Good afternoon Dear friends. If I'm not mistaken, then every person on earth knows the mineral water called "Holy Spring". If this is not so, then tell me who does not know about it.
Well, now, let's talk about the topic of "Holy Spring" water.
What is it and how to handle it.
What is the uniqueness of the “Holy Spring” water, its uniqueness in its deposit and the location of this water. Ideal collection of minerals and useful substances in water, and thanks to this, water can and even is very useful to take daily. Water belongs to the category of still water mineral water.
Spring drinking water "Holy Spring" is the first bottled water on Russian market. It is the leader among mineral drinking waters in Russia. This water is also sold in the markets of almost all CIS countries.
The water is extracted from the Kostroma spring, which was formed during the Ice Age and has its own cleaning system filters. Cleans with sand, clay and coal. Passing through them, the water is enriched with useful substances and minerals.
Wells in Kostroma region, from which the Holy Spring water is extracted, are registered in the Water Cadastre Russian Federation. They are located in ecologically clean places in Kostroma, on the outskirts of its region, where there are ecologically clean places, air and land.
Water pollution with nitrogen-containing substances is completely eliminated here.
To ensure that the water here is always clean, everything here is equipped modern technologies and equipment. Thanks to this, “Holy Source” water is environmentally friendly and healthy water in Russia.
A careful approach to the places of water extraction allowed the use of gentle methods of water purification and preservation of all useful substances and minerals. As a result of all these procedures, you and I receive an environmentally friendly product that has retained all its beneficial properties and taste. Water "Holy Spring" has a specific taste of pure water from a real spring.
Water "Holy Spring" is very useful product and it is often prescribed to sick people, people who follow diets due to illness or in the postoperative period.
Also, in the modern fast pace of our lives, water is very useful for young people to feel inner harmony and tranquility.
The concept of water production is based on the fact that by connecting with nature and its beneficial properties, a person feels complete harmony and calmness of his soul and body.
I believe that “Holy Spring” water is the most delicious water of all types of water on our market.
Drink natural water and be healthy.
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In the article we talked about how carefully you need to choose bottled drinking water so as not to harm your health? Today we will tell you about an excellent option, water - the market leader in Russia, which has been represented in Belarus since 2014.
“Holy Source” is the first bottled water on the Russian market, which has been extracted from artesian wells located in the heart Russian nature. It passes through the natural purifying system of natural filters - through sands that were formed during the Ice Age.
The production of this water was launched in an ecologically clean area on the outskirts of Kostroma in 1994 with the blessing of Patriarch of All Rus' Alexy II. Thanks to the natural cleaning system of natural filters and further gentle processing on state-of-the-art equipment The water from here has a balanced composition of vital mineral salts and trace elements. This is what makes it suitable for daily drinking and cooking - such natural water stimulates the digestive system and metabolism, removes waste and toxins from the body.
We will tell you more about the water itself and its varieties in the following articles, but today we want to invite you to the holy of holies, so to speak, “behind the scenes” of production. After all, everyone is interested in what path water takes from the bowels of the earth before appearing in a pretty blue bottle on store shelves, and whether it is as useful as the manufacturers say. Let's figure it out together.
Four water intake wells (registered in the State Water Cadastre) are located in protected areas and have a protected sanitary protection zone (regime zones to which access is limited). They are all typical and equally equipped, the aquifer is approximately 50 meters deep. While calcium-magnesium and carbonate-chloride water goes to people, it is purified from large impurities and enriched with mineral salts, which satisfy the daily need of the human body for minerals and trace elements. As a result, the consumer is offered natural product, with a virtually unchanged composition that has retained its true, original taste and properties.
Water is raised by a pump through water pipes from of stainless steel and goes to water treatment. And then - metering devices, water taps for samples for research in state laboratories and plant laboratories. Samples are taken every week (although, in accordance with the approved production control program, this is enough to be done only once a month!).
In principle, water from a well can be drunk immediately - nature itself created natural system filters. That is, contamination of the “Holy Spring” water with nitrogen-containing compounds and bacteria is completely excluded various forms. However, to maintain constant highest quality The plant additionally uses a gentle purification system that does not change the natural structure of water.
By the way, mixed water from all wells is bottled. This is done to ensure uniform water intake and proper functioning all four sources. During mixing, oxygen is added to the water, an oxidizing agent that helps remove unnecessary manganese and convert iron into a highly soluble form. Next, the water passes through a filtration system with two types of special sand (sand, by the way, is foreign - from Germany and France), where all unnecessary impurities are finally removed. And then there’s also the level of cleaning activated carbon(also “overseas”, Belgian).
