western countries and are almost as popular as Russian ones. They are fully a place for relaxation; they do not provide for the presence of steam brooms, due to the risk of getting burned; instead, in most cases they use natural or artificial reservoirs near the steam room.

• Hammam or Turkish bath - common in the Middle East, its distinctive feature is a very mild indoor climate, the bathhouse is heated by pipes with heated water running inside the floor, walls and even sun loungers. They spend more than one hour in such baths, achieving maximum relaxation; they employ staff to carry out various procedures, such as massage. Temperatures rarely reach 50°C, with low humidity. Often such baths are used in spa centers.

• - looks a little like a bathhouse in our minds, this is the room in which wooden barrel, filled with hot water heated within 60°C and beds on which a person sits after taking a bath.

• A separate view is worth mentioning saunas on wheels. These are gaining popularity compact baths located inside the truck body. This type of bath attracts with its mobility and unusualness, and in fact this type of sauna is in no way inferior to others.

Other types of baths are essentially the ones listed above, but differ in the way they are taken, so it makes no sense to disassemble them.

Profitability

It is necessary to find out the profitability of certain types of baths before the start of a business project. Based on the principles of popularity, cost of construction and complexity of implementation, Russian and Finnish baths will be the most profitable.

The Russian bath with its high humidity is difficult to implement in urban areas; in addition, many people associate the Russian bath with outdoor recreation, dousing with water, rolling in a snowdrift, and so on. We can conclude that it is best to base your business on a Russian bath in the countryside.

The Finnish one requires lower installation costs due to the absence of the need to install a steam generator, the price of which is quite high. Wherein Finnish sauna competes on equal terms with the Russian one.

In the long term, the commercial use of a bathhouse brings more profit than a small cafe. This is ensured by low costs for service personnel, hourly wages, and income from the sale of goods.

In theory, the bathhouse can be maintained by its owners themselves, which will significantly reduce initial costs, helping to quickly recoup the cost of its construction. Hourly payment guarantees a profit from each client, and often large groups go to the baths. Selling goods in such establishments implies higher prices than in stores. It is up to the owner to decide whether to sell alcohol or not, but it is worth remembering that then customers will bring it themselves, which will take part of the establishment’s income.

Climate

Choosing and maintaining the climate in the bathhouse is the basis of the future layout, so first of all it is necessary to find out what the climate in the future bathhouse will be like.

The climate will depend on several factors:

Bake

Two development paths: either you build the stove yourself, or purchase a ready-made stove.

Purchasing a stove affects future heating costs. Electric, wood or gas - this is the choice offered by stove manufacturers. The most popular and reliable are Finnish stoves.

An electric oven is the easiest to use; it only requires proper settings.

Gas, like electric, is more economical in terms of costs, but requires careful monitoring to ensure safe use.

A wood-burning stove is the least suitable option for use in a bathhouse for commercial purposes, due to the constant need to maintain a fire inside the stove using wood.

Prices for these types of stoves start from 12,000 and reach millions of rubles. Of course, everything depends on the scale of your project; for a middle-class bathhouse, a stove costing about 40,000-60,000 rubles is suitable.

When building a stove manually, whether to order or on your own, it is important to remember that brick stoves have a much greater heat capacity and maintain heat in the bath longer than their metal counterparts. In general, the cost of materials for the construction of a furnace will not exceed 6,000 rubles.

Manual construction is not too labor-intensive and difficult, but the right approach you can be 100% sure that the constructed stove will last a really long time.

An important element in a Russian bathhouse; without it, the bathhouse will in fact be Finnish due to the lack of steam. The cost of steam generators is an order of magnitude higher than the cost of furnaces. A middle-class steam generator costs about 60,000-80,000 rubles. Of course, there are cheaper ones, but such steam generators are intended more for private baths than for permanent job in commercial.

Ventilation and chimney

An important condition quality bath is ventilation. Ventilation ensures air circulation and prevents stagnation inside the room. Sometimes the lack of ventilation can be dangerous to health and sometimes life. It helps in drying the room after use and maintaining the same temperature and humidity levels.

A chimney is a must if you are using fuel combustion to generate heat. Without this, the room will be smoky, and the danger will be the presence carbon monoxide in the air.

