Types of advertising leaflets for massage. Massage advertising: how to find clients for a massage therapist and promote a massage parlor or salon. In what areas is advertising carried out?

Good afternoon dear friends!

Every time you start communicating with a potential client, the question comes up: “Where are the cases?” After the fifth such question, I finally decided to allocate N hours of time and write my own promotion case. Case one, don't judge strictly.

Advantages:
Favorable price 1500 rub. for an hour of massage.
Ability to quickly process applications from potential clients. Always in touch.
Good quality of services and, as a result, high LTV (80% of repeat entries), and this allows you not to save much on the price of an attracted client, even with an initially low price for services.
Recording by the customer of all requests from potential clients in a table (example below).

Flaws*:
Creating groups from scratch with 0 members.
Lack of feedback in groups.
We had to convince the customer of the importance of the content.
No time/money for beautiful design and branding.
There is no demand for Thai massage as a service. People don't understand what it is and why.

*Spoiler: all problems can be solved.

Preparation

We created and organized groups on VK and FB. We uploaded photos of the office, diplomas, photos of the massage process, and some personal photos from the trip to Thailand. Filled out the block with goods.
- Prepared a file to track applications from potential clients (example table).
- Created a content plan for publications on social media. networks

First job

Characterized the target audience of massage lovers

Although men go for massages, their wives sign them up. Themselves rarely.
- Although girls and boys under 30 go for massages, these are one-time visits. They cannot afford regular massages.
- People over 50 don’t go for massages. If they do, it’s only if their children sign up.
- We thought more carefully about the geography according to the principle “from where the client will not have to travel.” Because even the most loyal clients, having moved to another district of Moscow, stop going for massages. Therefore - only local residents. It turned out to be within the nearest major highways.
- Massage lovers do not have any special interests or hobbies. Office workers lead a sedentary lifestyle, constantly at the computer. “Everything is tight and tense for them.”
- Clients come for body massage in fits and starts, they always feel urgent, and after the massage course they disappear.

Sample advertisement for massage.

Unscrewing ads

Then we decided to return to what we had originally planned. We narrowed the age of display from 30 to 50 years old, gender, women living in the required radius. This audience seemed too simple to test only one. 🙂 They didn’t limit it by interest categories; the initial coverage was small, only 9,000 people.

Hello, dear readers! Coolest article today! The idea to highlight the issues and problems of micro-businesses in the field of massage services came to me a long time ago. Not knowing the intricacies of this issue, I turned for professional advice to one of our readers, who has been engaged in professional massage for many years and at the same time is the owner of several massage parlors. I prepared questions for him and based on them an interesting article turned out. We present to your attention our material.

Important Preface

A massage business is a type of activity in which the business entrepreneurial qualities and organizational skills of the business owner, combined with the fairly high professionalism of the massage service provider, are important.

If we talk about the massage business from ZERO, then it is immediately necessary to identify a number of points.

What should be understood by the initial condition “from scratch”?

If you are an absolute zero in the profession and decide to start your own business, then leave this idea. Burn out. The best thing to do in such a situation is to focus on professional growth and qualifications. Train yourself as a hired employee and build your client base. This requires some time and, possibly, money to complete additional training programs. In a word, invest in yourself first, and then think about business.

A young ambitious businessman for whom massage services are his first business project, in my opinion, will most likely be disappointed. This type of business has its own characteristics related to the field of application (medicine, sports, cosmetology, spa, etc.), features of legal regulation, seasonality of demand, etc. In addition, the project of a separate massage room is unlikely to be promising. In a starting business project, you need to focus on a network of several offices, or on a separate salon. This requires quite serious investments. The second problem is personnel selection. The opening salon must have sufficiently professional staff and a competent manager. Good specialists cost the appropriate money. In short, you can’t get away with minimum wage here. So, we won’t talk about this in our article.

A possible option is investing in an account, for example, on the p2p principle. But this is a different business.

Taking into account the above, I believe that only a potentially competitive person can open a massage business from scratch (with minimal investment). He must not only produce the service itself with high quality, but be able to adequately present it on the market and sell it profitably. In this case, it is more correct to talk about “self-employment”. With certain aspirations, you can develop into a full-fledged business.

So, the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a drawing or summary text. Reflect on the following questions:

office location.
what massage services will be provided, will there be a specialization (for example, therapeutic massage, cosmetology, SPA, etc.), or will a wider range of services be expected (then which?);
potential consumer of the service (age, gender, social group, income level, etc.)
proposed organizational and legal form of business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and also a medical license, and you only need to draw up a lease agreement correctly.

Secondly, these institutions have good traffic, and some visitors will definitely be interested in your services.

At the initial stage, you can do without an office at all if you provide massage services to clients at home or office. Some of my friends do exactly this. True, more often this is not a business, but rather a part-time job.

However, this option has existed for a long time and has its advantages, especially when working with corporate and “family” client groups. Disadvantages include instability of income at the start without a good client base and loss of time on travel.

Substantial shipping costs may apply. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw a rough diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, and the need for preparatory work. Here, indicate the corporate style and features of the interior.

Marketing research

Competition assessment.

Having decided to open a business, you probably said to yourself - So what? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weaknesses. After this, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective advantages. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are classified as personal services for a reason. The best advertisement will be your professional reputation. It will spread by word of mouth. Whatever one may say, this is one of the effective ways of advertising, especially for small cities.

Don’t forget to notify your regular customers, loved ones, friends, colleagues, especially those who regularly refer clients to you that you are opening your own business. Please provide communication methods and contacts, as well as the address of the new reception location.

