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Small towns are a great starting point for starting a karaoke business. IN last years this entertainment format is becoming popular. Before opening your own song club or bar in locality, you need to draw up a business plan and start implementing it.

Market analysis

Before opening a bar, it is necessary to conduct a market analysis: research the demand, the presence of competitors and the quality of service in such establishments. It is more profitable to organize a karaoke business for legal entities that have an operating cafe, restaurant, bar or club by writing a similar plan. The costs are lower than when opening an establishment from scratch.

You will only have to spend money on installing a karaoke system, additional staff and, possibly, a new plan. In this case, you need to calculate the initial investment, approximate monthly expenses, plan the subsequent maintenance and development of the bar, evaluate whether it really makes sense to invest money in this particular business.

Room

When choosing a building to open a song club or bar in, you need to focus on the parameters required by the business plan:

• room size – preferably designed for more than 50 guests;
• location – affects visitor traffic. If the club is not located on the main street, it will be inconvenient to get to and the number of guests will be lower compared to a bar in the center;
• parking near the building and landscaping of the surrounding area are a significant advantage over other establishments;
• high-quality acoustics - due to the specifics of the song point. What you shouldn't do is skimp on good specialist in this area. Keep this in mind when drawing up a business plan;
• sound insulation is an equally important indicator, especially if the song establishment is located in a residential building.

Development of the concept of the establishment and organization of its work

Types of song institutions:

1. A less expensive plan is the “American” format. Performance on the general stage of the bar in front of the audience.
2. An expensive option is “Japanese”. Visitors sing in separate booths of the establishment, equipped with individual systems karaoke, and do not disturb other guests.
3. Mixed. Booths for individual singing and a stage for those who like to perform in public. The business plan will be quite complex for such a bar.

What should not be allowed is to skimp on professional music equipment. Otherwise, how to open a karaoke bar that can withstand the competition? The number of visitors, and, accordingly, the return on investment of the establishment directly depends on the sound quality (this indicator is also included in the business plan). Equipment can be purchased from specialized organizations or rented before opening a bar.

In demand Additional services that are included in the business plan. For example, the ability to record your performance on a disc or videotape a performance in a bar. The wider the list of services you can open in an establishment, the higher the profit.

People come to a karaoke establishment not only to sing. An interesting menu with reasonable prices is the key to more visitors. It's important to open good cuisine with a decent selection of dishes. Organize trade alcoholic drinks. It’s no secret that a non-alcoholic establishment loses up to 90% of visitors. In addition to developing the menu, you should take care of the necessary production and trade equipment for kitchen and bar, suitable furniture, accessories. This is all an expense item in a business plan.

The design of the room directly depends on financial opportunities and fantasies. Comfortable, cozy establishments, decorated in the same style, reflecting the most modern tendencies, attract more visitors.

If you decide to open a karaoke bar, then remember that marketing strategy and advertising play an important role. You should calculate in advance all possible schemes for attracting visitors and select the optimal ones, including them in the plan.

Copyright Compliance

To open and start working effectively, the music library of a karaoke establishment on average must contain at least five thousand musical compositions (“backing tracks”) and be constantly replenished. Piracy is known to be rampant in this area of ​​business. There are many unscrupulous clubs that use unlicensed discs.

In order not to break the law in order to comply with copyright, it is recommended to enter into an agreement with a company that supplies discs and makes contributions to the copyright society.

This will allow you to safely, from a legal point of view, avoid fines in the event of an audit, and be able to legally purchase current music tracks.

Hiring staff

If you know how to open a karaoke establishment, then you understand that it differs from a cafe or restaurant only in the presence of a karaoke system. Therefore, his staff must include:

If plan funds allow, you can hire a sound engineer, party host, and other support staff. Attendance at an establishment directly depends on the quality of service, experience and qualifications of staff. And customer focus is one of the most important indicators of a successful plan in any area in which you want to start a business. This also applies to those who are thinking about how to open a song establishment in small town and make it popular.

Opening a karaoke business is a fairly cost-effective solution. The payback period for an establishment at an average level of costs is about 1–2 years. For this period, a plan for the opening and development of your song institution is drawn up.

There are two types of such establishments. The first one was invented by the Japanese. It implies that each company that comes to the bar is located in a separate booth. There they can perform a repertoire that suits only them, and the voices themselves will not be heard by other visitors. The second type is the American version. Here vocalists, duos or trios sing for the entire audience in the bar. Depending on the chosen type of establishment, different investments will be required for its arrangement, and the attendance (and, therefore, future income) among visitors may be different.

