coca cola is a non-alcoholic carbonated drink that has been produced by The Coca-Cola Company since May 8, 1886. This is 2006-2010. (73.752 billion dollars). The history of the Coca Cola company originates in Atlanta (USA). It was created by a former officer of the American Confederate Army, pharmacist John Stith Pemberton. The name of the legendary drink was invented by his accountant Frank Robinson, who calligraphically depicted the inscription Coca-Cola and the logo still has this look.

It was like this: three parts coca leaves to one part tropical kola nuts. It was patented as a cure for nervous disorders. For the first time, it could be bought from the vending machine of Jacob's largest city pharmacy in Atlanta. In addition, the creator of Coca-Cola claimed that it could cure impotence.

At first, only 9 people bought a new product per day. And for the first year of sales managed to earn only $ 50. And the production of this drink took $ 70, that is, the business was unprofitable. But over time, the popularity of Coca-Cola along with the profits increased. In 1888, John Stith Pemberton sold the rights to release his drink. And already in 1892, businessman Asa Griggs Candler, who bought them for $ 2,300, founded The Coca-Cola Company, which is still afloat.

History of the Coca-Cola Company

How did Coca Cola develop?

In 1902, with a turnover of 120 thousand, Coca-Cola managed to become the most popular drink in America. But in the late 1890s, society opposed cocaine, and in 1903 the New York Tribune published a scandalous article that Coca-Cola, which bandits had drunk on, was to blame for the attacks of blacks from the slums on white people. That is why, later in production, fresh coca leaves had to be replaced with “squeezed” ones that do not contain cocaine.

Facts about the Coca Cola Company

Over the years, the demand for Coca-Cola has grown at an unrealistic rate. Already 50 years after its first debut, this drink managed to become almost a national symbol of the United States.

It is worth noting that since 1894 Coca-Cola has been sold in bottles, and since 1955 in cans.

• 1915 - Designer Earl R. Dean (Terre Haute, Indiana) creates a new 6.5 oz bottle design. He borrowed its shape from the cocoa fruit, and in order for it to stand better, an extension was made at the bottom. In subsequent years, about six billion such bottles were produced in total.
• 1916 - 153 lawsuits filed against plagiarized brands (Candy Cola, Fig Cola, Cold Cola, Koca Nola, Cay-Ola).
• 1955 – 10, 12 and 26 oz. bottles were released.
• 1982 - Diet Coke appeared.
• 1988 - Coca-Cola entered the USSR market.

A little later, under pressure from competitors who produced their drinks without sugar and caffeine, Coca-Cola had to diversify its range.

Appeared on store shelves

How coca cola is made

• New Coke,
• "Classic Coke"
• Cherry Coke,
• Caffeine-Free New Coke,
• "Caffeine Free Tab",
• tab,
• Caffeine-Free Diet Coke.

By the way, the most important competitor of Coca-Cola to this day is another successful Pepsi-Cola company.

2007 - Coca-Cola introduces its new 0.33 liter glass bottle. It has become wider by 0.1 mm and shorter by 13 mm. Its weight was only 210 grams, which is 20% less than its predecessor. Such changes have significantly reduced the use of glass in production.

Coke recipe

The exact formula of Coca-Cola natural spices is not known to ordinary consumers, as it is a trade secret. The original copy of the formula is stored in the main vault of the SunTrust Bank in Atlanta. There is a myth that the formula only applies to two executives, each of whom only has access to half of the formula. But these are all just rumors, in fact, the recipe is known not only to higher management, but also to people who were directly involved in the preparation of the drink.

In 2009, the Turkish authorities and the St. Nicholas Foundation organized a lawsuit due to the fact that food additives contain the dye carmine, an extract from female insects. This caused a scandal, since certain religions (Judaism, Islam) forbid eating insects. But a little later, information appeared on the official website of Coca-Cola that denied the inclusion of carmine in the composition of the drink.

Health effects of coca cola

The negative impact of Coca-Cola on the body has not been officially established. It is only not recommended to use it for diseases of the gastrointestinal tract, acute and chronic gastritis, gastric and duodenal ulcers, pancreatic diseases, disorders of the biliary tract and other pathological processes. Patients with diabetes should avoid Coca-Cola, which contains sugar. In addition, an excess of phosphoric acid in the body, which Coca-Cola contains, sometimes causes calcium deficiency and urolithiasis.

How much does coca cola cost

Today in Russia the price for one bottle of 0.33 fluctuates around 20 rubles.