Purchase handout flyers and invitation business cards in advance. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact number to relatives and friends. If you not only allow, but also provide such a client with business cards or flyers, he will begin distribution with greater initiative.

Various branded little things with a logo and contacts are quite attractive to customers: pocket calendars, key rings, pens, notepads, magnets. Give them to your clients as gifts. Customers often take them and keep them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young and active on social media. networks and on various forums. Availability of at least a simple business card website, page on social networks, etc. will become a mandatory attribute in a situation where you plan to start or specialize in field services.

Feel free to provide information about yourself. It is clear that we love with our ears, but if real evidence is presented to support the words, then this is only a plus. Place copies of educational documents, diplomas of achievement, awards, and photographs in your office. On the website, create a resume about yourself, your experience and competence. Make an album there for photo and video materials. It’s good if the site has a reviews page.
This is your professional pride.

Near your office, if possible, set up a small information stand for your potential visitors. Indicate your full name, work schedule (days and hours of reception), contacts for pre-registration. It is advisable to place several business cards there. At the stand it is possible to place a short summary of your professional competence, provide information about the types of massage services and their costs.

Almost every specialist has creative or socially active people among his clients. Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of mothers or vigorous athletes. Don't hesitate, be sure to go. Most likely, your client will introduce you to guests in public, or at a cocktail party. You will leave this meeting with several new clients.

Sales promotion methods.

In this component, there is no need to rush and organize loud promotions, such as “We are open, the first session is free, the rest are 50% discount.” However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

When starting your business, incentivize those who work for your business. First of all, these are “propagandists” from among colleagues, related staff and grateful clients. At the start, reasonable family and corporate discounts pay off. Later, connect a bonus program for regular customers. Bonuses for repeat clients for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not try to give discounts and bonuses to everyone. First, determine for yourself who should be considered a regular customer, who should be a repeat customer, who should be given a “family discount,” and in what situation we can talk about corporate service. It would be better if all this was attached to your price list, placed in a visible place in your office, reflected on the website, in handouts.

Immediately stop those who start talking about discounts right away. Charity is a necessary thing. But do it of your own free will, and not under the coercion of others.

Organizational planning

Having started independent practice, you need to clearly understand the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, support and support of the business.

Work schedule.

Set appointment days and hours. Try to stick to your chosen schedule from the very beginning. Remember that maintaining a work-rest schedule is the key to longevity in the massage profession.

Organization of recording.

Divide the entry into current (within the current work week) and preliminary (for subsequent periods). Determine recording methods and means of fixing it. To make an appointment in advance, be sure to set up a feedback form with the client to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a file cabinet, get a diary and a cell phone. The card index allows you to record clients, analyze the structure of applications (gender, age, problem, etc.), distribute clients into categories: primary, repeat, permanent, etc. Analysis of the file cabinet gives grounds for reflection on the prospects for business development. Keep a small registration card for each patient. Please indicate your full name. h.m.g. birth, contacts, date and reason for initial treatment, technique used, number of procedures and results. Record all subsequent requests on the same card. Place the cards in alphabetical order in binders.

Security.

Make a list of necessary consumables and establish the procedure for purchasing them. Make purchases with a small margin.
If the office is rented, then immediately clarify the cleaning procedure. Cleaning is usually included in the terms of the rental. Do not forget that general cleaning should be carried out weekly. Most likely you will need to pay extra for the cleaning lady, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, and legal issues. The market for these services is replete with offers. All you have to do is choose the option that suits you.

An important digression.

It is necessary to point out the ethical aspects of business, namely issues in relationships with clients.

Develop a strategy for behavior and communication with clients.
Be neat, friendly, friendly.
Do not establish familiar relations.
Do not give reasons for flirting, resolutely stop all such attempts.
Do not allow your dignity and professional reputation to be humiliated.
Don’t be shy about turning the insolent person out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be reported, even the rental of premises. I think this is the optimal tax regime. In general, there is an excellent article about the choice of taxation.

Initial Investment

To open a massage parlor, capital costs (initial investment) are required. These include: the purchase of equipment, furniture, inventory, start-up expenses for advertising and other start-up expenses.

There is no point in dwelling on the list of necessary inventory and equipment. It is covered in almost every massage textbook. However, the main attribute of the office will be the massage table. There is a great variety of them. To begin with, it is better to purchase a folding table. It will be indispensable if you are planning on-site or corporate services. Prices for such tables vary widely. A fairly high-quality folding table can be bought for 12-15 thousand rubles. About the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, a treatment clock.

Other start-up costs include the purchase of a working cell phone (the option is a recommendation), a diary for recording clients, the production of account cards, and the purchase of comfortable work clothes and shoes. You can budget about 5 thousand rubles for this.

Thus, we summarize and we get that to open your own account you will need from 30-35 thousand rubles.

This is not entirely from scratch, but it is quite an affordable amount. At the same time, there is always the possibility of maneuver and savings. Even with a not very successful start and a stable minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the chosen work schedule and type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage require different procedure times - from 20-30 minutes. up to 1.5 – 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average procedure duration to obtain the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

take the average value from your price list;
take the average value of the 2-3 most popular services according to your observation.

The second option is more preferable.

Now we can determine revenue at 100% load by multiplying the average number of visitors per day by the average check and the number of working days in the month.

For a more accurate forecast, seasonality must be taken into account. The peak in demand occurs in the spring, when people begin to prepare for the beach season. In summer there is a decline. In autumn, demand increases (the gardening season ends), and in winter, the demand for massage is at average levels.