As for our country, taking into account the mentality of the population, opening a karaoke bar is quite profitable:

1. our people have always been able and loved to sing;
2. in comparison with other objects of the restaurant business, it does not require large investments, the costs will be recouped quickly enough;
3. People from different walks of life can visit such an institution.

According to statistics, the most frequent guests of karaoke bars are people over 30 years of age. However, this is not a rule at all. Karaoke is popular among people from 20 to 50 years old.

Bars with lip-syncing gained the highest popularity in the resort area. If there is no such thing in the surrounding region, then a cultural and entertainment center or shopping center is quite suitable for opening a karaoke bar. There is a chance for an establishment in a residential area of ​​the city to develop and prosper. The main thing is that it is densely populated, and the area around it is landscaped.

How much money do you need to open a karaoke bar?

The largest part of the cost of opening a karaoke bar is equipment for your own karaoke bar. This is mainly provision musical accompaniment. Karaoke machines, acoustic equipment, and televisions for broadcasting song lyrics cost about 70 thousand rubles. We are, of course, talking about professional equipment. The installations usually come with several discs with popular hits for every taste.

We must not forget that in a bar people need to be offered food and a variety of drinks. This is a significant source of income for any establishment. To cook, you need to organize workplace cooks - install equipment, take care of purchasing fresh products. To sell alcoholic beverages you need to buy a license. The bar will not be able to operate without permission from the sanitary and epidemiological station, the fire service and Rospotrebnadzor.

To open a karaoke bar, you will need at least 3 million rubles. If repairs or re-equipment of the premises are necessary, and if you take into account the costs of the first month for rent and employee salaries, the amount will increase to 6-7 million rubles.

How much can you earn with a karaoke bar?

Let's assume that in the establishment we have placed 20 tables designed for 4 people. As a result, about 80 people can visit the karaoke bar in one evening. If we assume that the entrance ticket price will be set at 900 rubles, then the daily income will be 72,000 rubles. This amount will be 2,430,000 rubles per month. With such income, it is quite possible to recoup the costs of equipment and repairs in one year of work.

Experts say that for the simplest restaurant the payback period is usually three years. The above calculation suggests that opening a karaoke bar is a more profitable and profitable business. Find out the musical preferences of the residents of your area or city, and act boldly, and the profit will not be long in coming!

Karaoke is one of the most popular types of entertainment, which is very popular in almost all countries of the world. Its main advantage is that any person, even without musical ear and voices, you can feel like a pop star. In our country, there is not yet much competition in this segment of the entertainment market, so any beginner can choose this line of activity for starting a business. You will learn more about how to open a karaoke bar in our article.

Market analysis

Are you thinking about that? During a crisis, the purchasing power of the population decreases, so many types of business, including restaurants, go into decline. But one thing worth noting here important point– the profitability of expensive establishments decreases. If you carefully examine the sample business plan for a karaoke bar, you will understand that this area of ​​activity has its own distinctive features– low entry threshold and quick payback.

Since ancient times, many people in our country have loved to sing. Karaoke bar - this one great opportunity realize your desire for publicity. The means for this is to sing along to a soundtrack. Most often, karaoke clubs are visited by people aged 20–50 years. This indicates the prospect of high profitability of such establishments, but only if an effective advertising campaign is carried out.

The demand for the service and a sufficient consumer segment indicate that a karaoke bar is a fairly profitable and promising business idea. With the right approach, this entrepreneurial activity will generate a decent regular income. – it’s up to you, but if you want your business to be profitable, choose the most promising and popular ideas.

Registration of activities

We bring to your attention step by step instructions how to open a karaoke bar. First of all, you need to deal with the paperwork.

If you are not registered as individual entrepreneur or a legal entity, you must register your future activities. For a small establishment, it is enough to open an individual entrepreneur, but if you plan to expand your business in the future, immediately choose an LLC.

After you register with the tax office and receive everything in your hands Required documents, you need to choose a form of taxation. The most profitable options– single tax or simplified system. To do accounting, it is not necessary to hire an employee. If you have any questions, contact your outsourcing company for assistance.