I bet you didn't know

• 1. Coca-Cola perfectly removes rust, removes scale in the kettle, plaque in the toilet bowl.
• 2. If you drop a Mentos dragee into a bottle of low-calorie Coca-Cola, it will explode like a fountain.
• 3. Coca-Cola is the longest running sponsor of the Olympic Games (since 1928).
• 4. In 1931, by order of the Coca-Cola company, the Swedish artist Haddon Sundblom painted Santa Claus not as a cheerful old elf, but as a cheerful old man with a thick, gray beard and ruddy cheeks. Since then, this Santa has become a popular and beloved symbol of the Christmas and New Year holidays.
• 5. The pH of Coca-Cola is 2.8.

• — In 1989, Coca-Cola became the first foreign company to advertise its trademark in Moscow (on Pushkinskaya Square).
• - A huge sign is placed above the World of Coca-Cola pavilion in Atlanta, which consists of 1407 ordinary and 1906 linear neon bulbs. Its height is 9 m, width - 8 and weight - 12.5 tons.
• - Back in 1904, the first outdoor billboard for Coca-Cola was painted. It still has its seat in Cartersville, Georgia.

Video: Monsters Inc - Coca-Cola

Coca-Cola is one of the most famous and popular drinks in the world. It is not surprising that many interesting facts are associated with it. We present some of them to your attention today.

About 94% of the world's population knows the Coca-Cola brand. The company's marketers claim that "Coca-Cola" is the second word that can be considered international (the first is "okay").

The average earthling consumes any product of The Coca-Cola Company (The Coca-Cola Company) at least once every four days. Interestingly, the company's drinks are produced not only under the Coca-Cola trademark - the company also owns about 500 other brands.

Coca-Cola cans account for over 17% of all aluminum produced in factories in the United States.

Before 1904, each bottle of cola contained 60 milligrams of cocaine. Now the recipe of the drink also includes an extract of coca leaves, but already devoid of its narcotic component.

An interesting fact: to make Coca-Cola less cloying and sweet, phosphoric acid was included in its composition. Thanks to this, Coca-Cola can be used as a cleaning agent, albeit a weak one. In some US states, police officers keep 8 liters of cola in patrol cars to wash blood stains from the roadway at the scene of an accident: in such situations, the famous drink is much more effective than plain water.

To get a liter of cola, you need to spend 2 liters of drinking water. It's no surprise that Coca-Cola's factories use up to 300 billion liters of fresh water every day.

In Hong Kong, locals drink hot (!) Coca-Cola to cure a cold, and in some resorts they rub cola on skin burned by jellyfish. It is said to help relieve pain and promote faster healing. Although, from the point of view of medicine, both of these facts are very doubtful.

Interestingly, at first Coca-Cola was sold as a remedy for headaches, nervous diseases and ... impotence.

The highest per capita consumption of cola is in Iceland and Mexico. Why exactly in these two countries, which are absolutely different from each other, even marketers in the Coca-Cola company do not know.

In India, Coca-Cola is sprayed on crops to protect them from harmful insects. Pests die not only from the substances contained in the drink, but also from the chewing gums of ants attracted by sugar, which is very abundant in cola. Interestingly, treating the fields with Coca-Cola costs Indians less than special pesticides.

Some divers and paintballers rub Coke on the inside of their masks to keep them from fogging up.

In many armies of the world, Coca-Cola is used to wash the wheels of military equipment before parades and parades. If they are washed with ordinary water, a gray mud coating remains. But after washing with cola, the tires look like they were just brought from the factory.

Interestingly, the Coca-Cola recipe is considered strictly secret. Allegedly, only the top executives of the corporation have access to it. In fact, this fact is nothing more than a myth. The exact formula of the drink is known to almost all technologists working at the company's factories. Another thing is that the recipe is a trade secret, so Coca-Cola employees do not disclose it.

The Coca-Cola Company has been a sponsor of the Olympic Games since 1928. No one sponsored the Olympics longer.

The modern image of Santa Claus was created by the Swedish artist H. Sandblom for the Coca-Cola Company, which needed a marketing Christmas symbol.

Interestingly, after the Second World War, a limited batch of transparent Coca-Cola was produced. It was meant for... Marshal Zhukov! The fact is that during one of the meetings of the Soviet commander with the American General Eisenhower, the latter treated Zhukov with cola. The marshal liked the drink so much that he turned to Eisenhower with a request to supply his headquarters with Coca-Cola. True, so that no one would accuse Zhukov of being addicted to one of the symbols of the “decaying” West, he asked to prepare a special colorless cola for him. This issue was resolved at the level of the then American President Truman, and as a result, Coca-Cola technologists released a special batch of transparent soda, bottled without labels, but with red stars on the corks.