“Holy Source” water is primarily drinking water, table water - it should be pleasant to the taste, not too mineralized and without unnecessary salts.
Interestingly, some of the pipes in the water intake area are transparent. This is how it is made for visual control water quality. That is, even if the water seems more cloudy than usual (mainly due to the increased iron content), internal or in-place pipe cleaning is done.
Through a distribution system, water is supplied to three production lines. Here it is divided into still and carbonated (with the addition of carbon dioxide in a kind of “mixer”) - the mineral composition of the water remains the same, and then bottled. Water flows are distributed automatically on the filling line, and a variety of containers are produced right there.
Part 2. Form. And again the content :-)
In the blowing shop, in special machines, pre-planned containers are blown from so-called preform blanks that have passed preliminary quality control - whether you want 0.33 liters or 5 liters. Preforms are heated under pressure, stretched, and bottles are formed from them - neck, bottom, and so on. The resulting plastic vessels move further along the air conveyor for the next check. Everything is extremely automated and human hands practically do not touch the new container.
After this, in the parameter control area, operators again check the finished bottles for mechanical stability and geometric parameters. They are crushed, dismembered, weighed in parts and the thickness is measured in several planes - the uniform distribution of the material along the height of the bottle is checked.
Before water is poured into brand new standard bottles, it is tested again in a microbiological laboratory. The main research methods are spectrophotometry and chromatography, which determine the content of ions, cations, alkalinity, etc. Relatively speaking, water is kept with certain reagents for a certain time. Depending on the content of the desired element, the color of the solution also changes. The device measures how much the color has changed and displays the content of a particular element on the screen. Manganese content is measured on one device, iron, ammonium, etc. on another.
Signals from the devices are sent every second, everything is recorded, and “human monitoring” of the devices is carried out continuously - some need to be checked once an hour, others several times per shift.
But the most interesting thing is not the super-complicated devices, but the sniffing people! Yes, yes, you heard right, both the water and the preforms here undergo the control of special specialist tasters who are required to not only distinguish between “wrong” odors (metallic, earthy, plastic, etc.), but even identify them . All production batches must be “sniffed”! All this is called very nicely: tasting of the finished product and sensory analysis of materials. Such specialists are worth their weight in gold; they are specially trained and constantly test their sensitivity to odors using special tasting kits.
Monitoring is carried out continuously. The "closer" to finished product, the more frequently samples are taken.
During bottling, the bottle is blown with clean, sterile air and then filled with water. Next comes capping, monitoring the filling level, monitoring the presence of a plug - even the caps are pre-tested for bacteriology. Carbonated water is additionally tested for CO2 content. Believe it or not, even the force of unscrewing the plug is controlled!
Then the label is affixed and laser encoded: the production date and the date by which the water must be consumed are entered. By the way, over the past decades the logo and label have changed several times, becoming, so to speak, from “church” to more “secular”. Today on the bottle of the “Holy Spring” you will see a white dove flying among the green foliage, symbolizing spirituality, the feeling of flight and good mood, as well as a small gold medal in memory of the blessing of the source by the Patriarch.
Further product for shipment is in flight. Everything is packaged in pallets, cases, multipacks according to the number of bottles and their volume. Labels are pasted, packages arrive at the buffer warehouse and wait in the wings to rush to the shelves of Russia and the CIS.
If you want to come here on a tour, you will be welcome, but be prepared: you will see almost everything, but real protective suits are provided for visitors to the production - from helmets camouflaged as baseball caps, to special gowns and boots, as well as red lines for which you , alas, they won’t let you in - hygiene comes first! The workers also wear uniforms and shoe covers, and also treat their hands with an antiseptic composition.
The production of products manufactured under the Svyatoy Istochnik trademark meets internationally recognized requirements in the field of food safety. The Aqua Star plant has a certificate from the SGS group, a world leader in the market of control, examination, testing and certification. Since 2009, SGS experts have conducted audits of the enterprise on an annual basis.
And on the territory of the plant there is a small operating temple - the chapel of St. Nicholas - part of not only the brand, but even production process. Divine services are held here regularly, and every year at Epiphany there is a real official consecration of the source.
The Swiss company Nestle is selling its business for the production of bottled mineral water "Holy Spring" to the Russian-Ukrainian IDS Group (which also owns a license for the Borjomi deposit in Georgia), Kommersant writes.
The Russian office of Nestle clarified to the newspaper that IDS Group will acquire 100% of Kostroma-based Aqua Star LLC, which produces Holy Spring. The buyer was the Cypriot structure of IDS, explained group representative Anna Polyanskaya. At the same time, the Nestle Waters division will continue to produce Nestlé Pure Life bitylated water in Russia with delivery to the office and home, as well as distribute imported brands Perrier, Vittel and San Pellegrino.