Before opening a karaoke club, you need to obtain permits from regulatory authorities - the city administration, SES, fire inspectorate and Rospotrebnadzor. All employees of the establishment must have health certificates and undergo regular medical examinations. Don't forget to sign an agreement with your utility company for waste removal. If you plan to sell alcoholic beverages and tobacco products in a karaoke bar, you need to obtain the appropriate licenses.

It should be remembered that piracy is rampant in this segment, so many collections of karaoke songs are illegal products. But if there are no other options, many clubs take risks and buy pirated collections. There are also establishments that do not want to violate copyrights. They pay money to the author community and buy licensed products. But, unfortunately, there are very few of them. In the entire capital with its variety of entertainment venues, only 5 clubs adhere to these rules. Opening a karaoke bar can be accomplished with little investment if you initially purchase used equipment and use pirated products. When the business begins to develop, you can change your approach and buy licensed collections.

Choosing a favorable location

Beginners who want to start a karaoke business can be divided into two categories. The first is entrepreneurs who are owners of existing cafes or restaurants. In this case, they just need to draw up a business plan for opening a karaoke bar and purchase the necessary musical equipment. This approach will significantly increase the flow of customers and, accordingly, increase the profitability of the establishment. The second category is citizens who want to open a karaoke bar from scratch.

People come to a karaoke bar to have a good time and get charged positive emotions. When choosing a room, you need to take into account all the most small parts, otherwise you will suffer from a lack of clients. We offer you several recommendations that will help you decide on the choice of room and location for a karaoke bar:

1. It is better to open such an establishment in a densely populated area. In large cities, there are usually no problems with choosing a location, but how to open a karaoke bar in a small town? Everything is very simple. Focus on those places where locals like to relax and spend their leisure time;
2. If the premises are located in some unsightly place, take care of landscaping the area adjacent to it, equip a parking lot and put up a large advertising sign;
3. It is advisable to rent a room for a karaoke bar in a shopping or entertainment center;
4. Make sure the room is good sound insulation. It must fully comply with all established standards;
5. The most important thing is comfort and coziness. If the person who visited your establishment for the first time likes everything, he will come again and bring his friends with him.

Interior

As mentioned above, the first thing to do in such an establishment is to ensure a comfortable stay for clients. This must be taken into account when drawing up a business plan for opening a karaoke bar. Before you do everything necessary calculations, you need to decide on the type of establishment - an American bar or a Japanese nari bar. The first option involves performances by visitors on one common stage. The Nari bar is equipped with separate booths, each with a karaoke set. As practice shows, it is best to combine these two types.

A special atmosphere in an establishment can be created through competent design. When decorating a room, the owner of a karaoke bar should rely not only on his own preferences, but also on general ideas and concerts. If you have any difficulties developing an interior design project, seek help from a professional.

Another important point is acoustics. When developing a business plan for a karaoke bar in a small city, do not forget to pay attention to this important detail, since in such settlements it is difficult to find suitable premises. According to statistical studies, karaoke clubs with good acoustics and exquisite design are the most popular.

Equipment

Now let's decide what is needed to open a karaoke bar? The list of equipment is quite extensive:

• Acoustic systems;
• Laser installations;
• Mirror balls;
• Karaoke system;
• Microphones;
• Sound amplifiers;
• Cables;
• Plasma TVs.

The amount of equipment depends on the format of the establishment. The technique must be selected in such a way that the singing process turns into a bright, unforgettable show.

So, we study all the mistakes made by other entrepreneurs in opening a karaoke bar and get to work. In addition to musical equipment, it is necessary to purchase food and drinks that will be sold in the bar. ? The assortment of an establishment largely depends on its specialization. The most appropriate option is a set of light snacks, as well as several types of hot dishes and, of course, desserts. In addition, it is necessary to include various drinks on the menu, both alcoholic and non-alcoholic.

Staff

We figured out what it takes to open a karaoke bar. Now let's talk about the staff. In addition to the staff that is usual for any bar - bartender, security guards, cleaners and cooks, you need to hire specialists who will maintain the karaoke system. After the establishment goes to net income, you can invite famous artists on holidays.

As a rule, all visitors sing in a slightly tipsy state. It is possible that they may start to misbehave. To prevent such unpleasant situations, develop a separate menu in which you can add the following items:

• Songs with profanity – 25 thousand rubles;
• Group performance of songs – 10 thousand rubles;
• Light striptease during the performance of a song - 5 thousand rubles.