And finally, a fun fact: the Libyan dictator Muammar Gaddafi once said that the recipe for Coca-Cola was invented in his country. Moreover, he even demanded royalties in favor of Libya. The Coca-Cola Corporation ignored Gaddafi's demands.

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There are brands that capture the attention of the public for many decades, which are equally known to several generations and people from different social strata. So, mothers, fathers and children, millionaires and beggars, politicians and ordinary office workers know about the legendary Coca-Cola drink. The history of Coca-Cola stretches over 130 years. This brand, according to marketers, is known to more than 94% of the population in the world, and the symbol of the most popular soft drink has become a symbol of all America. So where did it all start?

Creating a drink

The history of the creation of the Coca-Cola company began back in 1886. John Stith Pemberton, an Atlanta resident, was a retired amateur chemist and owner of a small pharmaceutical company when he came up with a sweet syrup formulation to treat nervous disorders. Pemberton believed that in addition to affecting the nervous system, his medicine could also get rid of problems with potency and dependence on morphine (to which the inventor himself was somewhat addicted).

The resulting drink was very sweet and thick, and it was based on coca leaves (the cocaine used in the drink then seemed to be the only useful ingredient that cannot harm human health) and nuts of the tropical cola tree in a ratio of 3: 1. The name of the drink - Coca-Cola - was coined by Pemberton's accountant and written by him in beautiful calligraphic letters, which have survived unchanged to this day.

John's friend advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One glass cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued for a year. Pemberton's total revenue for this period was only 50 USD, while the production demanded 70 USD.

However, over time, the drink began to gain the attention of buyers, and here began the success story of Coca-Cola. By the end of 1886, the drink became carbonated, and the history of Coca-Cola in "carbonated" form is quite interesting. Once a pharmacy visitor who came with a hangover asked for a glass of Cola, but the pharmacist was too lazy to go to the other end of the hall for water, and he offered to dilute the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all Atlanta pharmacies.

The real shift came with the introduction of Prohibition. Then the inventor of the recipe was forced to sell the formula and equipment, and most of his firm was sold to the salesman who first mixed Coca-Cola with soda. Pemberton himself received $2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world famous drink in the future died in poverty. The tombstone on his grave appeared only seventy years later.

Rapid turns

Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished visitor Az Candler, who settled in Atlanta and, based on a recipe bought from Pemberton's wife, launched the production of Coca-Cola. So, in 1893, a company with an officially registered trademark arose. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first factory for the production of bottles with a drink appeared in the last year of the 19th century.

The formula of the drink was constantly improved, and over time, cocaine, harmful to health, was withdrawn from coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Kendler sent a certain amount of free Coca-Cola to pharmacies in exchange for the addresses of their regular customers, so that he could then send them coupons for one free glass of Coke. In addition, in addition to the drink, branded souvenirs were also sold, which increased brand awareness among the population.

This paid off, and the enterprise began to increase its own scale. In 1916, the production of Cola in original bottles was launched, the format and design of which we can recognize among many others. The designer, Benjamin Thomas, wanted to create the most memorable shape and look, so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of ​​​​creating just such original bottles - with an extension to the bottom - was borrowed from the then fashionistas, who wore skirts with an interception below the waist. This was another key to the universal recognition of the Coca-Cola brand, whose success story developed at a rapid pace.

Coca-Cola advertising campaigns become especially successful when the brand becomes associated with Santa Claus. In this regard, many even think that it was the company that came up with their favorite New Year's character, and they explain this by the fact that Santa is always dressed in red and white clothes and always has the coveted bottle of Coke with him.

History of Coca-Cola: interesting facts

Coca-Cola in modern times

The history of the Coca-Cola brand is a story of tremendous success: today the corporation owns eleven large companies around the world and a couple of dozen separate bottlers. For example, in the Asian region, Coca-Cola Amatil Ltd. pleases customers with its products, and in America - Coca-Cola Enterprises Inc.

Many mistakenly think that the history of the Coca-Cola company is connected only with the release of Cola, but in fact, thousands of bottles with a variety of drinks pass daily on the conveyors of this business giant. More than 2/3 of the world's sales volume belongs to the three "flagships":

• Coca Cola
• fanta;
• Sprite.