Nestle acquired Sacred Spring from company founder John King in July 2002, Kommersant recalls. Annual consumption of bottled water in Russia is one of the lowest in Europe - 8 liters per person, but the expected annual market growth reaches 20%, the company explained then. The amount of the transaction was never disclosed in its reporting, but in 2002 market participants estimated the value of the Holy Spring at approximately $50 million. The deal immediately made Nestle the third largest producer of drinking water in Russia after PepsiCo (Aqua Minerale) and Coca-Cola Co ( Bonaqua).
The Russian-Ukrainian IDS Group owns the Mirgorod, Morshinsky and Truskavets mineral water factories in Ukraine, the Edelweiss plant in the Lipetsk region, as well as a license for the extraction of mineral water at the Borjomi deposit in Georgia. Key brands are “Edelweiss”, “Edelakva”, “Morshinska”, “Old Mirgorod”, “Truskavetska”.
According to Comcon data, since 2002 the Holy Source brand has been losing its popularity, writes Kommersant. Thus, in 2002, 47% of all mineral water consumers knew the brand, in 2008 - only 37%. Seven years ago, 10.5% of respondents called themselves loyal consumers of the “Holy Source” (they drink this brand most often), but now only 5.9%. At the same time, the number of consumers of competing brands - Aqua Minerale, BonAqua, Essentuki - has, on the contrary, been growing all these years. In terms of production volumes, "Holy Source" now occupies only 2% of the market (ACNielsen estimate), Vedomosti notes.
Nestle was practically not involved in the development of the Holy Source, concentrating its investments in Russia on the production of animal feed and coffee, Dmitry Alefanov, director of the Tsar-Grad distribution company, tells Kommersant. According to Business Analytics, at the end of 2008, the share of the Holy Source in in monetary terms in the capital it was 6%, and in the 30 largest cities of the country - 3.1%. “It is obvious that Nestle has now sold the Holy Source for an amount significantly less than what it paid in 2002,” Alefanov believes. IDS will focus on marketing
movement, Vedomosti writes. If Nestle, after purchasing the company, removed the inscription “Bottled with the blessing” from the labels of the “Holy Spring” His Holiness Patriarch", then IDS, according to the company manager, has already received approval from the Kostroma diocese.
The water manufacturer Aquanika, part of Gennady Timchenko’s Volga Group, has signed a contract with the Russian Orthodox Church (ROC) for the use of its “Murom Source” trademark, according to Rospatent data. “Akvanika” will produce bottled artesian water under this brand, Vladimir Ivanov, general director of “Akvanika”, told RBC
Owner of Volga Group Gennady Timchenko (Photo: ITAR-TASS)
"Murom Spring" is artesian drinking water produced with the blessing of the Primate of the Russian Orthodox Church, His Holiness Patriarch Kirill of Moscow and All Rus' on the lines consecrated by Bishop Tikhon of Podolsk,” this is how the new brand is described on the Aquaniki website. Water is sold in bottles of 0.25 and 0.618 liters.
Ivanov clarified that the partnership between Aquanika and the Russian Orthodox Church for water production began back in 2012. According to him, trademark“Murom Source” belongs to the financial and economic management of the Russian Orthodox Church. The use of a trademark is not free, he noted, but did not name the amount of payments, citing commercial secrets. “Muromsky Istochnik” is a product in the mass price segment, one of whose competitors can be considered “Sacred Istochnik”, added Ivanov.
According to the general director of Aquanika, the share of Murom Source in the company’s sales is no more than 5%. According to SPARK, Aquanika’s revenue for 2013 amounted to 823.4 million rubles, that is, sales of mineral water from the Russian Orthodox Church could amount to a little more than 40 million rubles.
President of the Russian Guild of Marketers Igor Berezin says that when more than 10 years ago the Russian Orthodox Church launched a similar project with “Holy Source” water, the royalty for using the trademark was estimated at approximately 5% of the wholesale price (50 kopecks from 10 rubles) of a bottle of water.
The size of the royalty in the case of the Murom Source is impossible to guess, because “the branding history of this brand is zero,” one of the founders of the Russian Guild of Marketers, Igor Bruk, is categorical. According to him, if Aquanika pays some kind of royalties, then “this is not a market story, and the amount can be any.”
A representative of the financial and economic management of the Russian Orthodox Church clarified to RBC that the water is sold in Moscow, the Moscow region and other regions. The project, according to him, was launched specifically to finance the “200 Temples” program for the construction and reconstruction of churches, and “Akvanika” was chosen as a partner, most likely because the general director and owner of this company wanted to participate in this, essentially, charitable program. In 2012, His Holiness Patriarch Kirill awarded Timchenko the Order of the Holy Blessed Prince Daniel of Moscow, 1st degree.