After the client reads how much such eccentricities will cost him, he is unlikely to want to misbehave. If the person cannot be stopped, you will get a good increase in revenue.

Financial investments

Many newcomers are interested in how much it costs to open a karaoke bar? Some experts argue that to organize such an establishment you will need the same starting capital as opening a good restaurant, several million rubles. Others believe that it is possible to meet a smaller amount. Let's try to analyze the payback of the establishment, and also roughly calculate how much it costs to open a karaoke if you rent the premises:

• Professional equipment – ​​200 thousand rubles;
• Microphones – 50 thousand rubles (10 pieces, 5 thousand rubles each);
• Acoustic system – 200 thousand rubles;
• Music library – 40 thousand rubles;
• Subwoofers – 100 thousand rubles;
• TVs – 100 thousand rubles (4 pieces for 25 thousand rubles each);
• Repair – 80–100 thousand rubles;
• Advertising – 100 thousand rubles.

In total it turns out to be about 900 thousand rubles. To this amount you need to add monthly expenses:

• Rent of premises – 150 thousand rubles (per 100 sq. meters);
• Salary to employees – 150 thousand rubles;
• Purchase of products for the bar – 200 thousand rubles;
• Additional expenses – 5 thousand rubles.

Total: 555 thousand rubles.

Profit

Now let’s calculate how much you can earn if you open a karaoke cafe. In the first months of operation, your establishment will bring in 300–400 thousand rubles in revenue. This means that you are working at a loss. If you competently draw up a business plan for a karaoke club and ensure effective advertising campaign, the situation will gradually improve, and revenue will increase to 600 thousand rubles. In 8–10 months, you will be able to develop your own customer base, and your monthly income will grow to 800 thousand rubles. The initial investment in such a business pays off in 1-1.5 years.

The opening of karaoke is difficult to attribute to, but despite this, this type of income is quite profitable and promising. Of course, you will have to spend a certain amount of financial resources to develop the idea. If you have start-up capital on hand, feel free to start implementing such a project. With the right approach, in just a couple of years you will return all your investments and achieve a stable monthly income.

Attracting clients

Any expert will first of all suggest you to start your activity in the field Catering, for example, open a karaoke bar. But for it to become profitable, it is necessary to make good advertising. If there is no such establishment in your locality, visitors will flock to you out of curiosity. But so that they become yours regular customers, you need to put in a lot of effort.

At first, you need to hold various competitions with inexpensive incentive prizes as often as possible. This could be a regular bottle of champagne or free entry to a karaoke bar. In addition, you can offer clients bachelor or hen parties.

Pay attention to the smallest details. Must be present at the bar a wide range of various cocktails. IN Lately many people prefer to drink cocktails. Hire an experienced bartender who will professionally serve any drinks. There may be few snacks on the menu, but they should satisfy the needs of visitors with different tastes.

Karaoke business plan

If you want to open your own bar, or you already have your own pub, but you want to radically change the atmosphere in it, pay attention to the option - a karaoke bar. By ordering a market research, you will be surprised how great is the human need to show your singing talent to the world, and how few adequate offers are there to satisfy it. You can find out what you need to open your own karaoke club from our karaoke club business plan.

For the most part, the stages of opening your own restaurant and karaoke club coincide by 90%. With the exception of a few points, which we will focus on. And more detailed information You can find information about opening and running your own restaurant on our website.

How to open a karaoke club: premises

Just like for a successful restaurant, it is desirable that your premises are located in the city center. It is also possible to open a karaoke club in areas not too far from the center. The main condition is that you are clearly visible to your clients and that it is convenient and quick to get to you. It is advisable if the building for the club is equipped with parking.

Repair and decor. As in any successful business, the main concept of which is selling Have a good mood for money, when doing a design project, you must remember - the more comfortable the client is, the longer he will stay with you and, of course, the more money he will leave it with you. There are two directions in which the development of a project idea can go. The first is " nari-ban ", the Japanese progenitor of the existing karaoke clubs. The main difference between Nari-ban is its separate booths, equipped with karaoke sets for a singing company.

Second - this is an American style karaoke bar where welcome public performance, so such establishments most often have one stage on which all visitors sing. Accordingly, listeners don’t have much choice either. In fact, both options are worthy of attention, but the first one is more expensive in terms of investment. Considering the characteristics of the Russian public, and the lack of hearing and voice of some not entirely sober visitors, the most the best option will be a combination of the two styles.