In the first month of work you can count on 3-4 clients per day, in the second and third months – on 5-6 clients. The total time to reach the planned indicators directly depends on the contractor. Reaching a stable figure of 7-9 people per day can be considered quite successful.

Determine your monthly costs.

The cost structure can be divided into four main groups:

costs of renting premises and utilities;
costs of providing and maintaining business;
mandatory payments (taxes, Pension Fund, etc.);
other costs.

Rent and utilities will be the main monthly expense. There are a great variety of rental options. This could be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease agreement, pay attention to the procedure for payment of utilities, provision of cleaning services, and compliance with sanitary and epidemiological regulations. regime and fire safety. It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Don't hesitate to talk to your potential landlord about this. If you have a choice of several options, also do not hesitate to say so during negotiations.

Avoid the conditions of “let’s start like this and then we’ll see.” They might look at you later and make you regret opening an office. The result of the negotiations should be clear terms and prospects for you, as well as a fixed, transparent rent amount, without hidden additional payments.

The costs of providing and maintaining a business will include expenses on advertising, the purchase of consumables (creams and oils, consumable soft equipment). When planning field work, consider travel costs.

If there is a need to attract additional personnel or consultants, then plan funds to pay for their labor.

Obligatory payments.

This includes paying taxes and...

Other operating expenses.

Here it is necessary to take into account both planned expenses (for example, delivery of drinking water to the office) and unforeseen expenses. They are therefore unforeseen because it is difficult to predict them in advance. In general, when planning, it is best to allocate a certain percentage of revenue to this expense item, say 5-10%.

So now we have three main indicators:

start-up investments;
planned revenue;
monthly costs.

Now you can assess the prospects of your independent business by calculating your net profit.
In our case, it will be determined by the difference between income and expenses. Compare the data you receive with your current financial situation. If you see prospects and feel confident in yourself, then you can start.

I'm deliberately avoiding specific numbers., because starting conditions depend on a variety of factors, features of the local market for massage services, demand, client solvency, specialist qualifications, etc. Only general schemes and calculation methods are indicated.

Personnel control

Now let's talk about how to monitor the masters so that they do not steal clients into their pockets.

Yes, indeed, such a problem exists. It is connected, in my opinion, with the lack of normal labor organization and production control, unformed traditions of corporate ethics, and the absence of progressive labor incentive programs.

Sometimes the personal qualities of both the employee and the employer come into play. When hiring an employee, from the first day it is necessary to explain his job responsibilities, working hours and regulations, corporate style and ethics standards, the procedure for recording his work, filing reports, and financial discipline. For each type there must be forms of control. Complex methods can be used when several components of work activity are checked at once. For example, you can simply go in and check your presence at the workplace. Or you can invite an employee with a log of procedures performed per shift, client registration cards, BSO forms (if the massage therapist himself accepts payment) or invite an administrator for financial reconciliation. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh punishments for violations create nervousness among conscientious workers. On the contrary, this situation encourages “leftist” lovers to search for even more sophisticated ways of putting your money into their pockets.

Analyzing my activities, I can confidently say that “leftism” cannot be eliminated at all. But it can be reduced to an acceptable size through legalization, calling it new forms of material interest and bonuses for the employee. For example, allow an employee, upon achieving certain indicators, to take one “personal” approach and allocate specific time for him. He will still drag one of his own even without your permission. Don't prohibit employees from accepting gifts and money from grateful customers and don't impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only equal and mutual focus on results gives the desired result.

The combination of these two methods can form a good team and lead your business to success.

Small possible changes

Speaking about the massage business, we should talk about possible future “prospects”.

Today, massage can be provided as a medical service (medical massage), as well as a physical education and health service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

From January 2016, the new OKVED 2 should come into force.

The wording of physical education and health services will change.

Code 96.04. Physical education and health activities.

This grouping includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, etc.

This group does not include:

activities of massage parlors, see 86.90;
activities of health centers, fitness clubs, bodybuilding clubs and gymnasiums, see 93.13

Code 86.90. Other activities in the field of medicine.

This grouping includes:

human health activities not performed by hospitals, doctors or dentists;
activities of nurses, midwives, physiotherapists or other nursing professionals in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These types of activities can be carried out in medical organizations operating in enterprises, schools, nursing homes, and other organizations, as well as in private consulting rooms, in patients' homes and in other places

This group also includes:

activities of dental auxiliary personnel, such as dental therapists, school dental nurses, and dental hygienists, who may work independently or under the supervision of dentists;
activities of medical laboratories, such as x-ray laboratories and other diagnostic centers; blood research laboratories;
activities of blood banks, sperm banks, organs for transplantation, etc.;
activities for transporting patients by any medical vehicles, including airplanes.

These transportation services are provided in case of a serious patient condition.

86.90.1 Activities of sanitary and epidemiological service organizations
86.90.2 Activities of forensic medical examination organizations
86.90.3 Activities of massage parlors
86.90.4 Activities of sanatorium and resort organizations

This grouping includes: medical care provided by medical organizations (sanatorium-resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural healing resources in conditions of stay in health-improving areas and resorts.

86.90.9 Other activities in the field of medicine, not included in other groups.

So, it is now assumed that massage in our country is exclusively a medical service. Accordingly, everyone will need to obtain a medical license. This is quite difficult and expensive.

It is noteworthy that the Introduction of the OKVED Code coming into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official version in Russian of the Statistical classification of economic activities in the European Community (revision 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by retaining it in OKVED 2 (from NACE Rev. .2) codes (up to four characters inclusive) and names of the corresponding groups without changing the scope of concepts.