Construction of a bathhouse

Before planning a bathhouse, you should ask yourself: what material will the bathhouse be built from?

Material selection

Type of material and cost:

• Profiled timber From 18,000 rub. per cubic meter.
• Rounded log From 6,000 rub. per cubic meter.
• Simple log From 3,500 rub. per cubic meter
• Brick (red) From 400 rub. per m²/rub.

Using a special calculator you can calculate the approximate amount of brick needed. With a masonry width of one brick, a structure of 2.3x6x5 meters (excluding walls inside the building), the construction will take about 4,848 bricks. If the price of one brick is 8 rubles. then the cost of bricks for building walls will be 38,784 rubles.

When building a bathhouse from timber, with the same dimensions, at the price of profiled timber 100x100mm. - 18,000 rub. per cubic meter, the total cost will be 91,080 rubles (you can calculate it using this calculator http://stroy-calc.ru/raschet-brusa) At the same time, wood, in comparison with brick, warms up faster and does not require external and internal finishing .

It should be noted that baths built from wood are very attractive for potential client, because of people’s prevailing ideas about her appearance.

Layout

This is the approximate layout of a small bathhouse, which provides for the presence of three rooms:

1. Steam room.
2. Washing room.

The layout of the bathhouse is possible without the presence of a washing room, with the addition of a staff room in front of the entrance to the rest room. It is best to discuss the layout with experts in the field.

When using a bathhouse as a business, it is recommended to equip the rooms with various equipment that attracts customers and expands the functionality of our bathhouse. For example: installing a pool table or solarium. This will bring additional profit by attracting more affluent clients. To achieve this, a large area of ​​the rest room is required.

Example of a commercial bath:

This layout includes a washing room and toilet, large room relaxation, terraces and steam rooms.

Construction

The construction of the bathhouse is divided into several stages:

• Foundation installation;
• Construction of walls;
• Roof installation;
• Pouring the floor;
• Installation of equipment and interior finishing.

You can learn more about all this from various articles about the construction of bathhouses, there are a huge number of them on the Internet, from the simplest and most understandable, to the construction of projects for multi-storey bathhouses.

Each stage must be thought out at the bathhouse design stage in order to avoid problems during construction.

Construction of a bathhouse, depending on the complexity, will take from three weeks to three months. The average cost of hiring a construction team is 2000 rubles/day.

The cost of hiring workers will depend on several factors:

• Worker qualifications;
• Region;
• Timing and length of the working day.

Calculation of costs for the construction and equipment of a bathhouse

Bathhouse design price: approximately 10,000 rubles.

Let's take into account the design of a 12x8 meter bathhouse, with a steam room, a staff room and a relaxation room. The height of the walls will be 2.5 meters. Equipment will include a table for 8 people, a billiard table, a steam generator, and an electric oven.

Brick building with width external wall one and a half bricks and an internal width of one brick, with a joint thickness of 5 mm, approximately 21,000 bricks and 5.7 cubic meters of mortar will be required.

The price of the solution is 2,300 rubles / cubic meter

Brick price: 400 rub./per square meter or 8 rubles/brick

Calculation of the estimated cost: (8x21000)+(2300x5.7)=168000+13100=181100 rub.

Construction from timber at a cost of 18,000 rubles. a cubic meter with the same parameters will cost approximately 210,000 rubles.

The cost of construction from a log is 6,000 rubles. three times cheaper and will be approximately 70,000 rubles.

The cost of a roof, according to approximate estimates, ranges from 25 to 50 thousand rubles, let’s take the average figure of 37,500 rubles.

The average cost of equipment when building a bathhouse is about 150,000 rubles.

The cost of hiring a construction team will be about 120,000 rubles.

Total: estimated cost complete construction from design to installation of equipment, when built from rounded logs, will amount to: 567,500 rubles. To start a full-fledged business, this is a fairly low cost. The cost of construction can be either lower or significantly higher, reaching millions of rubles. But still, in most cases, the cost of building a bathhouse as a business project will vary from 500,000 to 1,000,000 rubles.