The presence of a professionally equipped common stage will allow anyone to discover their talents, and for those clients who want an individual performance in a narrow circle, or a company with a specific repertoire, the carefully provided 2-3 booths for individual pastime will be quite suitable.

The atmosphere is also extremely important in a karaoke club. And it should start with the design of the club. Therefore, having chosen the concept that interests you, try to reflect the mood as much as possible in the decorative elements and interior of your karaoke club. Believe me, the public will more than thank you. And the last, but very important condition for the success of a karoke club is acoustics. Therefore, when dividing repairs in your future karaoke club, do not forget to hire a specialist who will help you solve this extremely necessary question in the best possible way.

Musical equipment for karaoke club.

Besides acoustic installation, mirror ball, light and laser installations and everything else that should be present in any decent bar or club, you will need a karaoke installation for your karaoke bar. And if you do combined option, with individual booths, then you will need not one karaoke installation, but several.

A little history: The first musical karaoke machines appeared in Japan. The father of karaoke is considered to be Daisuke Inoue, whose restaurant performance was so liked by the audience that they asked him to leave his musical recordings so that the singer’s fans could enjoy his songs in their own performance at any time. The idea caught on and became popular, and soon karaoke mania spread not only to Japan. With the passage of time and the development of electronics, bulky karaoke installations were replaced by compact installations. And in the mid-90s, the first home karaoke appeared, which caused indescribable delight among fans of this musical genre.

For individual booths, an amateur device and several discs for a music library will be enough. It must be remembered that each karaoke installation must be accompanied by a TV for especially forgetful singers. For a large stage you will need a more serious setup. One solution to the problem would be to purchase portable microphones into which a cartridge with recordings of negative soundtracks is inserted. The cost of one such micron "Leadsinger" up to $200 per unit . And you need at least three of them if, for example, a whole company wants to sing your favorite song. The cost of one professional karaoke installation ranges from 1 to 2 thousand dollars, plus it needs to be equipped with microphones.

Music library of karaoke club.

When purchasing karaoke machines, you, along with them, buy a ready-made music library for your club. A standard set usually includes one or 2 discs with hundreds of recordings. The microphones are equipped with cartridges on which about 30 compositions are recorded. Everything would seem simple, but there are 2 “buts”.

The first, and unconditional, is that 100 songs are definitely not enough to deserve the attention of club visitors. Moreover, every day there are a lot of songs that are gaining popularity and have their own fans. Accordingly, they must also be in your music library. And here the second “but” appears, which is legally called "copyright" . The number of compositions sufficient to satisfy any desires of visitors exceeds 5 thousand units. If you pay a copyright fee for each, the total cost will be about 1 million dollars, which is naturally an exorbitant amount. This issue has not yet been resolved in the market.

However, there is a trade-off. This is a monthly payment for the use of negative soundtracks to the disc supplier. Depending on quantity seats and club attendance, this amount ranges from 6 to 15 thousand rubles monthly. Royalty, so to speak. Clubs that use pirated discs or self-downloaded phonograms face punishment in the form of a lawsuit from the author of the song or the supplier company with distribution rights, and a fine, the amount of which starts from 100 thousand rubles for 1 song. And there are already precedents.

Organization of the karaoke club.

The organization of a karaoke club and the process of serving customers there is no different from the organization of a bar or restaurant. You will also need waiters, cooks and bartenders. In the same way, it is necessary to think through the menu and range of drinks. Your staff should be as attentive and well-trained as in any other self-respecting establishment. The only difference from the others is that you need to find a person responsible for organizing the performances of visitors, and for the operation of the equipment in general. That is, you need a kind of karaoke administrator.

The second task will be to help find and select songs for visitors. Considering our mentality, very often I can come across variants of “extraordinary” people willing to pay fabulous money for this performance. In this case, you need to think over a “crazy menu”, for example:

• sing without a queue - 15 thousand rubles,
• sing a song with obscene lyrics - 30 thousand rubles,
• to break plasma - 100 thousand rubles and the like.

This way you can insure yourself in advance against troubles with visitors, and if there are those who are willing, then you will only benefit from this. An additional advantage will be the organization of backup singing and performances by professional singers who will ignite the audience at the beginning of the club’s work. Of course, it will be great if you have a celebrity at the chorus, but... this is very expensive pleasure, then it makes sense to collaborate either with beginning singers or with students (graduates) of music schools.