I wasn’t too lazy and looked at the official translation.

869 Other activities to protect human health. See subgroup 8690.

8690 Other human health activities.

This subgroup includes: human health activities not carried out by hospitals or physicians or dentists, activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, massage therapy, occupational therapy, speech therapy, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in health centers such as those operated by companies, schools, nursing homes, labor organizations and societies, in residential health care facilities other than hospitals, as well as on-site premises at the point of service, in patients' homes or in other places. These services do not provide medical treatment.

This subgroup also includes:

the activities of dental auxiliary personnel, such as dental therapists, school-based dental nurses, and dental hygienists, who may work separately from, but under the periodic supervision of, the dentist.
activities of medical laboratories, such as:
x-ray laboratories and other diagnostic imaging centers
blood analysis laboratory.
activities of blood banks, sperm banks, organ banks for transplantation, etc.
urgent transportation of patients by any type of ambulance transport, including air. These services are often provided within ambulance services.

This subgroup does not include:

manufacture of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
transportation of patients without the use of equipment and personnel to provide emergency care, see subsections 49,50,51
non-medical laboratory testing, see 7120
carrying out food hygiene inspections, see 7120
hospital activities, see 8610
medical and dental practice activities, see 8620
activities of institutions providing nursing care, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “...without changing the scope of concepts.” The original text talks specifically about therapeutic massage and says nothing about massage parlors.

In addition, it should be taken into account that in Europe, physiotherapists, reflexologists, manual therapists belong to the category of paramedics, for the most part they study in physical education and sports educational institutions, or in courses like VTCT Level 3 - 5.

The original contains one key phrase: “These services do not provide medical treatment” (c).

In practice, this means that this type of activity is not licensed. Anyone wishing to engage in such practice, in addition to resolving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression in CPD (continuous professional development program), work experience in the specialty, and membership in a professional community are taken into account.

In NACE Rev.2, where can you find massage parlors that do not provide therapeutic massage services?

Here it is: 9609 Provision of other personal services not included in others
categories.

This subgroup includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to established international practice. On the contrary, they contradict it.

In general, I agree that order should be established in the field of massage services. But instead of finally deciding on the profession of a massage therapist (not to be confused with a massage nurse), creating competitive conditions and a transparent market, we are following the path of prohibitions through classifying massage as an exclusively medical service.

Where it leads?

Nothing good will happen!

Many massage specialists simply will not be able to officially practice their profession, especially in private practice. A medical license requires a secondary medical degree. education and experience in the specialty “medical massage”. Specialists with physical education education, who are much better prepared for such work than doctors, will not be able to obtain the license required under the new rules.

As a result, many will have to change the sign, become “traditional healers”, and be cunning in terminology and wording. This will confuse the situation even more. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and it is not a fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have questions, ask in the comments. We will not leave anyone unanswered.

9) Try to let your creative thinking go beyond the generally accepted framework.

Think outside the box. Create offers that your competitors will repeat only after some time. For example, enter the promotion "Bring your childhood photo and get a free tanning session." Improvise and shock your competitors.

Among the various methods of healing and relaxation, one of the best is massage. The massage procedure has been an integral part of human life for thousands of years.

People have long understood that mechanical action on various parts of the body produces a healing effect. Massage affects the skin and muscles, and its main purpose is to relieve tension.

Today there are many massage techniques, and each has its own characteristics.

How to attract massage clients to private massage therapists and office owners

LifSPA lists the 23 most popular massage methods around the world.

Russian massage

It is used to strengthen muscles, restore the nervous and respiratory systems, and combat sleep disorders.

Swedish massage

It is carried out strongly and deeply. Swedish massage is also called sports massage, as it is very useful for severe physical stress on the muscles and joints.

When performing this type of massage, the therapist tries to penetrate deep into the tissue in order to rub the seals and stretch the neurovascular bundles and muscles.

Relaxing massage

Its peculiarity is gentle, superficial touching, kneading and stroking that does not disturb the muscles. A relaxation massage should be very gentle and relaxing.

Hydromassage

At the moment of water jets, a feeling of weightlessness and relaxation arises. The healing power of underwater massage and the influence of the aquatic environment will help you detach yourself from the burden of earthly hardships and troubles.

Hot stone massage

The massage is performed with volcanic rocks that were formed on the slopes of active volcanoes and slowly cooled.

Esalen massage

The Esalen massage technique combines Swedish, reflexive and therapeutic massage techniques, Eastern methods, modern principles of deep breathing and physiology, Feldenkrais practice (gentle fitness) and Gestalt therapy, head massage.

Esalen massage combines tapping and stroking, rocking, kneading and stretching techniques.

Endermologie massage

Otherwise called LPG massage. The LPG massage technique is painless and very pleasant to the senses.

The LPG procedure involves treating the muscle layer and subcutaneous fat using vacuum, through deep and intense kneading with special roller handles in various modes.

Lymphatic drainage massage

Lymphatic drainage massage cleanses lymphatic vessels and ducts of toxins, speeds up the process of their removal from the body.

Reflexogenic massage

Although reflexologists sometimes call this treatment a foot massage, it is more than a simple foot massage.
Reflexology involves influencing certain points on the foot, corresponding to the projections of various organs. Reflexology massage is very relaxing and is especially beneficial for people who spend a lot of time standing.

Ayurvedic massage

This unique type of massage is based on deep work with soft tissues - skin, subcutaneous tissue, muscles and internal organs. The result is the disappearance of muscle tension, improved blood circulation and lymphatic drainage, and increased energy flow.