Cola's advertising campaign deserves special attention: a whole marketing department works tirelessly to keep the attention of its multi-million audience. Take a look at the recent marketing ploy with different names on Cola bottles, thanks to which each user wants to find exactly his name on his favorite drink. Surely, many of us have also seen the colorful advertising of the New Year holidays, which says that the New Year is impossible to spend without Coca-Cola.

The legendary drink, which has not become less popular than it was in the last century, is today one of the most recognizable brands in the world. The Cola trademark in red and white is hard to confuse with anything else. A sponsor of many sports competitions and an essential attribute of the Christmas holidays, the drink still pleases us with its unforgettable taste and offers options even for those who care about their health and figure. The history of the Coca-Cola Company is the history of absolute superiority in the field of soft drinks.

In contact with

Coca-Cola was invented by John Pemberton of Atlanta on May 8, 1886. He came up with a new composition of syrup and gave his friend Frank Robinson a try. Since both tasters liked the drink, they decided to transfer its recipe to paper and try to sell it in pharmacies. The name of the drink was given by its main ingredients, and the inscription known all over the world was made by Robinson, who owns calligraphic handwriting.

History and brand

Fact 1. Initially, Coca-Cola was a remedy for pain and diseases associated with nerves. This was due to the narcotic effect of cola leaves and the presence of caffeine, which activates the activity of the body.

Fact 2. The first cola was sold in a machine located in the Jacobs drugstore (the most popular in Atlanta), a glass of liquid cost 5 cents. She was not popular - no more than 10 glasses were sold per day. The annual proceeds from the sale turned out to be about $50, despite the fact that only $70 was spent on production.

Fact 3. A sharp increase in sales of the drink was facilitated by a ban on the use of alcohol introduced in Atlanta in 1886 - yet the drink had some kind of narcotic effect.

Fact 4. John Pemberton, who invented Coca-Cola, ended his days in poverty. Since the drink did not sell well, and there were no funds for its promotion, in the summer of 1886 the inventor sold the patent for the composition to William Venable. The money was spent right away, so John was buried in a pauper's graveyard. Only seven decades later, Coca-Cola workers tracked down his burial place and erected a stone headstone.

Fact 6. Coca-Cola appeared in China in 1928, under the original name "Bite the wax tadpole". This is a literal translation of the Chinese characters ko-ka-ko-la. Of course, with the growth in sales of the drink, this name sounded very ambiguous, so the company's specialists rebranded and the drink began to be written in hieroglyphs that read like “ko-ku-ko-le”, in exact translation they mean “a mouthful of happiness”.

Fact 7: The Coca-Cola Company once had to withdraw a $200,000 promotional product because the artist depicted a very cleverly camouflaged oral sex scene.

Composition and taste of Coca-Cola

Fact 8. The first Coca-Cola syrup was diluted with clean drinking water. William Venable offered to dilute it with soda, because he did not want to go to the other end of the drugstore for water. The hungover visitor agreed, he needed a liquid quickly. The drink was effective. Since then, the syrup has been diluted with soda water.

Fact 9. The taste of American Coca-Cola is different from those sold outside the United States of America.

Fact 10. Three people once tried to sell a Coca-Cola recipe to their main competitor, Pepsi. The theft was a complete bust—not only did the competitors fail to make a purchase, but they ratted out the salespeople to Coca-Cola owners and the Federal Bureau of Investigation.

Fact 11. To keep the current drink recipe, Coca-Cola entered into a special agreement with the Drug Enforcement Agency. This allows the company to import dried coca leaves into the United States in practically unlimited quantities. The main supplier of the narcotic component of the drink is Peru, imports come from Bolivia in a much smaller volume.

Fact 12. Phosphoric acid is a part of a carbonated drink. It is very aggressive - pH = 2.8, which makes it possible to successfully use "Coca-Cola" for cleaning metal bathtubs from rust. However, the acidity of hydrochloric acid, which is part of the gastric juice, is even higher than pH = 2, so the drink cannot cause any harm to a person.

Fact 13. The acidity of the drink allows you to unscrew rusted bolts. You need to take a rag soaked in Coca-Cola and wrap it around a rusty bolt. After half an hour, he will turn away without much effort.

Facts about the Coca-Cola can

Fact 14. The shape of the bottle refers to the appearance of the fruit of the cocoa tree, although they have nothing in common with cocoa.

Fact 14. During World War II, Coca-Cola began to be supplied to the United States Army in cans, instead of the usual bottles. This was done to avoid damage. For civilians, the era of tin cans came only in 1960. Large plastic two-liter bottles did not enter the market until 1977.