Opening a karaoke club: finance

The threshold for entering the restaurant business starts at $100 thousand, provided that you intend to open a serious establishment. Opening a karaoke club, taking into account the rental of premises, procurement professional equipment and staff salaries will cost you an average of 150 - 250 thousand dollars. But, as experts say, investments pay off in the shortest possible time - from six months to a year. Judge for yourself:

• The karaoke market in Russia is 20% full.
• In all of Moscow, only 18 karaoke clubs are open for the huge number of residents.
• According to social surveys conducted by an independent company, 6.6% of respondents attend karaoke clubs.
• 14% of respondents do not know where such establishments are located, but would be happy to visit.
• 27% of survey participants have home karaoke. Taking into account what has been written above, you can calculate the market potential yourself using simple calculations.

Now let's calculate the payback of a karaoke club, taking into account that the establishment has 20 tables: There are an average of 4 visitors at each table, for a total of 80 people per evening. The average check per night, including entry and bar fees, is $30. Total - $2400 per evening, plus a flow rate of 10%, per evening revenue averages up to $2700. For a month, the club's turnover will be 80 thousand dollars, of which 30% is the net profit of the owner of the establishment. Based on the calculation of a starting investment of 250 thousand dollars, your karaoke club can pay off within one year, which is an excellent indicator, unlike the restaurant business, where projects pay off within 3 or more years. We hope our karaoke club business plan will help you organize your own profitable business in this promising and relatively free niche. I wish you success!

The entertainment services industry is gaining momentum every day, expanding and improving. Many aspiring businessmen start their own business in this area. Today we will look at one of the most popular categories in this industry - karaoke bar. This type of business has gained popularity only in the last 5-7 years, when the first representatives appeared on the market. Since then, the number of such establishments has increased several thousand times; every city has at least several karaoke bars where people can perform their favorite songs. In our article today we will look at a business plan for a karaoke bar, and also share tips and recommendations from experienced businessmen.

As in any business, to achieve success you must first draw up a business plan for a karaoke bar. It should consist of economic calculations, analysis of competitors, and calculation of markups on goods. Only after this can you begin to design legal entity and choice legal form. If an entrepreneur is thinking about a large-scale business, then the ideal form would be an LLC. A limited liability company enjoys great trust from partners and has the opportunity to expand its business to a regional and all-Russian scale.

Since we are talking about a karaoke bar, we need to take care of a license to sell alcohol. The cost of an annual license is forty thousand rubles. In order to avoid problems with the law, it is necessary to hire a part-time lawyer, as well as outsource an accountant who will maintain tax documentation.

Once a license for alcohol has been obtained and business activity has been legalized, you can proceed to the search for premises.

Selecting a room

The development of a karaoke bar largely depends on its location. After all, if you choose a premises in a densely populated area, you can expect good traffic, and therefore a good profit. It is also important to think about parking spaces, as car enthusiasts highly value taking care of themselves and their car.

The next important factor when choosing premises is compliance with Russian legislation. Firefighters and sanitary and epidemiological station employees must issue a conclusion on the compliance of the premises for a karaoke bar. You also need to pay Special attention for sound insulation, because karaoke is often noisy, and this should not disturb neighbors and residents of nearby houses.

In addition to the above, it is necessary to take the design and design of a karaoke bar seriously. People will pay for comfort and cozy atmosphere much more willingly. Darkened rooms with lighting and good sound insulation are suitable for karaoke. The easiest way is to open an establishment in an existing bar or restaurant, where you can prepare a room for karaoke lovers. It's best to make one open hall, where the performer sings on stage in front of other visitors. And for more modest people, it is necessary to prepare separate small booths, each of which has karaoke.

It is necessary to take a responsible approach to the choice of room design, since people are more willing to pay for comfort and a cozy atmosphere

Equipment and music library

One of the most expensive items when opening a karaoke bar is the purchase of equipment. In order to equip a karaoke room you need:

• mirror ball;
• acoustic equipment;
• laser and light installations;
• karaoke installation;
• amplifiers;
• TV for viewing song lyrics;
• microphones.

Karaoke equipment is something you cannot skimp on; the further success of the establishment will depend on it and the acoustics. To declare yourself as a modern karaoke bar, you need to choose American and Japanese equipment, the cost of which will hit the entrepreneur’s pocket, but without which you should not expect significant income.