Thai massage

A truly miraculous method that heals many ailments, imbued with the ancient spiritual traditions of Thailand. Massage balances the energy of the body, using gentle pressure on certain points.
Thai massage also includes compression and stretching. This procedure reduces stress and increases flexibility and range of motion.

Qigong massage

This oriental type of massage is aimed at restoring energy balance, and after this, a person’s physical health.

It is a physiological massage that is carried out from the center to the periphery, including the practice of acupressure.

Lomi lomi

This is a sacred Hawaiian massage using special oils. Combines deep muscle kneading and impact on subcutaneous fat tissue, lymphatic drainage.
The massage is done over the entire body; during the massage, the master uses the palms, forearms, pads and phalanges of the fingers, and elbows.

Reiki

Using a special technique of applying hands to the body and pressing certain acupuncture points, the master removes energy blocks and restores the flow of energy.

Aromatherapy massage

A massage therapist can choose oils that relax, activate, relieve stress, and restore the body’s energy balance. This type of massage is especially suitable for people whose lifestyle is inextricably linked with stressful situations and emotional overload.

Honey massage

Honey of various varieties and aging times is used. Mechanical effects are added to the healing properties of honey and a unique method of restoring the body after intense physical activity, after injuries and illnesses is obtained.
It is also used for lung diseases, and more recently in anti-cellulite programs.

Spanish massage

The main difference between this massage is the plasticity of movements. Techniques are performed with all surfaces of the hands. This is a very deep massage, after which complete muscle relaxation is achieved.

Shiatsu

This is an acupressure massage, during which rhythmic pressure is applied with fingers, palms or elbows to areas of the skin in the projection of biologically active points or around them.
This impact not only physically strengthens the body, but also contributes to the proper redistribution of energy.

Thai massage with herbal bags

Unique bags are filled with a mixture of dried Thai plants, such as mountain ginger, turmeric, kaffir lime, cryptolepsis, aromatic turmeric, patchouli, camphor. The massage involves the gentle impact of warm bags of grass on the body tissues. When exposed to acupressure points, endorphins are released, which block pain. The result is not only the disappearance of pain, but also an increase in blood flow to the desired area of the body.

Turkish soapy massage

This procedure is a wonderful combination of surprisingly pleasant and at the same time beneficial rejuvenating treatments, including a traditional Turkish bath - hammam, natural peeling and soap massage.

Anticellulite massage

One of the “current” types of body massage, aimed primarily at deep treatment of subcutaneous fat, ligaments and muscles. This massage feels more painful than a regular one. Its main function is to prevent the proliferation of connective tissue, which occurs in the death of fat cells.

Chinese massage

Traditional Chinese massage is performed in special clothes, like pajamas, and involves stretching and kneading the limbs. Elements of Wushu gymnastics are used.

Shirodara

Traditional Indian massage with four hands. It is also called “third eye massage” because it uses heated oil, which is poured in a thin stream into a point on the patient’s forehead - the so-called third eye area.

Text: AlinaMkrtchyan

A new beauty salon, massage, cosmetology office, hairdresser, nail service studio most of all needs competent promotion and advertising. But to ensure that the money spent on marketing does not go to waste, you must adhere to some rules. Each rule is important, try to implement them as much as possible in your salon.

1) Focus on what your customers want. When selling a service or product, make it very clear to the client that this is the service or product that will be useful to him.

2) Use the right PR technologies. Give money to charity whenever possible. But don't just do it. Try to get certificates, awards, mentions in the media, just a PR effect for this.

3) Share neutral, positive, fun news with the client. A person, already on a subconscious level, will come to the salon for the next portion of positivity and positive emotions.

How to promote yourself as a massage therapist?

The original design and the inscription “Your check is for 10 USD. Come and get what you earned in our salon” will make a person return to you.

Bonus tip. Enter the conventional currency of your salon, for example crystals, nails, coins, etc. This works much more effectively than just 10-20% discounts. Taking care of money and other financial resources will also force a person to come and exchange money for the services of your salon with an additional payment in real money.

5) At a time when hundreds of beauty salons and salons open every day, it is important to be original and memorable. Even such a funny and cheerful phrase: “Hello. Administrator of the Alice beauty salon. Welcome to Wonderland.” will endear you to the client. Most likely, he will choose your salon instead of the one that simply told him “Hello. Extravaganza Beauty Salon.” Be original!

6) When creating and developing advertising materials, modesty is of no use! Try in every possible way to emphasize that you are a leader in the beauty industry, you have the best specialists. Write only your advantages in your advertisements, forget about your disadvantages.

7) Participate in beauty industry business events. Communicate more with interesting people in your field of business who are not your competitors. This will inspire you to come up with creative ideas. If it is not possible to communicate in real life, communicate virtually on the Internet in specialized forums and chat rooms.

10) Write articles for local magazines and newspapers. Invite print publications to allocate space for you for an author's column of news from the beauty industry. At the end, be sure to sign “Your name and surname, specialist of the Chanel beauty salon.” For the newspaper, this is free material. And for you, this is an increase in the reputation of the salon.

11) Help the client find your salon. Make sure that a client heading to you can easily find the salon. Highlight addresses, telephone numbers, website addresses and other means of communication with you in your advertisements. Do not force the client to look for your contacts and coordinates of the salon.

Bonus tip. Enter the promotion “Refer a friend and get 10 USD.” This promotion works very well and is received positively.