Revenue optimization

After building the bathhouse, it is necessary to begin its commercial use. Here you need to set visiting rates and work on increasing the income from clients using your bathhouse. This is primarily necessary to increase the rate of return on investment for this business project, but in addition, high income will improve the quality of the services offered and ensure stable operation.

An internal mini-store that will sell a variety of ready-made snacks, alcoholic beverages, cigarettes, etc. will significantly increase profitability due to inflated prices and high demand.

Self-service of the establishment will allow you to save on hiring an administrator at the initial stage, allowing you to invest more money from income on promoting and increasing the quality of services.

Improving the quality of services provided will increase the profitability of the establishment by increasing the cost of visiting. Simple sauna will offer its services for about 200 rubles/hour per person, and a bathhouse with a billiard table, hookahs, a large number of seats and snacks offered will cost about 500 rubles/hour.

It is not recommended to save on everything; this can lead to a significantly reduced quality of service and loss of reputation. Savings are required, but in acceptable quantities. Rational use budget is often much more useful.

Calculation of profit per month

The most enjoyable activity for any entrepreneur is counting profits. The need to calculate profits in advance is one of the foundations for future entrepreneurship. Without this, there will simply be no incentive to start moving towards this goal. Therefore, below you will be presented with the estimated profitability from the commercial use of the future bathhouse.

First you need to calculate the number of visitors per day. The work of the bathhouse mainly occurs in the evening and at night, so from 24 hours it is worth immediately removing the morning and daytime 12 hours. There are 12 hours left during which the bathhouse will be open, but not all of them will be profitable due to the lack of visitors. The average number of “working” hours per day for most baths is about 3-4 hours. Most often, the bathhouse is visited by groups of two or more people. If we take the average number of visitors as 3, it turns out that approximately 9-12 people will visit the bathhouse per day. This value will decrease or increase depending on many parameters, such as the popularity of the establishment or the day of the week. So we can calculate that about 300 people can visit the establishment in a month.

A middle-class bathhouse, the cost of construction of which was calculated above, uses an hourly payment from each client in the amount of 500 rubles per hour.

If you do not take into account the costs of purchasing products and utilities, then net profit is about 150,000 rubles. A very good business that, with the right approach, will recoup its startup costs in less than a year.

There is a common type of bathhouse in which people can simultaneously stay a large number of different people, such baths are used more low prices, but receive a more stable and larger influx of visitors. More often, such baths perform better when located near large shopping or sports centers. In such baths, each person pays up to 300 rubles for entry and is with other visitors in one large steam room.

conclusions

From such a broad topic, several important conclusions can be drawn.

1. A bathhouse can be a source of good profit. The lack of bathhouses in the everyday life of the urban population forces them to go to paid saunas and baths. This allows without special costs receive visitors for advertising. Relatively low costs of maintaining a business after starting and high profitability of the services provided provide scope for the development of this establishment.
2. Low capital investment is a very big plus in favor of starting a business in this industry. In related industries, capital investments often exceed several million rubles, while here they rarely exceed the 1,000,000 mark.
3. Pleasant competitive environment - firstly, the competition here is not as developed as it might seem, almost all saunas provide the same range of services, which means there is room for imagination. Secondly, the competitive environment itself attracts visitors, people not only go to different bathhouses in search of a better one, they may also not be able to get into one bathhouse and then they may urgently need to find another, which may be yours.
4. Simplicity of the business model. Visitors pay for the time spent in this establishment, this is a very simple and at the same time effective key to making a profit.
5. Awareness. All people know from childhood what a bathhouse is, so there is no need to once again explain to the client about the service provided to him, he himself knows everything.

Alexander Kaptsov

Reading time: 14 minutes

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Is it difficult to open a bathhouse or sauna for business from scratch today? Experienced entrepreneurs will tell you that this is more troublesome than difficult. It will be much more difficult to keep the business afloat, since there are plenty of competitors in this area. However, the advantage of the new bath complex can be: the variety of services offered, their high quality, professional service. True, for this the entrepreneur will have to study all the intricacies of this business.

Nuances of the bath business: pros and cons of opening a bathhouse, sauna

The bath business is quite specific and is distinguished by a large list of inherent attractive sides(pros), as well as labor-intensive issues (disadvantages) that an entrepreneur has to face when opening, operating and maintaining an enterprise.