Fact 15. A specially designed can of Coca-Cola was delivered into space in 1985. So that the drink could be drunk in zero gravity, a straw was built into the jar.

Fact 16. Distinguishing a regular can of Coca-Cola from its diet version with a minimum of calories and no sugar is very simple - just throw it in water. Ordinary Coca-Cola will sink in water, but dietary ones will not.

From the article you will learn

• 1 How did Coca-Cola influence Santa Claus and Santa Claus?
• 2 For whom was the colorless drink made?
• 3 How did Cola affect American schoolchildren? And much more...

Coca Cola and Santa Claus

On the eve of the New Year, I will start with the fact that it was Cola who changed the appearance of Santa Claus, and Santa Claus, by the way, too. In 1931, a Swedish artist painted Santa Claus for an advertising campaign for a drink and created him as an old man with a knee-length beard and a red caftan. After a little time, this image fell in love with everyone much more than the image of the old elf. And the Russian began to wear not a blue fur coat, but a red one.

most expensive brand

Today, this is not quite relevant information, but it is worth mentioning. From 2005 to 2015, The Coca-Cola Company was the most valuable brand in the world. It is unlikely that anyone else can boast of such a result for a long time.

And there are also statistics that say that 94 percent of the inhabitants of the entire planet Earth have heard of such a brand at least once.

Who came up with Cola and her logo

A former Confederate Army officer and peacetime pharmacist, John Stith Pemberton, invented a drink that was patented as a remedy for nervous disorders (in 1886). And his Frank Robinson, his accountant gave this drink the name Coca-Cola and drew the first drug logo.

The original composition did indeed include a small dose of cocaine, which increased tone and mood. At that time, they did not yet know what consequences its use could entail.

Water problems

In order to make one liter of carbonated drink, you need two liters of ordinary clean water, which is a lot, especially for those regions where there are already problems with water. For example, India, Latin America, Africa.

And when there are no rivers or other bodies of water nearby, the company uses groundwater, thus disrupting the overall balance of the area's water supply. Regions in which, therefore, there is little water are deprived of it altogether.

So in 2015, one plant in India was closed, but for this, complaints were written for more than one year, and naturally the company did not suffer from such minor losses, rather unemployed people remained in the red.

Second word in the world

According to the marketers of the giant company, the word Coca-Cola is the second in the world, after the word "ok". It is worth clarifying that this is a list of popular and recognizable words, and not such as mom, which cannot be competed with.

Coca-Cola in the USSR

A well-known interesting fact from the history of Coca-Cola is that the company also produced a colorless version of the drink. It was produced specifically for the Marshal of the Soviet Union - Georgy Konstantinovich Zhukov.

And it was Coca-Cola that became the first to place its advertisement in Moscow. It was in 1989, when the USSR generally had a very difficult attitude towards everything “Western”.

The Coca-Cola Museum in Atlanta

This museum is located on the same street as the museum, only with a difference in the country. In such a museum, you can see how the drink is made and taste it right from the heat, from the heat.

It also contains a safe that supposedly holds the original recipe for the drink. This recipe has been tried for many years, but it is the company's greatest secret. Only a select few know it.

A myth is associated with it that only two people know the recipe, but even then, each of them knows only a part. But this is not true.

Coca-Cola in China

The first time kola appeared in China in 1927, but the Chinese language is very complex and differs from all others in its hieroglyphs. So the Coca-Cola logo with its usual spelling looked very similar to some hieroglyphs that would literally translate as “bite the wax tadpole.” I had to rewrite the logo a bit.

The Second World War

By the beginning of the Great War, cola was sold in only 44 countries, but in 1939 the company's administration announced that it would provide every soldier with a bottle of Coca-Cola wherever he was.

Thus, the company's factories appeared in all countries where the American army was located and the PR move turned out to be excellent. The war is over, but the factories remain.

School program

In 1990, a program was adopted to introduce the drink to schools and other educational institutions. So children and students got used to drinking only cola, other sodas were not allowed to be sold under the contract, and the school received very good money.

Unfortunately, this story ended badly, the children were agitated by caffeine and an excess of sugar, and in general, cola did not have a very good effect on their health. But only recently did the American authorities pass a law banning the sale of sugary carbonated drinks in schools.

More interesting facts in the video.

Interesting facts about Coca-Cola | truth or lie? Shall we play?

20/12/2018 03/03/2019 TanyaVU 268