14) Make high-quality beauty salon business cards. Give them to everyone you know. Try to distribute at least 3-4 business cards per day. Then in a month you will receive about 100 potential clients. If your craftsmen also hand out business cards, the effect will increase significantly.

15) Try to develop your horizons not only in your field, but also in neighboring industries. The more information you have, the easier it will be for you to fight your competitors and attract new customers.

Read also the article about what an optimal beauty salon should be and an introduction to the salon business.

Massage business from scratch

Often, a person entering a massage room can conclude that he, too, can organize such a business on his own. Especially if he has experience, albeit not entirely successful, of entrepreneurial activity.

And the premises - the former office is empty. He hired a massage therapist and the work went just like in the office or salon he visited. But these ideas will become utopian. A person who is not involved in massage will most likely not be able to organize a massage business.

Therefore, if you decide to organize a massage business, start with training, with massage courses, and comprehension of the art of massage. You need to invest in learning different massage techniques. Only in this case can you count on developing your massage business in the future.

In the event that you know a variety of techniques, have completed training in massage courses or at a medical school, have some experience in providing massage services and have decided to open a massage business, I will give you some recommendations.

Recommendation 1. Open a massage parlor where there are specialized services nearby, preferably in your own building, even on the floor, for example, a hairdresser, a bathhouse, a gym. Consequently, such offices are visited by those people who will become your potential clients.

If you do not have the opportunity to open your own office, pay rent, or cannot find a good location, you can start work at the initial stage without an independent office.

15 rules for effective advertising and marketing of a beauty salon or hairdresser.

Calling a massage therapist to your home is popular today. This option is not bad at all; it will help you develop a clientele without spending money on renting premises.

This approach is especially good if you have family clients, when in this apartment, during one visit you will massage several family members. Corporate clients will also be a good solution for you at the initial stage.

One of my massage therapist friends involved many of her friends. She worked on the principle: if you organize three people, you get a free massage. This helped her have a successful part-time job. Your massage business will be a part-time job at this stage. Another negative aspect of such a massage business is the large amount of time spent traveling for clients.

If you have the opportunity to open your own massage parlor, and did so taking into account the recommendations I gave in a specialized place, you should pay attention to the following points.

Recommendation 2. In any business, the most difficult thing is to attract customers. Notify all your existing patients and clients about the opening of your massage parlor. Word of mouth remains the most effective form of advertising for your business. Your professionalism, the variety of massage techniques that you own will become carte blanche for your massage business.

Constantly expand your customer base, ask your visitors to recommend you. Don't forget to remind them of your request many times. A one-time offer will most likely be quickly forgotten.

Recommendations 3. Spread positive information about yourself everywhere. To do this, use various methods. Give a business card to every client, even if he regularly visits your office. It may be useful to him when recommending you to his friend. The Internet has gained tremendous momentum today. Inherit there too. Create your website by choosing the right keywords, create your own group on social networks.

Recommendation 4. Expand your professional horizons, master new massage techniques and technologies, which will allow you to provide a variety of massage services. This will make you attractive in the massage services market. People will be willing to reach out to you. Add goodwill, a kind attitude towards people, clients, and the business will certainly receive its positive development. I wish you success!

1) Focus on what your customers want. When selling a service or product, make it very clear to the client that this is the service or product that will be useful to him.

2) Use the right PR technologies. Give money to charity whenever possible. But don't just do it.

Texts for advertising massage: examples of how to write a short and beautiful ad

Try to get certificates, awards, mentions in the media, just a PR effect for this.

3) Share neutral, positive, fun news with the client. A person, already on a subconscious level, will come to the salon for the next portion of positivity and positive emotions.

4) People love money very much. And they love it even more when they are given this money. Use this human quality to your advantage. For example, when a client purchases services for a large amount, issue a flyer that gives a discount of 5-10 USD. The original design and the inscription “Your check is for 10 USD. Come and get what you earned in our salon” will make a person return to you.

9) Try to let your creative thinking go beyond the generally accepted framework. Think outside the box. Create offers that your competitors will repeat only after some time. For example, enter the promotion "Bring your childhood photo and get a free tanning session." Improvise and shock your competitors.

Bonus tip. Enter the promotion “Refer a friend and get 10 USD.” This promotion works very well and is received positively.

On the one hand, today there is a huge demand for massage services. On the other hand, a large number of courses, flexible work hours, good pay and usefulness of the business create close competition among private craftsmen. There is a lot of demand and a lot of supply in this market. Competently writing sales texts for massage advertising is to build a springboard for a dizzying rise in sales of your office or studio.

A MILITARY SECRET!

Price issue. There are only 2 answer options, or “ Yes", or " No" To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

The first package of services is the cheapest. It has a number of disadvantages that a person is forced to put up with.
Second– the most optimal, brings 80% of the profit and is singled out as a bestseller.
Third– the most expensive, but comparable in value to the second. Its main task is to show the contrast that the optimal package is not so expensive.

An advertisement can be compared to a human seller. Who will you be more willing to buy massage services from: smiling charmers or gloomy bores?

Let's look at how to write beautiful texts for massage advertising with examples taken from real advertisements in newspapers and the Internet. For clarity, I’ll exaggerate a little. So,

Write a short text for a massage master without water. Otherwise it loses its meaning.

Badly : Our qualified technicians will provide you with professional assistance. You will be pleased with the beneficial results.

Fine : We specialize in anti-cellulite massage. The skin acquires tone, elasticity and rejuvenation, and the fat layer becomes thinner.