Among the advantages of opening a bathhouse or sauna, it is worth highlighting:

1. Business expansion prospects . By opening a bathhouse or sauna in a small room, you can gradually expand to a bathhouse complex with treatment rooms, a hairdresser, a fitness room, and so on.
2. Popularity of the service . The demand for health bath treatments among the population is not falling, despite the fact that many people have a bath or shower installed in their apartments. Nevertheless, people of any age love to take a steam bath. You may need a hall for meeting friends, celebrating birthdays, or holding corporate events. Today many people want to relax with benefit for their soul and body.
3. Recipes for all occasions . Traditionality in the bathhouse business is definitely a plus, since the entrepreneur does not have to rack his brains about where to choose a place for a bathhouse, sauna, how to arrange the premises, and what is needed to meet the needs of clients. Everything has long been described and told. Studying the relevant literature will help you cope with all the questions that arise.
4. Availability . Even with a modest budget it is quite possible to open small sauna. Having a competent business plan will contribute to the proper organization of the enterprise and will make it profitable.

The disadvantages of opening a sauna or steam bath come down to the following:

1. Troublesome business registration . To legalize a business, you will have to go through a rather troublesome and not very fast process of paperwork. The main thing is to choose the right type of future activity and a suitable tax payment system.
2. Significant costs for repairs and utilities . Due to high humidity in the premises, frequent repairs may be required. There will also be significant costs associated with payment. utilities(water, electricity, etc.).
3. Possibility of losing clients due to staff incompetence . Saving on specialists can be a significant disadvantage for an enterprise. So, for example, many clients may go to their closest competitors if they have a professional bath attendant, but you do not. The quality of customer service largely determines whether they will become adherents of your bathhouse.
4. Natural selection . High competition in business means that you need to take the organization of an enterprise seriously and carefully calculate the first steps so as not to go into the red and not lose your invested funds.

Location and premises for baths, saunas

When choosing a location for a bathhouse, it is not at all necessary to look for premises in a busy city center. Still, this is not a place where people might drop by by chance while going for a walk or to the store for bread. They go to the bathhouse purposefully, and clients are ready to travel to the famous bath attendant even to the other end of the city. That is why opening a bath complex in a densely populated but slightly remote residential area can also be a good idea.

The optimal “square” for a future bathhouse is considered to be 100-150 meters . In this area you can easily locate two sections for women and men, locker rooms, a sauna, a small swimming pool, a relaxation room, and technical rooms. In cases where it is planned to provide additional services (massages, cosmetic procedures, haircuts), treatment rooms may be needed. Such nuances should be immediately taken into account when choosing a room.

What is more profitable, converting an old building into a bathhouse or building a new one? If we take into account that the renovation of the former state bathhouse building is commensurate with the costs of equipping any other premises, then in many cases it may be more profitable to build a bathhouse from scratch. Thanks to modern technologies and materials, building a bathhouse in our time is not so expensive in terms of time and money.

What documents are needed to open a bathhouse or sauna?

The individual entrepreneur form is quite suitable for setting up a bathhouse business. But if an entrepreneur plans to hire staff and sell alcoholic drinks, then LLC registration is required. Otherwise, you can’t count on issuing the necessary licenses. , the entrepreneur must contact the tax office (within the period established by law) and submit the appropriate package of documents for registration.

Their list is attached:

• Confirmation from the SES and fire inspectorate that the premises comply with sanitary and fire requirements. Permission to use it.
• Enterprise activity code in accordance with the OKVED classifier. The physical education and health area, which includes the work of a bathhouse and sauna, is coded 93.04.
• Registration with the Pension and Social Funds.
• A program for sanitary and industrial control, which is drawn up directly for a given enterprise and is agreed upon with Rospotrebnadzor.
• An agreement confirming the use of rented premises or ownership of it. For an entrepreneur, the option of renting with the right to buy may be very interesting.