LLC "Akvanika" - producer of drinking water "Akvanika" and soft drinks under the brand "Ministry of Soda", founded in 2007. Own production launched in 2011 Nizhny Novgorod region, capacity - up to 500 million liters per year. Investments - about 4 billion rubles. The company belongs to Gennady Timchenko’s Volga Group, and along with other assets of the businessman, it came under international sanctions that were introduced in March 2014.
Muromsky Source mineral water is also produced by Krona LLC, but in different volumes and designs. The production is located in the village of Malyshevo, Selivanovsky district, Vladimir region, and the company, according to SPARK, belongs to Nadezhda Vukolova and Alexander Shirshov (51% and 49%, respectively). A company representative said that Krona has been producing “Murom Source” since 2006, and it has a patent for this name.
A representative of the Financial and Economic Department of the Russian Orthodox Church said that the department had identified organizations that sell water under the same brand, one of them is located in the Vladimir region. “We have no right to make claims and lawsuits, they have different bottles and labels, and they bottle in a different region, but they cause us little damage,” he explained. The company Gorodissky and Partners, which worked in the interests of Aquanika, refused to comment on the situation, citing an agreement with the client.
As of November 25, not a single case challenging the corresponding trademark in the file index Arbitration courts not registered on the Electronic Justice website.
To finance the construction of churches, the Russian Orthodox Church also entered into an agreement with the Bank of Moscow (the entire commission from the use plastic cards The “Gift to the Shrine” is transferred to a special fund) and telecom operators - MTS, MegaFon and Beeline help collect donations via SMS.
Nestle Waters, which bought a bottled water business in Kostroma in 2002, yesterday announced its sale to the Russian-Ukrainian IDS group. In a joint release, the companies said that such an agreement has already been signed, the transaction is subject to regulatory approval. “We made this decision as a result of a thorough analysis of business development. The sale of Svyatoy Istochnik to the IDS group will ensure further successful development of the business,” Ulrich Martin, head of the Svyatoy Istochnik business, is quoted in the release. The companies did not disclose the terms and amount of the transaction. For the Cypriot Saint Springs (in addition to the “Holy Spring”, the company owned the companies “Poseidon Trading” and “Pure Keys”, which delivered drinking water to offices) in 2002, Nestle paid $50 million. But the top manager of IDS says that this amount should not be relied upon, because his company is only buying the Holy Spring, and Nestle will remain one of the largest players in the Moscow water delivery market to homes and offices. In 2003, Nestle bought the company for $52 million. Pure water", which was engaged in water delivery. According to the IDS top manager, Nestle has been assessing the prospects for the bottled water business in Russia for a long time and about a year ago began negotiations on its sale. Nestle does not disclose the financial indicators of the Holy Spring. According to Nestle data, based on Business Analytics research, in 2008, “Holy Source” occupied 6% of the Moscow market in monetary terms. In the first half of 2003, this share was 14.6%, and after a change in bottle design, it decreased by the end of 2003 to 12.53%. In terms of production volume, one of the oldest Russian brands of mineral water (the company “Holy Source” was founded in 1994) now occupies only 2% of the market (ACNielsen estimate). Not all is well with the water business at global Nestle. In a 2008 report, Nestle showed that sales of all its businesses ( baby food, drinks, etc.) increased by 5.6-23.5%. The exception is group member Nestle Waters, which fell 1.6%. And Nestle Waters' EBIT Margins fell 220 basis points to 6%. The IDS top manager hopes that the company will be able to complete the purchase of the Holy Spring before the end of the summer season. According to his estimates, the total share of IDS brands in Russia will be 3.8%, which will allow it to enter the top five largest producers of bottled water. Among the company’s advantages, he names good distribution and the fact that “Holy Source” is sold by the same companies that work with IDS brands. IDS will focus on marketing promotion. If Nestle, after purchasing the company, removed the inscription “Bottled with the blessing of His Holiness the Patriarch” from the labels of the “Holy Source”, then IDS, according to the company manager, has already received approval from the Kostroma diocese. Nestle Waters is part of the Nestle group. Financial indicators (2008, company reporting): revenue - 6 billion euros, EBITDA - 360 million euros. The company owns about 75 brands, including Perrier and S.Pellegrino. IDS Group produces water under the brands “Edelweiss”, “Mirgorodskaya”, etc. AT ITS FACTORIES in Russia and Ukraine, and distributes water “Borjomi”. SHAREHOLDERS – top managers and private investors. SALES in 2008 – $120 million.