Don't talk about yourself, talk about the benefits. Nobody likes narcissism, but everyone likes the result. Here's a nice example:

Badly : Our craftsmen constantly improve their skills and win regional competitions.

Fine : Our therapeutic massage at home perfectly helps with diseases of the musculoskeletal system: osteochondrosis, arthritis, radiculitis, paralysis of the limbs and recovery from injuries. And also for diseases of the intestines, respiratory tract and circulatory problems.

Empty words. Avoid cliches and bureaucracy without supporting facts: “ With us you will receive the necessary highly qualified and professional assistance», « we are pleased to offer you services», « We look forward to fruitful cooperation" The water is poured by stock market copywriters who write text for the sake of text for 30 rubles/kilosign. Be more natural. Here's a good example:

Badly : We provide inexpensive massages. The price for a professional massage performed by our specialists depends on various factors.

Fine : The cost of a general massage at home...rubles per hour session. The price of express massage is…rubles in 10 minutes.

"Creative" design. I exaggerate for clarity.

Badly : UsL Oogie mA C SAZh is Ta .

Fine : Massage services.

Heading. This is a text showcase. I wrote in more detail on this topic in the article about the article about.

Badly: Massage is a real panacea for stress, tension and the best armor against an unfavorable environment.

Fine: Rejuvenating sculptural facial massage in a salon or at home in Moscow.

Texts for advertising massage pictures

Now let's move on to examples of texts for an invitation to a massage.

Example of a massage advertisement on the radio (Time duration: 1 minute 20 seconds)

(Relax music plays) The magical hands of Zebra massage therapists will help you relax after a hard day at work, get yourself in order for an important meeting, relieve stress after an intense workout, and recover from illness.

Gentle therapeutic and sports massages. Massage of almost any part of the body:

From back pain, heaviness in the legs, aching neck, buzzing in the head. Thermal wrapping, cupping massage, vacuum massage, lymphatic drainage massage, anti-edema, stiffness and hernia massage, hydromassage, anti-cellulite massage of the buttocks, hips, thighs, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Massage of internal organs, with needles, stone massage, Chinese, traditional Thai massage...

It’s impossible to list everything! I will only say that there are deep hour-long massages, and express programs for a few minutes for the busiest. For details and a personal selection of massage types, feel free to go to the girls and guys at the reception. The hardest thing is to relax. We are located at: Moscow, —–. Phone: 000 000, again 000-000.

10 secrets on how to write the best texts for massage (based on the undying classics):

Get to the most important things first. The best advertisement for a massage salon or a private therapist at home should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Direct or AdWords, then you need to fit everything into 70 characters. Isn't this art?
Be specific. Kipling's six faithful servants will always work - What, Where, When, Who, How and Why. They are the ones who will help to close all the client’s objections and convince him of the need for a high-quality therapeutic therapy session. This is why advertising in the Question-Answer format is so popular. The more detailed you can describe the service, the more you will sell.
And God loves a trinity. Repeat the most important idea in the ad 3 times in different wording. So that it is certainly clear to everyone.
Write in the present tense. It's as if you're already having a session.
Specify the price! A buyer who does not know the price tends to exaggerate it.
Promotion“Order a back massage and get a neck massage as a gift” will work much better than “half-price back massage.” Since the largest attendance of health enthusiasts is on weekends and in the evening, it is best to hold promotions on weekdays during the day. Even the wealthiest client is happy to hear about a discount. Although she is like a rug for him as a gift when buying an apartment.
Gift certificates and promotional codes also increases the effectiveness of the ad, increasing the volume of word of mouth several times.
Write about yourself only towards the end of the story. When you have already interested the person enough.
It doesn't matter how long the ad ends up being.. The main thing is that it should be read simply, freely and clearly.
Call to action. This is the culmination of a selling text. Give your visitor a clear message by answering the question: “What’s next?”

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Are your muscles sore after intense workouts? Or does your back just hurt? Welcome to my table!

Therapeutic massage is the best remedy for a good mood, positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten a joint, relieve spasms, remove salts, toxins, waste and excess fluid, get rid of spasms, swelling, adhesions, scars and seals, improve the flexibility of ligaments, recover from injuries.

Without bruises, stretch marks and ruptures of blood vessels (blood mesh). Order a back massage and receive a hand massage as a gift. Make an appointment right now!

For reposts - from me personally, sincere gratitude and benefits to karma, and from my cat - affectionate murmurmur :)

The structure of a competent selling invitation is standard and has not changed for centuries: introduction (client’s pain), solution (offer, proposal), handling objections (proof), call to action. Only the names and interpretations of technologies change. Follow them - and you will be happy in sales.

Order texts for massage advertising from a copywriter

Beautiful words alone cannot do it. The main income comes from regular customers, not one-time passers-by. Exceed expectations a little - people feel when they are genuinely cared about. Hack work is a validated coupon, and taking it for a second time on the tram of successful sales is quite stupid. And ordering texts for advertising massage from a copywriter means talking about the service beautifully, briefly, honestly and clearly.

View prices

If you work yourself, your money will be enough for you and your family. To leave your fortune to the future generation, people must work for you (Karl Marx)

Long ago, there was a history of such a beneficial and pleasant effect on the body as massage. It was used at that time, as in our watches, in cosmetic procedures and for the purpose of treatment.

Nowadays the service of providing any massage can be found everywhere. It is provided by salons with both specialized purposes and auxiliary ones. You can get a massage in a hairdressing salon, in a clinic or beauty salon, or in sports clubs. Many enterprising people have already made massage services their type of profit.

This is explained both by the relatively small investments and their very rapid payback, and by the great popularity of any type of massage among the population. And among other things, only for massage for medical reasons, permission from the Ministry of Health and special specialized training are required.

While massage with aroma oils, massage for relaxation, massage with cupping, cosmetic and energetic massages do not require any special permission. Thus, anyone who has mastered the skills and has such a desire can provide services for these types of massage.

Choosing a room and location

Before you start choosing a suitable room for a massage parlor, you should choose the place where this room will be located. If this is a medical massage salon, then there will be no problems with the location, since a person with health problems will go to any place. Especially if he knows that the specialists who work there will provide the highest level of their skills.

The same person who needs massage sessions primarily for a cosmetic or calming process will look for a salon located as close as possible. Moreover, there is no shortage of such salons, especially in large cities. Based on these considerations, the best place to find a new massage salon would be a prestigious residential area. And this is exactly the place that an experienced entrepreneur will choose.

A massage salon can be successfully placed on the first floors of any residential building. The main thing is to comply with all SES standards. According to the rules, one massage specialist must have at least 8 square meters, although two massage therapists can use 12-16 square meters.

Here we will emphasize that when planning a massage salon, it would be best to take into account the small number of working massage therapists (about 2-5 people). With this decision, everyone will benefit, and massage therapists will not have much competition among themselves, there will be no downtime in sessions, and in a material sense, both the salon owner and the working massage therapists will benefit.

If you approach planning in this way, then starting with planning one small salon, you can gradually open the same ones in other areas of the city, which will bring greater material benefits than opening one large salon, which most likely will not be filled with clients, in one area of the city.

Equipment for massage salon

In order for the salon to quickly begin to prosper and not be towed on the spot, you need to think carefully about its equipment, not forgetting that everything must be in accordance with the requirements of the SES. A massage parlor must have a toilet and shower.

A room with a shower must be tiled. The shower must be treated with disinfectants once a week.

A massage parlor would not be complete without special-purpose furniture:

sunbeds,
massage tables,
couches.

Needed for work and furniture in the form of:

cabinets,
various racks,
sofa,
There should be a convenient hanger for clients' outerwear.

For the massage process itself, you need to purchase a variety of aromatic and base oils, as well as antiseptics. Such ingredients will be consumed very quickly, so it is more advisable to purchase them, as well as towels, in bulk at specialized stores.

Also, a massage salon cannot do without an automatic washing machine, since sheets and towels will require constant washing.

Staff

In order for a new salon to quickly occupy its niche and begin to make a profit, the entrepreneur will be required to hire good specialists with experience. In no case should we forget about the great competition in this type of business, so you should staff your salon with all the necessary specialists and employees.

These should be both master massage therapists who are proficient in various massage techniques, and all the other people needed in such a place, namely the administrator, accountant, and cleaner. You also need to think through the organization of your working day in advance.

Work schemes can be in two versions:

work to order;
shift work.

You need to actively start looking for massage therapists who will work in the salon long before it opens. It is worth looking through lists from employment centers; it is possible to invite workers from a competing salon (here you should be careful so as not to accidentally violate ethical standards in relation to another businessman).

The necessary personnel are recruited on the basis of a competition, since there is no place for random people in this area of work. Everyone knows that a salon in which there is constant turnover and replacement of workers will never have either clients or, accordingly, earnings. So it is important to think about the authority of your salon in time.

Be sure to think about paying employees in advance. It is usually calculated like this: the master massage therapist receives a percentage of the earnings for the services provided (usually 30-50%) and the number of visitors to the salon that the massage therapist can serve in one shift is calculated (usually from 3-4 to 7-8 clients) .

The accumulation and increase in the number of people is an indicator for business and depends on the type of services provided by the salon and the physical capabilities of the massage therapist.

That is why the selection of employees is carried out on a competitive basis, since with this approach the most productive specialists can be selected.

Massage parlor advertisement

In order to properly advertise a salon, you need to use all available types of advertising. These include advertisements in local media and print, television advertising, leaflets, etc. After a massage salon has opened and a stream of advertising has brought in a lot of clients, a new question arises about how to keep these clients in your salon.

You should bet on the constant improvement of the salon, on the fact that the skills of specialists are developed in various advanced training courses. It is worth starting a special book for guests, in which reviews of the work in general and specialists in particular will be left.
Don’t forget about various promotions for frequent clients (for example, in the form of a free session after a certain number of previous sessions), discounts, small pleasant tokens of attention (a cup of aromatic tea or coffee before or after a session). Advertising should never stop.

Provision of services

Services in a massage salon should be varied. As all kinds and types of massage, as well as additional types of services.

The list of massage parlor services includes:

general body massage,
classic type of massage,
sports massage,
to fight cellulite,
using cans
reflex type,
massage with aroma oils,
energetic.

As an additional service, it is advisable to provide manual therapy, which is necessary for people after 35 years of age, when the main problems with the spine appear.

Costs of opening a massage salon

In order to open a massage salon of up to 70 square meters, you will have to spend:

Name	Initial costs in USD e.	Name	Fixed expenses in y. e.
repair	8000	rent	2800
massage tables	1200	wage	6400
furniture	1200	public utilities	100
computer and telephone communications	60	other payments	1500
additional expenses	100

Average income – 14,500 USD. e.

Conclusion

The costs of opening a massage salon will pay off within a year from the date of opening if its profitability is 20-30%. Considering these figures, it becomes clear that the massage salon is quite realistic as a business project, the main opportunity of which is payback and demand.