You can’t skimp on karaoke equipment; the success of the establishment will depend on it

In order for customers to be satisfied, it is necessary to purchase a modern music library of at least 5 thousand songs. There is no need to buy pirated discs, as this can lead to a large fine; it is better to purchase a certified music library, which can be updated for an additional fee.

Staff

In order to maintain a karaoke bar, you must have the following employees:

• cook, since the kitchen will bring additional profit;
• waiters;
• bartenders;
• administrators;

50 percent of the success of a karaoke bar depends on the hired personnel. A DJ who will entertain bar clients and play karaoke music must have experience in this field, his professionalism and adherence modern fashion will ensure the rapid development of your bar. Costs for wages staff for an average karaoke bar is 150-160 thousand rubles monthly.

The development of a karaoke bar will depend on the professionalism of the DJ

Karaoke bar services

At the first stage, the karaoke bar receives the main profit from food and alcohol; karaoke is mostly necessary to attract customers. But over time, the number of people willing to sing their favorite songs will increase, and in parallel with them, profits will grow. People come to a karaoke bar to enjoy pleasant music and favorite songs, eat delicious food and drink the bartender’s signature cocktails, relax and unwind.

The average kitchen bill in a karaoke bar is usually lower than in a restaurant and ranges from 800 to 1200 rubles. Drinks at the bar cost from 200 to 3,500 rubles per unit (shot, glass, bottle). To sing one song costs a client from 200 to 500 rubles, and to record the sung song on a disc is estimated by karaoke owners at 500-1000 rubles.

The price for a karaoke song varies from 200 to 500 rubles, and a recording of a sung song can reach 1000 rubles

It is also worth considering the prices and consequences for damage to property and inappropriate behavior of clients. For example, broken dishes are estimated at 200 to 2000 rubles per unit, damage to a TV - 25-50 thousand rubles, singing a song with obscene words - blacklisted.

Advertising

Advertising a business such as a karaoke bar will require large expenses, since its ideal type would be broadcasting videos on TV and Internet positioning. A video on the leading channel will attract the first stream of customers, and the website and Yandex Direct setup will allow you to constantly replenish their ranks. An advertising video on a leading channel 4-5 times a day for a month will cost the owner of a karaoke bar 100-150 thousand rubles. A good website for a bar will also cost at least 100 thousand rubles.

From time to time it is necessary to conduct various PR campaigns and prize draws, distributing leaflets with information about the conditions. Printing and distribution of business cards and leaflets will cost 5-10 thousand rubles. Advertising in newspapers will not be effective because the target audience newspaper does not coincide with the audience of a karaoke bar.

Expenses and income

Let's calculate all the expenses and income of a karaoke bar and analyze the return on investment of an establishment opened on the basis of an existing leased bar.

First of all, let's calculate one-time expenses:

• professional karaoke – 210 thousand rubles;
• microphones (10 pcs.) – 50 thousand rubles;
• acoustic system – 200 thousand rubles;
• karaoke system with music library – 40 thousand rubles;
• subwoofers – 100 thousand rubles;
• plasma TVs (4 pcs.) – 100 thousand rubles;
• mixer – 15 thousand rubles;
• indoor repairs – 80-100 thousand rubles;
• advertising – 100 thousand rubles;
• website – 120 thousand rubles.

Total one-time expenses will be about 1 million rubles.

Now let’s calculate the monthly costs of running a karaoke bar:

• Bar rental (area 100 square meters) – 150-200 thousand rubles;
• Staff salary – 150 thousand rubles;
• Purchase of alcohol and food – 200 thousand rubles;
• Payment for Internet and telephony – 5 thousand rubles.

Total expenses each month will be about 500 thousand rubles.

The profit of a karaoke bar in the first months is 300-400 thousand, which means operating at a minus. Gradually the situation improves and by 4-5 months the income is 600 thousand rubles, and after 8-10 months the income can range from 800 thousand to 1 million monthly. The payback period for such a business ranges from one to one and a half years.

Opening a karaoke bar as a business idea is a very promising and profitable business. However, in order to start receiving large income from this business, you will have to initially invest in its development. Therefore, if you have 1.5-2 million or an interested investor, then feel free to start opening your own karaoke bar. With the right attitude, in a couple of years you will be able to receive a stable monthly income.