Specialized documents will need to be provided:

1. Agreement with a bath and laundry plant for washing and cleaning bath accessories and workwear.
2. Maintenance contract ventilation system, including air conditioners.
3. Contract for recycling of waste and fluorescent lamps.
4. Agreement with the relevant office for periodic deratization, disinfection and other similar work.

Requirements and permits for opening a bathhouse, sauna

The main requirements when opening a bathhouse or sauna will be fire safety and sanitary requirements.

They are quite strict, but they must be followed to avoid fines:

• The area of ​​the room for a bathhouse or sauna cannot be less than 70-80 meters.
• It is prohibited to install saunas in the basements of houses or in houses where more than 100 people live. The premises must have a separate entrance.
• Wall cladding cannot contain resinous substances, so larch and spruce cannot be used as finishing elements.
• The stove in the steam room should be placed from the walls at a distance exceeding 0.2 m. Every eight hours the stove is temporarily turned off.
• It is also necessary to ensure good air circulation in the steam room and this can be done by the ventilation system.
• Installation of fire extinguishing systems and fire extinguishers is mandatory.
• All washing equipment and furniture should be easily treated with hygiene products for disinfection purposes.

Equipment necessary for organizing a bathhouse, sauna

A significant cost part of the budget when arranging a bathhouse or sauna most often falls on the purchase and installation of equipment. And you shouldn’t skimp on this! Everything, from gaskets and filters, to compressors and the oven in the steam room, must be reliable and of high quality. After all, the operation of the bathhouse depends on the operation of the equipment. You will also need furniture and accessories, periodic purchases of consumables and bath accessories.

Equipment name	Estimated cost, rub.
Equipment
Stove for Russian bath	90 000-100 000
Hot tub 2-seater	16 000-20 000
Small pool	750 000-800 000
Infrared cabins	90 000-220 000
Prefabricated saunas	92 000-96 000
Furniture and accessories
Shower cabin	20 000-45 000
Wooden bowls (basins)	1,000 for 1 piece.
Pouring vat	10 000
Benches	3,000 for 1 piece.
Steam room shelves	7 000-7 500
Tables, cabinets for the rest room	10 000-12 000
Cushioned furniture	20 000-25 000
TV, DVD	25 000-30 000
Tennis or billiards table	10 000-15 000

Bath and sauna service personnel

Picking up personnel composition To serve customers, it is imperative to pay attention to the professional qualities of the staff. The main character of the Russian bathhouse, of course, is the bathhouse attendant. The increase in demand for the service largely depends on his ability to work with a broom and clients.

In addition to the bathhouse attendant, the staffing list should include:

Job title	Responsibilities	Salary, rub.
Administrator	Receiving calls, monitoring employees working on shifts, introducing visitors to the service, etc.	20 000
Security guard	You will definitely need it if alcohol is sold in the bathhouse. In general, he must maintain order.	18 000
Bartender	The ability to please customers will help attract new visitors. If there is no bar in the bathhouse, the position of bartender is canceled.	17 000
Helper worker	Useful for collecting firewood, cleaning the street, and helping other employees.	12 000
Masseuse)	Any additional service will help increase the flow of clients, especially if it is a high-class master.	18 000
Cleaning woman	Cleanliness and order are needed in any establishment.	12 000

With a 12-hour working day, one employee can combine several positions. Although in large cities many saunas and baths operate around the clock, which means that the staff should be doubled.

How to promote a bathhouse, sauna from scratch: marketing and advertising of business

Standard methods for promoting such establishments are:

• Flyer distribution.
• Posting advertisements.
• Advertising in media and transport.
• Submitting advertisements on local online forums (on the Internet).

No one has canceled word of mouth either. As practice shows, it works well to attract customers.

If created for visitors comfortable conditions, then competitors are unlikely to lure them away.

Monthly costs: business plan for opening a bathhouse, sauna: calculation of costs and profitability

If the business of organizing and operating a bath complex is organized competently, then its payback will be 2-6 years with a profitability of 20-40%. It all depends on the scale of the enterprise and the initial investment. To make the information clearer, let’s consider a sample business plan for opening a bathhouse.

Initial data:

• The area of ​​the bathhouse is 80 m².
• Staff: 7 people.
• Six days work week from 12.00 to 24.00.

Initial costs:

Monthly costs: